Big Data BizViz Telecom Analytics

www.bdbizviz.com@2015 Copyright Big Data BizViz www.bdbizviz.comCopyright 2015 Big Data BizViz LLC www.bdbizviz.com

Introduction

BizViz Platform Overview

BizViz Architecture

Success Story

Vertical Solution

Challenges

Solution Selection

Solution offered by BizViz

Benefit’s

Why Choose Us?

Agenda


Started 7 Year Back as BI implementation Company, Primary Focus on implementation

SAP, MS BI etc.

Core Members – SAP BI R&D Labs

Limiting factors that we saw in existing BI landscape -

Application/Data silos

Disparate systems

Customizations/integrations

Led us to think of building a comprehensive BI platform

Introduction


Introduction

And here we are with the BizViz Analytical Platform …

BizViz Platform

Ad Hoc Analysis

Data Connectors

Predictive Analysis

Geospatial

Interactive Dashboards

–HTML5 DesignerIntegration

with Reporting

tools

Surveys

Social Media

Integration

Sentiment Analysis

Big Data Connectors


BizViz Platform Overview

Platform Core Data Management Visualizations Analytics

• Administration

• User Management

• Security & Authentication

• Audit

• Data Connectivity

• Social Media Browser

• Survey

• Business Apps (Forms)

• Dashboard Designer

• Business Story (Self-Service BI)

• Geospatial

• Report Integration

• Predictive Analysis

• Sentiment Analysis


Vertically & Horizontally Scalable Platform

Integrates with R for Predictive Analysis

Integrates with comprehensive list of Big Data Components

SMAC (SocialMedia,Mobility,Analytics, and Cloud) Compatible Platform

BizViz Architecture Overview


Telecom Based Analytics – Primary goal is Customer Retention

Flexibility to switch vendors, Rate wars, the influence of real-time social networks, and a constant inflow of new players into the market make it vital for Telecom companies to understand customers and respond quickly.

With the main goals to boost loyalty, reduce churn, improve operational efficiency, and support new business models, Telecom companies are doing the following:

• Immediately identify cross-selling opportunities.• Prevent customer churn and detect upselling opportunities.• Send effective acquisition and retention campaigns that match the right customers with the right

products.

The Challenge


Challenges in Providing Telecom Analytics• Increase in Customer Loyalty

Telecom companies need to leverage and integrate massive amounts of data from a range of sources -like Call Data Records (CDR), customer care, customer Survey, product/service portfolios, cost and billing, and network service quality— in a holistic way, minimizing the poor alignment between siloed departments. Now add real time Tweet Analytics, Web Analytics, Sentiment Analytics to this set.

To achieve a 360º approach to customer experience and build a sustainable, competitive advantage, Telecom companies must gain a deep understanding of customer attitudes, behaviors and actions. This is essential to improving customer acquisition and retention. In the back end, improving operational efficiency will increase revenue, reduce operating expenses and simplify business operations.

Telecom companies need to speed time to market by supporting new business models that are flexible and personalized. The network infrastructure can be optimized to support the next generation of telecom business, which includes dynamic applications and services such as Internet of Things (IoT).

How to forecast customer churn and increase customer value and loyalty

• Easy integration of data from miscellaneous sources like call center, CRM, email, social media & demographic. Integrate internal and external data for a 360º view of customers. Integrate Survey Module for customers getting into Churn or uncertain.

• 360º customers view to gain a deeper understanding of customer sentiment from both internal and external sources. Immediately identify cross-selling opportunities. This needs a sentiment Analysis engine built into the platform

• Forecasting customer churn to figure out the best product to recommend at the optimum price. Prevent customer churn and detect upselling opportunities.

• Integrated campaign management to enable any user to automate tasks, to optimize the business rules, to systematize processes and to make collaborative decisions that boost company efficiency. One need a very Strong and integrated Survey Module to run campaign management.


Customer choose BizViz platform because of its scalability, flexibility and availability of all the necessary tools to cater different analytics needs. key differentiators : The plugin based architecture is capable of offering the flexibility to do rapid integration and

customization of the business workflows to leverage the scalable platform features. The predictive analysis components combine R with BizViz and gives the ability to perform deep

statistical analysis with an easy to use drag-and-drop interface. The dashboard designer has rich set of visualization components and integration with predictive

components helps to deliver dashboards with an ability to mashup historical trends and outcome of statistical models.

The BI Story component enabled the IT team to design a semantic layer which encapsulated the complexity of the data structure and give controlled access to business users to perform ad-hoc analysis of data and empowered them to create personalized KPI views.

The integrated Survey component helps the business users to quickly design business survey and broadcast the survey to targeted user groups and quickly analyse the response with the help of analytics tools.

Sentiment Analytics and Social Media Browser that can give Live feedback of customers. Geolocation Analytics to find customer pattern on the basis of location. Seamless Mobility

How to achieve this using BizViz Platform


Customer adopted BizViz as their centralized analytics platform because the key features in BizViz could easily address all the Customer needs.

BizViz Analytical Platform is vertically & horizontally scalable platform which provided customer a centralized platform that has multiple components for use by people in various roles: Power users, Business users, BI developers, Data Scientists, Application developers, Big Data engineers, and other IT professionals.

Solution offered by BizViz (1/4)


Using BizViz predictive Analysis we performed customer segmentation with RFM & K-Means model. This helped customer to understand their customer better.We have also done Outlier analysis, Correlation between Social media Sentiment and Customer Movement etcRelationship Segmentation –

Best: Most valuable customers, consists of customers who have more recently made regular purchases, and also have more higher average purchase frequency and purchase expenditure.Valuable: Customers who recently made purchases and also have higher average purchase frequency and purchase expenditure.Shopper: Customers who recently made purchases, have moderate average purchase frequency but lesser purchase expenditure.First-Time: Customers who have recently visited, with higher recency and lower purchase frequency and monetary expenditure.Churn: Customers who have made a high number of purchases with high monetary values but not for a long time.Frequent: Customers who have made a high number of purchases but not for a long time and lesser monetary values.Spenders: Customers who spent a lot but haven’t made any high number purchases and not for a long time.Uncertain: Customers who are the least valuable for the business, because they are generally the least likely to buy again.



Combined the transactional data along with the predictive output in BizViz “Business Story” (Self-Service BI) and translated that story into actions. It helped in Engaging the Executive Team by explaining strategies and results more powerfully.

With self-service BI, Business users were able to track the important business parameters without depending on their IT team. This is a in-memory cube through which data analysis takes no time. Business Story charts load seamlessly on Mobile app and are 100% responsive.



With BizViz Dashboard Customer were able to provide best Visualization to RFM, K Means, Outliers, Demand Forecasting, Correlations, Market Basket and Feedback Analytics.



Feedback Analysis

Demand ForecastingRFM


Cross Tab - Trellis


The BizViz Advantage• Technology Platform with Scalability and Security for Enterprise SegmentTo know its technical features and overall capability please see the following video https://www.youtube.com/watch?v=KEP-lVlp5E4 OR login to www.bdbizviz.com This platform can consume your existing reports of class BI products like Business Objects or Cognos. It has integrated Big Data Flow of Kafka for real time messaging services, Cassandra for data persistence, and Spark for real time in memory calculation & R for predictive calculations. Therefore using the BI tools one can see 360-degree view of data in a single UI.

• BI SkillsOur consulting team has skills on almost all BI products. Core team is from Business Objects R&D, which has worked for 15 years in BI field and has implemented BI solutions for very large MNCs across the world. This team can easily migrate the dashboards into BizViz dashboards that will be able to help Telecom giants see analytics on Mobile and Tablets.

• Pricing• BizViz when compared with today’s tools like Tableau or Domo costs 60% less in License + implementation for an enterprise customer. It gives BI and Analytics in almost all flavors. • Our offshore team will cost less and will be able to maintain BI implementation of multiple technologies.• We will be able to provide standard Data Scientists, BI Experts, UI Experts to give world class UI.• Our Development team can create Customized BI flow for telecom industry.

• FlexibilityNot only our Platform is flexible but also our BI implementation team is flexible to the requirements customers

• SupportWe can provide Onsite and Offshore Support at competitive rates.• BI Resources of any technology• Development Resources who can write customized flow • Training to Customers Team• Data Scientists• UX Designers

https://www.youtube.com/watch?v=KEP-lVlp5E4

http://www.bdbizviz.com/

www.bdbizviz.comCopyright @2015 Big Data BizViz LLCCopyright@2015 Big Data BizViz LLC www.bdbizviz.com

1st Indian company to build a global BI and Analytics product

Currently have 30+ customers, ranging from SMEs to the Fortune 500 (Projects ranging from $10k - $2m)

We provide very high ROI. TCO is 40-70% lower than our competitors.

Why Choose Us?

We offer extraordinary customization capabilities, giving customers unique solutions for their success.

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Big Data BizViz Telecom Analytics

Data & Analytics

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