Bill Lan & Cameron Haynes - Google Australia - How Australians are Researching & Purchasing PHI in...
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Transcript of Bill Lan & Cameron Haynes - Google Australia - How Australians are Researching & Purchasing PHI in...
Health Insurance:Innovation & the New Consumer JourneyBill Lan, Google Industry Head | InsuranceCameron Haynes, Google Industry Analyst | Insurance
Online video drives Health Insurance shoppers to take action
2015: 82%who saw an online video ad looked up the Health
Insurance service advertiser for more
information
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
U.S. (almost) hit the mobile moment in 2014!
46%Daily mobile Health Insurance query share of queries were on mobile
Feb 15, 2015Oct 1, 2014
Health Insurance shoppers now use mobile for all needs throughout the decision journey
15%
21%
22%
24%
25%
32%
66%
Decide which health insurance company to purchase from
Understand specific features
Compare plan features across health insurance companies
Compare prices across health insurance companies
Discover health insurance companies I was aware of but hadnt previously considered
Discover health insurance companies I wasnt aware of
Obtain general information
2015
2012
60% of insurers expect “significant to massive
change”in the industry over the next 10
years-The Economist Intelligence Unit - 2014
“If you could keep people out of the hospitals, the hospital systems would be more efficient. If you could keep them in a clinic instead of a hospital, if you could keep them in an office instead of a clinic, if you could keep them at home instead of in an office, it would benefit everyone.”
Andrew Conrad, Head of Life Sciences, Google
“Our dream is to use the latest technology in miniaturization of electronics to help improve the quality of life for millions of people…”
Source: The Human Cloud: Wearable Technology from Novelty to Productivity Sept 2013
35% of Australians have used some form of wearable technology
Daily PHI Seasonality
Rate Rise Announcement
Premiums Rise
Easter
EOFY+79%MARCHsaw a large spike in queries compared to last year
+32%JUNE 29-30last 2 days in June saw more moderate growth compared to March.