Big data - small firms - big problems

ServiceInnovation|DrShaunWest

Bigdata– smallfirms– bigproblems!

Bigdata– innovationconference,Frankfurt,Germany16-17November2016

[email protected]+41797705986

goo.gl/kx1G81


IntroductionIwilldescribesomeoftheproblemsinsmallerfirmswithbigdata

Toprovidesomelessonsfromcollaboratingwithsmallerfirms

Digitalizationofbusinesspromisesusmanyadvantages– andrequiresnewapproachestobecomesuccessful

Todescribethreechallangesfacedbysmallerfirms

Purposeofthispresentation

Howdoweinnovatein’bigdata’insmallfirms?

Problem


Ihopethisdoesnothappen!

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MYWORLD:INDUSTRIALFIRMS(SMEsANDLARGER)WITHOLDINFRASTRUCTURE

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Traditionalproductthinkingmanufacturers

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Traditionalmanufacturers

Mixedmachinepark,differentagesandmanyOEMS

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Manydatasets,oftenoutsideoftheERPsystems

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Manydatasets,oftenoutsideoftheERPsystems

Aging– non-digital– workforce

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CHALLENGE1:ANALYSISANDEXPLOITATIONOFEXISTINGDATA

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AnalysisandexploitationofexistingdataDatainthesystemstodaycanbeuse

- DoestheCRMdatamakeusproactive?- Doyougetyourfairsharefromtheinstalledbase?- IstheERPdatausedforinternalbenchmarking?- Doyouknowwho’owns’thedata?

goo.gl/VQqMlu

Startusingthedatayouhaveandlearnhowtouseitinternallyandexternally


AnalysisandexploitationofexistingdataDataanalysis

- Doyouhavetheskillsandtools?- Doyouknowwhowantswhatinformation?- Whatformisthedataneededin?

goo.gl/HYgmJT

Howmanypeopleinyourfirmcanbuildadashboard


AnalysisandexploitationofexistingdataExploitingthedata

- Canyoumakeyourcustomermoreeffective?- Doyouunderstandyourcustomer’ssituation?- Doyouusethedatatoimproverelationships?

goo.gl/g8PPqy

Worktomakepeoplesliveseasiernotmorecomplex


AnalysisandexploitationofexistingdataLessons

- Identifythecustomers- Findhowitcouldthemdotheirjob- Experimentwiththedatawithyourcustomers

Learntousethedatayoualreadyhave andworkwithyourcustomers(notagainstthem!)


CHALLENGE2:INTERCONNECTIVITYOFEQUIPMENTWITHINTHECUSTOMER’SENVIRONMENT

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Interconnectivityofequipmentwithinthecustomer’senvironmentUnderstandingyourcustomer’secosystem

- Areyouabletodescribeyourcustomer’secosystem?

- Doyouknowwhatequipmentisconnected?- Whoarethe’users’oftheequipment?

Core Company

Community

Custo

mer

Supp

lier

Business Ecosystem

Extended Business

Core Business

Projects/ Systems

Channel 2

Products

Unions

Sub-Supplier B

Supplier B

CompetitorsRegulators

Customer-Partner C

Customer-Partner B

Customer-Partner A

Customer D

Customer C

Customer A

Customer B

Services

Channel 3

Consultant

Sub-Supplier C

Sub-Supplier A

Channel 1

Supplier A

ServicesMonetaryInformation

Goods

goo.gl/bzBrEi

Drawyourcustomer’secosystemsandunderstandtheactorsandtheequipment


Interconnectivityofequipmentwithinthecustomer’senvironmentUnderstandingyourcustomer’sequipment

- Howdoestheequipmentsupportstheircoreprocesses?- Whatsystemsdoestheequipmentcommunicatewith?- Whoarethe’users’oftheequipment

goo.gl/2n4IqV

Usesimpleschematicstobetterunderstandyourcustomersequipment


Interconnectivityofequipmentwithinthecustomer’senvironmentUnderstandingyourcustomers(businessmodel)

- Doyouknowhowyourcustomermakemoney?- Howdoesyourcustomerdealwithrisk?- Whatareyourcustomer’sbusinessobjectives?

goo.gl/4mVqM4

Modelyourcustomersbusinessmodel(s)


Interconnectivityofequipmentwithinthecustomer’senvironmentLessons

- Understandtheprocessesofyourcustomer- Understandhowthedifferentprocessfittogether- Rememberyouhavemorethanonecustomer!

Understandhowyoucustomersmaketheirmoneyandhelpthemtomakemore


CHALLENGE3:DATACOLLECTIONANDMANAGEMENTOFDATA-DRIVENVALUECREATION

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Datacollectionandmanagementofdata-drivenvaluecreationFindawaytocollectthedata

- Doyouknowhowtocollectthedata?- Whatdataisneededinwhatsituation?- Howdoyoucollectdatacheaply?

goo.gl/QrDIij

Thereisalwaysmorethanonewaytogetthedatayouneed


Datacollectionandmanagementofdata-drivenvaluecreationFindawaytomanagethedata

- Doyouknowwhatformthedataisin?- Doyouunderstandthe’legal’issues?- Howcanyoumovethedatacosteffectively?

goo.gl/jG5op6

Considerpartnertrustaskeytomanagingthedataeffectively


Datacollectionandmanagementofdata-drivenvaluecreationHelpyourcustomerstomorefromlessinputs– realvaluationcreation

- Canyoumodelyourimpactonthevaluecreation?- HowwelldoyouunderstandcustomerKPIs?- Doyouunderstandwhatleaversyouhave?

goo.gl/48gMAk

Theydon’tknowwhatispossible– wedon’tknowwhattheywant:sofocusontheirjobs-to-be-done


Datacollectionandmanagementofdata-drivenvaluecreationLessons

- Focusonyourcustomersvaluecreationprocess- Modularflexiblesolutions- Supportindividual’users’andtheirsituations

Standardisewherepossible– designsolutionsaroundtheindividual’users’andbusinessvaluecreation


SOWHAT?

goo.gl/f3GgRo


Everythingispossible…… whatfirmswithfocusandresourcescanachieve

But…- SMEsdon’thaveCat’sresources- Manyfirmsareunsureofwhatispossible- Manysuppliersunsureofwhatwouldhelptheircustomers

https://youtu.be/-Tos5PHPzdYo.gl/VQqMlu

Whatcanyoutakeandusefromthisusecaseinyourownbusinesses?


WhattodonextBigdata– smallfirms– bigproblems!

Learntousethedatayoualreadyhave

Understandyourcustomers,theirequipmentandtheirproblems

Collectdatathatsupportsyourcustomersbusinessmodels

Bigdatacancreatebigproblemsinsmallfirms.Learningtouseitislikestartingtowalk…

Co-developandco-createwithyourcustomers


Questiontime…… slidesonwww.slideshare.net/ShaunWest

Big data - small firms - big problems

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