Post Show

2018report

34th International Technology trade show for Food and Beverage Industry

Fispal Tecnologia highlights the increase

in business’ volume, and a lot of content!

The 34th edition of Fispal Tecnologia was held between the 26th and 29th of June, on São Paulo

Expo, in the city of Sao Paulo, Brazil, and reported the best result ever recorded regarding the

qualification of the visiting public. During the four days of event, 38,600 visitors could check

the novelties of 440 exhibitors, and more than 70 hours of professional content, with the Fispal

Tecnologia Forum as a highlight, that gathered around 500 participants in its 2nd edition. Another

success was the business round table, generating almost R$ 10million in equipment sales in only 2

hours. Take a look at the details of this great event of the food and beverage industry!

NUMBERS BIG

visitors38,600

440

40,000exhibitors

sqm NUMBERS BIG

12

2000

70hours

attractions

delegates

of content

NUMBERS BIG

38120

R$2.540.8333,42

853

International presence from countries

pressprofessionals

published stories

Advertising Value

+ R$10 million in business generated

in 2 hours of Business Round Table

NUMBERS BIG

ATTRACTIONS

The second edition of the greatest professional updating meeting in the sector had the participation of executives from the largest Food and Beverage Industries in Brazil!

2 days 16h content

22speakers

500delegates

ATTRACTIONS

Some of the companies present

The Fispal Tecnologia Forum helped strengthening our image and the relationship with our clients.

Marcos Giorjiane, director of Beckhoff

Diamond Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

Sponsors

Meeting between buyers and sellers,with common goals: creating business

2h 15exhibitors

32buyers

R$10 millionin sales of equipment

89meetings

Round TableBusiness

ATTRACTIONS

Demonstrator of the 4.0 Industry, with concepts and trends being put into practice.

Presentation of 10 unique and innovative products, developed

by SENAI students.

Lectures with ICB (Brazilian Beer Institute) specialists

regarding production, management, products

differentials and ingredients.

Registration for a 6-month free consultancy with the

Maua - Institute of Technology.

Professionals from SENAI (National Service of Industrial Learning) proposing solutions for challenges of the industries

presented in the fair.

Enhancement of marketing techniques for social media, with speakers and marketing

managers from great Food and Beverages Industries.

Content on technological innovations for health andwell-being in the market of non-alcoholic beverages.

Lectures and presentations of trends and solutions for the

segment of food and beverages packaging.

Organized by ABIEF, the Forum discussed the opportunities

offered by the digital world for the flexible plastic industry.

Informal meeting to promote interactivity and the exchange

of information between professionals of the industrial

chain of PET packaging.

DA EMBALA GEM

ATTRACTIONS

VISITORSPROFILE

85%Purchase influencers or decision makers

60%High-level positions (Owners, CEOs, directors,

buyers, etc.)

Male Female

Gender

21%79%

28%

25%24%

22%Micro-enterprise

Large

Medium

Small

19%

18%

17%

10%

10%7%5%4%

10%

Director

Manager

Engineer

Analyst / Specialist

Consultant / R&D

Buyer

Representative

Coordinator / Supervisor

Owner / CEO / President

Position

27,5%

23,5%16,5%

9,8%

7%

4,5%

4,2%

3,5%

3,2%

Industrial / Engineering / Projects

Commercial

Purchase / Administrative / Finances

Operational / Maintenance

Storage / Logistics / Distribution

Research and Development – R&D

Others

Planning / Expansion and New Businesses

Quality

Departments

Company Size

Técnico

VISITORSPROFILE

Food and Beverage Industry

Consultancy and Service Providers

Industry of Machinery and Equipment

Chemical, Drug and Cosmetics’ Industry

Packaging Industry

Distributor

Wholesale / Retail

Importer / Exporter

Industry of Ingredient and Raw Materials

Agrobusiness

Field of Activity

44%13%12%8%8%7%3%2%2%1%

InterestsWhat do they look for in the Fair?

Marking and Coding

Process

Equipment, Accessories and Services  

Packaging

Automation and Logistics 

Packaging Machinery

8%

15%

18%

19%

20%

20%

VISITORSPROFILE

56%

11% 21%

3%1%

8%

Paraguay

Uruguay USAGermanyItaly

Colombia Chile

Netherlands

BoliviaArgentina

Top 10 Countries

Northern

Southeast

Northeast

Center-West

SouthernVISITORS

PROFILE

Brazil’s presence by regionInternational Presence

Latin Amercia

North AmericaEurope

Africa

Oceania

Asia

81%

10%

3%

4%1%

SOME OF THE BRANDS THAT VISIT THE SHOW

VISITOR´S OPINION

43%

say Fispal Tecnologia is the best event in the industry

say they purchased a product or service during the fair, or are in touch with exhibitors

for possible purchases

82%want to return in 2019

want to return in 2019

68% 56% 69%say Fispal Tecnologia is the best

event in the industry

“We were visited by important business partners interested in solutions, and we can say with certainty that this number was as expressive as last year’s”

“In 2017, we sold one machine. This year, we sold six of them”

Marcos Giorjiane, Director of Beckhoff

Felicio Granato, Bramak

VISITORS & EXHIBITORS

EXHIBITOR´S OPINION

Promotion CAMPAIGN

impressions

impressions

sent

session views

Google ads

Social Network

3 million

73,613

12,767

26,000

*Jul 2017 a jul 2018

Website Access

Digital Fispal Content Channel

568,000

99,000

Views*

views*

Programmatic Advertising

Social Ads

SMS

WAZE

APP

impressions

impressions

11,1million

2,5 million

clicks5,100

clicks6,600

clicks127,000

followers

16,000

ADS

INVITES

63 published

sent100,000

Promotion CAMPAIGN

(Brazil and Latim America)

Our Ambassadors

Engagement

likes

Rafaela de Conti

Marcelo Cunha

Erica Barbosa

Ramon Cuellar(Bolivia)

Martín Dechiara (Argentina)

Marco Périco

6135Promotion

CAMPAIGN

Our Supporters and Partners

NOVELTIES

2018

Digital Marketing Forum

Café Abipet

Forum Flex

Craft Beer Arena

Fispal TV with live coverage and interviews

Social Media Coverage with the reporter,

Thiago

10 projects for groundbreaking products

on the Lounge da Inovação (Innovation Lounge)

Food and Beverages 4.0 Industry demonstrator, with

unprecedent concepts applied at a trade show, such as Digital Twin and Augmented Reality.

Highlights

Click to watch the video

Click on the picture above to check our gallery

There will be much more in 2019, with several novelties for the35 year anniversary edition.

Contact us right now and find out how to become an exhibitor in our 2019 edition:

comercial.tecnologia@informa.com+55 11 4632-0377

#FispalTec2019#35yearsFeedingBusinessGrowth

Promotion and Organization

Exhibit your company in the largest gathering of the food and beverage industry!

TRANSFORMINGTHE FOOD AND BEVERAGE INDUSTRY