Marketing Specialist

No 4, Block B4, Tran Dai NghiaHai Ba Trung, Hanoi, Vietnam

Work Experience

SEN Restaurant ChainMarketing Managerwww.NHAHANGSEN.vn

SEN is the biggest bu�et chain in Vietnam, consisting of 4 restaurants:

- Sen Tây Hồ - 614 Đường Lạc Long Quân, Quận Tây Hồ, Hà Nội- Sen Nam Thanh - 84 Nguyễn Du, Hà Nội- Sen Hà Thành - 177 Bùi Thị Xuân, Hà Nội- Maison Sens - 61 Trần Hưng Đạo, Hà Nội

After 10 years of success on bu�et, SEN has expanded its core services into Conference - Banquet and Wedding. First time ever has SEN setup a real market-ing department to take over all the marketing activities. I'm lucky enough to lead the team.

My job, or should I say multiple jobs, is/are to standardize all those used-to-be fragmentary marketing moves and make them smooth.

Besides, I'm responsible for:

- Reinforcing SEN branding & positioning.- Building a perfect CRM system so that a single customer can be identi�able anytime he/she visits a SEN restaurant regardless of location.+ Categorizing customers and drawing Customer Personas + Doing Customer Insight Analyst+ Building Loyalty Program and Member Card - Renovating SEN website to make it a content hub, a sale channel, or something greater than that. - Building an A-Team who can do more with less.

To sum up, I'm supposed to make a change on SEN's business operation with marketing power. Simple as that.

BINH NGUYEN

.............................................................................

+84 936 002 205

b@nguyenquocbinh.com

06/07/1987 (dd/mm/yyyy)

Vietnamese

2/2013 - Present

X-IncubatorMarketing Consultanthttp://X-INCUBATOR.PANDORA.VN

X-Incubator is the crazy idea of Ninh Nguyen (Xoai) to persuade the purpose of giving startups in Vietnam a hand in a way much more valuable than just the money so that they have a little incentive to persistently follow their dreams.

With experiences and knowledge accumulated from what I did and have been doing so far, I challenge myself to join this team as a marketing consultant with a little hope that it could be of any helpful to those who need.

I provide startups:

- Marketing strategy consultant- Media relation- Investor relation- Opportunity to raise fund on ig9 (www.ig9.vn) - the �rst and only crowdfunding platform for creative projects in Vietnam. Who needs money from VC/angel investor if we can ask for help from the people around?- E-commerce overall operation

You know what? After 2 days of launch, X-incubator started to receive applications from startups! The number is counting...

8/2012 - 2/2013

IG9 Tech StartupCo-founder & Chief Marketing O�cerwww.IG9.vn

IG9 is a Tech Startup founded by Mr. Nam Do, CEO of Emotiv Systems, and founders of Dynabyte, a Hanoi-based startup and owner of 6IX.vn - an awesome e-commerce solution.

Simply put, we are an all-star team.

IG9.vn is a place for individuals and businesses to raise fund and promote aware-ness for their projects.

We are a collaborative community where people can come together to contribute money, exchange feedbacks and opinions, and empower ideas and passions of aspiring entrepreneurs, artists, writers, musicians, etc.

We are proud to be the very �rst Vietnamese crowdfunding platform where exciting projects are made into reality together by millions of people.

The role of CMO of IG9 is quite multi-tasking, my day-to-day basis consists of:

- Educating the market about this all new model (crowdfunding) through the power of media communications.- Finding talented people and getting inspired by their creative projects.- Helping any single project creator plan their projects so well that the fundraising goes beyond expectation.- Building and maintaining business partnership with a lot of media companies, organisations, venture capitalists, angel investors, entrepreneurs or individuals that help skyrocket the business.

The chances to meet so many interesting people with big minds is simply the best thing I've been given when building this platform.

7/2012 - 2/2013

Dynabyte Tech StartupCo-founder & Chief Marketing O�cer www.6IX.vn

Dynabyte, a Tech Startup founded in 2012 and based in Hanoi, Vietnam, is a private company operating in e-commerce, auction and business softwares among other services.

Launched in May 2012, 6IX.vn is one of the �rst Vietnamese online retailers of discounted international brand apparels.

Performing as a member of Board of Directors and Chief Marketing O�cer, my main responsibilities are:

1. Strategy Development2. Product Development3. Sales Management4. Marketing Communications5. Customer Services

I'm deeply involved in the whole marketing process from market research, deciding the products to sell, setting pricing, setting goals and KPIs, running promotional campaign, establishing and maintaining business partnership, building relationship with customers and else.

I focus on measuring the e�ectiveness of every single marketing penny to be spent and keep optimizing it to get the highest possible return on investment.

Also, as a team leader I invest a lot of time in building the very best marketing team and inspiring each member to work and live to the fullest.

3/2011 - 2/2013

Marketing Manager

www.1BID.vn

1bid.vn is a pay-to-bid multi-format online auction platform where shoppers get a chance to save 50%-98% on premium consumer products such as cell phones, HDTV, laptops, etc.

By combining shopping with entertainment, 1bid.vn has attracted a large follow-ing of deal-hunting young Vietnamese shoppers. Since launching at the end of 2010, 1bid team has worked tirelessly to earn the trust of our users, by o�ering the best deals and focusing relentlessly on Customer Service and User Experience.

As 1bid continues to grow, our vision is to develop into an Entertainment Shop-ping Platform, by adding new auction formats, on-site games, and Reward Store, to provide even more entertainment values and further engage our loyal users.

Performing as Marketing Manager, my tasks are to build brand for 1BID.vn and responsible for all marketing activities.

- Lead nurturing through direct communication channels: Email marketing & Telephone.- Acquiring new customers through a variety of media channels: PR, Advertorial, Display ads & CPC, SEO and Social media.- Establishing business partnership with suppliers.- Looking for investors.

1BID.vn became the market learder in term of revenue and technology infrastruc-ture after half a year of running.

X-Incubator is the crazy idea of Ninh Nguyen (Xoai) to persuade the purpose of giving startups in Vietnam a hand in a way much more valuable than just the money so that they have a little incentive to persistently follow their dreams.

With experiences and knowledge accumulated from what I did and have been doing so far, I challenge myself to join this team as a marketing consultant with a little hope that it could be of any helpful to those who need.

I provide startups:

- Marketing strategy consultant- Media relation- Investor relation- Opportunity to raise fund on ig9 (www.ig9.vn) - the �rst and only crowdfunding platform for creative projects in Vietnam. Who needs money from VC/angel investor if we can ask for help from the people around?- E-commerce overall operation

You know what? After 2 days of launch, X-incubator started to receive applications from startups! The number is counting...

Vietnam Communications Corporation (VCCorp)Account Executivewww.ADMICRO.vn

Operating under VCCorp, Admicro o�ers a wide range of online advertising solutions on 40+ most-visited websites in Vietnam.

Performing as an account executive, I am responsible for market research, service consultant, product development and brand building.

I'm directly involved in developing the most innovative online advertising solutions in Vietnam: CPM Mass, Box Apps, CPM Mobile, TVC Online, Admarket.

Experienced in strategic media planning; I have worked with both big agencies and individual customers to help enrich their businesses.

My clients:

• Direct: Samsung, Nokia, Toyota, Honda, Vietnamairlines, Mobifone, Vinafone, P&G, Unilever, Vinamilk, Coca-Cola, Techcombank, Vietcombank, BIDV etc.• Agency: Goldsun, Innity, Đất Việt, TKL, TimeUniversal, Moore, 5imedia, Cleverads, Novaads, VHT, Gold Sun, Climax, Ogilvy, Postclick (Australian) etc.

Vietnam Data Communication (VDC)Business Development Executive / Trainee

www.VDC.vn

9/2010 - 3/2011

7/2010 - 8/2011

2006 - 2010

2002 - 2005

1998 - 2001

VDC, belonging to VNPT, is one of the leading companies in Internet, Data Communication and IT.

I work at VDC Online in Business Development Division. The assigned tasks are to be responsible for online marketing and e-commerce activities.

Project: www.BUYME.vn

Education.............................................................................

Seinajoki University of Applied Sciences, FinlandBachelor of Business Administration

www.SEAMK.�

Kim Lien High School, Hanoiwww.HSKL.net

Ngo Si Lien Secondary Schoolwww.THCS-NGOSILIEN-HK.edu.vn/

9/2012 - 3/2011

7/2010 - 8/2010

2006 - 2010

2002 - 2005

1998 - 2001

Value

Marketing

Photography

Skills

Language

Values and Skills.............................................................................

Find me? Here!.............................................................................

Familiar with company building and creating its culture.Familiar with business development and corporate-level strategy.Experienced in fund raising and investor relation. Having close contacts with IDG, CyberAgent and Mirae Asset.Good understanding of marketing, web trends, e-commerce and technologies. Good relationship with ICT communities; well-known among startup communities. Good relationship with local media & marketing agencies. Being an active user (sometimes acting as in�uencer) on tech/business and marketing online communities:

• Launch https://www.facebook.com/groups/launchpad/• Social Media Group https://www.facebook.com/groups/SocialMediaVietnam/• Vietnam Digital Marketing https://www.facebook.com/groups/vietnamdigitalmarketing

Being business consultant for startups

3 years of experience working in the �eld of marketing. 2 years of experience working in Top Management Level in a tech startup company; excellent Leadership/Management skills.Advanced communication skill and problem solving.Advanced sales and customer service skills.Graphic design (This résumé is designed in Photoshop CS 5 and Adobe Illustrator CS 5 by myself)Interpersonal abilitiesPlanning/organizingTeam building

Vietnamese Mother tongueEnglish Advance

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Values

Skills

nguyenquocbinh.com about.me/nguyenquocbinh

Languages