B IN A RY S T R U C T U RA L I S M

BY K I ERA , B I L IMA E A ND J OZ I E

B I N A RY S T RU C T U R EThe binary structure is created due to heavily used stereotypes in media. This causes a division between the way the audiences view good and bad. As seen with the ideal-i, audiences often look for images which compliment their own self image. Because of this, white British ideals are passed through media, regardless of ethnic minority groups. The people who own media companies are the white, british straight males, and to compliment themselves, they make themselves seem as the most powerful.

AG E

In media, old people are seen as irrelevant and that they dont contribute anything in society. This makes them seem weak

Middle aged people are perceived as the most powerful in media. This is mainly because the people who produce the films are this age.

RAC E

The ethnic minority groups are portrayed as subservient in work roles Often ethnic minority groups are involved in drugs, violence,and anti-social behavior.

Self aware of the inability of climbing the 'social ladder'

Class

Upper class associations stick to their own socialityAny involvement is usually with colleague or work relations

Upper class will not be doing drugs,alcohol ect and will not be involved with anti social behavior.

Gender

Women objectified to be sexual objects for menWomen are ofter subservient to men in both professional and personal relationship.

Sexuality

Homosexuals often portrayed as ultra feminine or ultra masculine depending o n genderWork roles are usually are hospitality or industry based(designer,bar,clubs)

Party boy lifestyle prevalent (sex, drugs,alcohol, partying)

Regional representations are often ignorant as he ideals of mainstream cultureRegional representation is often very stereotypes.

Region