BioOptics - Industrial Laser Solutions · World, BioOptics World, and Industrial Laser Solutions,...

www.OptoIQ.com

www.laserfocusworld.com www.industrial-lasers.com

Prices effective January 1, 2012.

BioOpticsWORLD®

®

www.BioOpticsWorld.com

Business & Education Intelligence for Lasers, Optics and Photonics

Mission StatementOptoIQ.com is the global source for photonics business news and analysis and for resources in education. In addition, OptoIQ.com provides a community forum in which to share information and seek answers with other industry engineers, scientists, educators, and students.

Together in a digital network comprising Laser Focus World, BioOptics World, and Industrial Laser Solutions, OptoIQ.com engages our audience with in-depth coverage of the latest from business, academia, and the professional societies, and a host of thoughtful columns and blogs from leaders in the venture capital world and educational organizations. It also delivers access to the technical depth of the full OptoIQ digital network.

OptoIQ.com offers a host of innovative sponsorship opportunities for your company to reach our audience: thousands of key decision makers and the next generation of leaders studying photonics.

NEW this year –

a focus on education!

What’s New at OptoIQ

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www.OptoIQ.com

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®Online Advertising

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Reach influential decision makers researching purchasing decisions every dayHomepage-Plus online sponsorships generate broad visibility for your brand and product messaging among photonics and optoelectronics professionals worldwide. These prominent banner positions align your company with the most respected content serving the information needs of thousands of industry professionals.

Homepage-Plus advertising appears on pages throughout the OptoIQ, LFW, ILS, and BOW websites, including:• Homepage • Magazine archive pages • Video Library landing page • White Paper and Webcast landing pages • Registration and Log-in pages • Industry Events and links pages • And other pages not included in Topic Centers

Homepage-Plus Advertising Options:• Page Peel • Pushdown • Top Leaderboard • Rectangle Banner • Skyscraper Banner • Welcome Ad

Exclusive Opportunity on OptoIQ: • Community Leaderboard

Sponsorship Benefits:Brand Awareness Strengthens your company’s visibility with prominent advertising surrounded by content serving the information needs of photonics and optoelectronics professionals.

Traffic Driver Pushes users to your website or other online offerings.

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Specifications

AD UNIT CREATIVE SPECIFICATIONS

Page Peel ● The peel expands from the upper right corner of the page down and to the left

● Ad dimensions: Peel is 900 x 650 pixels; Dog ear is 75 x 75 pixels● Max file size: 100k ● Format: non animated gif, jpeg, swf (flash)

Pushdown ● Collapsed: 970 x 66 pixels (40kb)● Expanded: 970 x 418 (100k) ● Format: gif, jpeg, swf (flash) (3rd party tags also accepted)

Leaderboard ● Ad dimensions: 728 x 90 pixels ● Max file size: 40k ● Animation: 3 loops max, animation must stop after 15 seconds ● Format: gif, jpeg, swf (flash)

Rectangle ● Ad dimensions: 300 x 250 pixels or 180 x 150● Max file size: 40k ● Animation: 3 loops max, animation must stop after 15 seconds ● Format: gif, jpeg, swf (flash)

Skyscraper ● Ad dimensions: 300 x 600 pixels or 180 x 600● Max file size: 40k ● Animation: 3 loops max, animation must stop after 15 seconds ● Format: gif, jpeg, swf (flash)

Content Rotator ● Text links can include up to 45 characters, including spaces

Social Media Tools ● 2 Banners – (1) 88 x 31 graphic ad and click-through URL up to 10k – (1) 468 x 60 graphic ad and click-through URL up to 40k

IQ Test ● Text links can include up to 20 characters, including spaces

Welcome Ad ● Ad dimensions: 800 x 600 pixels ● Max file size: 80k ● Animation: 3 loops max, animation must stop after 15 seconds ● Format: gif, jpeg, swf (flash) ● Can accept video; ask for details

Search Box Sponsor ● 1 text line (32 characters including spaces) ● 1 linking URL

Search Results Leaderboard

● Ad dimensions: 728 x 90 pixels ● Max file size: 40k ● Animation: 3 loops max, animation must stop after 15 seconds ● Format: gif, jpeg, swf (flash)

Search Results Rectangle


Search Results Skyscraper


AD UNIT OIQ lFW BOW IlS

Page Peel $2,500 $2,575 $2,575 $2,755

Pushdown $4,000 $4,000 $4,000 $4,000

Leaderboard $1,620 $1,805 $1,650 $1,405

Rectangle $1,620 $1,805 $1,650 $1,405

Skyscraper $1,620 $1,805 $1,650 $1,405

Content Rotator n/a $1,030 $1,055 $1,105

Article Toolbar n/a $1,030 $ 825 $ 880

IQ Test n/a $3,090 $2,575 $2,755

Welcome Ad (pricing is per WEEK)

$1,500 $1,545 $1,030 $ 935

Search $3,785 $3,900 $3,675 $3,675

Search Results Leaderboard

$1,080 $1,280 $1,210 $1,210

Search Results Rectangle $1,245 $1,115 $1,050 $1,050

Search Results Skyscraper $1,080 $1,115 $1,050 $1,050

Community Leaderboard $3,605 n/a n/a n/a

■ OptoIQ Exclusive

Rates (net per month)


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Rates are subject to change.

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®

Topic Centers

A Topic Center sponsorship delivers brand exclusivity and targeted content alignment on www.laserfocusworld.com!Topic Centers make it easier than ever for users to find the information they need. Topic Centers house all relevant content for each interest area regardless of type (i.e., articles, news, new products, video, white papers, webcasts, etc.). Your advertising message will reach only those professionals who want more information on your specific products and services – target marketing at its very best.

Topic Center Categories*:• Lasers & Sources • Optical Components & Systems • Detectors & Imaging • Fiber Optic Components & Systems • Test & Measurement • Positioning, Support & Accessories • Biophotonics • Science & Research • Software

Sponsorship Benefits:Brand Awareness Strengthens your company image by aligning your message with targeted Laser Focus World content, helping to create an affinity for your company and products among photonics and optoelectronics professionals.

Traffic Driver Pushes professionals from the photonics and optoelectronics industry to your website or other online offerings to learn more.

Banner 1 (or text links)



Leaderboard Rate: $2,885 net per month

● Ad dimensions: 728 x 90 pixels● Max file size: 40k● Animation: 3 loops max, animation must stop

after 15 seconds● Format; gif, jpeg, swf (flash)

Banners1, 2 OR 3Rate: $2,885 net per month

● Ad dimensions: 300 x 250 pixels● Max file size: 40k● Animation: 3 loops max, animation must stop

after 15 seconds● Format: gif, jpeg, swf (flash)

NOTE: Any banner position may be replaced with six (6) text links to the content of your choice. Up to 50 characters, including spaces, per text line. Banners 1, 2, and 3 rotate position equally

Rates and Specifications

Four sponsorship positions are available per Topic Center;

one (1) Leaderboard/Anchor and three (3) Rectangle Banners.

leaderboard/Anchor


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Categories and rates are subject to change.

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Topic Centers

Rates and Specifications

Leaderboard ● Ad dimensions: 728 x 90 pixels● Max file size: 40k● Animation: 3 loops max, animation must stop after 15 seconds● Format; gif, jpeg, swf (flash)

Banner ● Ad dimensions: 300 x 250 pixels● Max file size: 40k● Animation: 3 loops max, animation must stop after 15 seconds● Format: gif, jpeg, swf (flash)

Nine (9) Text Links ● Up to 50 characters, including spaces, per text line

Banner and text links can be replaced by one (1) 300 x 600 pixel graphic

Drive traffic to your site and increase your brand visibility with Topic Center sponsorships on www.industrial-lasers.com!Topic Centers make it easier than ever for users to find the information they need. Topic Centers house all relevant content for each interest area regardless of type (i.e., articles, news, new products, video, white papers, webcasts, etc.). Your advertising message will reach only those professionals who want more information on your specific products and services – target marketing at its very best.

Topic Center Categories*:• Laser Cutting • Laser Welding • Laser Marking & Engraving • Rapid Manufacturing • Laser Micromachining • Medical Device Processing • Laser Drilling • Laser Safety

Sponsorship Benefits:Brand Awareness Strengthens your company image by aligning your message with targeted Industrial Laser Solutions content, helping to create an affinity for your company and products among laser materials processing professionals.

Traffic Driver Pushes professionals from the laser materials processing industry to your website or other online offerings to learn more.

Choose 100% or 50% Share of Voice!• 100%: Your content and advertising dominates

the page 100% of the time.

Rate: $2,310 net per month

• 50%: Your content and advertising display 50% of the time.

Rate: $1,735 net per month


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®Topic eNewsletters

Targeted/Topic-based eNewsletter sponsorships are your opportunity to target an audience that has indicated an interest in specific topic categories.Summary:eNewsletters are your direct link to photonics and optoelectronics profession-als who have chosen to stay up-to-date on breaking news, product informa-tion and hot topics. Filled with trusted technical content by the industry’s most knowledgeable experts, eNewsletters are a simple and effective way to drive traffic and push your marketing message to a target audience as they make strategic purchasing decisions.

Sponsorship Benefits:Brand Awareness Gives your brand exposure around relevant content with your sponsorship.

Traffic Driver Pushes optoelectronics and photonics professionals to your website or other online offerings through graphic ad or text links.

Reach: Our eNewsletters reach thousands of key decision-makers in the optoelectronics & photonics, biophotonics, and laser materials processing communities with interest in a wide variety of application areas!

Top Banner or Text Links

● Ad dimensions: 300 x 100 pixels● Max file size: 40k● Format; gif, jpeg● Three (3) text links; Up to 50 characters,

including spaces, per text line

Middle Banner● Ad dimensions: 300 x 250 pixels● Max file size: 40k● Format: gif, jpeg

Bottom Banner or Text Links

● Ad dimensions: 300 x 100 pixels● Max file size: 40k● Format; gif, jpeg● Three (3) text links; Up to 50 characters,

including spaces, per text line

Net RatesSPONSORSHIP lFW BOW IlS

Top 300 x 100 banner or 3 text links

$1,290 $1,135 $1,105

Middle 300 x 250 banner $1,290 $1,135 $1,105

Bottom 300 x 100 banner or 3 text links

$1,290 $1,135 $1,105

Exclusive: All 3 positions $3,090 N/A N/A

See our Editorial Calendars for deployment dates

and topics each month.

Specifications

Rates subject to change


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®Industry News eNewsletters


SPONSORSHIPlFW

(NEWS & PRODUCTS)

BOW (AlERT)

IlS (INDUSTRy

WATCH)

IlS (PRODUCT

WATCH)

OPTOIQCOMMUNITy

Top Leaderboard $2,060 $1,135 $1,105 $825 n/a

Middle 1 $1,700 $1,030 $880 $550 n/a

Middle 2 $1,235 $1,030 $825 $550 n/a

Middle 3 n/a n/a n/a $275 n/a

Skyscraper $1,235 $1,030 $770 n/a n/a

Anchor Leaderboard $1,340 $515 $605 $275 n/a

Exclusive n/a n/a n/a n/a $3,245

Net Rates

Specifications

Providing broad reach at a low cost, these eNewsletters deliver the latest news and technology information in optoelectronics, biophotonics, and laser materials processing to thousands of opt-in subscribers worldwide. Every issue contains links to some of the latest news, most interesting blogs, informative videos, and techni-cal white papers on the Laser Focus World, BioOptics World, and Industrial Laser Solutions websites.

Top Leaderboard ● Ad dimensions: 728 x 90 pixels ● Max file size: 40k ● Format: gif, jpeg

Middle 1● Ad dimensions: 180 x 150 pixels ● Max file size: 40k ● Format: gif, jpeg

Skyscraper● Ad dimensions: 160 x 600 pixels ● Max file size: 40k ● Format: gif, jpeg

Middle 2● Ad dimensions: 468 x 60 pixels ● Max file size: 40k ● Format: gif, jpeg

Anchor Leaderboard● Ad dimensions: 728 x 90 pixels ● Max file size: 40k ● Format: gif, jpeg


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ILS Product Watch eNewsletter Spots Specs & RatesSpecs: ● 50 words max

● Image 140 x 170 pixels ● Company name, address, phone ● URL link

Rates: $685 per Product Spot (12 spots max.)

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SEO®Technical

Digests

EDITORIAL DIGEST

Power supplies: quality design leads to best laser-diode performanceTo achieve its best output, a laser requires

a source of power that is matched to that

particular laser’s characteristics. Laser

diodes in particular are very delicate,

and are easily destroyed or degraded

by a poor power source. Beyond merely

keeping a laser running, though, a well-

designed power supply is essential for both

short- and long-term output stability. This

e-digest covers laser-diode power supplies

and controllers, with an eye to maximizing

the optical output quality of laser diodes.

2 POWER SUPPLIES: laser-diode power-supply basics: performance depends on speci� cation

8 LASER DIODES: Laser-diode controllers outdo power supplies in diode protection

15 POWER SUPPLIES: Performance factors characterize high-power laser-diode drivers

SPONSORED BY:

2 POWER SUPPLIESlaser-diode power-supply basics: performance depends on speci� cation

8 LASER DIODES: Laser-diode controllers outdo power supplies in diode protection

15 POWER SUPPLIES: Performance factors characterize high-power laser-diode

Technical Digests allow you to align your brand around featured editorial content relevant to your businessTechnical Digests are a compilation of 2-3 complementary editorial feature articles and/or news stories that are designed to provide our audience with a downloadable PDF format of in-depth, valuable content on a key industry topic. Garnered from the pages of our highly respected magazines and websites, Technical Digests are posted to our website to generate leads not only from our audience but from online search as well.

Sponsorship Benefits:Brand Awareness Your sponsorship includes your logo prominently displayed on every page of the Technical Digest and aligned with trusted editorial content.

lead Generation Sponsorship of an Technical Digest offers a unique lead generation vehicle, while aligning your brand with original editorial content from Laser Focus World, BioOptics World, or Industrial Laser Solutions. The exclusive, single sponsor for each topic has 24/7 access to leads generated from a targeted audience of users who download the PDF of the Technical Digest.

Traffic Driver Sponsors receive a customized resource page which includes your company overview and highlighted links to related topics on your website — a great way to drive users back to your own site.

Thought leadership/Education Your company differentiates itself from the competition with its unique and proven expertise in the topic you have chosen to sponsor.

Search Engine Optimization Increase your site’s ranking among search engines by taking advantage of a linking strategy that pushes your target audience from links on our websites to your website.

Sponsorship Package Includes:• Sponsor logo on each page of the Technical Digest• One full page ad included in the PDF• Resource page at the end of the Digest includes sponsor company

overview and links to related topics on sponsor website (5 links max.)• One exclusive email promotion will be sent to targeted users, promoting

the Technical Digest and highlighting the sponsor• The Digest and sponsor logo will be featured on the LFW, BOW, or ILS

website home page for one week (min.)

Sponsorship Rates (net per month; 3 month minimum)

lFW BOW IlS

Exclusive Sponsorship $2,500 $2,500 $2,500

Online Posting

Email Promotion


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®White Papers

Drive more leads with your expert content using our promotional capabilitiesSummary:Decision makers in the photonics and optoelectronics industry are constantly evaluating new vendors and products. White Papers ensure that your content is visible where they go to conduct purchasing research and create vendor short lists. Online White Paper sponsorships leverage our sites’ content depth and SEO expertise, resulting in a powerful marketing tool to educate your next potential customer. Sponsorships include exposure for your White Paper on the online home-page, in outbound email promotions to subscribers, and in our topic-specific White Paper libraries.

Sponsorship Benefits:Brand Awareness Position your brand as an industry expert on a specific technology or service.

lead Generation Generate sales leads as photonics and optoelectronics professionals access your White Paper, including full reporting and contact information from anyone who downloads the White Paper.

Thought leadership/Education Educate decision makers as they begin research on upcoming projects.


Details/SpecsYour White Paper with logo (gif or jpg file) and brief abstract are posted in the online White Paper library. Users who click on the link must register to download the White Paper resulting in instant leads for you. We will also deploy a special targeted email promoting your White Paper to our subscribers.

White Paper 3-month Sponsorship Rates:

lFW BOW

Per White Paper $1,710 $1,545



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®Webcasts/ Podcasts

WebcastsSponsored webcasts provide detailed leads and branding opportunities.

Summary:Sponsoring a webcast provides you an opportunity to align your company’s brand with a technology-rich presentation delivered to a captive global audience. Whether you sponsor an industry expert webcast or develop your own content, we guarantee detailed leads from senior engineers, engineers, R&D professionals and scientists in the optoelectronics and photonics industry.

Sponsorship Benefits:Brand Awareness Sponsors build their brand awareness to thousands of photonics and optoelectronics strategists and professionals before, during and after the webcast with a promotion plan that includes emails and house ads that promote the sponsor as well as the webcast.

lead Generation Detailed registration information (name, title, company, email, phone, address) from each of the registrants is provided. Plus, sponsors can provide two questions for each webcast registrant to answer as part of the registration process. You’ll gather even more detailed information to aid your marketing research efforts!

Thought leadership/Education Sponsoring a webcast positions your company as a forward-thinking market leader that educates an active and engaged audience of decision makers.


See Editorial Calendars for 2012 Topicsyour sponsorship package includes:• Company mention in three promotional

emails (2 pre-event and 1 on demand)

• Your company logo prominently displayed on the industry-relevant home page website for one month

• Webcast posted on the industry relevant website and linked to sponsor’s website for six months after webcast

• Reminder email message to all registrants 24-hours before webcast

• Reminder email message to all registrants 30 minutes before webcast

PodcastsPodcast sponsorships allow you to reach your sales prospects while they are in their car, on a plane, or in their office.

Podcasts are a simple way to reach your target audience. With just a script and a telephone, our staff can help you create a thought-provoking podcast that reaches professionals in the optoelectronics and photonics industry while they are on the go.

Rates (per sponsor)

SPONSORSHIP lFW BOW IlS

Webcast Shared(4 sponsors available)

$5,665 $4,630 $4,955

Webcast Exclusive $12,360 $7,725 $8,270

Podcast Interview $3,605 $2,100 $2,205



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SEOVideo Sponsor

Video Showcase

Drive viewership and leads for your video content Video is an ideal medium for showcasing and demonstrating new products, creating visibility for senior executives and technology experts, and extending the life of your face-to-face event presentations to reach a much larger audience of optoelectronics, biophotonics, and laser materials processing professionals and generate additional sales leads. Our SEO expertise and content depth ensure greater visibility for your video content among a more targeted audience than any other sites can offer.

Sponsorship Benefits:Brand Awareness Positions your brand as a market leader to an engaged audience of professionals involved in purchasing photonics and optoelectronics products.

Thought leadership/Education Sponsoring a video is a unique opportunity to educate customers and prospects in the photonics and optoelectronics community with your unique industry and product knowledge. Your valued information and insights elevate the perception of your company and products.


Bring your marketing message to life!Take advantage of our Video Showcase programs and announce your new products and technologies LIVE ON CAMERA at some of the industry’s most important events. The Video Showcase package includes:

• Pre-show product announcement eNewsletter

• Video filmed, produced, and edited by PennWell’s experienced video staff and posted on our websites. We’ll also give you the video to post on your own site or to use as you wish.

• Post-show video messaging eNewsletter with a link to your video

Video Sponsorship Rates (Net):Sponsorship lFW BOW IlS

Video Leaderboard n/a $1,545 $1,655

Vendor Video/Brand $1,030 $1,290 $1,380

Vendor Video/Lead $2,575 n/a n/a

Video Preroll $1,030 $1,030 $1,105

Video Showcase eNL (Pre-Show) $1,080 $1,025 $1,095

Video Showcase eNL (Post-Show) $1,080 $1,025 $1,095

Video Clip n/a $515 $515



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BioOptics - Industrial Laser Solutions · World, BioOptics World, and Industrial Laser Solutions,...

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Transcript of BioOptics - Industrial Laser Solutions · World, BioOptics World, and Industrial Laser Solutions,...