Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept...
-
Upload
georgina-maxwell -
Category
Documents
-
view
217 -
download
0
Transcript of Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept...
![Page 1: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/1.jpg)
Big Data: Emerging Opportunities and ChallengesVenky Ravirala, Chief Analytics OfficerMEDSEEK
Sept 24, 2013
![Page 2: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/2.jpg)
Outline
2
• Big Data: Motivating with Healthcare Situation• Three Converging Market Drivers• So What, Now What?• Big Data Survey Across Industries• Recommendations for Getting Started• Key Solution Providers: Platform, BI & Analytics• Venky’s Analytics ecoSystem Vision for MEDSEEK• A few broad Use Cases• Appendix: Key Challenges Across Industries
![Page 3: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/3.jpg)
Healthcare Top-of-Mind Concerns
3
Reforms & Regulation Costs & Risk(who pays and for what)
![Page 4: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/4.jpg)
Converging Market Drivers
4
R&D (% of Total Spend)
![Page 5: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/5.jpg)
Digital Growth created Big Data
5
http://practicalanalytics.files.wordpress.com/2012/01/datagrowth.png
![Page 6: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/6.jpg)
Converging R&D
6
• Central to this conversation is the Patient/Consumer
• Consumption ripples to multi-channel digital media, devices and instruments
• Innovation is amplified with Big Data & Analytic Insights
![Page 7: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/7.jpg)
Market Disruptions are Shifting Risk
7
• Irrespective of the payment model, hospitals will increasingly be evaluated and paid for by what occurs "Beyond the Four Walls"
• Just like Wall Street, Healthcare is magnifying the financial risk
• There are going to beWinners & Losers!
![Page 8: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/8.jpg)
So What, Now What?
How do I get started?
“Art of the Possible”
![Page 9: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/9.jpg)
Managing Healthcare Outcomes
9
Treatment
![Page 10: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/10.jpg)
Managing Patient Outcomes
10
DigitalInfluence
TreatmentWell Researching Preparing RecoveringEvaluating Maintaining
Entire Person Health Continuum
![Page 11: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/11.jpg)
Mechanisms of Influence
Targeted Content
Compelling Calls to Action
Predictive Analytics
PrecisionMarketing
Findability
Self-ManagementTools
Collaborative Interactions
Behavioral Insights
Well Researching Preparing Treatment Recovering Evaluating Maintaining
Entire Person Health Continuum
Advanced Personalization
![Page 12: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/12.jpg)
Any QuestionsBefore we jump into
Big Data Across Industries?
![Page 13: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/13.jpg)
Big Data Survey Across IndustriesTCS surveyed 1,217 companies in nine countries
• 53% Use Big Data; 43% Projected > 25% ROI
• 15% > $100 M; 7% > $500M; 25% < $2.5M
• Sales (15.2%), Marketing (15.0%), Customer Service (13.3%) and R&D (11.3%); 24% Non-Rev (HR, Fin….)
• 50% is unstructured; 70% is internal source
• Top Use Cases: Improving customers’ offline experience and marketing using location
• Internet and Mobile companies focus on behavior
• Monitoring and Security are big operations
• Big Data Analytics is typically a separate core group function
13
![Page 14: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/14.jpg)
Recommendations for Getting Started• Understand the “Art of the
Possible” beyond status quo• Define 3 business specific
use cases that create value• Scope both internal and
external data sources & 3Vs• Assess suitable
technologies, select 2 options and prove the concept through ROI
• Achieve organizational understanding and work from a roadmap
• Expand the talent pool: IT, Data Scientists, Analytics, Business SMEs & Champions
• Ensure adoption concerns are addressed: Data quality, privacy, security etc., and organizational roles & responsibilities
• Fail often and early to allow learning and innovation within technology, analytics, adoption, and organization
• Make Analytics a separate core group function to focus on deriving Insights and proving ROI
14
![Page 15: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/15.jpg)
Gartner Magic Quadrants
15
Cloud Infrastructure as a Service
Do not build your own hardware racks for large-scale data. Consider Cloud, including emerging MSFT Azure
![Page 16: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/16.jpg)
Gartner Magic Quadrants
16
Data Integration Platforms
Data Management and ETL is not going away. Unstructured to semi-structured and structured ETL is still necessary.
![Page 17: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/17.jpg)
Gartner Magic Quadrants
17
BI & Analytics Platforms
Meta-data driven dimensional modeling (semi-structured and structured data), visualization, and predictive analytics are a necessity.
![Page 18: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/18.jpg)
Cloudera’s Apache Hadoop
18
![Page 19: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/19.jpg)
Who is Cloudera?
19
The #1 commercial and non-commercialApache Hadoop distribution.
Complete, Integrated Hadoop StackWho is Cloudera?
Helps organizations profit from all their data
Largest contributor to Hadoop ecosystem
Provides the most widely used open source
distribution
Develops the most sophisticated Hadoop
operations software
Supports mission critical Hadoop clusters
Trained the largest number of Hadoop
Developers and Administrators Coordination
Data Integration
Fast Read/Write
Access
Languages / Compilers
Workflow Scheduling Metadata
APACHE ZOOKEEPER
APACHE FLUME, APACHE SQOOP APACHE HBASE
APACHE PIG, APACHE HIVE
APACHE OOZIE APACHE OOZIE APACHE HIVE
File System Mount UI Framework SDKFUSE-DFS HUE HUE SDK
©2011 Cloudera, Inc. All Rights Reserved. Confidential. Reproduction or redistribution without written permission is prohibited.
![Page 20: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/20.jpg)
Specialized Analytics Vendors
20
![Page 21: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/21.jpg)
Analytics ecoSystem Vision
21
IT &
Data
Syste
ms
Analy
tics
AdaptersMeta Data Services Web Services
Mobile &Social MediaViews/Marts
APIsIntranet
Hadoop
WikiSharepoint
.Net/Java
SAS/R Visualization
ETL OptimizationWorkflow
Unstructured DataEDWSource System DBs
Diagnostics & Quality
Exec DashboardsPortals & Kiosks
Data Models/Cubes
Reports
BI & Analyses
Scenarios & StrategySimulations
Statistical Models OptimizationModels
Tests
Biz Apps
Decision Support & Strategy
Analytics Designs+ Decision Sciences Strategy & Decisions
BIG DATA = MORE CRUDE
Computer Technology + Info/Data Sciences
Crude Information & Reports
![Page 22: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/22.jpg)
22
MEDSEEK Analytics Cloud & PortalsMEDSEEK Analytics Cloud & Portals
Enterprise Data Model
PDW with MDM
AnalyticModels Layer
Data Sources Instruments ClickstreamSocialMedia
Mobile Call Center
HospitalData Experian Claims
MemberEligibility
Disease &Wellness
Data Movement
Data Access Layer
EncountersEncounters
Medical Claims
Medical Claims
Call CenterLists
Call CenterLists
Rx ClaimsRx Claims
Marketing Lists
Marketing Lists
Lab ClaimsLab Claims
CampaignsCampaigns
PatientsPatients
EligibilityEligibility
ProspectsProspects
InsightsLayer
Hospital Encounters
Hospital Encounters
EpisodicVariance & Trends
EpisodicVariance & Trends
Rx Regimen& Gaps
Rx Regimen& Gaps
PatientsBehavior & Propensity
PatientsBehavior & Propensity
AdvancedPersonalization
AdvancedPersonalization
RegionalTrends
RegionalTrends
Influence StrategyResponses
Influence StrategyResponses
Intelligent Version of InfluenceNavigateEmpowerConvertPredict
![Page 23: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/23.jpg)
23
Marts/Cubes
Reports
Portal/Kiosks
Biz Apps
Dashboards
BI & Analyses
EDW Unstructured Big Data
IntegratedMarketing
Decision Support & Stra
tegyAnalytics Progression Plan
![Page 24: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/24.jpg)
A few broad Uses Cases
24
• Needle in the Hay Stack (Search for Nuggets)• 360-View for holistic assessments (Wallet Share)• Mine the relationships and patterns (Amazon,
Genetic Factors for Diseases)• Exceptions and Outliers (Fraud, Security)• Advanced Predictive & Optimization Analytics
(Marketing Mix, Portfolio Risk, …..)
![Page 25: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/25.jpg)
360-View + Search + Patterns……
25
Medication Non-Adherence Impact
http://viewer.zmags.com/publication/644753a2#/644753a2/25
![Page 26: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/26.jpg)
Relationships & Risk Modeling
26
Hospital Readmission Risk
JAMA. 2011;306(15):1688-1698. doi:10.1001/jama.2011.1515
![Page 27: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/27.jpg)
27
Strategic and Personalized OutreachStrategic and Personalized Outreach
PREDICTPREDICT
PLANPLAN
AFFECTAFFECT
Hospital Staff Perspective
![Page 28: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/28.jpg)
In Conclusion
29
• Three Converging Market Drivers will cause Massive Disruption
• Healthcare will go beyond managing patients within four walls to Influencing Health Continuum
• Big Data Analytics will drive Advanced Personalization
DigitalInfluence
![Page 29: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/29.jpg)
Appendix
30
![Page 30: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/30.jpg)
Key Challenges Across Industries
31
![Page 31: Big Data: Emerging Opportunities and Challenges Venky Ravirala, Chief Analytics Officer MEDSEEK Sept 24, 2013.](https://reader036.fdocuments.net/reader036/viewer/2022070415/56649e105503460f94afc1fe/html5/thumbnails/31.jpg)
Key Challenges Across Industries
32