Big Business in Switzerland

Database Swiss Big Business

Who is responsible for the strategic direction in corporate Switzerland? Who are the key decision makers at global players like pharmaceutical giant Novartis in Basel, food giant Nestlé in Vevey at Lake Geneva, in global banks like UBS (number one in wealth management) or Credit Suisse, world famous watch makers like IWC, Piaget etc.? And what Tesco and Sainsbury are in the UK, Coop and Migros are in Switzerland (retail chains with own gas stations). Other trade giants like Metro, Lidl and Aldi are present in Switzerland, too. For outsiders business in Switzerland is hard to understand. Most top managers with Swiss passport are high ranking officers in the Swiss army, too. Besides the world known brands the backbone of the Swiss economy is an innovative middle class. Many companies are privately owned and not listed at the stock exchange. And the Swiss understanding of privacy and protection of private property in many cases is the opposite of transparency. This is even valid in the time after the Swiss banking secret is gone. An insider opened his address book – the database “Swiss big business” is the result. In Germany Martin Winterkorn, former CEO of Volkswagen, was the best paid manager in Germany with an annual income of more than 15 Mio. €. In Switzerland some top managers even get more – while enjoying lower taxes.

Who are the „change agents“ and “decision makers” in these huge firms? An investor relations expert opened his address book – the result is the database „German Big Business“. What can you sell to these top managers? Air travel, rental cars, deluxe hotels are frequently used services. Like fax machines, PC, smartphone, laptop or other PDA’s. Belonging to the exclusive target groups of „High Income People” (HIP) and “High Networth Individuals” (HNI) they are a desired target group in consumer marketing, too. High ticket cars, luxury homes, vacations, dine & wine … Especially publishing houses with business publications or quality papers in their portfolio try to serve this affluent community.

Germany is the most important trade partner for Switzerland

quantity: 915 postal addresses in Switzerland rental price: Euro 2,000 flat

rental price for US based clients: 2,000 US $

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