BIG DATA MAKE US WITH SUPERPOWERS:KEEP IT IN MIND WHEN THINKING

HOW TO USE IT

by SKENDER KOLLCAKU

Milan (Italy), 07/2017

LISTEN TO THE PLANET THAT REVEALS ITSELF

“One age cannot be completely understood if all the others are not understood. The song of history can only be

sung as a whole.”

José Ortega y Gasset

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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WE LIVE IN INTERESTING, THEREFORE, COMPLEX TIMES

Consider the following topics:

A time where one can carry all leak files E. Snowden took from NSA and put it on a card that’s big as a fingernail (and have spare storage!)

Cars drive themselves and public taxis fly (What do you do in the meantime? Web browsing, buy things, call, chat… generating more data!)

Glasses contain computer boards

3D printers can build houses in less than 24 hours

A small bankrupt in a remote place of the continent could cause entire financial systems crash in a few days

Recognition of a human face in the middle of the crowd happens in real time (pattern recognition?)

Ability to predict when a crime might occur

Consult a robot lawyer (virtual assistant)

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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RESOLVE QUESTIONS, NOT ANALYTICAL TASKS. NUMBERS MEAN PEOPLE

2.7 Zetabytes (270 bytes) of data exist in the digital universe today

More than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide

Facebook stores, accesses, and analyzes more than 30 Petabytes (1015bytes) of user generated data

94% of Hadoop users perform analytics on large volumes of data not possible before

In 2015, there were roughly 212 million malaria cases and an estimated 429.000 malaria deaths

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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KNOW THE UNKNOWN QUESTIONS FROM THE INSIGHTS

“The greatest value of a picture is when it forces us to

notice what we never expected to see.”

John Wilder Tukey

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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WE SHOULD THINK ABOUT SOCIETY, NOT ONLY ABOUTTECHNOLOGY

About Big Data, again:

We will be producing more data every year than in the previous 100,000

years (faster and faster)

Data will be mostly processed by machines, a lot of machines (IoT)

Data will generate more data (think about engines, self-driving cars, sensors,

wearables, unstructured data)

New types of data require new interdisciplinary approach (how do you index

a personal mood or humor?)

Unfortunately, still no smart use of it (Big Data consumers are mostly business

and organizations, people remain passive consumers)

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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MAKE QUESTIONS BEYOND BUSINESS VALUE CREATION(PATH TO MAXIMUM PROFITABILITY). USE BIG DATA TO SOLVE BIG PROBLEMS, GLOBALLY

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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Humanities (poverty, access to resources,

quality of life, ecology…)

Sociology (human behavior, society

development, immigration…)

Social science (relationships, welfare standards, healthcare,

happiness…)

Rhetoric(communication, decision-making,

storytelling)

Philosophy (how to predict the unknown in

an interconnected planet?)

Ethics (personal dignity, privacy, data

control…)

Context-dependentrealities

Unknown questions, probabilities… (?)

BIG DATA SHAPE SMART CITIES

INTER-DISCIPLINARY TEAMS

Building smart cities require inter-disciplinary teams (same requirement as for

Big Data)

FOCUS ON COMMUNITY-ORIENTED PROJECTS

The need to build community-oriented projects to develop and share

knowledge about citizens’ problems (health, safety, education, electricity,

transportation, utilities…)

DEMOCRATIZE DATA

Big technology providers will continue to play a key role in smart urban

development, but control of the data generated, should end up in the hands of

the citizens it's supposed to be serving

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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HOW TO LEAD? REINVENT ANYTIME

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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Big Data platforms(Hadoop, Sparks…) are free

(RE)SKILL

Experiment and fail.

Trust more models

Make the right

questions

SOMETIMES DATA IS STUPID AND

INTUITION IS WRONG.

FOCUS ON INSIGHT

Interdisciplinaryapproach.

Democratizeknowledge

Individualprivacy must

be paramount

«NO HEROS NEEDED». CULTIVATE CULTURE

Definethe

correctcontext

LEADERS, BRING THE WORLD’S COMPLEXITY INSIDE THE ORGANIZATIONS

Change will continue to accelerate and the resulting social

complexity and economic interconnectedness will increase

the frequency of unintended consequences and unexpected events.

Leaders will need to become comfortable with uncertainty,

planning for “unknown unknowns”, and trust sophisticated

monitoring engines that leverage Big Data.

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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…DO LIKE HONEY BEES COLONIES WHEN MAKING A NEW NECTAR SITE DECISION

Leaders will need to become comfortable

with managing systems that are inherently

unmanageable through the use of crowdsourcing,

back-ended operational analytics, and

complex adaptive systems.

Use of a few simple local rules, they

coordinate what is otherwise a highly a complex

and chaotic system to a new stable and optimal

equilibrium.

Bottom-up approach to manage complexity

and uncertainty.

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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INNOVATION THROUGH BIG DATA MEANS UNDERSTANDINGCHAOS. START WITH ASKING THE RIGHT QUESTIONS

(1)

Why and how?

(2)

Make use of collectiveknowledge

(3)

Correlate unconventionaldata sources

(4) Exploratory data analysis. Graphical excellence

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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QUESTION: Could a car prevent itself from being stolen?

Put sensors and analyze the unique proprietary car

driver’s posture and identify cases when he sits…

HOW DO WE INNOVATE? CREATE PROCESS THROUGH THE WHEEL OF VALUE

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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Test

Explore

PrototypeAutomate

Measure

Improve

WHAT?

Art

Business

Government

Science

Social (context)

Magic (guess the future?)

HOW?

Improved statistical

Computational power (keep

it accessible and low-cost)

Visualization methods

Unconventional data sources

CULTIVATE DATA-DRIVEN CULTURE WHICH IMPACTS ATANY ORGANIZATIONAL LEVEL

Technology (functional innovation)

Data (Big Data is better data, new typesof data)

Process (how do we create value?)

Skills (capabilities)

Leaders (experience, knowledge, mindset)

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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DATA TELLS WHO WE ARE

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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People attitudes are often unpredictable

How to predict the unknown?

How to deal with complexity and chaos?

Give computers data and let them figure solutions

Computers do not understand human meanings

Big picture: what to do with all Big Data?

MAY WE USE THOSE SUPERPOWERS FOR REAL GOODREASONS, ONLY. THANK YOU!

by SKENDER KOLLCAKU

Milan (Italy), 07/2017

"BIG DATA MAKE US WITH SUPER POWERS: KEEP IT IN MIND WHEN THINKING HOW TO USE IT" - BY SKENDER

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