Big Tags Cookieless Context Profiling

Optimize the first point of website customer contact

Companies invest a lot in tools that personalize their sites by customer behavior. However, most of those tools are rendered toothless when a new

visitor without an existing behavioral profile arrives to a website. This leads to disappointed users who often leave after just a few seconds. Big Tags uses

cookieless context profiling to improve user engagement in those precious first moments, helping companies turn first time visitors into customers.

Building a bridge between the physical and digital worlds

CITY–HELSINKI

TIME–MORNING

The Big Tags contextual analysis engine collects various real-time data points from the visitor’s browser using a script and sends them to the Big Tags server. We enrich that data

using our own databases and various APIs to form an educated guess of the user’s current context. That guess is then turned

into simple tags which are returned to the browser.

PAGE METADATA

LANGUAGES

DEVICE AND BROWSER

DATE AND TIME

USER ACTIONS

IP AND LOCATION

CRM IDENTITY

BIG TAGS

WEBSITE

STATE–NJEXTERNAL API

IN-HOUSE DATABASE

LANGUAGE–FI

DEVICE–NEW

REFERRER–FACEBOOK

VISIT–FREQUENT

CRM–SUBSCRIBER

STORE–OPENRULES SET BY ADMIN

CRM INTEGRATION

COUNTRY–US

DYNAMIC TAGGING

IN-HOUSE FORMULA

WEBSITE COOKIE

Answering the question“What does it really mean?”

DEMOGRAPHIC–FAMILY

DAY–WEEKEND

What does it really mean that a site visitor is coming from, say, Latvia or South Korea? Or that they are using an iPad at 11 PM in the night? We use statistical profiling to improve the

visitor persona and provide our customers totally new targeting parameters like visitor’s culture or current topical

issues. You can think of Big Tags as a digital mentalist.

DEVICE–NEW

PRICEPOINT–HIGHSTATEINCOME–HIGH DEVICE–EXPENSIVE

STATE–NJ

HOUSEHOLD INCOME DATABASE

+ +

= =

=+

IP TO LOCATION DATABASE

+ +

= =

DEVICE AGE ANALYSIS

DEVICE PRICE DATABASE

BROWSER

IP ADDRESS DEVICE INFORMATION

Making contextual datausable and actionable

BUSINESS–ENERGY

LOCATION–WORK

The Big Tags development and content tools make it easy for companies to create a more personal and

relatable user experience from the start. Opportunities previously available only to companies like Google and Facebook are now accessible for everyone. And best of all, you can start with a small trial and grow from there.

PRICEPOINT–HIGH

Product and content recommendations

VISIT–FIRST

User onboarding optimization

COUNTRY–US

User experience and layout

REFERRER–FACEBOOK

CURRENCY–USD

WEATHER–RAINY

EVENT–DISCUSSION–POSTED

MUSIC–GENRE–COUNTRY EVENT–GAMEDAY–SOON

DISTANCE–STORE–NEAR CUSTOMERSERVICE–OPEN

Country targeting for Sofi Oksanen

We improved the existing website for best-selling author

Sofi Oksanen to better serve her readers in the tens of countries

her books are published in.

IN FINLAND

IN THE US

Link to the latest release changes by the visitor’s country

15 MINUTES

Links to the books in bold if the book is locally available

30 MINUTES

Links to Finnish websites show only for Finnish visitors

5 MINUTES

COUNTRY–US COUNTRY–FI

if (big.hasTag(“pricepoint-high”)) {}

<big-tags if=”country-us”></big-tags>

JAVASCRIPT

HTML & CSS

POST https://api.bigtags.comREST API

Wysiwyg plugin for content creatorsCONTENT

Big Tags WYSIWYG plugin

Read more about Big Tagsat www.bigtags.com

Juha Kaunisto, CEOsumppi@bigtags.com +358 44 547 1882

@sumppi @getbigtags