Bill Greenhalgh Tcm6 9605
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Bill Greenhalgh
NWDA
Cluster Manager
Cluster Development Team

North West England
• £78 billion GVA
• 7 million People
• 14,000 sq km
• 350,000 enterprises
• 8 Universities

What is a Cluster?
A group of industries and organisations that are linked together in buying and selling relationships, or who share the
same infrastructure, customers or skills base and whose linkages enhance
competitive advantage - Prof. Michael Porter

Markets
What does a Cluster look like?
Core of Cluster
Related & SupportingIndustries
Infrastructure & Services
Market intelligencePackaging
Specialist Consultants
Industry bodies
Marketing /Design
Transport Logistics
Research Institutes
Universities
Colleges
Training Providers
Upgrading & innovative
institutions
Cogent SI

Cluster Analysis Drives...
• Business Support Structures• Supply Chain Development• Trade Development• Inward Investment• Innovation• Infrastructure • Skills

North West Aerospace Cluster
ResearchInstitutes
Colleges
Training Providers
Specialist Institutional Support
Aerospace MarketsInfrastructure, Site and Services (Generic)
Generic site and services
Related & SupportingIndustries (ie 2nd tier)
Weak
Core of Cluster
Insignificant
Medium
North West Aerospace Cluster: Structure
US aerospaceprograms
Strong
UK and European defence airframes
Europeanlarge civilairframes
Avionics
Inter-Industry Market Links
AutomotiveHeavyengineering
Power generation
Electronics
Aero engines
Core skilled engineers/ technicians
Key Europeancivil aerospaceplant
Prime UK military aerospacecontractorCluster-
core designers, manufac-turers
Specialist aerospace suppliers, consultants
Aero-engines
Rotary wingaircraft
Avionicssystems
Fasteners
Treated wire
Metal processing(alloys,heat, etc.)
Steel andsteel fabrication
Regionalcommercialaircraft
Regionalcommercialaircraft
Manuf.process equipment
Carbon-fibreyarns
ChemicalPetrochem.
Medical/Pharma.
Mair/UKRP/SBAC
Aircraftsystems: mechanicalelectrical
Not investigated
Regionaluniversities
(R&D)
Regionalagencies
Localauthorities
Education sector
(general)
Transportand physicalinfrastructure
Clusterorganisation –
NWAA
Aviationsector
Business finance
Spaceindustry

Chemical intermediates
Manmade Fibre manufacturers
Apparel Yarn spinners
Commission yarn dyers
Apparel fabric weavers
Apparel fabric knitters
Yarn dyers
Garment (CMT) manufacturers
Knitwear manufacturers
Footwear manufacturers
Multiple retailers
Independent retailers
Consumers
Wholesalers
Natural fibre growers
Technical yarn spinners
Interior textile yarn spinners
Automotive/aerospace components
Carpet tufters
Carpet weavers
Furnishing fabric weavers
Home textile weavers
Paper manufacturers
Nonwovens (durable)
Nonwovens (non durable)
Coaters and finishers
Technical fabric weavers
Range of Industrial/contract end users
Construction/building supplies
Medical supplies manufacturers
Protective clothing manufacturers
Software & hardware suppliers
Textile machinery manufacturers
Banks/venture capitalists
Agents/merchantsSpecialist consultantsTransport and logistics suppliers
Packaging materials
Apparel accessories
Garment finishers
Trade associations
Journalists/info
providersTextile
engineers
Universities
Testing organisation
s
Dyers & printers
OtherTechnical fabric knitters
Nonwovens (carpets)
Garment importers
Yarn importers
Fabric importers
Finished goods importers
Merchant Converters
KEY
No presence
Weak
Medium
Strong
Growing Influence
Dye stuff manufacturers
Process chemicals
Home textile making-up
Garment designers/ brand-houses
END-USERS
Labels & embellishments
Printers
Resin manufacturers Furniture
manufacturers
Wall coverings manufacturers
D Rigby Associates
North West Textile Cluster
Garments
Household
Technical

Implementation
10 year plan
Cluster Director
Strategy &Action Plans
6 months
Cluster Development Process
Research Engagement
Industry
NWDA
Cluster TeamsAcademia
Partners
Research
Industry
NWDA
Cluster TeamsAcademia
Research
5 months
Industry
NWDA
Cluster TeamsAcademia
Research
Partners

NWDA Cluster Development Programme
Industry Lead BiotechnologyDigital IndustriesAerospaceChemicalsFood & DrinkEnvironmental TechnologiesRenewable EnergyTextilesAutomotiveMaritime
BioNoWDigital Industries NWNorth West Aerospace AllianceChemicals NorthwestNorth West Food AllianceEnvirolinkRenewables NorthwestNWTexNetNorthwest Automotive AllianceMaritime NW
EnergyCreative IndustriesTourism
NWDA Head of EnergyNWDA Head of Creative IndustriesNWDA Head of Tourism
ConstructionFinancial & Professional ServicesAviationHealthcareSport
} }} Cluster Team ( Work in progress )}}

Further Information
Cluster
BiotechnologyDigital IndustriesAerospace
ChemicalsFood & DrinkEnvironmental TechnologiesRenewable EnergyTextilesAutomotive
MaritimeAll Others
Organisation
BioNoWDigital Industries NWNorth West Aerospace AllianceChemicals NorthwestNorth West Food AllianceEnvirolink
Renewables NorthwestNWTexNetNorthwest Automotive AllianceMaritime NW
www.bionow.co.ukwww.digitalindustriesnorthwest.orgwww.aerospace.co.uk
www. chemicalsnorthwest.org.ukwww.nwfoodalliance.co.ukwww.envirolinknorthwest.co.uk
www.renewablesnorthwest.co.ukwww.nwtexnet.comwww.nwautoalliance.com
www.maritimenw.comwww.nwda.co.uk
Website

Cluster Life Cycle
Ecotec 2003

Cluster Life Cycle
TIME
CLUSTER SIZE
CLUSTER
DEVELOPMENT

EARLY WATER- POWERD
LOCATIONS
GEOLOGY,CLIMATE &CULTURE
MECHANICALAND MARITIMEENGINEERING
CREATIVE/DIGITAL INDUSTRIESMULTIMEDIA
SPECIALISTTEXTILES
RECREATION/LIFESTYLE ACTIVITIES
ENVIRONMENTALLYFRIENDLY POWER
SPECIALISTCHEMICALS
“NICHE” MARKETS(E.G. LUXURY CARS)
BIO-MEDICAL
JOINT-VENTURES/CIVIL MODCONTRACTS
1700 1750 1800 1850 1900 1950 2000 2050
Cluster Evolution In North West England: 1700 Onwards
ENERGY/ENV. TECH
BIOSCIENCESRESEARCH
CHEMICALSPRODUCTION
STRATEGICALLYLOCATEDAIRCRAFT
PRODUCTION
URBANISEDSERVICE
ACTIVITIES
COTTONTEXTILES
COTTONTEXTILES
HIGHEREDUCATION
FINANCIALSERVICES
MEDIA, I.T.
COTTON EXCHANGE
NUCLEARPOWER
CLEANENERGY
FOOD &DRINK
TOURISM
RELOCATEDAUTOMOTIVE PROD
MOD
BIO
TECHNOLOGY
CO
NTR
OL
INS
TR
UM
EN
TS
RES
EA
RC
H A
CA
DEM
IC “
SP
IN O
FF”
TE
XT
ILE
MA
CH
INE
RY
SALT ANDMINERALS
STEAM POWERCOALFIELD
ORIENTATION
Prof. Ray Oakey, MBS – NWDA 2003

Evidence of Superior Economic Performance
• North West Regional Economic Strategy launched October 1999
• NWDA Cluster Development Programme launched March 2000
• Major progress in
– Biotechnology (Medical)
– Aerospace
– Chemicals
– Environmental Technologies
– Food & Drink

Earlier Evidence of Superior Economic Performance
• Lancashire Cotton
• Coal
• Chemicals
• Heavy engineering
– Steam Machinery
– Shipbuilding
– Power Engineering

Evidence of Superior Economic Performance
• Scotland
• Cambridge
– Digital Industries
– Life Sciences
• London
– Financial & Professional Services

“Problems” of Cluster Growth
• Congestion
• Shortages of Labour & Factory/Office Space
• Stagnation

Cluster CongestionSolutions
London
• Horse Manure Problem – 1million tonnes + 15000 dead horses in 1901
• The Tube– 1890 First Electric Line - City & South London
• The London Bus– 1910 B-type, 1956 Routemaster
• Docklands Light Railway• Congestion Charge (not a new idea)

Cluster CongestionSolutionsUK Transport - Innovation
• Horse Problems• Petrol Vehicles – post WW1• Diesel Lorries – post WW2• Ex Army Transport• Toll Motorways • Tilting Trains• “Low cost” Airlines

Cluster CongestionSolutions
Chicago
• The Great Fire - 1871• The EL - 1892• Low level streets (goods delivery)

Cluster CongestionSolutions
Lancashire Cotton Industry
• Rivalry between Liverpool & Manchester• The Bridgewater Canal – 1776• Liverpool & Manchester Railway - 1830• Manchester Ship Canal – 1894• East Lancs Road ( & high speed tram ) – 1934

Cluster CongestionSolutions
UK Food Industry
• Wholesalers & Corner Shops• Supermarkets - 1960s• Efficient as far as the shelf• Inefficient from shelf to the larder/freezer• Who sells the most petrol? • Who has the most retail grocery outlets?

Cluster Shortages Solutions
Expand the Cluster Boundaries
• USA Digital Industries– Chips to Japan, Taiwan etc– Software to India
• UK Textiles– Garment production to Morocco etc
• Financial & Professional Services– London Docklands– Call Centres
• Japanese Automotive & Electronics– Assembly plants in UK & Far East

Cluster Stagnation Solutions
Inward Investment (Innovation)
• UK Automotive– Japanese Production Systems
• UK Food– Ethnic foods from Asia
• USA Space Industry– Rocket Technology from Germany

Lessons for Cluster Growth
• Encourage Innovation
• Encourage Inward Investment
• Encourage Networking
• Appropriate Skills for today & tomorrow
• Encourage Market Development
• Constant Change is Here to Stay