Bio

Michael B. Metzger

Michael B. Metzger

BUSINESS

Michael Metzger is the co-founder and Creative Director of d3Creative, LLC whose primary charter is to deliver innovativeprograms and products to broadcast media and massmerchandisers.

A graduate of the University of Maryland, Michael has beeninvolved in new product development and national marketingsince starting his own marketing firm in 1974. As Director ofProduct Development for Data Trace Publishing Company for thelast fifteen years, Michael is an integral part of Data Trace’sproduct development and marketing team.

Michael has invented, developed and produced numerous products for the computer, toy andhousewares industries. Among the products that he has introduced into the marketplace are:The GINSU KNIFE, ROTARY STRIPPER, MOP-A-MATIC, POP QUIZ and SUPERSANDER . He has extensive experience in all forms of mass marketing, including“Infomercials”, “Spot” commercials, direct mail and specialty point-of-purchase displays, aswell as product testing, direct response advertising and in-store promotions.

Michael designed and developed an opening menu system for a major computermanufacturer that enjoyed widespread use in the consumer market. He was also the primaryconsultant for Coleco Toys, Inc., in the developing “Wrinkles the Dog” into an electronicanimated toy.

Michael has developed over ninety on-line courseware and testing programs designed toprovide continuing medical education to doctors. He has also produced marketing andtraining campaigns for Fortune 500 companies that include Wal-Mart and Johnson &Johnson. He was the first to provide the Harvard Law Review online. As inventor of a newlow friction fabric (Frilon), he was awarded a US patent (US 7,281,549 B2).

He has been a guest speaker/lecturer at IBM’s Teacher Conventions, Wal-Mart’s AnnualMeeting and the Entrepreneurial Department at the Wharton School of Business. HisProduct Development Timeline depicts over forty-five different products that have beencreated over the past forty years.

PERSONAL

Married for over thirty seven years, Michael has three children, one son-in-law, onedaughter-in-law, and one granddaughter. An avid sports fan, daily exerciser, runner, andplays flag football. He credits his daily runs with his dogs, “Sammy” and “Lucky” (both infond memory), as the inspiration for many of his ideas.

BIO

I

Michael B. Metzger

Not your typical biography, but I felt that Paul Harvey’s…“and now you know The Rest Of The Story,” provides abetter glimpse into my persona.

n the 80’s I decided to create a software program that would benefit teachers and students alike;the perfect testing program and the ideal learning tool in one complete package. It took lessthan three days to develop and several months to program, but in a relatively short period of

time, “Pop-Quiz” was born. The structure of the database was the key element. You enter aquestion once and you can get it back in seven different formats: true/false, matching, short answer,fill-in the blanks, multiple choice, flash cards, and reverse flash cards. Pop Quiz was purchased bynumerous universities and colleges, mass merchandisers, businesses, teachers and students. Todate, no other software training program has come close to Pop Quiz.

In the 90’s I was reading a newspaper article that described how Wal-Mart was ahead of all othercompanies in training their employees. I had not spoken with anyone from Wal-Mart since theirpurchases of the “Ginsu” knife around 1981, but within a year I introduced a new program intoWal-Mart to better train their employees. I was paid to train the country’s best trainers, and I wasa speaker at their National meetings. I also introduced an additional program into thousands oftheir stores.

In the 00’s, while at the beach with my family, I said, “let’s develop a new product.” Years later, Iintroduced “Frilon,” a new low friction fabric that received a US patent (US 7,281,549 B2). I hadno experience with fabric or any involvement in the textile industry, but my creativity and productdevelopment skills provided all that was necessary.

Now in the 10’s I focused on designing and developing Continuing Medical Education (CMEs)on-line programs that allows doctors to fulfill their requirements for on-going training. There arenow over 100 on-line programs available. I am currently working on specialty training programsfor orthopaedic surgeons that respond to disaster situations in austere environments.

Several years ago I watched a documentary on public television, on the history of TV quiz shows.The very next morning I started out on the path to create the best quizshow for television. With absolutely no borders or boundaries I began

Michael Metzger is themy quest to develop. My creative methodology is out of the ordinary, so co-founder and creative

director of d3 Creative,let’s just say that after a year and a half of heavy sweating, “When InLLC, whose primaryDoubt” was finished. A board game was created primarily for testingcharter is to deliver

purposes, but the goal was always a TV Game Show. Not just appearing innovative programson TV, but for me the success of this adventure meant network prime and products to

broadcast media andtime. All I can say is, “tune in,” and I mean that literally.mass merchandisers.

Product Development TimelineO V E R F O R T Y Y E A R S ( 1 9 7 2 - 2 0 1 3 )

1970 Holiday For Two Diamond HeartBeatles AO Album Closeout MerchandiseMiracle MassagerSuper Hits

PROMOTIONAL ASSOCIATES

Sharpkut KnifeChipperSail PlanePeter Paint Pads

1980 Super SanderTool Organizer

Tel-Com Switch FloppyFonts

Bear HintsAudio

Wrinkles(Coleco)

FOXYPRODUCTS

TELESAVER FONTFACTORY

VERITEL LEARNING

1990Lifeguard Ninzu Junk Night Diet

CREATIVE RESPONSE GROUP

2000 Workplace Harassment (RFE)Social Security DisabilityPrograms (SSA)

HIPAA Resource &ReimbursementGuide (Johnson& Johnson)

The Civil War (SI)

DATA TRACE PUBLISHING DATA TRACE PUBLISHING

2010 You’re Out Of OrderWHEN In Doubt WHEN In Doubt(Broadcast) (Games)

d 3 CREATIVE

Product Development TimelineO V E R

1975

Rotary Stripper Ginsu Knife Mop-A-Matic Mop

F O R T Y Y E A R S ( 1 9 7 2 - 2 0 1 3 )

1979

Stick-up Clock“Yellow Rose” Watch

NETWORK MARKETING ARKAY TRADING

1985

Wrinkles(Coleco)

Sincerely YoursHobby Log

Pop Quiz ClearviewMenu

Scoreboard

1989

VERITEL LEARNING EURO GROUP PUBLISHING SCOREBOARDPUBLISHING

1995

Harvard Law on CD-ROMThe Business Lawyer

Glo-Runner Shoe-Pro Program(Wal-Mart)

PRN

CountdownClock

1999

DATA TRACE PUBLISHING AURORA TECHNOLOGIES

2005

Frilon

DATA TRACEPROFESSIONALTRAINING

DT INNOVATIONS

2009

Courtesy Click

DT TRI-TECH

2015 2019

mm

too much fun to call it work

Married: Eileen C. Metzger (1975)

Children: Kimberly (Seth) [Ashlyn], Ryan (Cara), and Adam

College: University of Maryland (1972)

Address: 12135 Heneson Garth, Owings Mills, MD 21117

Email: mm12135@comcast.net

Phone: 410-356-5523