BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014

CARING FOR YOUR LOVED ONES AND BELONGINGSWWW.BIISAFE.COM

Pekka Kettunen, CTO

Finpro Market Opportunity Day – 9.5.14

Copyright 2014 BiiSafe Ltd.

BiiSafe in a nutshellEstablished 2011 December

Espoo, Linnoitustie 4A

Funded so far by a Gaselli Capital Oy & Tekes

Total funding so far apr. 1 M€

First Application BiiSafe Safety App , launched end of 2012. User base currently ~6k.

BiiSafe Buddy, Safety button and App to the markets in May 2014

OUR TEAM

7

120+

core team

years of workexperience

>100professionals In our

network

1+5DoctorM.Sc.

JUST ONE PRESS OF A BUTTONShare your locationMake an alertFind your keys

WHAT IS THE PROBLEM?

Short battery life

Uncomfortable to wear

Breaks easily

Not waterproof

A typical “safety device”

JUST ONE PRESS OF A BUTTONFor iPhone and Android

FOR PEOPLEWHO CAREShare your locationMake an alertFind your keys

FOR PEOPLE WHO CAREShare your locationMake an alertFind your keys

ONE CIRCLE

VIA CLOUD

DESIGNED TO WEAR

MANUFACTURING STARTED IN MAYDelivered to 30 countries

CE, FCC, ICCERTIFIED

SCALABLE MANUFACTURINGMade in Finland

$69Single Buddy

$129DUO Pack

$249FAMILY Pack

CLOUD FOR 1st YEARINCLUDED (Next year $3 / month)

www.biisafe.comwww.amazon.com

IndieGoGO Crowdfunding

IndieGoGO CrowdfundingOrders from 30 countries, hundreds articles, hundreds contacts

AARP Pitch Competition BiiSafe is finalist

Amazon Amazon proposed presale and marketing packet


FinPro co-operationGo Global (USA)

Trade delegation India

Office services (USA)

Unofficial co-operation


Go Global (USA)Clarify target segment

Distribution channels

Competition

CES

Meetings arrangements during US tour


Trade delegation - IndiaKnowledge of market

Commercial contacts

Contacts to public services and foundations etc.

Contacts also outside of India


US Office services Address at Palo Alto

US phone number and native phone central


Unofficial services Hints by email/phone:

Competitors

Potential co-operation entities

Trends, media discussion

BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014

Devices & Hardware

Transcript of BiiSafe by Pekka Kettunen, Finpro Market Opportunity Day 2014