Big data and digital ecosystem mark skilton jan 2014 v1
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Transcript of Big data and digital ecosystem mark skilton jan 2014 v1
Warwick Business School
Professor Mark Skilton, Information Systems
Management, Warwick Business School
https://www.brighttalk.com/webcast/9059/95571
@mskilton
Warwick Business School
The emerging role of Big Data in
Digital Ecosystems� This session looks at the Big data trends driving industry
today.
� It introduces work on the Open Platform 3.0 from the
open group. http://www.opengroup.org/subjectareas/platform3.0
� Analysis of trends in technology and the emerging
patterns and roles of big data in an end to end
operating context of your organization.
� A modern framework for a modular and generative
digital ecosystem strategy and the focus for next
generation platforming and services.
2
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The explosion of Big Data examples
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Big Data Life cycles
Aggregated Data Feeds to
Analytics Services
Tagging and Filtering services
Large scale Data Aggregation
Organizational Tactical and
Strategic Planning
Retail Behaviour Analysis
Internet of Everything
Business trading Behaviour
Analysis
Data Science - Predictive
analysis, What if? analysis -
Data Brokers
Suggestions - augmented services
Mobile Behaviour Analysis
Social Collaboration platform
analysis - data collection and
insight behaviour
Analytical
Predictive
Actions
Sensing and Collection
Aggregation
and
Visualization
Enrichment - Combined Transaction
and Content - embedded and
augmented contentStructured, unstructured data
Combining data with mashups
Geospatial analysis -
improved efficiency &
effectiveness of locations
Mobile Big data - Virtual
augmented multiplicity reality
Non-simulation method
analysis - massive scale data
analysis for predictions.
Big Data Platform as a
Service BDPaaS
Big Data Performance Scale
and Latency management -
fidelity of service levels
Veracity, variety and
currency of data services -
verification of sources and
shelf life
Accelerated time for
processing data analytics -
speed and immediacy of
information
Big Data Qualities
Processing signal sensitivity
analysis
Start up company use of big data
Risk and Privacy analysis
Algorithm driven analysis -
AI
Veracity, variety and currency
speed and immediacy of
information
Scale, latency and fidelity
Big Data
Life Cycle
speed
Scale access
Informational
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Big data represents another X100 to
X1000 Transformational Speed shift
Cloud
Computing WeeksSeconds
MonthsMinutesBig Data
Processing
Mobile
Devices
Social
Networks
Sensors
Internet of Things
BY 2017
I in 3 people
on Planet connected
1995Growth of mobile devices
Personal networks
Internet of things and sensor networks represents a
new kind of Second order data integration
2014
Billions
2006
2000
Example VISA can
use Hadoop to
process 93 Billion
Transactions from
1 month to 13
minutes.
Example
Hadoop
250 terabytes of
Genome data can
be processed in a
similar speeds
Speed of Provisioning IT
Speed of Decisions
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Massive Price / performance shifts
Performance
Per unit
Cost per Unit
Price performance curves
Lower cost per Performance [metric]
Increased
Product
Generations
Base Performance
“Collect, Store,
Process
250 Terabytes
15 minutes
Sub $1000”
2020 2015 2010 2005 2000
2020 2015 2010 2005 2000
“Collect, Store,
Process
Megabytes,
Gigabytes”
Stream (shard ) processing , In-Memory processing, Big data file systems, RAID…
[Memory, CPU, storage, I/O, network…]
There are complexities in TCO and methods of benchmarking , but the general trend is top left
10 years..
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Speed of Decision Analysis
Speed of
Decision
Analysis
Volume of Data set
Seconds
Hours
Months
Days
The rise of Big Data
Megabytes Gigabytes Terabytes Petabytes …
Minutes
Batch
To
Real time
Ahead of Time
(foresight)
The consequence is that the Domain of Data can be analysed at the same speed
as transactions
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Speed of Decision Analysis
The consequence is that the Domain of Data can be analysed at
the same speed as transactions
This has significant consequences….for domains and participants.
Analytical Transactions Business Process TransactionsEquivalent in parallel
This means
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Massive data sets and management
But need
to define
and manage
both
Enterprise
Data
Social
networked
data
MASTER
DATA
MANAGEMENT
BIG DATA
MANAGEMENT
Can represent the
TOTAL SET
of Domain Digital Assets and Digitization
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Risk and responsibilities in
“Hyperconnected World – cyber security
� Technological innovation is enabled,
accelerating digitization and creating between
US$ 9.6 trillion and US$ 21.6 trillion in value
over the remainder of this decade. (10-20%)
� But a Backlash to digitization from cyber threats
may remove US$ 3 trillion in potential value
creation from these technologies unrealized.
2014 Report
Total Global GDP is approx 90 Trillion est 2013 (CIA World Facts Book)
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Domains are becoming an increasing
economic issue
� Tax challenges to Digital Economy
� ..The findings are that there is no such thing as
digital companies rather than digitalisation of
the economy. There may not be therefore a
solution for the digital economy but we will
need to draw on features of digital economy
when we revise the system...
The Organisation for Economic Co-
operation and Development (OECD)
Base Erosion and Profit Shift (BEPS) Report Jan 2014
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Transforming power of digitization
….The future of employment ?
� One recent study (Sept 2013) by academics at Oxford
University suggests that 47% of today’s jobs could be
automated in two decades
� …Google now employs 46,000 people. But it takes years
for new industries to grow, whereas the disruption a
startup causes to incumbents is felt sooner. Airbnb may
turn homeowners with spare rooms into entrepreneurs,
but it poses a direct threat to the lower end of the hotel
business—a massive employer.
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We need to look at the consequences
of this from the other direction
Digital Ecosystem
13
Your Enterprise in Context
Business trading Behaviour
Analysis
Processing signal sensitivity
analysis
Enrichment - Combined Transaction
and Content - embedded and
augmented content
Combining data with mashups
Aggregated Data Feeds to
Analytics Services
Organizational Tactical and
Strategic Planning
Big Data
Use Cases Domains
Warwick Business School
Poll – What is your biggest challenge
to Big Data in your enterprise ?
Technological EcosystemsTechnological EcosystemsTechnological EcosystemsTechnological Ecosystems
Digital Ecosystem Technology in the Supply chain network
Advanced Technology engineering transformations Technology in the Workplace
Enterprise Vendor Technologies Open & Proprietary PlatformsSecurity & Privacy
Mark Skilton copyright 201415
Lets examine examples
A wide range of Industry and Technology DomainsA wide range of Industry and Technology DomainsA wide range of Industry and Technology DomainsA wide range of Industry and Technology Domains
Processes,
Conversions,
Transformations
Context Awareness
and optimization loops
• Internet of Things, pervasive computing
Enterprise Systems
• Industrialization
Systems
Domains
Automation
• Workflow
• Platforms
• Manufacturing – 3D
• Marketplaces
• Services
Marketplaces
Organization
Collaboration
• Communities
• Virtual Teams
• Virtual Organizations
• Virtual Businesses
• Virtual Services
Workplaces,
User Experiences
Organizational
Structures
People
• Digitalization Of
Work practices
Avatars, Agents,
Virtual People
Social, KM, Mashups,
Augmentation, VR,
Contextual Awareness
Data,
Metadata
• Groups
• Collectives
• Individuality
• Self Interest/bias
• Rights
Integration
Acquisition• Orchestration
• Aggregation
• Broker
Reseller
• Isolation
• Encapsulation
• Federation
• Distribution
• Replication
• Exposure
Connectivity
Geographic
Domains,
DominionsMarkets segments
Skills & Resources
• Pragmatics
• Schemas
• Semantics
• Visualizations
• Semiotics
• Tactiles
Services, data, objects,
Knowledge, Sensing,
Metadata
• Network topologies
• Domains
• Appliances
• Interfaces
Internetworking
Devices &
Sensors
Mobile Comms, Wearables,
Fixed, Mobile embedded
Biometrics, ML, Voice, AI,
Cognition
Sourcing
• Managed Hosting
• Single Sourcing
Multisourcing
• CoSourcing
• Crowd Sourcing
Crowd Funding
• Content
• Versions, Configuration
• Operating Systems
• Frameworks
languages
SDKs, IDEs
Code
• Legal, Political, ethics
• CSR, Governance , Policies
Social Behaviors, Preferences
Economic
Commercial
• Macro economics
• Micro economics
Socio-economics
• Metrics, Qualities
• Value, Value Systems
• Contracts
• Intellectual Property
• Monetization
Security,
Privacy
• Identity
• Encryption
• Authorization
• Cyber Threat
• DR, BC
Ownership
Protection
Containment
Growth
Stability
Continuity
Equity
Capabilities
Competencies
Density
Co-Presence
Manipulation
Analysis
Trading
Specification
Architecture
Interfaces
Entanglement
Multiplexity
Multiplicity
Digitization
Creation
Digital Ecosystem
Physical DomainsInformation Domains
Mark Skilton copyright 201416
Advanced Technology Engineering TransformationAdvanced Technology Engineering TransformationAdvanced Technology Engineering TransformationAdvanced Technology Engineering Transformation
Virtual Distributed
Reality (Light resource
coupling Interaction)
Multiple web networks
Wide separation
of Resources and Sentience
Integrated Close coupling
of Resources and Sentience
Mobility
Light
form factor
Heavy, tight
integration
form factor
Distributed
Spatial Awareness
Horizontal scalable
Distributed
Spatial Awareness
Heavy connectivity scaling
Virtual Distributed
Reality (Heavy resource coupling
Interaction- telemetry)
Static Complex Processing
(heavy resource interaction)
Merged Physical/Synthetic
(realism)
Augmented Physical
And Virtual Reality
(heavy mobility, anchored)
Physical
Augmentation
(light mobility)
Macro
Distributed
Realism
Micro
Distributed
Realism
Virtual
Augmented
Realism
Physical
Augmented
Realism
Artificial
Living
Emulation
Artificial
Non-Living
Emulation
Virtual to
Physical Object
Creation
Physical to
Virtual object
3 D Printing
Macro
Manipulation
Micro, Nano, Pico
Manipulation
Digital social
Analytics to
outcomes.
Crowd Design
Physical
forming
Small scale
forming
Mark Skilton copyright 201417
OperationsMonetization Products / Services Facilities LogisticsVehicles Sustainability Efficacy
Technology in the Supply ChainTechnology in the Supply ChainTechnology in the Supply ChainTechnology in the Supply Chain
Sourcing
• Multi-source, Co source, Crowd source
• Outsourcing and Off shore
• Marketplaces, Partnerships & Alliances
Design
• Collaborative Design, Virtual Design
• Simulation
• Technology Refresh, Quantum Disruption
• Metrics and Quality
Manufacturing
• Trials, to stock, to Order
• Additive Manufacture
• Robotics, Federated
Transport
• Intelligent transport networks
• Shared / co-location
Efficiency, Fuels, Materials
• Smart Meters
• Alternative, reusable Fuels
Warehousing & Distribution
• Automated Space management
• Automated Handling
• Dynamic Responsive audit & Resupply
• Sensors & Mobile Device networks
Compliance & Policy
• Tracking & Traceability
• Intelligent Resource Management
• Smart Buildings
Assembly
• Robotic assembly
• Integrated Material Supply
• Dynamic Planning & Control
Sales & Marketing
• Gamification
• Dynamic pricing
• Behavior Analytics
Virtual Supply chain/network
Physical Supply chain/network
Decomposition
Modularity
Recombinations
Operations
Servicization
Restructuring
Structure &
Operation
Multiplexing,
multiplicity
Lean,
Concurrency
Performance
Geographic,
markets
Cities, Locations
Facilities, Mobile Assets / Vehicles
Exa
mp
le t
ech
no
log
ies
eCommerce Models
Digital Business Models
Social Business Models
• Consumer Behavior analytics/
gamification
• Augmented Product/Services
Social Technical Models
• Internet of Things – Embedded
Technology networks
• Simulation, Compute Design-
Manufacturer
Crowd Network Models
• Open Innovation, multi-process
• Crowd Funding
• Virtual Markets, B2B, B2C, G2C
- Servicization
Business Processes
Mark Skilton copyright 201418
Open & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & Platforms
Building environment
sensors
GPS Tracking
Wearable body sensor
(accelerometer, heart
rate, blood pressure,
lightsenstive)
Wearable body Medical
sensor (accelerometer,
heart rate, heart
electrical activity, brain
electrical activity, blood
pressure, blood
chemistry)
Medical bio-
environment sensor
Contactless NFC Tag
InVehicle systems
management sensors
(connected
wireless/Internet)
Apparel embedded
RFID tag
Embedded RFID tag
…
POS
Mobile
Transport
GPS
Mobile Device
(Cell, tablet)
Vehicle
Set top Box
(STB)
Smart TVs
…
Mobile customer browse
and account app
Mobile Customer/Stock
information application
Mobile social apps
Mobile consumer lifestyle
app,
Mobile alerts
Mobile device energy
planner app
Mobile location and
service account
management app
Mobile smart phone
EPG/Webstore service
app
Mobile distribution work
instructions app
Mobile Work schedule
and tracking app
Mobile Phone Device
Tracking Reporting App
…
Social
(interaction)
Network
Photosharing
(content)
Networks
Social network
integration
…
Network
remote/wireless
connection
NFC
Wireless
3G,4G
Mobile network
communications
Satellite cable
networks
Internet
Broadband
networks
…
Customer buying behavior analytics
Business supply chain performance
analytics
Marketing Analytics
Data feeds collection and data
aggregators (Data Fabric).
Visualization Analytics
Social behavior analytics
Lifestyle behavior analytics
Patient and Medical Data aggregation
and analytics
Semantic Linked Open Data (W3C)
Master Data Management (MDM)
Citizen activity and preferences
analytics
Event and crowd behavior analytics
Real-time event analysis
Citizen, crowd, corporate activity and
behavior analytics
Medical data analytics
Medical History-Patient Statistical
analysis
Medical Research Analytics
Multi-channel (Closed loop) data
collection and processing
Real-time analytics response
Energy usage pattern analytics
Vehicle driver usage analytics
Customer preferences and behavior
analytics
Usage and viewing preferences and
behavior data aggregation and
analytics
Buyer and seller history analytics
Apparel sales forecast behavior
analytics
Financial stock trading Analytics
Financial Market social behavior
analytics
Real time data aggregation and
analysis
Financial modelling analysis (AI)
….
Social content data
Structured master
data
API connection data
Security data
Networked data
AI insight data
Meta tag data
Semantic metadata
….
Merchandise Supply chain planning
application
ESB
Facility environment management
system
Messaging integration
Web Services
online marketplace
Supply chain planning app
ERP
Adapters
Customer Behavior analytics
Automated Customer service (AI
Speech Recognition)
CRM Account Management app.
Business Activity Management
(BAM)
Infrastructure and software
provisioning
Orchestration apps
Virtualization Management apps
Search engines
Open Source
Response planning app
Message alert system
Utility Supply Management
Monitoring
Energy recharging station
management app
Ultra-fast Grid electric charging
system
Automatic payment system service
Vehicle Maintenance Planning
Vehicle GPS tracking
Vehicle component usage and self
diagnostics system
Messaging and alerts system
Social Networks integration
Electronic Program Guide (EPG)
analytics
traffic management real-time and
forecasting
Intelligent Facility Maintenance
Management app
GPS Tracking
Spares Stock planning app
Transport scheduling app
Intelligent Home Infrastructure
Public Traffic Management system
app
Vehicle Tracking system
….
Cloud (Private, Public,
Hybrid, Community)
Cloud Infrastructure
HPC
Infrastructure Stack
….
Sensors DevicesMobile
AppsSocial
NetworksNetworks Big DataData Applications Infrastructure Security
DRM
Encryption
Identity
Privacy
Privileges
….
Retail
Consumer buying
lifestyle
Citizen services
Medical services
Medical research
Intelligent traffic
management
Building energy
management
Intelligence automotive
management
Financial Services
Wearable
services
Intelligent Utility energy
management
Social marketingSocial networks
Multi-media
Smart appliances
Point of sale charging
Co-generation
Source: First draft
Open Platform 3.0
The Open Group Dec 2013
International Standards Body
http://www.opengroup.org/
subjectareas/platform3.0
Technical Architectural concerns
Business Architectural concerns
Mark Skilton copyright 201419
Open & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & PlatformsOpen & Proprietary Technologies & Platforms
Retail
Consumer buying
Lifestyle
services
Citizen services
Medical services
Medical research
Intelligent traffic
management
Building energy
management
Intelligence
automotive
managementFinancial Services
Wearable
services
Intelligent Utility energy
management
Social marketingSocial networks
Multi-media
Smart appliances
Point of sale charging
Co-generationEnergy
Products
Human
Objects
Intelligence
Knowledge
driven
Behavior
Services
Content
Utility Objects
Fabricated
Objects
Moving Objects
Open
Platform
Use Cases
Open Data, Open APIs and objects
can interact in a multidimensional
environment.
EXAMPLES
Mark Skilton copyright 201420
Each of these we found has Big Data Ecosystems Each of these we found has Big Data Ecosystems Each of these we found has Big Data Ecosystems Each of these we found has Big Data Ecosystems associated with each. These represent “Markets”associated with each. These represent “Markets”associated with each. These represent “Markets”associated with each. These represent “Markets”
Customer buying
behavior analyticsBusiness supply chain
Performance analytics
Marketing Analytics
Data feeds collection
and data aggregators
(Data Fabric).
Visualization Analytics
Social behavior analytics
Lifestyle behavior
analytics
Patient and
Medical Data
aggregation
and analytics
Semantic Linked
Open Data (W3C)
Master Data
Management
(MDM)
Citizen activity and
preferences analytics
Event and crowd
behavior analytics
Real-time event analysis
Citizen, crowd,
corporate activity and
behavior analytics
Medical data analytics
Medical History-Patient
Statistical analysis
Medical Research
Analytics
Multi-channel (Closed
loop) data collection and
processing
Real-time analytics
response
Energy usage pattern
analytics
Vehicle driver
usage analytics
Customer preferences and
behavior analytics
Usage and viewing preferences
and behavior data aggregation
and analytics
Buyer and seller
history analyticsApparel sales
forecast behavior
analytics
Financial stock trading
Analytics
Financial Market social
behavior analyticsMark Skilton copyright 201421
Enterprise Vendor TechnologiesEnterprise Vendor TechnologiesEnterprise Vendor TechnologiesEnterprise Vendor Technologies
Open Source
Wireless and Mobile
Social Networks
Marketplaces
Data Center Technologies
Cloud Integration Bus
Hypervisors
Cloud Storage
Big Data Storage, Big Data Analytics
DevelopmentEnterprise Applications
Technology Platform Integration
Infrastructure Technology Services
Cloud Management Services
Cloud Providers
Sterling commerce
Cloud Brokers
Security Management
Performance Management
Systems Integrators & Outsourcers
Examples
Mark Skilton copyright 201422
Security & PrivacySecurity & PrivacySecurity & PrivacySecurity & Privacy
Legal, ethics, security, risk, compliance, governance,
Wide Area
Network WAN
Mobile Devices
4G (3G LTE/SAE)
Gateways
3G / 3.5G
Gateways
Femtocell
LocalAreaNetworkLAN
InfraRed
Bluetooth
Proximity,
Smart Card
RFID
Wifi GPS
Internet
Tier 2 Network
PTSNTier 3 networks
(ISP)
Tier 1 Networks
IP Backbone
Tier 2 ISP
Public Switched
Telephone
Networks
Switches
Cable
Operators
SatelliteExamples of ISP services include
email, FTP, web-hosting
Network Peering
and Interconnections
Sensors
IXP
DSL, T1, T3 Leased Lines
Gateways
Internetworking
NSPs
ISPs
Public/Private
Network
protocols &
Access
Identity &
Access
Appliances
Perimeter &
Facility
Protection
Encryption &
Authorization
Audit &
Forensics
Legislation &
Competition
rules
Intellectual
Property
Facilities &
Networks
Employee &
Enterprise
Legal rules
Certification
& Compliance
Continuum
Examples
Country &
Dominion
Management
Mark Skilton copyright 201423
Technology in the Workplace Technology in the Workplace Technology in the Workplace Technology in the Workplace
Network Edge
Connector
Embedded Sensor
Sensor Network
Process
Sequential
Sensor
Telemetry
Platform
“Boards”
“Pads”
Places
Input / Output
Device
Spaces
Mobile
“Tabs”
Networks and Connectivity
Collaboration Platforms
Social Networks
Enterprise Applications
Big Data
Process & Data
Embedded Applications
Internetworks
Infrastructures
Platform
Integration
APIs
Workflows
Mobility
Resource
Networks
Process
Networks
Social
Networks
Presence
Networks
Tags
Machine
Data
Access &
Security
Workspaces ecosystem
Social
Data
1st person
viewpoint
3rd person
viewpointCollective
person
viewpoint
e.g. markets,
Communities,
Global eventse.g. Collaborative
Information,
communities
e.g. immediate
sensory information
Data ecosystem
Physical
Data
Metadata
Hyper data
Composition Collective
Intelligence
Augmented
Intelligence
artificial
Intelligence
Location
Based
Workspaces
Geographic
Based
Workspaces
Facility
Based
Workspaces
Augmented
Based
Workspaces
Object/Appliance
Based
Workspaces
Device/Sensor
Based
Workspaces
Co-Presence
Innovation
DevicesSensors
Event-Actions
Readers/
interrogators
Experience/Behavior
Feedback-Response
e.g. moving through wifi clouds
Personal / Social /
Corporate
Physical
Extended
Contextual
Mark Skilton copyright 201424
The digitization of WorkplacesThe digitization of WorkplacesThe digitization of WorkplacesThe digitization of Workplaces
Workspaces ecosystem
1st person viewpoint
3rd person viewpoint
Collective person
viewpoint
e.g. markets,
Communities,
Global eventse.g. Collaborative
Information,
communities
e.g. immediate
sensory information
Mark Skilton copyright 201425
The digitization of WorkplacesThe digitization of WorkplacesThe digitization of WorkplacesThe digitization of WorkplacesData ecosystem
Physical
Data
Metadata
Hyper data
Collective
Intelligence
Augmented
Intelligenceartificial
Intelligence
Mark Skilton copyright 201426
Convergence of digitization of physical Convergence of digitization of physical Convergence of digitization of physical Convergence of digitization of physical and Virtual space and time and Virtual space and time and Virtual space and time and Virtual space and time
Workspaces ecosystem
1st person
viewpoint
3rd person
viewpointCollective
person
viewpoint
e.g. markets,
Communities,
Global events
e.g. Collaborative
Information,
communities
e.g. immediate
sensory information
Data ecosystem
Physical
Data
Metadata
Hyper data
Collective
Intelligence
Augmented
Intelligenceartificial
Intelligence
Mark Skilton copyright 201427
Transformation of Workplaces Transformation of Workplaces Transformation of Workplaces Transformation of Workplaces ���� WorkWorkWorkWorksssspacespacespacespacesby Digitizationby Digitizationby Digitizationby Digitization
Physical spacesData and digitization
Convergence of
Physical and
Virtual spaces
Spatial Information
View of view
Temporal Information
View of view
The type and location of data
and its relationships
Physical location of
persons, objects, buildings
And places
Mark Skilton copyright 201428
Domain Workspace
Digitization Digitization Digitization Digitization of Workof Workof Workof Worksssspacespacespacespaces
Room/Facility Augmentation
Personal / Business Community
Travel - In transit automation
Contextual relationship augmentation
Knowledge augmentation
Object augmentationPhysical
Extended
Contextual
Mark Skilton copyright 201429
Domain Workspace
define a Domain as a Workspace defined by physical and
virtual data and objects associated with that domain
workspace that can work collectively for the ecosystem
WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies
Room/Facility AugmentationVirtual Location collaboration
3D Movement sensor
Transparent Surface Projection
Real time voice language translation
Spatial Project in Context
Multi touch displaysVirtual Whiteboard
Knowledge augmentation
“did you know…?”
Object Physical Animation
Object Physics semantic integration
Cultural translation e.g. in India cats
are considered bad luck ? no
Personal / Business Community Integrated real time diary-work scheduler
Virtual Social network community trackerShared Task-knowledge work
integration
Information Personalization-
own viewpointMobile location connectivity
Internetwork automated transfer
Real time event push services
Personalized multi-media
Entertainment/social/Work
Vehicle to Network persistent
connectivity
Role based services
Bio senor Identity & Access
Travel - In transit automation
Wall protection video screens
Co-knowledge collaboration
Multi-time zone synchronization
Co-innovation
Dynamic maps/context
Movement / gesture sensor detectors
Image recognition processing
Real-time community collaboration
Real-time multi-party work orchestration
Meta data Analytics
Real-time trading and sourcing
Contextual relationship augmentation
Knowledge augmentation
Object augmentation
Embedded TagAgent search
Avatar search / response
Transport event feeds
Real time transit event synchronization
Smart connected Transport scheduling
Transport commercial services integration
Transport / item Identity specification tags
Integrated work and user/device
Real time performance management
Appliance / spare component specification
augmentation
Smart sourcing and replacement
Spatial augmentation , Virtual Room
Depth and projection
2D-3D Design VisualizationOffice Surfaces Information
augmentation
Real time Office/location Activity
Room Embedded Physical sensors
3D modelling and Simulation
Object to Surface projection – interconnectivity
- Virtual model adjustment, input
Crowd Source - Ideation
Historical, Case study Storage/Access/Search
Collaboration Feedback, Ratings
Integrated Object classification and semantic awareness Search
Wide angle group projection, social interaction Virtual reality object Information
Multi-device communication
Location up loiad to device – real time
Information transfer, work multiplicity
Multi-purpose device – dynamic use
applications in context
Virtual to Physical image projection
Mobile device voice translation real time
Automated way finding (Map) guidance
Live Personal profile , lookup
Location Information support e.g.
Nearest stock , person, assistance
Product cluster informationPhysical/Virtual object Integration
-Tablet /work device to Virtual Projection Device
IntegrationAutomatic proximity on/off sensing – body /location /lighting /touch
Heuristic Design AI
Micro-touch displays
Mixed Virtual and Physical object interaction – VR avatar
Location /Local knowledge access
Real time Device updates
Movement 3-axis gyroscope sensorsAccelerometer sensors
Physical Projection to Multi user eye synchronization
auto zoom/in out and location
Internetwork integration e.g. Wireless-Bluetooth
Photo sensors
Network Identity Management
Multi-device data synchronization
Preference based communication routing
automation
Multi-form factor support
Ideation, co-creation
Voice commands Workflow management
Real time metrics dashboard
Visualization
Biometric Identification
Augmented communication library – context
of past activity and associations
Shared Projects Management
Physical object Bio Sensing e.g Cup
Flexible substrate displays
on physical objects e.g. electronic paper, Smart Cup
Smart Pen Device Augmentation
Furniture Space sharing
Wall, Surface gesture integration
Real time Sourcing / Supply chain integration
Conduction battery charging
Complex 3 D assembly simulation
to Production
Real time activity centric work
management
Integrated workflow –
public / private environments
Smart Room –object environment integration
Bio signature scanning
Bio Image search and knowledge access
Bio sensor health scanners
RFID Tags
CMB Contact Memory Buttons
Smart Environmental Monitoring (CSR)
Wall, Surface gesture integration
Real time living space ambient living
Smart energy management
Low Carbon Materials
Solar Energy, Home Grid
Residential, Work Service Integration
Smart City Energy Grid
Community Information Grids Smart Resource Management
Ife Sciences Integration
Hydroponics Sensor Integration
Vehicle Smart Maintenance
Intelligent Vehicle Sensors
Physical
Extended
Contextual
Mark Skilton copyright 201430
There is a growing community of objects, sensors and data in these workspaces
WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies ---- Examples Examples Examples Examples
Room/Facility Augmentation
Virtual Location collaboration
3D Movement sensor
Transparent Surface Projection
Spatial Project in Context
Multi touch displaysVirtual Whiteboard
Object Physical Animation
Object Physics semantic integration
Wall protection video screens
Spatial augmentation , Virtual Room
Depth and projection
Office Surfaces Information
augmentation
Room Embedded Physical sensors
Object to Surface projection – interconnectivity
- Virtual model adjustment, input
Wide angle group projection, social interaction
Virtual to Physical image projection
Automatic proximity on/off sensing – body /location /lighting /touch
Micro-touch displays
Smart Pen Device Augmentation
Wall, Surface gesture integration
Solar Energy, Home Grid
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A smart TV can serve as an example of
optimization of human machine interfaces,
in terms of customization and
personalization.
Home appliance control
Siemens connectivity lets you control home
appliances through smart technology -
Appliances
WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies ---- Examples Examples Examples Examples
Real time voice language translation
Cultural translation e.g. in India cats
are considered bad luck ? no
Personal / Business Community
Integrated real time diary-work scheduler
Virtual Social network community trackerShared Task-knowledge work
integration
Information Personalization-
own viewpointMobile location connectivity
Internetwork automated transfer
Real time event push services
Personalized multi-media
Entertainment/social/Work
Role based services
Bio senor Identity & Access
Real-time community collaboration
Real-time multi-party work orchestration
Real-time trading and sourcing
Real time Office/location Activity
Crowd Source - Ideation
Collaboration Feedback, Ratings
Multi-device communication
Physical Projection to Multi user eye synchronization
auto zoom/in out and location
Voice commands
Shared Projects Management
Furniture Space sharing
Wall, Surface gesture integration
Real time activity centric work
management
Integrated workflow –
public / private environments
Smart Room –object environment integration
Bio signature scanning
Smart Environmental Monitoring (CSR)
Real time living space ambient living
Smart energy management
Residential, Work Service Integration
Smart City Energy Grid
Community Information Grids Smart Resource Management
Hydroponics Sensor Integration
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Smart Retail - Provide web shop
services in physical stores (using Near
field communication NFC and mobile devices) Use RFID tags, QR IDs..
WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies ---- Examples Examples Examples Examples
Vehicle to Network persistent
connectivity
Travel - In transit Automation
Transport event feeds
Real time transit event synchronization
Smart connected Transport scheduling
Transport commercial services integrationReal time performance management
Internetwork integration e.g. Wireless-Bluetooth
Network Identity Management
Workflow management
Real time Sourcing / Supply chain integration Vehicle Smart Maintenance
Intelligent Vehicle Sensors
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Electric vehicles ecosystem enabling
interactions between different actors
ranging from designers and manufacturers,
to drivers and services providers. An open
web-based system provides real time
control of the smart car data stream,
enabling personal, relevant and timely services from different perspectives.
Integrated charging stations
WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies ---- Examples Examples Examples Examples
Object augmentation
Embedded Tag
Transport / item Identity specification tags
Appliance / spare component specification
augmentation
Smart sourcing and replacementIntegrated Object classification and semantic awareness
Search
Virtual reality object Information Multi-purpose device – dynamic use
applications in context
Product cluster informationPhysical/Virtual object Integration
-Tablet /work device to Virtual Projection Device
IntegrationReal time Device updates
Movement 3-axis gyroscope sensorsAccelerometer sensors
Photo sensors
Multi-form factor support
Physical object Bio Sensing e.g Cup
Flexible substrate displays
on physical objects e.g. electronic paper, Smart Cup
Conduction battery charging
RFID Tags
CMB Contact Memory Buttons
Low Carbon Materials
Ife Sciences Integration
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Augmented lifestyle sensor feedback
Wearable Technology
Data aggregator platform and mobile device app
integration
WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies ---- Examples Examples Examples Examples
Knowledge augmentation
“did you know…?”
Multi-time zone synchronization
Dynamic maps/context
Movement / gesture sensor detectors
Image recognition processing
Contextual relationships augmentation
Avatar search / response
Integrated work and user/device
Automated way finding (Map) guidance
Location Information support e.g.
Nearest stock , person, assistance
Mixed Virtual and Physical object interaction – VR avatar
Location /Local knowledge access
Preference based communication routing
automation
Ideation, co-creation
Bio sensor health scanners
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Translational Research - Bench
to bedside
Provide ability to quickly apply
translational research at the bench
side to the patients on the bed as
personalized care.
WorkWorkWorkWorksssspace Technologies pace Technologies pace Technologies pace Technologies ---- Examples Examples Examples Examples
Co-knowledge collaboration
Co-innovation
Meta data Analytics
Knowledge augmentation
Agent search
2D-3D Design Visualization
3D modelling and Simulation
Historical, Case study Storage/Access/Search
Location up load to device – real time
Information transfer, work multiplicity
Mobile device voice translation real time
Live Personal profile , lookup
Heuristic Design AI
Multi-device data synchronizationReal time metrics dashboard
Visualization
Augmented communication library – context
of past activity and associations
Complex 3 D assembly simulation
to Production
Bio Image search and knowledge access
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Geofencing
Personalized Ambient
Monitoring (PAM) Monitor
patents with wearable
technology and room and
movement sensors. Proactive
feedback for patient care
Competition is at the Ecosystem levelCompetition is at the Ecosystem levelCompetition is at the Ecosystem levelCompetition is at the Ecosystem level
Ecosystem Domains of Concern
Room/Facility Augmentation
Object augmentation
Travel - In transit
Contextual relationships augmentation
Knowledge augmentation
Business
Environment
Ecosystems
Content Ecosystems
Added Service
Ecosystems
Effective “smart”
cities, building,
process ecosystems
Effective “appliances”
and connected
embedded object
Ecosystems
e.g.
Flight
planning
Ecosystem
e.g.
Smart
Building
ecosystem
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e.g.
Android
Car Ecosystem
and
intelligent
Transport
You have to think of these as nested systems of systems
Android ecosystem
iOS ecosystem
Windows ecosystem
Example Example Example Example –––– the integrated nested ecosystem the integrated nested ecosystem the integrated nested ecosystem the integrated nested ecosystem ––––Smart Car & Intelligent TransportSmart Car & Intelligent TransportSmart Car & Intelligent TransportSmart Car & Intelligent Transport
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Object augmentation
Room/Facility
Augmentation
Knowledge augmentation
Transport In transit
Car security
Route Planning
Passenger services
Satellite
&
Telecoms
Operators
In car Brands
Retail services
Entertainment
Accessory
Manufacturers
Smart
Traffic planningVehicle to Vehicle
communication
Virtual
Showrooms
Contextual Augmentation
Next phase Next phase Next phase Next phase ----intelligent spacesintelligent spacesintelligent spacesintelligent spaces
Mark Skilton copyright 201439
Create AI based services based on big data analysis of previous and
predicted usage
Travel - In transit
Contextual relationships augmentation
Knowledge augmentation
Room/Facility Augmentation
Object augmentation
Modularity and scalable (generative) Modularity and scalable (generative) Modularity and scalable (generative) Modularity and scalable (generative) MultiMultiMultiMulti----sided Platformssided Platformssided Platformssided Platforms
(References Yoo, 2010, Henfridsson et al 2013, Kalliinikos et al 2013)
Modularity
Platform centric
Loose coupling � Trends to operate across multiple platform coupling
Self Reinforcing scalable architecture
Encapsulated
Appliances
Expand to cross domains
Poll Poll Poll Poll –––– What Workspaces do you see as a What Workspaces do you see as a What Workspaces do you see as a What Workspaces do you see as a priority for your enterprise ? priority for your enterprise ? priority for your enterprise ? priority for your enterprise ?
Mark Skilton copyright 201441
Warwick Business School
This is a Concern of the CxO
CIO
Revenue and
Market Growth
Cost reduction
and
Efficiency / Productivity
CEO
CMOCFO
COO
CISO
Strategic Direction Operating Model
CPO
CHRCTOBrand and market
Direction
Open Platform 3.0Open Platform 3.0Open Platform 3.0Open Platform 3.0
Feature
Brand
Revenue
BenefitsMotivation
Benefits
Protection
Development
Cloud SensorsMobilitySocial Big data
Platform Architectural Domains
Domain Systems Solutions
Value and Monetization Lifecycle
OP3.0
http://www.opengroup.org/subjectareas/platform3.0
TM
New Ecosystems Platform
Impact on Strategic decisions
Impact on Innovators and Leaders
Mark Skilton copyright 201443
Object Augmented Domains
A language for the next era of computing , Internet of things
Open Platform 3.0Open Platform 3.0Open Platform 3.0Open Platform 3.0
- Features and their characteristics that enable ecosystem compatibility and interoperability
- Revenue Benefits that are derived from managing marketplaces and connectivity and access to communities and operating systems
- Brand protection and development as competition and ingress into existing market share is under attack potentially from substitution and cannibalization from new scalable modular solutions and public and hybrid systems that have lower entry and adoption barriers into and across their platform and own ecosystem services.
- Motivation benefits from driving and access skills and compliance and security preservation and the exploitation of innovators and new portfolio opportunities.
44
http://www.opengroup.org/subjectareas/platform3.0
TM
The Open Group 2014
A language for the next era of computing , Internet of things
Addressing the realities and consequences
Warwick Business School
Conclusions� Competition is at the ecosystems level defined by
Domains
� Real Big data competitive advantage needs to be defined
in a domain context, not just orchestrator sales products
or solutions.
� Rise of modular architectures and scalable (generative)
platforms will enable new forms of competition at
Domain level 2015 onward – needs new Governance and
metrics
� Existing Industry players and new innovators market
share will be significantly impact by their ability to work
across ecosystems and define domain workspace
Warwick Business School
Q & A
Warwick Business School
Thank you
Professor Mark Skilton, Information Systems & Innovation
Management, Warwick Business School
@mskilton
http://www.linkedin.com/pub/mark-skilton/1/189/968
http://www.wbs.ac.uk/about/person/mark-skilton