Billy Joe’s BBQ

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BILLY JOE’S BBQ PIT STOP PRESENTED BY: DREAMERS SOCIAL MARKETING FIRM

Transcript of Billy Joe’s BBQ

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BILLY JOE’S BBQ PIT STOP

PRESENTED BY: DREAMERS SOCIAL MARKETING FIRM

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INTRODUCTION• JOE FREEMAN• LOCAL BBQ PIT MASTER• FOOD BLOG HAS OVER 1,400 AVID READERS

•LOCATION• 690 W GAINS ST SUITE 123, TALLAHASSEE, FL 32304

•TAGLINE• SERIOUS ABOUT FOOD…BUT NOT MUCH ELSE

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CONTINUED•KEY MESSAGE• WE ARE DEVELOPING A PLACE WHERE BBQ IS KING AND PEOPLE FEEL WELCOME

KNOWING THEY ARE GOING TO HAVE A GOOD TIME AND A GREAT MEAL

•SPECIAL FEATURES• OUTDOOR PATIO• OUTDOOR SMOKE PIT• CORN HOLE• BEER AND WINE

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GRAPHIC IDENTITY• IDENTITY STEMS FROM THE LOGO• UTILIZE ICONIC FLAMES• WARM COLORS

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MENU

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BRAND STYLE GUIDELINES• SOUTHERN TONE• SOUTHERN EUPHEMISMS• PLAYFUL DISPOSITION• EXCEPT FOR FOOD• FOOD IS PARAMOUNT

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CONTENT DEVELOPMENT AND MANAGEMENT

• CONTENT IS GENERATED INTERNALLY• REVIEWED BY SUPERVISORS• MADE AVAILABLE FOR REVIEW BY CLIENTS• CONTENT CONSIDERED “GREEN LIT” AFTER 3 DAYS

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CONTENT DEVELOPMENT AND MANAGEMENT CONTINUED

• POSTINGS HAPPEN IN BUSINESS HOURS• FOCUS ON 10 A.M. TO 11:30 A.M. AND 3-6 P.M.• PHOTOS HAVE EXPEDITED REVIEW

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SEARCH ENGINE OPTIMIZATION

• ENSURE REVIEW SITES LINK TO WEBSITE• GOOGLE ADVERTISEMENTS

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ADVERTISING GOALS AND OBJECTIVES

• DEVELOP DISTINCTIVE IDENTITY• ENGAGE THE COMMUNITY• ENCOURAGE REFERRALS• TAKE ADVANTAGE OF THE TARGET AUDIENCE’S INTERESTS

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ENGAGE THE COMMUNITY• PRIMARY• IMPACT THE COMMUNITY AND BECOME A HOUSEHOLD NAME FOR TALLAHASSEE BBQ • INCREASE THE AMOUNT OF TRAFFIC THROUGH THE LUNCH PERIODS OF THE DAY AND REFERRAL NUMBER• INCREASE TARGET AUDIENCE ENGAGEMENT AND EXPAND UPON INTEREST

• SECONDARY• INCREASE BRAND AWARENESS• BUILD SOCIAL MEDIA INTERACTION• ADVERTISE SALES/HAPPY HOURS EFFECTIVELY • CREATE A LUNCH BUZZ ON SOCIAL MEDIA• INFORM CONSUMERS VARIOUS WEEKLY MENU ITEMS

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ENGAGE THE COMMUNITY• CREATE YOUR OWN SAUCE• CONTEST TO CREATE YOUR OWN SAUCE• 2 MONTH CONTEST ON FACEBOOK• 1 DAY TO FOR THE CUSTOMERS TO VOTE ON WHICH SAUCE• CERTIFICATE FOR WINNER• SAUCE IS IN THE LINE UP

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ENGAGE THE COMMUNITY• BLOGGER POST• LOCATE ON TARGET BLOGGER• HAVE THEM EXPERIENCE VARIATION OF MEALS• WRITE A POST EVERY FRIDAY FOR A MONTH• ENGAGE THE BLOGGER/ REVIEW COMMUNITY

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ENGAGE THE COMMUNITY• HASHTAG : EXPERIENCETHESTOP• ON INSTAGRAM • WOULD CONTINUE IF IT DOES WELL AFTER THREE MONTHS• DIRECTED TOWARDS THE 18-25 AGE GROUP• COLLEGE COMMUNITY• CREATE THE BUZZ AND INTERACTION OF BJBPS

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ENGAGE THE COMMUNITY

• MEASURE –LIKES, SHARES (FACEBOOK, TWITTER)• PRIMARY GOALS - NEW CUSTOMERS, EMAIL LIST • SECONDARY GOALS- INFORMED AND ENGAGED.

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ENGAGE THE COMMUNITY• QUARTERLY GOALS • REALISTIC- 150 LIKES- 500 BY END OF THE YEAR. (VARYING BY POST) • IDEAL- 250 TO 500 (SHARES VARY WIDELY) • MINIMUM - 50 DEPENDING POST/CONTENT • MAINTAIN A 10 PERCENT INCREASE BY QUARTER • THIS WILL PERTAIN ON WEEKLY BASES.

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LOCAL INTEREST

•SPORTS WEEK•BOBBY BOWDEN•NO LOCAL COLLEGE GAME

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LOCAL INTEREST• FACEBOOK• REALISTIC

• 1,200 LIKES ON FACEBOOK• 500 SHARES AND 1,500 COMMENTS

• MINIMUM• 400 LIKES ON FACEBOOK AT LEAST • 200 SHARES AND 600 COMMENTS

• IDEAL • 2,400 LIKES ON FACEBOOK • 1,000 SHARES AND 3,000 COMMENTS.

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LOCAL INTEREST• TWITTER• REALISTIC

• 500 TWEETS ABOUT THE EVENT • MINIMUM

• 200 TWEETS• IDEAL

• 1000 TWEETS• WE WILL RUN HASHTAG BILLYJOESFOOTBALLWEEK• THE FIRST 50 CUSTOMERS TO LIVE TWEET ABOUT THE EVENT WILL RECEIVED A BOBBY

BOWDEN AUTOGRAPHED FOOTBALL

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LOCAL INTEREST

• INSTAGRAM• CONTINUE USE OF HASHTAG BILLYJOESFOOTBALLWEEK • INSTAGRAM CAMPAIGN WILL BE A SUCCESS IF REACHES OVER 3,000 FOLLOWERS• THE FIRST 100 FOLLOWERS WILL RECEIVE A GIFT CARD

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THANK YOU FROM THE DREAMERS MARKETING TEAM…

• WE APPRECIATE YOUR CONSIDERATION