Rajesh Naik is a Big Data Analytics capability leader and Ernst and Young LLP, UK. Views expressed above are his personal views only

Big Data Analytics

Why do I call it “renaissance of analytics” and 3 reasons it is here to

stay

#1 - We have been doing Big Data Analytics before Big Data was Big Data. (And will continue to do so)

Rajesh Naik is a Big Data Analytics capability leader and Ernst and Young LLP, UK. Views expressed above are his personal views only

1990s – Teradata ruled the market

2000 – Doug Laney defines volume velocity and variety

Early-mid 2k – MPP, shared nothing

Mid-late 2K enter Hadoop

#2 – To analyse or not – that is not the question anymore

Rajesh Naik is a Big Data Analytics capability leader and Ernst and Young LLP, UK. Views expressed above are his personal views only

Big Data is not the created content, nor is it even its consumption — it is the analysis of all the data surrounding or swirling around it’

Source: IDC's Digital Universe Study, sponsored by EMC, June 2011

"We expect the challenging economic backdrop to persist, but by helping our customers to Live Well For Less through competitive pricing, targeted promotions, quality own label products, and outstanding customer service, we are positioned to perform well coming into the important Christmas period.“ – Justin King, CEO, J Sainsbury’s

Leaders are differentiating themselves by the help of extremely clever analytics – Sainsbury’s roaring success of “Coupon-at-till” has outperformed Tesco’s flagship Dunhumby led analytics

#3 Big Data Analytics rebirth is driven by technology advances and not by hypothesis

Rajesh Naik is a Big Data Analytics capability leader and Ernst and Young LLP, UK. Views expressed above are his personal views only

(C) Intel Corp60% faster clock1500% more transistors

1000% more cache memory500% more core

50% cheaper

CPU Power

1995 price(USD/GB)

2000 price (USD/GB)

2005 price (USD/GB)

2010 price(USD/GB)

DRAM 15 1 0.2 0.01% change 15 times 5 times 20 timesOverall change 1500 times cheaper

Memory

(C) Intel Corp

Rajesh Naik is Big Data Analytics capability leader at Ernst and Young LLP, UK. Views expressed in these slides are his personal views

So?

• The 14th century witnessed the beginning of the transitional movement in Europe between medieval and modern times - Renaissance. Renaissance did not invent art and culture. People were creating paintings and sculptures even before, in the medieval times. But what Renaissance did was the revival of the classical influence of art and literature (pre dominantly) on human life.

• Big Data Analytics, on similar lines, is reviving the age old data analytics world, is triggered by modern science and some extremely clever technology. Its disruptive forces, ironically, are non intrusive and its effect on business is immensely rich.