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This is the presentation I did in Binghamton.

Transcript of Binghamton Public

  • 1. A brief look at Web 2.0 Brought to you byTime Warner Cable Business Class Twitter use #TWCBC

2. This presentation is brought to you by 3. Time Warner Cable Business Class 4. This is me 5. This is also me: 6. This is also me: 7. Social media presence

  • Im going to talk about social media for your business
  • But first, personal versus professional

8. Social media presence 9. Social media presence 10. Personal vs Professional

  • Use these tools personally because playing with them helps
  • If you know why someone might use Twitter, then youll better understand how to use it for your business

11. THE INTERNET 12. Web 1.0 a little history

  • The web was information-based when it started (and many of us put up online brochures)
  • Websites werent often updated
  • Nor did they really have goals
  • And geography didnt matter as much
  • It was a monologue approach to a dialogue medium.


  • This is web 2.0

14. Buy this Did you see this? Yeah,Waddja think? Fail . Not convinced I luv it. Really ? Why? Do youknow what it does? Tell me.. Well , I tried it onmy 2 kidsAndPam: Joanne: Abby: Jen : John : Dave: Joanne: Mitch: Sara: WOW Brand X: 15. 1.0 2.0 16. Web 2.0

  • Web 2.0 is a community (OReilly Media). It isnt a message to a consumer, its a consumer interaction.
  • Instead of a website (updated by someone you pay)
  • Big or small brands can have a digital presence.
  • Where they can have a real conversations.
  • With other real people.
  • Easily.

17. Web 2.0

  • Wikipedia has 4,000,000 articles.
  • YouTube has more than 1,000,000,000 videos.
  • There are perhaps as many as 200,000,000 blogs.
  • If people are online, chances are they are using a social network.

18. Web 2.0

  • Again, so what?
  • People trust the recommendations of other consumers more than they trust our ads.
  • And they realize that they can use social media sites to get opinions, voice opinions, and get recommendations about your brand.
  • Without marketers.

19. Social Networks 20. What is a social network?

  • Were you impressed by all the logos?
  • Obviously logos are only part of the story
  • Before we dive deeper into these logos, we should think about whats different here.

21. TRADITIONALMEDIA DIGITAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer 22. Web 2.0

  • The tools of Web 2.0 exist because people like to share
  • 2 ndLaw of Social Networkingpeople will share twice as much this year as they shared in the previous year
  • People use social media sites to get opinions, voice opinions, and get recommendations

23. Why does Web 2.0 matter?

  • People trust the recommendations of other consumers more than they trust our ads.
  • They use social media sites to get opinions, voice opinions, and get recommendations about your company.
  • With or without you.
  • On that happy note, lets dive in.

24. A DEEPER DIVE 25. Social Networks 26. #1 Facebook

  • Facebook is one of the best known social networks.
  • With 300 million members and 250,000 new users a day
  • The fastest growing segment is 25+
  • 50% of all Canadians have a profile!

Source: 27. Facebook

  • Facebook is based on the premise of connecting people who they already know.
  • It especially works locally

28. Facebook

  • This is my mini-feed
  • This is my profile
  • This is my info

29. Facebook

  • Everything thats blue is clickable.
  • Facebook calls this the social graph, and its the reason for its connectivity

30. Facebook Page

  • Facebook offers brands a tool called Pages. Pages are a free presence on Facebook for people to engage with a brand.
  • Here are some examples:

31. 32. Facebook Pages 33. 34. LinkedIn is a business social network.

  • LinkedIn is the business social network.
  • Its fast-becoming one of the best ways to get jobs and connect to people in your category.
  • Its a worldwide networking tool that isnt based on geography.

35. 36. LinkedIn

  • Groups

37. LinkedIn

  • Answers

38. LinkedIn

  • People create profiles in LinkedIn. They refer each other, answer questions, join groups.
  • From those profiles, LinkedIn creates a picture of the company.

39. LinkedIn 40. LinkedIn

  • LinkedIn: 67% of users saying they use their profile to make new business or professional contacts
  • If youre on LinkedIn, it uses profile data to create the business profile.
    • Source: Pew Internet & American Life Project Survey December 08

41. 42. Twitter

  • Twitter is a micro-blogging platform that lets people update their networks on the minutia of life. In 140 characters or less
  • Twitter is an excellent way to interact with both of your target markets.

43. Twitter

  • There are a lot of brands that are part of the everyday life of people. jrrera: Skipping class to go to a Robert Kiyosaki seminar in downtown Binghamton. Sweeeeeet

44. Twitter

  • If your brand is part of peoples lives, then it can be part of their twitter life.
  • Visit and see.
  • At worst, a search for Binghamton will show you the community of people you could attract.

45. Twitter

  • This is

46. Twitter

  • We created Twitter pages for Remington

47. 48. To recap

  • A few ways to think of Twitter:
  • A way to pull people in.
  • A way to get your keywords.
  • A way to create characters

49. Gottawannaneeda

  • We have a client called Bojangles
  • Instead of registering we registered
  • Because the tag line is Gottawannaneedagettahava Bojangles.
  • So it makes people think about what were all about instead of just who we are.

50. Weve used Twitter

  • This is what one of the people said after an interaction:
  • this is probably the greatest day of my life. its advertising genius really. Ive never felt closer to a company in all my life.

51. Delicious 52. Delicious

  • Social bookmarking is the solution to never having to e-mail a link home.
  • Its also a way to prove smarts. Remember this from my e-mail signature. Go there to read about social media:

53. Delicious 54. Delicious

  • But consider how this can work for your website.
  • This can be the dynamically updated whats new section of a website.

55. 56. 57. 58. How its done

  • A non-programmer from EMA has a Google alert for Epsom Salt. Google alerts are free, and send him an e-mail (alert) when Epsom Salt is mentioned.
  • He saves the alert to his Epsom Salt Delicious page and its automatically updated on the Epsom Salt Whats New page.

59. Wikipedia 60. Wikipedia

  • People sign on. People interact. People police the place, checking updates, etc.
  • People take pride in the place. Thats the essence of a an online world. Or network.

61. Wikipedia

  • Is your company there? Should it be?
  • Wikipedia is one of the highest things that pops up in Organic Google Search.
  • BTW, its Wikipedias official policy that you or your agents cant update or create your own Wikipedia page. Offer a customer a free big ticket item to get in there.
  • Or hire an ad agency that understand their way around Wikipedia.

62. Yelp 63. Yelp

  • Yelp is a local search engine.
  • Searching for your company on Yelp in Binghamton.
  • If its there, read reviews by people.
  • If its not, ask your best customers to review it. Make a sign at the register: Like our business? Review it on

64. Yelp 65. Yelp

  • But what if someone says something bad?
  • What if someone writes that your service was bad. Your food was bad. Your handiwork was bad.
  • Wouldnt you want to know and address it?
  • Isnt this a great chance to respond?
  • Control your part, and the reviews will be good.

66. Meet Google 67. Google is a tool

  • You type something in, and it returns to you the most relevant thing for you.