Bike sharing systems in Eindhoven and in the Netherlands
Transcript of Bike sharing systems in Eindhoven and in the Netherlands
Presentation POLIS25-04-2016
…Calllock.com
Knowledge
Experience
Total solution
Calllock.com (Netherlands) since 2008Europe > 25 bike share programs
…MARKET ANALYSIS
• Cities and companies adapt to:
• Local context
• City density
• Weather
• Infrastructure
• Culture
• There are various models of bike share
…MARKET ANALYSIS
• Cities and companies adapt to:
• Local context
• City density
• Topography
• Weather
• Infrastructure
• Culture
• There are various models of bike share
WORLDWIDE > 1.000 PUBLIC BIKESHARING PROGRAMS END OF 2015
Excluding the B2B bike-sharing market!E-bike sharing is growing.
…MARKET ANALYSIS
GENERATIONS
• White bikes Amsterdam (sixties)
• Coin deposit systems
• IT-based systems (2007/2008)
• Demand responsive, multi model system
• Calllock Solution: web based, mobile phone (2008)
• Electronic bike locks – App (AXA, Spinlister, Linka)
• Fifth generation = Hybride, flexible, scalable, APP, API
…EXAMPLES RUNNING PROJECTS
NETHERLANDS ITALY
SCHIPHOL AIRPORT GREECE
…FIRST PROJECT IN NETHERLANDS 2012-WEB APP-SMS
DLL (RABO BANK) GREECE & ITALY
SCHIHOL AIRPORT EINDHOVEN-TILBURG
…
Reduce congestion
Increase accessibility
Decrease autoparkings
Increase reach of transit
Improve image of cycling
Complementary services public
transport
Improve health residents
Attract new cyclists
Improve city image and branding
Investment in local industry
BENEFITS OF BIKESHARING
…CHALLENGES & OPPORTUNITIES
IN THE NETHERLANDS
• Average ownership 1,2 bicycles per inhabitant!
• Small – medium cities -> location, scalable, flexible
• Private Bike parking capacity
• Use of OV fiets
• Business model (price of OV fiets)
• Car free zones=> P + Bike
• Unprofitable bus services
• Mobility budget for employees
• Open standard for share bikes
• Optimisation infrastructure (data)
Decrease bike parking
…PROJECTS IN EINDHOVEN
DLL (company) SINCE MARCH 2013
LOCK & GO BIKE AT P+R MEERHOVEN
MERCURE NIJMEGEN
OV – FIETS AT CENTRAL TRAIN STATION
…PROJECTS IN EINDHOVEN
DLL (company) SINCE MARCH 2013
MOBILITY-S: 4 E-BIKES AND 16 DOCKINGLESS (EST JUNE 2016)
MERCURE NIJMEGENHOPPERPOINT
SINCE JANUARY 2016
…DLL: BIKE TO GO
The Bike To Go scheme was launched in April 2013 at the Eindhoven office, and proofed to be a success!
• Eight bikes• Many employees discovered Bike to Go: more than 668 members already registered• in almost three years the bikes were taken over 7.900 times! • On average 12 bikes per working day were used, • Members are using the blue DLL bikes for many different reasons and destinations.• Sustainability! USE DON’T OWN! AND SEE WHAT COUNTS!
There can only be one conclusion – our employees derive great enjoyment from the benefits of Bike To Go, and
great pride from being seen on a Blue DLL bike!
…DLL STARTED IN MARCH 2013
DLL (RABO BANK) GREECE & ITALY
SCHIHOL AIRPORT EINDHOVEN-TILBURG
…HOPPERPOINT
DLL (RABO BANK) GREECE & ITALY
SCHIHOL AIRPORT EINDHOVEN-TILBURG
2 20 HOPPERPOINTS IN EINDHOVEN AND TILBURG IN 2016
PARTNER PROVINCIE NOORD-BRABANT
Meet hopper, the new shared bikeThe bike you share and use on a temporary basis to travel from A to B. Employees can pick up and drop one of these well maintained city bikes at Hopperpoints and travel
healthily and fast to business appointments, the city centre and prime locations in the city.
GOAL: SUSTAINABLE BUSINESS MODEL IN 3 YEARSDATA
…MOBILITY – S
PILOT:
MEMBERS:
E-BIKES DOCKINGS
DOCKINGLESS
MEMBERS AND NON-MEMBERS
HOPPERPOINT
SAME BACK OFFICE
API
BEHAVIOUR AND STIMULATING PROGRAM
MERCURE NIJMEGENHOPPERPPOINT
E-BIKES
…TARGET GROUPS
CAMPUSES / BUSINESS/REAL ESTATE PUBLIC
LEISURE /TOURISM /EVENTS PUBLIC TRANSPORT
…OUR ADDED VALUE:
TOTAL SOLUTION PROVIDER
Concept Definition
DesignMarketing
ITRealization
Maintenance
Services
WITH LOCAL PARTNERS & PRODUCTION
…FUTURE: MOBILITY PLATFORMS
• Suppliers of total mobility services, APP’s where you can schedule your trip van A to B
• Real-time• More diversification in services• Integrating hardware and services to the Calllock IT platform and other
mobility platforms to get more traffic. So users can easy find the best sustainable mobility combination from A to B with a smile.
…MODULAR SOLUTION: FITS ALL!
Besloten en openbare omgeving
Mono LockSmart-bike lockKeyless (& docking less)
E-bike and charging
Customized conventional bike
…OUR SOLUTIONS 1): KEYLESS BIKE SHARING
• Electronic Lock ( Blue tooth) - keyless
• APP – real time information
• Zone
• Integrated front and back-end applications
…SOLUTION 2): DOCKINGS
SPECIFICATIONS
• Perfect solution for public or as eye catcher.
• Makes the bike visible and located at the right spot!
• Easy for service and maintenance.
• Vehicle is “fixed” to the ground.
• Fits more type of vehicles, but also other industries like boats etc.
• Easy to install.
• Advertisement space.
• Hybrid system, e-bike charging and conventional bike.
…SOLUTION 3): COMBINATIONS
• Docking less zones
• &
• Docking zones
…USE: TAP, UNLOCK & GO
Use with:• APP - smartphone• Smart card-tag (MI fare*)
*optional other type contactless tags
…EFFICIENT OPERATIONS
Rental and bike share software for operators.
• Features
• Dashboard
• User management
• Financial management
• Logistic fleet balancing
• Fleet management (maintenance)
– Automated task
– Planned task
– Event based task
• Real-time information & data
• Multi project login
• API
…TEAM UP!
• DARFON BESV CF1
• AXA – SECURITY
• 3TH PARTY APPLICATIONS
Calllock.com is the solution to official
integration into smart cities, public and private
mobility solutions
Mariska [email protected]
+31 (0)6 130 627 07
Bijsterhuizen 24146604 LL WijchenThe Netherlands
Calllock.comwww.callllock.com+31 (0)40 2552426