Birla Sunlife Insurance

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CAN YOU BE SURE AS TO WHAT MAY HAPPEN TO “U” IN THE NEXT FEW MINUTES???????

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Birla Sun Life Insurance, its policies, SWOT analysis...& the research we conducted in Ahmedabad on 12th Aug 2009

Transcript of Birla Sunlife Insurance

Page 1: Birla Sunlife Insurance

CAN YOU BE SURE AS TO WHAT MAY HAPPEN TO “U” IN THE NEXT FEW

MINUTES???????

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What is insurance?Insurance is a contract between two parties where one party (the insurer) agrees to protect the other party (the insured) in the event of any loss or unforeseen event. Insurance can be broadly classified into two categories – Life Insurance and Non Life Insurance.

What do you mean by Premium payable on an insurance policy?Premium is the periodical amount that the insured needs to pay to the insurance company to enjoy the benefits of the insurance policy.

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What do you mean by “sum assured”?Sum assured refers to the amount for which the insurance cover is taken.

What is meant by death benefit? The amount received from the insurance company on the death of the insured is known as death benefit.

What do you mean by “riders”?Riders are additional benefits that are added on to an insurance policy to make it more compatible to the needs of the policyholder. Riders are generally applicable only for life insurance and not for general insurance. .

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What is surrender benefit?The sum of money an insurance company will pay to the policyholder in the event his or her policy is voluntarily terminated before its maturity or the insured event occurs

What is maturity benefit? The amount received on the maturity of the policy is known as maturity benefit.

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Why insurance???

PRIMARY REASONS

Life is full of uncertaintiesProvides the much required RISK COVERServes as a financial buffer in the wake of any

unfavorable and un-foreseen circumstancesEnsures that near and dear ones are not left in financial

doldrums due to any exigencyThe risk cover that insurance provides has no parallels in

the financial world

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Why insurance ???

SECONDARY REASONS Money back plans provides an element of liquidity

by returning a portion of the sum assured at regular intervals. This is in addition to the risk cover

Unit linked plans invest a percentage of the premiums in market securities and provide returns. This combines market linked returns along with risk cover

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OBJECTIVE OF THE PRESENTATION

►Highlighting the fundamentals of insurance as a financial

product

►Insight into the Birla Sun Life Insurance and its products available in the market

►The tax implications of insurance

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COMPANY PROFILE• Launched just before 9 years but still managed to be

amongst leading player(7th) in private insurance industry.• Strong fundamentals based on the Aditya Birla Group’s

local insight and Sun Life financials global expertise.• Birla Sun Life Insurance pioneered the unique Unit

Linked Life Insurance Solutions in India• Having 1, 68,090 active advisors, and sold 2.5 million

policies.• Current AUM of BSLI stands Rs. 8165 crore as on

February 28, 2009

• In April 2009, achieved the landmark of processing 100% of its claims.

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MARKET SHARE(2008-2009)

Source www.siliconindia.com

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Protection Plan

• Birla Sun Life Insurance High Net worth Plan.  

• Birla Sun Life Insurance Term Plan.  • Birla Sun Life Insurance Premium Back

Term Plan.

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Savings Plan

• Birla Sun Life Insurance Platinum Plus• Birla Sun Life Insurance Guaranteed Bachat Plan 

 • Birla Sun Life Insurance Money Back Plus Plan    • Birla Sun Life Insurance Gold-Plus II   • Birla Sun Life Insurance Saral Jeevan Plan  • Birla Sun Life Insurance Supreme-Life  • Birla Sun Life Insurance Dream Plan  • Birla Sun Life Insurance ClassicLife Premier  

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• Birla Sun Life Insurance SimplyLife  • Birla Sun Life Insurance PrimeLife Premier  • Birla Sun Life Insurance PrimeLife  • Birla Sun Life Insurance Flexi Cash Flow  • Birla Sun Life Insurance Flexi Save Plus  • Birla Sun Life Insurance Flexi Life Line  • Birla Sun Life Insurance Single Premium

Bond

Savings Plan

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Health Solutions• BSLI Health Plan.• BSLI Universal Health Plan.

Rural• Birla Sun Life Insurance Bima Suraksha Super• Birla Sun Life Insurance Bima Dhan Sanchay  • Birla Sun Life Insurance Bima Kavach Yojana

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Retirement Plans

• Birla Sun Life Insurance Secure 58 Plan.   • Birla Sun Life Insurance Freedom 58.  • Birla Sun Life Insurance Flexi Secure Life

Retirement Plan II.

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Riders

• Accidental Death Rider  • Accidental Death and Dismemberment

Rider  • Term Rider • Critical Illness Rider  • Waiver of Premium  • Critical Illness Plus Rider  • Critical Illness - Woman Rider

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PRODUCTS IN DETAIL……

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Birla Sun life High Net worth Plan

This plan is meant for you if: • You are 18 to 65 years of age today.• You are looking for an amount of Sum Assured

of at least Rs 50 Lakhs. • You are looking to cover yourself for the next 10,

15, 20, 25 or 30 years provided you are 75 years or younger at the end of the term.

• Great rewards associated

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Birla Sun Life Insurance Term Plan

• Simplest pure risk cover insurance at least cost.• Term insurance typically suitable for younger people

with children and limited funds who are not covered through an employer.

• Ideally suited for covering all your liabilities.• Premium Riders available along with the plan, • Favourable Term - Favourable Premium Rates for

Female Clients.

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Types of Term Insurance

• Level Term • Increasing and Decreasing Term • Renewable Term • Convertible Term • Group Term

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Birla Sun Life Insurance Dream Planyour dream, Our commitment….

• Guaranteed Maturity Benefits• Options to double or triple the Guaranteed Maturity

Benefit by choosing 200% or 300% options.• 100% premium allocation to optimise savings• Have options of partial withdrawals and surrender of

policy option.• Enhanced Sum Assured - Choice to enhance life cover

anytime during the policy term at minimal additional cost

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Birla Sun Life Insurance Children's Dream Plan.

This plan is meant for you if:• You, the Life Insurer, is 18 to 60yrs• Your child, the Nominee, is 13 years or younger at entry• You must be of age 75 or younger when your plan

matures & The Guaranteed Maturity Benefit you choose must be at least:

• Rs. 75,000 for the 100% Guaranteed Maturity option• Rs. 37,500 for the 200% Guaranteed Maturity option• Rs. 25,000 for the 300% Guaranteed Maturity option• The Enhanced Sum Assured you choose, if any, must be

at least Rs. 50,000.

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Birla Sun LifeInsurance Platinum Plus

This plan is a unit linked, non- participating, insurance plan with,

• A policy term of 10 years.• A premium paying term of 3 years. • An innovative investment fund - Platinum Plus

Fund III. Full liquidity after three policy years to meet any cash needs

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Eligibility:• Entry Age of Life Insured: 18 to 70 years.• Minimum Annual Premium: Rs. 50,000. • Minimum Sum Assured: 5 x Annual Premium

Benefits:• Maturity Benefit • Death Benefit

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Birla Sun Life Insurance Secure 58 Plan

BSLI Secure 58 is the right plan for you if :   • You are 18 to 80 years of age • Looking to vest anytime between 10 years - 40 years

from the entry age. Maximum vesting age is 90 years.• You are looking to invest at least Rs. 9,600 per annum

for retirement planning. While there are no limits on the amount you can invest in this plan, you can choose your annual base premiums only in multiples of Rs. 1,200 per annum over the minimum premium of Rs. 9,600.

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Benefits:

• Surrender benefit• Tax benefits under section 80CCC

and Section 10(10A).

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Tax Benefits in Insurance

The benefits under income tax are of two types

   1.Deductions:

Sec 80C  

Deduction is available amounting to Rs. 1,00,000

The benefit for life insurance premium u/s 80C is restricted to 20% of the actual capital sum assured. Surrender of Plan before premium has been paid for two years will result in reversal tax benefit

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80CCC  

Deduction in respect of contribution to pension funds Maximum Rs. 1,00,000 Flexi Secure Life Retirement Plan and Freedom 58 from Birla Sun Life Insurance provides all the benefits.

Sec 80 CCE  

Under Section 80CCE, the overall limit for deduction u/s 80C, u/s 80CCC and u/s 80CCD is Rs. 1,00,000.

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2.Exemptions:

• Commuted pension: 10(10A)(iii)  

One-third of the Value at vesting date would be tax-free 10(10D)   Any sum received from Life insurance policy as maturity proceeds, death benefits.

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SWOT

• STRENGTH

• Multi-channel distribution

• Well diversified plans• 2.5 Million Policies

sold till 31st march 2009 • Superior investment and

risk management framework

• WEAKNESS

• Company have not penetrated in the rural market.

• There is no plan for the low income group.

• Fees for the advisor is high than the other company.

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• Opportunity

• Good potential market (77%)

• Company can penetrate in rural markets.

• Threat

• ‘OLD HABITS DIE HARD’: Its still difficult task to win the confidence of public towards private company.

• Competitors offering similar kind of insurance

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RESEARCH ANALYSIS(Ahmedabad)

• Which plan have you taken?

• Question. Are you satisfied with the Insurance plan you have?

•  

No of Peoples Have BSLI Plan

Health, 10%

Retierment , 22%

Life, 68%

Health

Retierment

Life

No. of people satisfied with the plan

72%

28%

Yes

No

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• Ques. Are you satisfied with the services provided by the company regarding new plans and schemes?

• Ques. Are you interested to make more investments in BSLI ?No. of people satisfied with the

services provided by the company

82%

18%

Yes

No

No. of Peoples want to more investment in BSLI

67%

33%

Yes

No

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• Ques. Have you any other Insurance Plan apart from BSLI?

No. of Peoples have other Insurance Plan apart from BSLI?

78%

22%

Yes

No

60%9%

11%

8%12% LIC

BSLI

BAJAJ ALIYANZ

ICICI

Others

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FINDINGS ABOUT THE SELECTIONS OF NEW ADVISOR

73%

27%

Male V/S Female Respondence

Male Female

39%

61%

Marital Status

Married Unmarried

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16%

57%

27%

Qualification of re-spondent

12thGraduationPost Graduation

62%23%

15%

No of dependents

None1 to 2Above 2

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23%

53%

17%

7%

Annual Family Income of Respondence

Less 100000100000-200000200000-400000Above 400000

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