personas

BIH UI/UX BOOTCAMP / Microsoft Innovation Center @ Botswana Innovation Hub / bihux.tumblr.com

personas:

Personas help you represent how your users think. You can use these personas to explain how your product would work for a specific user. A target persona represents the users your primary audience.

Do’s Don’ts

• add emotion• make personality• use real data• based on

research• shows

motivations and frustrations

• shows a solution• make

assumptions• it’s not one story

it’s many stories• don’t restrict

yourself

http://b-i.forbesing.com/louiscolumbus/files/2013/03/Micrsofott-personas.jpg

You ≠ user

You ≠ persona

Questions to Get Started:

1.What is the user’s profession?2.What are his/her skills and proficiencies?3.What’s the user’s family life like?4.What are the user’s dreams?5.What other technologies does the user use?

Target personas

Do’s Don’ts

• add emotion• make personality• use real data• based on

research• shows

motivations and frustrations

• shows a solution• make

assumptions• it’s not one story

it’s many stories• don’t restrict

yourself

Common outline for a personaGeneral insightsBackground informationMost commonly performed tasksWhat makes them look goodWhat makes them look badCommon pain pointsPeople in this roleScenario examples