Why Mobile?Martijn Pannevis - @PanMan

CC By http://www.flickr.com/photos/gaetanlee/118885175

http://www.flickr.com/photos/momoams/5408653702/

?

SEE IT HAPPEN

Skylines - investor deck - August 2011LAUNCHED AT TECHCRUNCH DISRUPT

Why?CC By http://www.flickr.com/photos/ameninadosolhos/2226574367

4th Screen

How we got here

What would you rather miss for one year?

31%

69%

SexTelefoon

Mobile is Personal

CC By http://www.flickr.com/photos/seandreilinger/133299418

Mobile is Social

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Mobile has Context

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Mobile is always near

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Most important medium

10-19

20-29

30-39 21

28

42

10

12

11

30

37

22

39

23

25

Age

TV PC Other Mobile

PC’s: 1.1 billion

http://www.flickr.com/photos/61209873@N00/5357865167/

TV: 1.5 billion

http://www.flickr.com/photos/33401860@N00/4172188331/

Radio: 3.9 billion

http://www.flickr.com/photos/11922859@N00/170464222/

WC: 4.5 billion

http://www.flickr.com/photos/80384851@N00/5885647486/

Phones...?

http://www.flickr.com/photos/35211570@N00/3514892055/

Phones: 6.7 Billion

http://www.flickr.com/photos/35211570@N00/3514892055/

Massai krijgers

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Growth

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0M

66,667M

133,333M

200,000M

7.000.000 SmartphoneUsers in NL

4.300.000 TabletUsers in NL

Nu.nl

Nu.nl: 64% mobile

Nu.nl Mobile Channels

347.369775.369

apps

25%

75%

iOSAndroid

Mobile Spend

A WHOLE NEW WORLD

46

The future of AR games