Big Data - Socio economic perspectives by Shanta R Yapa
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Transcript of Big Data - Socio economic perspectives by Shanta R Yapa
Big Data and Analytics
• Analytics
– Descriptive
– Predictive
– Prescriptive
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Big Data to solve Socio Economic issues …
• First, making big data more readily availablecan increase the speed and accuracy withwhich we deploy social interventions.
• Big data also enables assessment, allowingpractitioners to expose variability in theeffectiveness of a solution and potentiallyimprove it.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
• Big data can classify target populations ofbeneficiaries into smaller segments, helpingorganizations to identify specific needs andtailor initiatives to ensure maximum impact.
• The analysis of big data can also improvedecision making, for example, by making riskassessment faster and more accurate.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
• Finally, analysis of big data can enable thecreation of new products, services, andbusiness models to serve the “bottom of thepyramid” or other disadvantaged consumers.
http://voices.mckinseyonsociety.com/harnessing-big-data-to-address-the-worlds-problems/#sthash.FzpPxVMN.dpu
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Where to start?
• The best way to proceed with Big Data: start with a question and not data.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Areas Big Data can assist?
• In almost all areas!
• Big Data can assist us in the areas of resourceallocation, demand/supply management,waste control, productivity, social issues,public welfare, health and safety etc.
• Let’s go through some of the problems wehave to solve.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Social issues - few examples
• Road Accidents
• Waste in Agriculture
• Corruption
• F&B habits
• Fertilizers/chemicals
• Disaster management
• Road transport
• Migrant workers
• Digital divide
• Surveillance
• Financial inclusion
• Money laundering
• Supply chain issues
• Manufacturing
• Transfer policy!
• Governance
• Social media/internet
• Fishing
• Weather
• Diseases etc etc.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Road Accidents
• Once in 3+ hours someone is killed due to a road accident in Sri Lanka!
• It is the number one cause for deaths??
• Social cost is huge.
• Reasons for accidents
• Can big data resolve this?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Crash analytics: How data can help eliminate highway deaths
• 4Es in road safety; Enforcement, Engineering, Education and Emergency medical services
• Data from the 4 Es can include:– Vehicle speed.
– Traffic volume at the time of the crash.
– Law enforcement crash investigation information.
– Emergency medical response information.
– Road sensor and design data.
– Effectiveness of public education campaigns
• Plan and implement policies that will reduce crashes
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Excessive waste in agriculture
• Huge mismatch between supply and demand
• Resource allocation/usage
• Excessive usage of fertilizer (subsidized?) / chemicals
• Post harvest storage/transportation
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Technology in Agriculture
How United States is using technology
• In early 1900s, # 1 with 85% in agriculture
• In 2000? Guess what??
_______________________________________
There: A sensor imbedded in a pallet of tomatoes can monitor the temperature hourly while the produce is in transit!
Here: ??
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Corruption
• Hot (and a stale) topic
• Although not proved allegations are serious!
• Can we use big data to make all development projects in our country transparent? GOSL will buy.
F&B habits
• Excessive sugar consumption
– a sweet nation, but not so sweet consequences
• Highest alcohol consumption
– Thithata matha!
• How can Big Data help us to address these problems?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Fertilizer & Agro Chemicals
• Excessive usage
• Government subsidies
• Cost vs benefits
• Enormous social costs
– Waste
– Health hazards
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Disasters
• Disaster preparedness
• Disaster management
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Use of Internet
• Google search
– Who is doing what?
– Have you come across any corrective measures?
• Is it not a problem?
• How big data can analyze the issue and help policy makers?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Fishing
• An industry with so much of potential but not harnessed satisfactorily
• Indian Fishermen in Northern Sea
– Unresolved problem
– Crucial for bilateral relations
• An international problem! Can you solve this?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Road transport
• Road usage
• Cost of fuel
• Congestion
• Driving patterns
• How Big Data can solve these issues?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Migrant workers
• Top forex earner
• Skilled Vs unskilled
• Inward remittances
• Social issues
• What attempts we have made to use Big Data? This can be your opportunity.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Money Laundering
• Major problem for the society
• Key concern of banks
• AML software is already available.
• So as software in Fraud detection.
• What else we can do with Big Data, locally?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Weather
• Key concern for everyone.
• Becoming unpredictable.
• Established methods cannot cope up with current changes.
• Can we use Big Data? Can Sri Lankans do this?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Supply Chain issues
• Local and international
– (not) strategically located
– Excessive lead times affect competitiveness
– Inventory costs/ JIT?
• Big data can certainly address some of the key issues faced by enterprises.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Manufacturing
• Size of local market hinders capital intensive production
• Trend: in-house manufacturing vs assembly, out sourcing
• Can Big Data assist us to make SL a hub for assembly operations?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Transfer policy
• Sounds crazy? Understand the reality.
• Transfer policy of state sector and its impact on economy and society
– Political victimization vs poor planning
– Impact on productivity, attitude, satisfaction etc
• Can we use big data to analyze and rectify?
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Governance
• Perhaps a term we are yet to understand (like Big Data!)
• Corporate Governance
• How Big Data can help us? Think.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Social Media
• Mobile penetration has exceeded 100%?
• Digital divide still prevails.
• How best we can use Big Data of social media for the betterment of society? Think! Your solution can change our destiny.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Why censor?
• Reverse-Engineering Chinese Censorship.– Gary King, Professor and director of the Institute for Quantitative
Social Science
• “largest selective suppression of human expression in history”: the Chinese government’s censorship of social media.
• Why censor?
• Sensitive topics tended to share a possibility for collective action. – For instance, in the wake of the meltdown of Japan’s nuclear plant at Fukushima, a
rumor circulated that iodine would help the effects of radiation poisoning, prompting a mad rush to buy salt in Zhejiang province.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Caution!
• Paralysis by analysis
– Over relying on data and analysis
• Logic and Creativity
– A paradox: Logic Vs Creativity
– Use of data can push us to one side of the continuum? At the expense of innovations??
• Objectivity Vs Subjectivity
– Positivist approach
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Opportunities!
• Approach: Reactive to pro-active
• Price takers to price makers
• Monitoring: Lag indicators to lead indicators
• Ethics: quantitative to qualitative
• Skills: technical to conceptual
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo
Way forward…
• Start with a question and not data.
• As discussed, we have so many socio-economic problems to solve.
• The nation is relying on you! This is your turn to contribute. Use Big Data to solve socio-economic problems.
Shanta R Yapa, FITIS TechForum on Big Data, April 28,2015 - Colombo