Birdies for Charity Kick-Off Presentation January 26, 2015.

Birdies for CharityKick-Off Presentation

January 26, 2015

PRESENTATION OUTLINE

• Welcome & Raffle Item Drawings

• Introductions

• Tournament Information

• Program Details

• Program Perks and Initiatives • 2014 Results

• Tips for Success

• Changes

• Questions & Comments

INTRODUCTIONS

• Regions Tradition Staff− Liz Leckemby

Tournament Director− Allie Dunlap

Volunteers/Birdies− Ellis Ponder

Sales− Hunt Bowers

Ticketing

INTRODUCTIONS

• Charity Introductions

Please stand and introduce

yourself and your charity and let us

know if you are a returning charity or new

TOURNAMENT OVERVIEW & HISTORY

• Major Championships on Champions Tour− The Regions Tradition− Senior PGA Championship− U.S. Senior Open− Senior Open Championship− Senior Players Championship

• The Tradition− Founded 1989, played in Scottsdale, AZ

− Moved to Oregon in 2003 to 2010

− Shoal Creek as host 2011 - 2015

− Greystone to host 2015 - 2018

• May 13-17, 2015 • Regions Financial is title sponsor• Staged at one of the world’s finest golf courses and

tournament venues• Purse $2.3 million• 72 hole competition, no cut• 66 player field to include Legends, Hall of Famers &

Major Champions:− Mark Calcavecchia− Fred Couples− David Frost− Bernhard Langer− Tom Lehman

− Corey Pavin− Kenny Perry*− Nick Price− Craig Stadler− Tom Watson*2014 Champion

FEATURED PLAYERS

Fred Couples

Bernhard Langer

Davis Love III

Billy Andrade

Nick Price

Tom Watson

Kenny Perry

2014 ChampionMark

Calcavecchia

FEATURED PLAYERS

Tournament Week Schedule of Events

Tuesday – Closed to Public• Practice Round

Wednesday• Celebrity Pro-Am

Thursday• First Round of play• Live Golf Channel

Broadcast

Friday• Second Round of play• Live Golf Channel Broadcast

Saturday• Third Round of play• Live Golf Channel Broadcast

• Preakness Party (South Lawn - post play)

Sunday• Final Round of play• Live Golf Channel Broadcast

• Donation and pledge-based fundraising

program

• Organizations generate contributions based

on the number of birdies made during the

tournament

• Organizations solicit pledges from individuals

and/or corporations

• Additional pledges may be obtained from ANY

individual visiting the website

• Pledges may be made via pledge card or

online

PROGRAM OVERVIEW

• Charities obtain a flat $20 minimum donation

or pledges of $0.05 or more per birdie

• Official birdie count consists of birdies made by

Champions Tour Players Thursday through

Sunday

• It is expected that an average of 900 birdies

will be made during the tournament this year

PROGRAM OVERVIEW

• January 26 – Online kick-off

• May 13-17 – Tournament dates (birdie count)

• May 13 – “Guess the Birdies” deadline

• May 31 – Collection Deadline

OFFICIAL TIMELINE

EXAMPLE OF INDIVIDUAL PLEDGE

If there were 900 birdies made during the tournament and the donor pledged

$0.05 per birdie, then

$0.05 x 900 = $45 donationOR

A donor can make a flat donation of $20 or more

If there were 900 birdies made during the tournament and a corporation pledged $2 per

birdie, then$2.00 x 900 = $1,800 donation

ORA corporation can make a flat donation

of $20 or more

EXAMPLE - CORPORATE PLEDGE

If there were 900 birdies made and your charity has a volunteer

force of 20, each getting 15 pledges at $0.05 each, you would receive

$13,500

(900*20*15*.05)

YOUR GOAL

If there were 900 birdies made and your charity has a volunteer

force of 40 each getting 20 pledges at $0.05 each, you would receive

$36,000

(900*40*20*.05)

YOUR GOAL

• No out of pocket expenses (unless you want

to do mailings)

• No risk to participate

• No administrative fees

• No credit card fees

• Charities receive 100% of the collected donations

• Red Diamond Bonus Bucks (supported by SouthWest Water Company) opportunity

PROGRAM BENEFITS

•Donor Cards

•Promotional Items

•Birdies Website/Pledge Page

•Custom E-blasts (upon request)

•Direct Link Which Defaults to your Charity

•Birdies Logo and Tournament Logo

•Program Administration

•Weekly Reports

•Billing/Financial Management

WE WILL PROVIDE

• A donor can fill out a card and return to soliciting charity or send into us via U.S. mail

• Donations will NOT be accepted without a completed donor card

• A donor may NOT put credit card information on donor card. These cards cannot be accepted due to credit card privacy rules

• Charities then mail or bring in the donor cards with check/cash attached to the Regions Tradition Office

100 Grandview Place, Suite 110Birmingham, AL 35243Attn: Allie Dunlap

DONOR CARD

ONLINE PLEDGE FORM A donor can go online and pledge at

www.regionstradition.com/birdies-for-charity.php

We will send you a direct link which will default to your charity name

ONLINE PLEDGE FORM

• Payment is to be made to the PGA TOUR Charities, Inc. and NOT the soliciting charity

• If the donor pledges per birdie online, we will not charge the credit card until after the tournament (be aware of expiration dates)

• If the donor makes a flat pledge online, we will charge the credit card immediately

• Donor will receive an email receipt of this transaction

PAYMENT INFORMATION

“Guess the Birdies” Contest

• Each donor will have the chance to guess the exact amount of birdies that will be made

• Those who guess the exact number will be entered into a drawing to win:

Two Weekly Gallery ticket packages to the

2016 U.S. Open

at Oakmont Country Club in Oakmont, PA!

PROGRAM PERKS

Weekly Give-A-Ways for donors

o Every donor will be entered in to a random drawing for prizes every Friday starting January 30th through May 15th

o Prizes include items such as: 2015 Iron Bowl tickets, Joe Namath autographed football, Bo Jackson autographed item, gift certificates, and much more!

PROGRAM PERKS

• Red Diamond with the help of SouthWest Water Company are thrilled to take a more aggressive initiative in the program by being the proud sponsors of the “Bonus Bucks”

• Red Diamond with the help of SouthWest Water Company will award $40,000 to be shared in proportion to the top ten charities that collect the most money; with the top charity receiving $11,000!

BONUS BUCKS

• The Top TEN charities will also receive Red Diamond Bonus Bucks with support from SouthWest Water Company

• Bonus Bucks are paid based on the amount collected

• Standings will be determined in June− 1st Place Charity: $11,000

− 2nd Place Charity: $8,000

− 3rd Place Charity: $6,000

− 4th Place Charity: $3,000







RED DIAMOND BONUS BUCKS

• Ticket Packageo All participating charities will receive 24

Good-Any-One-Day Grounds tickets to the tournament (valued at $480)

o Each charity will be emailed these in April or earlier as needed

o Use tickets as incentive for donors or volunteers

• Donor Letter Template o We will provide you with a basic donor letter

template that you can send via email to your database

PROGRAM PERKS

• Promotion of Campaigno Link on tournament websiteo Charities may use Tournament & Birdies

logoo Mentioned in every E-Newsletter o Press Releaseso Media Partners (TV and Radio)

− PSA Announcements on multiple TV stations

o Editorial Featureso Corporate Partners

PROGRAM PERKS

• Facebook and Twittero Who uses social media?o Facebook Group Page

− Search “Regions Tradition-Birdies for Charity”

− Updated weekly with informationo Regions Tradition Twitter Page

− Search “Regionstradition”− Sending tweets every week

• Please become a fan today!

INITIATIVES

• Encourage Charitieso Ensure that all charities are maximizing

opportunityo Call to get updates and needso E-mail Communication

− Weekly E-blasts with current standings− Daily updates during tournament

• Training Sessionso One on One Trainingo Conference Callso Volunteer Training

INITIATIVES

INITIATIVES• Website

o Please encourage online pledging

o We will provide you with a Direct Link

o Your charity link will be on both tournament website and Birdies pledge page

o Charities can log on and check current status and download multiple reports

− I will provide you with a Username and Password

• Charity Golf Tournamentso Do you have an annual golf

tournament?o We will provide donor cards for gift

packages

INITIATIVES

• 72 charities participating

• 855 birdies made

• 1,058 total pledges

• Non collection rate was less than 1%

• $315,000 total amount raised

• Online (25%) vs. Pledge Card (75%)

• Flat Donation (77%) vs. Pledge per birdie (23%)

2014 RESULTS

1. Vestavia Hills Athletic Association 2. Norwood Resource Center 3. Assistance League of Birmingham 4. Child Advocacy Center of Marshall

County 5. Grace Klein Community, Inc.6. Fellowship House, Inc. 7. Methodist Home for the Aging 8. Community Grief Support Service 9. Voices for Alabama’s Children10.Metro Changers, Inc.

2014 RESULTS

SUCCESS STORIES

Birdies for Charity in Birmingham

John Deere Classic in Illinois• Last year raised $6.79 Million alone• They have raised over $38 Million since 1993

2008: 93 charities raised $121,000



2011: 167 charities raising $260,000




• Your Checklist:✓ Put Birdies logo and Regions Tradition logo on

your homepage✓ Create an E-blast or E-newsletter and send to

donors✓ Include your direct link to our website✓ Form a committee and get your board members

involved✓ Set a high goal✓ Train your volunteers (I can help you with this)✓ Have your board members and volunteers send

an e-blast

TIPS FOR SUCCESS

TIPS FOR SUCCESS• Your Checklist:

✓ Make labels for your donor cards✓ Mass mailing with correspondence✓ Promote prizes!✓ Promote Bonus Bucks (why is their pledge

important?)✓ Advertise: E-mail signature, Flyers, Pins✓ Go to local businesses (put pledge cards

up) ✓ Once you receive your tickets, use these as

incentive✓ Corporate Sponsors (matching funds)✓ Create competition within

WHAT’S NEXT?

• Fill out commitment form and send to Allie Dunlap [email protected] or fax: 205-967-9940

• Pick up donor cards here or you at our office at anytime

• Online kick off is TODAY, January 26th

• We will be sending you a detailed email with your direct link as well as your Username/Password

KEEP IN MIND FOR 2015

• Tournament dates May 13-17, 2015• All checks must be made out to PGA TOUR

Charities, Inc.• Minimum flat donations are now $20• Minimum pledges are now $.05 per birdie • Credit card information is NO longer accepted on

donor cards (must submit via online)• Collection deadline, May 31st• Checks will be issued approximately 6-8 weeks

after the end of the respective month

KEEP IN MIND FOR 2015How the check process works:• Month closes - for instance MARCH 31• BET receives bank reconciling information by approx.

2 weeks after end of month - APPROX. APRIL 15• BET takes approx. 2 weeks to reconcile donations

and send to PGA TOUR (depending on how many donations there are) - APPROX. APRIL 30

• TOUR takes approx. 2-3 weeks to review reconciliation, for checks to be approved, signed and placed in mail

• Your monthly check should arrive 6-8 weeks after month closes

• NOTE: ONLINE DONATIONS SPEED UP THIS PROCESS!!!

KEEP IN MIND FOR 2015Charity Of The Year Award• $30,000 award given to a Champions Tour charity partner• Guidelines

o Provides volunteers or services during tournament week

o Onsite presence during tournament weeko Measurably impacts lives in communityo Promotes the tournament and partnership

✓ Participates in BFC✓ Communicates partnership year-round✓ Uses PR opportunities to acknowledge

tournamento Has a good plan for using the $30,000 donation

and can communicate the need

Raffle Prize Drawings

Thank you all for participating!

QUESTIONS?

Birdies for Charity Kick-Off Presentation January 26, 2015.

Documents

Transcript of Birdies for Charity Kick-Off Presentation January 26, 2015.