Big Data: What is it and how can it play into your marketing strategy?

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There is a lot of information floating around right now about Big Data, its benefits, how it can be dangerous to use, how it’s completely useless after all, etc. We’re here to clear things up a bit, and help you decide whether or not to incorporate Big Data into your marketing strategy.

Transcript of Big Data: What is it and how can it play into your marketing strategy?

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