www.lavoiehealthscience.com

Our team of specialized thinkers design and execute

strategic communications programs that make our

clients’ technologies, products, and services known,

understandable, and approachable

DOMAIN EXPERTISE AND SELECTED CLIENTS

BIOTECH & PHARMA | MEDICAL TECHNOLOGY & DEVICES | DIGITAL AND PUBLIC HEALTH

1

We help our clients extend visibility andoptimize value for their technologies,products, and services.

Integrated Communications• Public Relations• Investor Relations• Marketing Communications/Digital

High-touch, Award Winning Agency• Specialized expertise in heath and

science innovations• 360° approach media relations,

social/digital, in-person events &presentation

• Certified in healthcare communicationscompliance

• Top 30 independent healthcarecommunications agency*

• 30+ awards • 15+ years of business• 4X INC5000 fastest growing private

company

*O’Dwyers 2018

2

Marke

ting

an

d Digital Communicat

ion

s

Inte

grate

d Corporate Communications

Investor RelationsPublic

R

elatio

ns

Public

Relations

He

alth Science Experience Strategic

Coun

sel

Personalized ServiceSol

id E

xecutio

n

Health ScienceCommunications

INTEGRATED COMMUNICATIONS

Our vision is to provide the very best strategic, integratedcommunications to health and science clients worldwide by hiring

strategic communicators, providing industry-tested counsel, and pragmatic execution.

3

INTEGRATED COMMUNICATIONS

Public Relations• PR strategy and execution• Health and disease awareness• Media relations• Executive visibility• Speaker/media training• Advocacy relations• Event/meeting planning• Access to partnering and financing opportunities• Social media content, development and analytics

Investor Relations & Corporate Communications• LHS Immersion® positioning & messaging• IPO communication planning & execution• Stategic counsel• Market access• Investor and analyst targeting• M&A communications• IR analyst relations• Perception audit• The LHS Fifteen-Slide Presentation®

• Analyst days• Meeting management

Marketing & Digital Communications• Pre/Post commercialization• Corporate materials• Corporate and branding visual identity• Digital influence and new media• Internal communications• Thought leadership• Advocacy relations• Issues/Reputation management• Content development• Analytics• Video, web development & SEO

4

CASE STUDIES

Results• Secured one-on-one interviews with leading publications

• Original articles with 100% positive sentiment and on target messaging

• Secured various panel opportunities tied to key story themes

• Branded thought leadership webinar series in Xconomy Insight with 60%+attendees live

Challenges• Xontogeny approached LHS to assist in launching

itself as a new life science accelerator with a highprofile CEO focused on early-stage enterprises

• Develop creative thought leadership

LaVoieHealthScience Solution• Developed strategic communications including

paid and earned media, digital

Our health science expertise uniquely positions us to help clients make their health and science innovations known,

understandable, and approachable to target audiences throughcarefully executed strategies and plans.

LAUNCH& THOUGHTLEADERSHIP

5

Results• Media coverage in top targets, including:

Boston Globe, WBZ Radio, Boston BusinessJournal, Big3Bio Boston, Fierce Biotech, MassLife Science Center e-newsletter

• Thought leadership panel opportunities atBIO CEO 2018, BioPharm America

• Digital content development in precisionmedicine

Challenges• Seeking visibility in the U.S. for Grand Opening of

Danish LEO Science & Tech Hub, the advancedinnovation R&D arm of LEO Pharma

• Create targeted awareness using traditional media,social media, infographics and panel opportunities

LaVoieHealthScience Solution• Created targeted, integrated communications

programming with focus on the intersection ofdermatology and technology

• Targeted outreach to local media and selecthealthcare and tech trades

• Digital content strategy

VISIBILITY& THOUGHTLEADERSHIP

6

Results• Increased awareness of corporateprofile and understanding of company’svalue proposition

• Coordinated more than 75 high-valueone-on-one meetings with investors;on-going

• Invitations to present at 5 U.S.conferences/year

• Secured coverage by leading analyst

• Placed CEO OpEd in Life Science Leaderand editorial content in trades

• Finalist MM&M Awards OrphanCategory for digital campaign in RettSyndrome, 2017

Challenges• Build credibility and visibility for a

company focused in central nervous system disorders

• Develop program to build foundationand extend investment community reach,advocacy and key opinion leaderrelationships

LaVoieHealthScience Solution• Utilized LHS Reach™ to target U.S.

investment community• Reposition company as near-term

commercial opportunity and long-termpipeline

• Build awareness and visibility throughmedia and investor introductions

• U.S. team leading corporatecommunications and PR support

CORPORATE COMMUNICATIONS& PUBLIC RELATIONS

7

Challenges• Obtain recognition and validation for the IDO

pathway as a central target in immune escape• Create visibility and awareness for validating

Phase 2 data at a AACR 2017• Create runway and visibility for Phase 3

LaVoieHealthScience Solution• Development of strategic communications plan

including messaging documents, on-site KOLand spokesperson message and media training,and investor and analyst onsite meeting

• Pitched top-tier financial and trade media basedon presentation from AACR plenary session

PUBLIC & MEDIA RELATIONS

Targeted Outlets

Results• Increased “Share of Voice” for NewLinkGenetics in AACR coverage- 30+ outlets provided “on target” original coverage

- 3,500+ press release pick ups- 47% click-throughs to infographic & e-media kit

• Top-tier financial, pharma and oncologytrade coverage

• 50+ investors and analysts attended event

Examples of Earned Media Coverage

Support Materials

8

Results• On-message media coverage in top targets, including: FierceBiotech,

BioPharma Dive, BioWorld, BioCentury, Reuters, Becker’s, Seeking Alpha,BioSpace, Business Insider, and the Denver Business Journal

• Secured one-on-one interviews with leading trade publications

• More than 5 original articles in trade and wire, as well as radiointerviews

• 2018 Bell Ringer Finalist - IR/Financial Communications Award

CORPORATE COMMUNICATIONS &PUBLIC RELATIONS

Challenges• Develop all-channel communications plan

for Ampio’s announcement of pivotal dataunblinding for Ampion™ for the treatmentof osteoarthritis of the knee

• Ensure Ampio’s announcement is well-positioned for optimal impact on allstakeholders

• Gain maximum visibility throughtraditional and social media, includingMAT release and radio

LaVoieHealthScience Solution• Customized pitches and distributed to a

highly targeted media list consisting ofnational, business, trade and orthopedicpublications

• Utilized LHS’ proprietary database toextend reach to include new contacts

• Used embargoed release to gain theattention of major news outlets

• Developed Q&A to ensure “readyresponse” to key issues

Meet the Senior Team

Sharon CorreiaVICE PRESIDENT, INTEGRATEDCOMMUNICATIONS

Lisa DeScenzaASSISTANT VICE PRESIDENT,TALENT MANAGEMENT,DIVERSITY & INCLUSION

Ella DeychASSISTANT VICE PRESIDENT,FINANCE & OPERATIONS

Paul SaganASSISTANT VICE PRESIDENT,INVESTOR RELATIONS &CORPORATE COMMUNICATIONS

Katie Gallagher ACCOUNT MANAGER,PR & MARKETING

Donna L. LaVoiePRESIDENT & CEO

Douglas RussellSENIOR VICE PRESIDENT& GENERAL MANAGER

Beth KurthVICE PRESIDENT, CORPORATECOMMUNICATIONS &INVESTOR RELATIONS

Kathy VigneaultSENIOR ACCOUNTMANAGER

UPDATED 5/15/18

www.lavoiehealthscience.com

LaVoieHealthScience One Thompson Square, Suite 503

Boston, MA 02129Phone: 617.374.8800

Email: info@lavoiehealthscience.com

@lavoiegrouphttps://www.linkedin.com/company/lavoie-group