BIG BAZAR

ISL.NO PARTICULARS PAGE.NO

01 INTRODUCTION 02

02 OBJECTIVES OF STUDIES 04

03 COMPANY PROFILE 05

04 VISION AND MISSION 07

05 ORGANISATION PROFILE 14

06 ORGANISATION CHART(ZONAL) 17

07 ORGANISATION CHART(STORE) 18

08 DEPARTMENT MANAGER 19

09 DEPARTMENTS WITH THEIR PRODUCTS 21

10 AWARDS AND RECOGNIZATION 42

11 RECOMENDATIONS 51

12 CONCLUSION 53

IBMR COLLEGE OF BBA & BCA

Introduction:

The project consists of the topic called “A study on Organisational

behaviour Towards Big Bazaar Hubli. It comes the first & the best

retailing chain store in the Hubli city.

Big Bazaar

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what we guarantee. With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.

Organized retail comes to Hubli in a big way


Organized retail chains are targeting Hubli, the commercial hub of north Karnataka, in a big way. With the Kishore Biyani group having launched its Big Bazaar outlet in the city recently, the stage is set for the Reliance group’s fruits and vegetable outlets.Reliance Retail’s fruits and vegetable arm, Reliance Fresh, is slated to simultaneously open a dozen outlets in Hubli-Dharwad to cater to the green groceries requirements of this second largest urban centre in the state with huge potential for growth in the future. Work on the interiors of its first store on station Road here is complete and is expected to open sometime soon while bigger outlets are planned in Deshpande Nagar, Vidyanagar and the residential hotspot on Gokul Road leading to the local airport.Though Reliance Retail officials are tightlipped about their future plans for the twin cities, the market is abuzz with reports that they will have nine outlets in Hubli and three in Dharwad. Considering the vegetable and fruit growing potential of north Karnataka region, these sound credible.The city has recently witnessed a metamorphosis in the retail, food and entertainment scenario, with arrival Pizza Hut and café Coffee day, Food Court and branded retail chain store Girias before Big Bazaar, and the prospects of at least two malls and one multiplex taking shape in the near future.A leading film distributor and exhibitor of the region, Raiker Entertainments, may be the first to come up with mall-cum-multiplex on P B Road in Vidyanagar, the educational hub of Hubli. He has already got a cinema license from the authorities to go ahead with the building plan.Designed by Kembhavi Architecture Foundation, it will have two underground levels plus five upper floors; with a total built-up area of 2.5 lakh sq.ft. It will be the first centrally air-conditioned mall-cum-multiplex with full power back-up outside of Bangalore and Mangalore in Karnataka.Ramesh Raiker of Raiker Entertainments told The Times of India: “The mall multiplex will have five theaters with capacities ranging from 150 to 350 seats. It will be first such facility in north Karnataka to have escalators from the ground level atrium to the top two floors housing the theatres.”


The underground levels will have parking space and hyper market for groceries and green groceries. The parking area will have elevators up to the upper floors.The mall will accommodate anchor stores, retail stores for branded products, and food outlets of various sizes and formats to suit varying budgets.Another mall-cum-multiplex is likely to come up on Gokul Road, which is fast emerging as the future residential and commercial hub of the city. A Bangalore-based real estate developer has plans to develop a shop ping mall near Court Circle in the heart of Hubli.

Objective Of The Study:

1) To understand the target market and the image of Big Bazaar in the

minds of different customers segment.

2) . To identify the customer view about Big Bazaar.

3) To identify the factors considered by the customers while

purchasing the products from Big Bazaar.

4) To study the operation of Big Bazaar and to gain the practical

knowledge.


Company profile

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and employs over 30,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, ALL, Top 10 and Star and Sitara. The company also operates an online portal, futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and eZone focussed on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.Future Group


http://www.futurebazaar.com/

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Led by its flagship enterprise, Pantaloon Retail, the group operates over 12 million square feet of retail space in 71 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifystyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail.

In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore.

The group’s speciality retail formats include, books and music chain, Depot, sportswear retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town and rural retail chain, Aadhar, among others. It also operates popular shopping portal, futurebazaar.com.

Future Capital Holdings, the group’s financial arm provides investment advisory to assets worth over $1 billion that are being invested in consumer brands and companies, real estate, hotels and logistics. It also operates a consumer finance arm with branches in 150 locations.

Other group companies include, Future Generali, the group’s insurance venture in partnership with Italy’s Generali Group, Future Brands, a brand development and IPR company, Future Logistics, providing logistics and distribution solutions to group companies and business partners and Future Media, a retail media initiative.

The group’s presence in Leisure & Entertainment segment is led through,


Mumbai-based listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar and Bowling Co. and family entertainment centres, F123. Through its partner company, Blue Foods the group operates around 100 restaurants and food courts through brands like Bombay Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato.Future Group’s joint venture partners include, US-based stationery products retailer, Staples and Middle East-based Axiom Communications.

The group’s flagship company, Pantaloon Retail was awarded the International Retailer of the Year 2007, by the US-based National Retail Federation, the largest retail trade association and the the Emerging Market Retailer of the Year 2007 at the World Retail Congress in Barcelona.

Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values.’Group Websites:FutureBazaar (www.futurebazaar.com) Future Brands (www.futurebrands.co.in) Future Group (www.futuregroup.in) Future Capital Holdings (www.fch.in) Future Generali (www.futuregenerali.in) Future Learning & Development (www.fldl.in)

Future Group's vision is to,


http://www.fldl.in/

http://www.futuregenerali.in/

http://www.fch.in/

http://www.futuregroup.in/

http://www.futurebrands.co.in/

http://www.futurebazaar.com/

"Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of the core values at Future Group is, 'India ness' and its corporate credo is - Rewrite rules, Retain values”.

Future Group's mission We share the vision and belief that our customers and stakeholders

shall be served only by creating and executing future scenarios in

the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating

retail realty, making consumption affordable for all customer

segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed

ambition.

We shall be efficient, cost- conscious and committed to quality in

whatever we do.

We shall ensure that our positive attitude, sincerity, humility and

united determination shall be the driving force to make us

successful.

Business DescriptionPantaloon Retail (India) Ltd. The Company's principal activity is to

operate chain retails stores in names of Big Bazaar, Food Bazaar, Central

and Pantaloons. The Big Bazaar is the discount store, which offers a wide

range of products under one roof. The products include apparels and non-


apparels such as utensils, sports goods and footwear. The Company also

has its presence into gold retailing by launching Gold Bazaar. The

Company's Food Bazaar provides a range of food and grocery products

ranging from fresh fruits and vegetables, staples, FMCG products and

ready-to-cook products. The Central offers a chain of stores including

books and music stores, global brands in fashion, sports and lifestyle

accessories, grocery store and restaurants. The Pantaloon retail stores

focus largely apparels and accessories.

Core Values:

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positively: Simplicity and positively in our thought,

business and action.


Futurebazaar.com offers the widest range of products at ‘lowest

prices – everyday!’

Buying products is a 3 step simple process. All one has to do is

Search, Register and Buy. Here you can expect a shopping experience

akin to shopping at an actual bazaar but with added simplicity &

everyday low prices and an assurance of 'your product' will be delivered

within 7 days of purchase.

Future Bazaar won the top spot after beating other established

players like Rediff, Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar

and India Mall. The award was presented to Future Bazaar for its "decent,

no-nonsense approach, while providing a good shopping experience".

“We are proud to inform you that Future Bazaar has been named as

the Best Indian Website 2007 in the Shopping category by PC World”.

Affiliated companiesPantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its

shares are listed on the Bombay Stock Exchange. The main activities of

PIL are to set up textile units and manufacturing and marketing of fabrics

and readymade garments.


Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray

in the home improvement and consumer electronics retailing segment. It

caters to home management requirements and products, including

furnishings and textiles, furniture, consumer electronics, home electronics

and home services. It operates retail formats like Home Town, Furniture

Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.

Future Capital Holdings

Future Capital is the financial arm of the group and is involved in

asset management (both private equity and real estate funds) with plans to

get into other financial services including insurance, credit and other

consumer related financial services. It’s associate companies are Kshitij

Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and

Ambit Investment Advisory Co. Ltd.

Coverge M retail (India) Ltd

Converge M Retail (India) Ltd., leads the group’s foray into the

communication and IT products segment. It operates formats like M-Port,

MBazaar and Gen M.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd.,

one of the leading apparel manufacturers and marketers in India. Some of


its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga

and Jealous.

Galaxy Entertainment Corporate Ltd.The group owns a stake in Galaxy Entertainment Corporate Ltd.

that operates chains like Bowling Company, Sports Bar and Brew Bar.

Joint Ventures Companies

Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd.,

which operates sports, lifestyle and leisure retail chain. It also owns the

franchisee and distribution rights of brands like Marks & Spencer, Guess,

Debenhams and Puma in India.

Footmat retail

Footmart Retail is a joint venture with Liberty Shoes and is

engaged in the retailing of footwear products in India.

GJ Future Fashions

GJ Future Fashions is a joint venture with kids apparel

manufacturer - Gini & Jony.


Capita Land Retail India

The group is a joint venture partner in Capita Land Retail India,

along with Singapore-based Capita Land Limited. The company provides

retail management services to retail properties owned or managed by

various group companies and investment funds.

ETAM Future Fashions India Pvt. Ltd.ETAM Future Fashions India Pvt. Ltd., is a joint venture with

French-retailer, ETAM and the group. The company is involved in

manufacturing and distribution of women’s fashion and lingerie products.

Board of Directors:

Mr. Kishore Biyani, Managing Director

Mr. Gopikishan Biyani, Wholetime Director

Mr. Rakesh Biyani, Wholetime Director

Mr. Ved Prakash Arya, Director

Mr. Shailesh Haribhakti, Independent Director

Mr. S Doreswamy, Independent Director

Dr. D O Koshy, Independent Director

Ms. Anju Poddar, Independent Director


Ms. Bala Deshpande, Independent Director

Mr. Anil Harish, Independent Director

Organization Profile:

“Isse sasta aur accha kahin nahi”

Big Bazaar is a chain of department stores in India, currently with

75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It

works on the same economy model as Wal-Mart and has considerable

success in many Indian cities and small towns. The idea was pioneered by

entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big

Bazaar stores are located only in India. It is the biggest and the fastest

growing chain of department store and aims at being 350 stores by the

end of year 2010.

Big Bazaar has democratized shopping in India and is so much

more than a hypermarket. Here, you will find over 170,000 products

under one roof that cater to every need of a family, making Big Bazaar

India’s favorite shopping destination.


At Big Bazaar, you will get the best products at the best prices --

this is our guarantee. From apparel to general merchandise like plastics,

home furnishings, utensils, crockery, cutlery, sports goods, car

accessories, books and music, computer accessories and many, many

more. Big Bazaar is the destination where you get products available at

prices lower than the MRP, setting a new level of standard in price,

convenience and quality.

If you are a fashion conscious buyer who wants great clothes at

great prices, Big Bazaar is the place to be. Leveraging on the company’s

inherent strength of fashion, Big Bazaar has created a strong value-for-

money proposition for its customers. This highlights the uniqueness of

Big Bazaar as compared to traditional hypermarkets, which principally

revolve around food, groceries and general merchandise.

Big Bazaar has clearly emerged as the favorite shopping

destination for millions of its consumers, across the country, it’s success

is a true testament to the emotional bonding it has established with the

Indian consumer, on account of its value offerings, inspirational appeal

and service levels. We believe Big Bazaar is a true pan-Indian model that

can enter into most towns in India and democratize shopping everywhere.

25 26 27th January, 2008... India’s Sabse Saste Din

The acceptance and loyalty that Big Bazaar has garnered over the

years, was well evident on 26th January 2006.

On the day India celebrates its Republic Day, the company honored the

consumer by calling it the ‘Maha Savings Days’. Shoppers at all Big


Bazaar and Food Bazaar outlets across the country were offered products

at prices never heard before in the history of shopping.

The offers were spread across categories from electronics to

utensils, from apparel to furniture and food. This event received

tremendous response from the regular and an entirely new set of

shoppers, which resulted in nearly 2 million people visiting the stores on

that day. And most stores were able to post record sales for a single day.

Store Study:

Big Bazaar

Akshey center

Gokul road Hubli.

This store is of 2 flour and divided into 5 levels based on the nature of

products. There are 21 departments in this store and 156 Human Resource

employed. Stores location is very standard where near by there is Air port

& also there are no other standard retail stores so it does not have any

competition. Almost all people who are residing in surrounding areas

visit Big Bazaar for their day today purchases

As this store is big enough with 5 levels and 21 departments has

long product range and product depth. Ones a customer get inside the


store he will find all kinds of products available that may be Food item,

Cosmetic, Electronic, Garments, Furniture etc.

Because of these features it has a very good reputation in that area

and customers who are residing far away and in other areas they also visit

the store.

Organization Chart: (Zonal) President

Vice President


Marketing Head

HR Head Operation Head

Category Head

Marketing Manager

HR Manager

Finance Manager

Store Manager

Finance Head

Organization Chart: (Store)


HR Manager

Cashing Dept Head

InfoTech

Administration

HR Executiv

e

Asst Store Manager

Dept Manager

Store Manager

Departmental Managers:

There are 21 departments in this store like Electronic dept, Depot dept,

NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept,

Men’s Dept, Furniture Dept, Footwear Dept, Home Décor Dept. Each

department will be assigned with targets which has to be achieved within

the assigned period that may be of Daily, Weekly, monthly and yearly.

Each department has a department Manager & Assist DM. Their

job is concerned mainly with sales. They look after customer’s orders


MarketingExecutive

Visual MerchandisingAsst

DM

Team Leader

Team Member

CSD

Asst DM

House Keeping

Maintenance

Security Cashier

delivery post sale service if any etc . All Dept managers ADM, Team

members work under coordination & cooperation.

Administration:Store administration comes under Store Manager its functions are store

maintenance, House Keeping, Security etc.

Information Technology:This department is responsible for the maintenance of the systems of the

stores. All billing machines their functioning networking with the master

machine etc. If there is any problem with the machine then this

department comes into function.

Cashing Dept:

This department is responsible for the collection of sales amount ie cash

sales, Credit sales, etc under this department all billing machines of the

stores comes. The sales amount collected throughout the day by the

cashier’s has to be submitted to this department.

Marketing Executive:This dept is responsible for the marketing of the store in different

different media like Television, Newspaper, and Holdings etc. the

authorized person has to visit different companies and has to look after

for tie-ups etc.

Visual Merchandise:This department is responsible for the product arrangement at the store

with respect to their nature. The basic function of this dept is it divides

the store into some departments based on the nature of the product and


within the department it decides how the products should be arranged by

keeping in mind the customer should not suffer.

HR Executive:Human Resource executive mainly look after employees mainly their

problems. This department performs the functions like Recruitment,

Selection, Training and development.

CSD (Customer Service Desk):This is the separate unit, which is mainly focuses on customer service like

if the customer find difficulty in finding any product, Customer

complaints any replacement, Customer assistance etc.

Departments with their Products:

Product arrangement:

LEVEL-1

a) Depot :

1) General books

2) Office stationary

3) Children stationary


4) Film VCD’s & DVD

Major Brands in this department:

For VCD’s & DVD’s:

1) Moser bear

2) T-Series

3) Yesh Raj Films

4) Anand Audio

5) Jhankar

6) Sarvotham

For Office stationary:

1) Stick

2) Apsara

3) Kores

4) Fiber Castle

5) Depo exposes

6) Park

7) Cello

8) 3 M


9) Kangaroo

10)Built

11)Matrix

For Books:

1) Penguin

2) Roopa

3) Bentam

4) Classic

b) NBD (New Business Development)

This is the department which is introduced because the space is available

in the store after making arrangement for other department and this

department consists of the products which are not introduced and are not

regular goods.

1) Wrist Watches

2) Fashion Jewelry

3) Sunglasses

4) Auto accessories

Major Brands in this department

For Wrist Watches:

1) Escort


2) Lumax

c) Gold Bazaar:

Navaras Gold Jewelry

This is the separate unit not related to Big Bazaar they share profits on

percentage basis

d) Mobile Bazaar:

1) All kinds of Hand sets ranging from Rs 1000 to 25000 of different

companies

2) Mobile accessories

3) Coddles phones & land line phones


1) Nokia

2) Sony Ericsson

3) Motorola

4) Samsung

5) Beetal


6) Pacetel

e) Star Sitara:

1) Cosmetics

2) Fragrances

3) Herbals

4) Pharmaceuticals


For Fragrances :

1) MKD distributors

2) G R fragrances

3) BCPL

4) Nabed

5) Intercraft

6) Indo French

7) For Herbals:

1) Lotus

2) VLCC

3) Shehnaaz Hussain

4) Biotech


For Cosmetics:

1) Color Bar

2) Lakme

3) May Billine

4) Revlon

5) Street wear

6) Vega and roots

Plastics, Utensils, Crockery (PUC)

g) Plastics :


1) Buckets

2) Casseroles

3) Containers

4) Boxes

5) Flasks

6) Bowls

7) Jugs & sippers

8) Bottles & Mugs

Major brands in this department:

1) Milton

2) Dream Line

3) Cello

4) Poly set

5) Chetan

h) Utensils:

1) Plates, Bowls, Glasses


2) Non stick Cookware’s

3) Kitchen tools

4) Tiffin Boxes

Major Brands in this department :

1) Dream line

2) Premier

3) Neelam

4) Nirlep

5) Prestige

6) Servo flame

i) Crockery

1) Crockery cutlery

2) Table Materials / Napkins

3) Casseroles

4) Dinner sets

5) Wine, Juice Glasses

Major brands in this dept:


01)Dream line

02)Loapala

j) Luggage:

1) Travel bags

2) Trolleys

3) Bags: Schools, Collage Ladies purse

4) Suitcase


1) VIP

2) American Tourist

3) Aristocrat

4) Safari

5) Alfa

6) Milestone

LEVEL- 2

a) Ladies Department:

1) Sarees


2) Dress materials

3) Under garments

4) Nightwear’s

5) Western wear’s


1) Shila

2) Shristhi

3) Kalakruthi

4) MSIL

Jeans:

1) Bretni

2) DJ & C

3) Ruff & Tuff

4) Gelluse

Accessories:

1) Johnson and Johnson

2) Paris beauty

3) VIP


b) Men’s Department:

1) Formals (Shirts & Pants)

2) Casuals (Shirts & pants)

3) Party wears

4) Jeans T-Shirts

5) Others Accessories (Lungi Dhoti etc)

6) Fabrics (Cut pieces)

7) Suits & Blazers

8) Levi’s Signature garments


1) DJ & C

2) Ruff & Tuff

3) Levis

4) Night hood

5) Peter England

6) Raymond’s

LEVEL-3

a) Furniture Department:

1) Dining Table


2) Bedroom Accessories

3) Hall accessories (Sofa sets, Chairs, Computer table etc)

4) Mattresses

b) Footwear Bazaar :

1) Sports Shoes

2) Formal Shoes

3) Casual Shoes

4) Mens Sandals

5) ladies Sandals

6) Ladies Casuals

7) Ladies Chapple

8) Ladies fancy Sleepers

9) ladies Sports shoes

Major brands in this departments:

1) Rebok

2) Nike


3) Puma

4) Loto

5) Van hussain

6) Hallen solly

7) New balance

c) Home Décor:

1) Flower vase

2) Artificial Flowers

3) Religious gifts

4) Candle stand

5) Umbrellas

6) Photo Frames

7) Assorted color Stones

8) Frame Paintings

9) Water falls (artificial)

10) Birthday items

d) Home line:


1) bed sheets, Pillows , bed spreads

2) Towels, Yellow dust

3) Razai , Carpets, Cushion covers

4) Chair bags


1) Riviera

2) Oriental

3) Orchid

4) Home collection

5) Home expression

6) Sameera

7) Home style

8) Sweet dreams

e) Toys Dept:

1) Soft toys


2) Educational toys

3) Board games, Action figures

4) Dolls


1) Fun school

2) Venus

3) Mitashi

4) Creatives

5) United

6) Shadilal & Sons

7) Flamingo

Kids department

f) Boys section:

1) T-Shirts, Trousers, jeans


2) Cotton shirts, Cargo, Cod raw

3) Ethic wears

4) Co ordinates

5) Rain cotes

g) Girls Section:

1) Ethic wears

2) Co- ordinates

3) Cotton frocks

4) Western wears


1) Tara Rum Pum collection

2) Disney

3) Pink And Blue

4) Power ranges

5) Promo

h) Infants:

1) Jhablas


2) Vests

3) Bibs feedings

4) Bed items

5) Baba suits

6) Frock

Level 4

Food Bazaara) Beverages:

1) Soft drinks

2) Mineral water

3) Juices

4) Health drinks

b) Confectionaries:

All kinds of Chocolates & Confectionaries

c) Fruits & Vegetables:

d) Staples:

1) Dal, Rice, Atta, Rava items

2) Oil’s, Masala items


3) Dry fruits

4) Spicy items

5) Ready meals

6) Breakfast cereals

e) Process Dept:

1) Health drinks

2) Ready to eat

3) Corn flaks, Chips

4) Instant mixes

5) Soups, Bread items, pickle

6) Spreads


For Beverages:

1) Maaza

2) Slice

3) Bisleri

4) Cocacola

5) Pepsi


6) Thumps up

7) Appy

For confectionaries:

1) Dairy Milk

2) Nestle

3) Parle

For Staples:

1) Ashirwad

2) Pillsbury

3) Dhara

4) Sunflower

Non-food Dept

f) Home care:

1) Phenyl, Detergents

2) Dish wash, Tissue papers, Scratch

3) Shoe cases, Fresh wrap,

g) Personal care:

1) Soaps, tooth paste, Shampoo


2) Deodorants, Body spry

3) Baby food, Talcum powder

4) Mens apparel


For Home care:

1) Lysole

2) HLL

3) Nirma

For Personal care:

1) Colgate

2) Pepsodent

3) Parachute 4)Lux International

Level 5

Electronic Bazaar:

1) Televisions

2) Sound System

3) Refrigerators

4) Washing machines


5) Microwave

6) Rice cookers

7) Juicers

8) Irons, Mixers & Grinders


1) Sony 6)Creative

2) Vidiocon 7)Philips

3) LG 8)Samsung

4) HCL 9)Onida

5) IBM 10)Whrilpool

Famous Brand Of Big Bazaar:

Big Bazaar has gradually introduced private labels in fashion over

the last few years. Every year, new private labels are introduced to

increase their share over other brands..

Knighthood

It is the men’s formalwear brand with a wide range that includes formal

shirts, trousers, suits, blazers and basic men’s accessories like ties and

handkerchiefs.


CteeA brand of T-shirts with smart lines and remarks, it is targeted at the

young and young-at-heart. It comes in 3 lines-pink for women; green for

pre-teens and blue for men

DJ&CIndia’s cool answer to international labels is positioned for the 20-35 year

age group. It targets both men and ladies and the range includes designer

denims, casuals, street-wear and campus-wear.

DJ&C SportsThis is a unisex sportswear range for the age group of 20-40 years.

ShatranjThe men’s ethnic wear range consists of kurtas, kurta pyjama sets and

heavy sherwani sets.

ShylaTrue to its tagline `what women want’, Shyla offers a complete range of

formal/semi-casual line of ladies tops, trousers, skirts, etc.

SrishtiThe complete ethnic wear range offering a range of traditional designs for

ladies, encompasses both salwar kameez sets and mix-n-match/fusion

wear.


Pink n BlueThe kids’ brand range created to celebrate the spirit of childhood, has the

blue range for boys and pink for girls. There is an infant line available as

well. Pink n Blue covers the entire apparel needs of kids right across t-

shirts, shirts, jeans, trousers, shorts, dresses and ethnic-wear/occasion-

wear.

AWARDS AND RECOGNISATION Year 2009


CNBC Awaaz Consumer Awards 2009

Most Preferred Multi Product Chain - Big Bazaar

Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar

Images Fashion Forum 2009

Most Admired Fashion Group Of The Year - Future Group

Most Admired Private Label - Pantaloons, the lifestyle format

Critics Choice For Pioneering Effort In Retail Concept

Creation - Central

Coca-Cola Golden Spoon Awards 2009

Most Admired Food & Grocery Retailer Of The Year

Most Admired Food Court

Most Admired Food Professional


Year 2008Indian retail forum awards 2008 most admired retail company of the year-Future Group

Retail Face of the Year - Kishore Biyani

Best Retailer of the Year (Hypermarket) - Big Bazaar

Future Group was awarded the Most Admired Retail Company of the year by

the Indian Retail Forum at a glittering ceremony organised in Mumbai. Mr. Kishore Biyani also won Retail Face of the Year.

India Retail Forum (IRF) is a platform for intellectual insights and information

exchange for the retail business in the Indian subcontinent. The forum

presents the business of retail in the region to a global audience, with the

express aim of facilitating understanding about and encouraging investment

in this massive marketplace.

Big Bazaar, the value format of Future Group bagged the Best Retailer Of

The Year (Hypermarket).

.The INDIASTAR Award 2008

Food Bazaar: Best Packaging Innovation


Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in

India, for its private label brand Fresh And Pure Chakki Atta.

INDIASTAR Award is a biennial event which aims to promote and encourage

excellence in packaging design, innovation and technology. The contest was

established in 1972 and is considered as the most popular and premier event

for India’s packaging fraternity. This year there were around 357 entries and

the participants had to submit a sample of their designs for selection.

With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win the prestigious INDIASTAR Award.

Retail Asia Pacific 500 Top Awards 2008

Gold Winner - Top Retailer 2008 Asia Pacific

Retail Asia Publishing Pte, the institutor of these awards, aims to set a

platform that appraise, raises and recognizes the development and growth of

retailing throughout the Asia Pacific region.

.

Coca-Cola Golden Spoon Awards 2008


Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani

Most Admired Food & Grocery Retailer of the Year – Supermarkets: Food

Bazaar

Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big

Bazaar

Most Admired Retailer of the Year - Dynamic Growth in Network Expansion

across Food, Beverages & Grocery: Future Group

Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big

Bazaar

The Coca-Cola Golden Spoon Awards 2008, were given away for the first

time as a culmination of the ‘Food Forum India 2008’ – a two day

convention, which saw the participation of leading brands, retailers & retail

support organizations from across the globe. The awards were presented to

honour enterprise, innovation and achievement in the food retailing business

as a benchmark of excellence.


The Reid & Taylor Awards For Retail Excellence 2008

Retail Leadership Award: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements: HomeTown

The Reid & Taylor Awards for Retail Excellence are an important feature of

the Asia Retail Congress, Asia’s single most important global platform to

promote world-class retail practices. These awards are aimed at honouring

the best, in the Asian Retail scenario. India played host to Asia Retail

Congress 2008.


YEAR 2007

Images Retail Awards

Most Admired Retail Face of the Year: Kishore Biyani

Most admired retailer of the year: Large format, multi product store: Big

Bazaar

Most admired retailer of the year: Food and Grocery: Food Bazaar

Most admired retailer of the year: Home & office improvement: HomeTown

Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

Images Retail Forum followed strict international benchmarks in deciding the

top honours for Images Retail Awards ’07, with IRIS as knowledge partner

and global consulting firm AT Kearney as the Process Approver.

National Retail Federation Awards

International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd

The National Retail Federation is the world’s largest retail trade association

with over 1.4 million members in the US and across the world. Some of the

past winners of the award include Metro AG (Germany), Carrefour (France),

Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was


presented at the Retail’s Big Show held in January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March2007

attracted over one thousand retail professionals from over sixty countries.

The awards were decided by a multinational Grand Jury. Winners in other

categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.

Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual

survey of the best employers in India, as part of its global initiative. It is

based on CEO interview, People Practices Inventory and Employee Opinion

Surveys. Pantaloon Retail became the only retailer to feature among the

twenty-five best employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.com


PC World, a leading consumer technology magazine selected the best Indian

websites in various categories based on use of technology for delivering

solutions, information being presented in an intuitive and concise manner

and overall experience aided by design.

Reader’s Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by

independent research agency, Nielsen Media Research. This is the second

consecutive time Big Bazaar has won this award.


Recommendations Since the store is located outer part of the city and near by there are

no good restaurants so Big Bazaar has a good opportunity to intro-

duce a restaurant. Customers which are visiting the store they may

give good business.

As the Brand name is positioned in the minds of the customers

again it has to focus on its Tag line which says ISSE SASTA AUR

ACHA KAHIN NAHI. To support this it has to introduce various

offers and concentrate on prices they should not be more.

Most of the customers agree that services are good and some of

them says it is not good again while interacting with customers

they were complaining that services are very poor specially in case

of exchanging of damaged products the sales executives takes too

much time. So the store has to concentrate the customer should not

get irritated with the store.

Most of the customers are satisfied with the organized retailing so

store has to provide best dealing to the customers. It has to identify


the needs of the customer through continuous feed back and ac-

cording to the customers feed back it has to act.

The technology mostly affects the buying behavior of the customer

so employees should be trained properly and while recruiting the

manpower a special care should be taken that the applicant should

be of sound of technically.

Since most of the customers find promotions of the store in News

Papers so Big Bazaar has to concentrate on other media’s like Tele-

vision, Radio and Internet.

The response towards the pre and post services of the store is Moder-

ate and while interacting with the customers they were telling that it

is not good specially after sales store doesn’t concentrate on cus-

tomers so the store should concentrate on Post sales service. aintains

a logistic department first the goods will be placed in that de-

partment and according to the need the goods will be placed in

store for sal


Conclusion:

This study has basically helped to know the organizational behaviour

toward Big bazaar and what influence people to shop at big bazaar. Most

of the customers are influenced by the Brand name & offers of big

bazaar. Big bazaar have great brand position & offers for there customers

that acts as the motivating factor which brings the customers to big

bazaar.

Specially in Apparels. more over the store has good opportunity in

Restaurant business because in that Area there are no good restaurants so

store has to concentrate on that. Most of the customers were telling about

the prices of many products are more compare with the prices that local

market offers. product range and product depth is good so store has to

maintain this and still try to improve it because its tag line says ISSE

SASTA AUR ACCHA KAHIN NAHI.

I believe that Big Bazaar has the potential to make happy its

customers and retain them. And it has its brand name to reckon with in

the market and I offer my best wishes for the same and hope that my

work will be of some use for the company.


BIBLIOGRAPHY

TEXT BOOKS:-1. Exploring marketing Research Zikmund

Thomson learningPublication

Websites:-www.pantaloon.com

www.bigbazaar.com

www.google.com


http://www.google.com/

http://www.bigbazaar.com/

http://www.pantaloon.com/

BIG BAZAR

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