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Presented by:Abik paulAnkit kumar jaiswalAbijeet kuteIntroductionFirst store opened in Kolkata and then with in 22 days other stores were opened in Hyderabad and Bangalore

Introduced by pantaloons Retail(India) ltd in 2001

In 2006-07 ,27 new store were launched in 22 cities

By may 2008 , 89 big bazar spread across country

Pantaloons retail India)ltd background In 1987, was incorporated as Manz Wear Private Limited In 1991, became Public Limited and was renamed Pantaloons Fashions (India) LimitedIn 1999, was again renamed as Pantaloons Retail (India) Limited1987-1993, launched three successful brands Pantaloons trouser, Bare denims and John Miller Shirts1994-1998, the company introduced the concept of the Pantaloons Shoppe, an exclusive mens wear retail storeIn 1997, company moved to large format lifestyle retailing by opening Family stores

The strategyTo offer value to the customers

As the store would offer a large mix of products at a discounted price, the name Big Bazaar was finalised

Price was the basic value proposition at Big Bazaar

Prices of the product were 5 to 60 lower than the market price.

Selecting the Right Location

They open stores within the cities

In 2008 big bazar signed MS dhoni ,the youth icon of India, as its brand ambassadorBig bazar focus on the kanjussi culture

The merchandise mixBig Bazaar stocked about 1,30,000 items in over 20 product categories

The classification was done in terms of apparel and non-apparel

In the first year, apparel accounted for 70% of the off-take.

The price ranged from Rs.99 to Rs.799

Also launched Food Bazaar in the first year of operations.

Pricing strategyValue Pricing and maintenance of good quality were the key factors influencing the pricing decision.

Price that will offer value to the customer was first determined.

FOOD BAZAR Launched in 2002 and it was modelled on Indian mandi.

Processed Food & Non Food ( contributed 60%)

Dry Staples (contributed 30 %)

Wet Staples (contributed 10%)

Managing supply chainDistribution is decentralized.

Warehouse attached to each store.

Initially, the stock turnover was three month which is now down to two month.

Organization structure of big bazar Structure is flat in nature

Division are apparel, non apparel and the new business division which include gold, footwear1800 people work for Big Bazaar directly.

Another 400 people for support and ancillary services.

Training program for new employee.

Evaluation is done every six month.

Encouraging loyaltyLaunched the Big Bazaar ICICI bank co-branded credit card.

On purchase of Mrs 1500 or more, customer has the option of making payment by three EMI with out any charges.

For every Mrs 100 spent on shopping, 4 reward points are rewarded

Free home delivery to card holders.

Conclusion As most of the retail industries did market research before entering into market same thing was done by big bazaar. Location, market, consumer perception analysis was done was done by big bazaar. In one year much more diversification was done in it. And to retain customers they use many loyalty programs and I.T. techniques were used.