Billboard advertsing:Cost and ideas for your next advertisement
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Transcript of Billboard advertsing:Cost and ideas for your next advertisement
Billboard Advertising : Cost And Ideas For Your Next Advertisement
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TABLE OF CONTENTS
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Chapter 1 Chapter 2
Cost of Billboard Advertising In India Top creative billboard advertising ideas with examples
Cost of billboard advertising : Imagine a scenario with billboard ads! Let us consider
an example of DOOH advertising in stations and highly traffic occurring road, one of
the ten will look up to the advertisement, imagine the number of views per day and the
conversions happening. So it is proven and evident that billboard advertising is one of
the most imperative ways of marketing in the present day.
Cost of Billboard Advertising In India
City Size Starting Cost (in INR)
Bangalore 10*15 40,000
Mumbai 15 X 40 70,000
Ahmedabad 12 x 8 4,800/Square Feet
Hyderabad 40 x 25 45,000
Chennai 30 X 12 41,000
Delhi 20 X 20 90,000
75% of people rely on billboards to get their information and offer details from many
brands. As it is one of the smart ways to draw attention and create awareness,
companies need to invest in billboards but do you want to know about the details and
cost of billboard advertising.
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When you plan to invest in something, you would plan your future benefits when you
invest now. Anything that brings less than your investment would never be a better
choice to pick up.
The cost of advertisements varies with different terms. Few might be cheaper and
few be really expensive but the outcome and promotion would be worth the pay. Take
a look at the costing variations that I found in my research.
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Size of the hoarding
The billboard costing will be based on the size of the hoarding. It is obvious that we
pay based on the size, which is like the height, length, and place. Bigger the hoarding,
the higher the cost of it.
Lit and non-lit billboards
Billboards are of two types like lit and non-lit
The lit ones which mean they will have lights on the boards and it will comparatively
costly than the non-lit ones. Non-lit billboards are the usual ones like traditional OOH
billboards
Cost based on the visibility
Billboards are meant for advertising, keeping them on places where won’t notice is of
no use. It must be taken care of that they are placed on highly visibility reaching
areas. Billboards can be placed everywhere and every board will get impressions but
placing them on higher-visibility areas like most traffic happening places will get
higher reach rates than keeping it at normal places.
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Talking about the cost, the places of high visibility will be costlier than keeping them
in normal places.
Location-based costing
As we discussed earlier regarding the highly visible areas, location for placing the
billboards also matters. Placing them on prominent roads, market places,
theatres, mall and in cities where the visibility rate will be high, will cost high.
Duration
Based on the duration of the billboard hoarding at a place, the cost will be estimated
accordingly. The agreement for the cost will be like when the duration is long, the
cost will be high.
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Some billboard ad agencies make a contract for the duration, location, and pricing.
City
Costing for metropolitan cities and placing higher traffic will be costly and small-town
pricing will be comparatively lesser.
Audience
Targeting the right audience in the main point for any business sectors, so while
marketing with billboards, they can strategies the right audience group and place
billboards right away, to gain more promotions and conversions.
Gained knowledge about the advertisements and costings, now let’s look at the
advantages of using billboards
Attractive ads
Animated ads
Programmatic DOOH
Higher impact
Demands attention
Engaging and targeting ads
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Billboard advertisements date back to the 1830s. These were best described as
oversized posters on buildings that face the roads. The medium has evolved since
then. Today, Out-of-home advertising has turned digital. Some billboard ads respond
to movement while others are integrated with Artificial Intelligence
What is billboard advertising
Billboard ads are a great way to capture a person’s attention while they’re outdoors.
They’re big, bold and beautiful. These ads are visible through the day and night and
remain so for the entire duration of the campaign.
Introducing the Smart Billboard
The world of billboard advertising has been revolutionized by digital technology. The
first digital billboards were installed in 2001. The display wasn’t completely digital
and had a low-resolution compared to today’s screen. But, back in the day, this was
groundbreaking. Since then, a lot has changed.
Smart billboards have evolved to a place where they combine the billboard design and
big data analytics. Some billboards use information from smartphone tracking to
adjust the ads. The world’s first interactive billboard was launched by Porsche in
January 2015.
Advertisers have found that digital billboards have a high recall rate and offer a much
higher ROI as compared to traditional billboards.
.
Top 8 creative billboard advertising ideas with examples
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Top 8 Creative Digital Billboards
Outdoor advertising has moved beyond static display and extended to interactive
experiences that offer better customer audiences. The top 8 outdoor advertising
ideas amongst them are:-
1.The Economist
A billboard by the Economist is a fine example of a simple billboard with artificial
intelligence. At first glance, the billboard is simple- a 3-dimensional bulb set against a
red background. But, when a person walks by, the billboard ‘lights up’. Quite literally,
the bulb lights up when a person walks under it.
Advertising Agency: Abbott Mead Vickers BBDO, UK
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2.Reebok ZPump2.0
When Reebok launched the ZPump 2.0, they brought out an interesting billboard to
drum up publicity. They installed an outdoor billboard with a speed camera. It used
motion detection and real-time object recognition to identify people running past it
and calculate their speed. People who ran past the billboard at a speed higher than
17km/hr unlocked a free new pair of shoes.
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3.British Airways
British Airways brought out a billboard ad that used data from surveillance
technology for tracking flights to grab attention. When a British Airways flight flew
overhead, the image of a child walked across the screen pointing towards the flight.
The flight number and destination were also displayed on the screen. The billboard
used technology to channel an audience’s excitement and make the advertisement
look like magic!
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4.Coca Cola
The Coca Cola ad is based on the viewer’s emotions instead of his/ her browsing
history. This billboard was an attempt by the brand to connect with their audience.
The billboard uses facial recognition. When a person comes towards the billboard the
face on it smiles and winks.
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5.Oreo
As part of its Wonder-filled campaign, Oreo took over the largest advertising space in
Times Square and published not 1 but 12 billboards. The billboards displayed Oreos
being shared across mediums and created a visual tapestry that extended across
buildings.
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6.Apotek
Apotek created a responsive billboard designed to fight against smoking. The
advertisement was activated every time a smoker walked past. The smoke detectors
in the billboard were activated and triggered the video of a man coughing followed
by an anti-smoking message and an advertisement for products that can help with
nicotine addiction.
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7.GMC Arcadia
This digital outdoor advertising used facial recognition cameras that could identify
people by gender, age and expression. This data allowed the billboard to respond
dynamically. For example, when a woman walked by, a video with the phrase, “Hello
my lady” would play on the screen. The screen could also be used to play interactive
games with the onlooker.
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8.Pepsi
Pepsi took advertising up a notch with augmented reality. The brand used technology
to transform bus shelter walls into fake windows. As a bus made its way to the bus
stop, the window would show attacking robots, flying saucers and many other unlikely
objects.
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