Big 7 City Centres

Big 7 City CentresSeptember 2016

Big 7 City Centres - September 2016

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Introduction

One of the key differentiators of Polands retail market as compared to those of the rest of Europe is the underperformance of high street retailing. This is a result of a myriad of factors, such as the rapid expansion of shopping malls in Polands cities and their centres, followed by changing consumer shopping patterns, with large retail schemes appearing to be more convenient. This has been coupled with a number of structural issues which have hampered the development of this market segment, such as the low supply of sufficient units, complicated ownership structures and an extended tender and permitting process.

Today, however, we see multiple factors that could underpin the revival of high street retailing across Poland, and those include both global and local market trends. Following on from JLLs 2010 report Fashion is architecture: it is a matter of proportions, in which we aimed to capture the condition of Polands high streets, in this white paper we investigate the condition of the entire centres of Polands largest cities, and their ability to attract modern retail.

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Polands high streets failing or thriving?

In contrast to most other European markets, where the historically developed high streets are still the dominating segment of the retail market, and shopping centres play an important yet somewhat complementary role, in Poland it is the latter segment that dominates the retail landscape. Moreover, development of large and very large retail schemes in Poland has never been limited to cities outskirts only, and such projects have often been developed in core areas of cities. Unlike many other markets, high streets here have not been subject to protective measures by city authorities; in fact, those authorities have often supported such large retail developments in order to reap the taxes that these schemes generate and develop hitherto derelict sites in city centres.

Indeed, modern shopping centres have brought a new quality of retail experience to Polands cities. Due to their critical mass with hundreds of brands under one roof, ample car park capacity, accessible downtown locations, immunity to unpredictable weather conditions, and last, but no means least, modern and attractive appeal, they have become the most convenient shopping destinations. They have transformed the habits and shopping patterns of Polish consumers and have become the first choice destinations for certain categories of goods, with fashion, shoes, sports and accessories being just a few of those.

This has caused most chain retailers to gradually withdraw from high street locations and secure units in shopping centres instead. Despite rents being considerably higher, they have been able to generate higher turnovers and have also been provided with holistic management and marketing.

This has led to a gradual increase of vacant units on high streets and rents there to be subdued. Since 2010, average high street rents in Polands seven biggest cities, which are the subject of this report, fell by 18%, with the Tri-City and Pozna registering the largest falls and only Warsaw seeing minor uplift. However, these changes to rents were not evenly distributed across all units, with a small number of prime locations maintaining their rental levels.

It is worth benchmarking these rents against high street rents seen in other European markets. Warsaw, which features the highest rents in Poland, still remains one of the cheapest markets in Europe. At the other end of the spectrum are the

prime European retail markets, such as London and Paris, where high street rents can be as much as 20 times higher than those in Warsaw.

The largest percentage of vacant units is now found in d (some 16%), although it should be stressed that these are mostly located not on Piotrkowska street, but rather on perpendicular streets. The lowest availability is a feature of the Tri-City (only 3%), and the average for the Big Seven city centres stands at some 8%.

As a rule of thumb, most vacancies are found on secondary streets and often involve units that are in municipal hands. This can be explained by the long tender procedures for such premises. Despite the rents asked for these usually being lower than the market price, such tenders typically promote certain retailing profiles, which often excludes a number of potential tenants representing the less desired categories.

Prime high street rents

d

Tri-City

Katowice

Pozna

Wrocaw

Krakw

Warsaw

2(/ m / month)

0 10 20 30 40 50 60 70 80 90 100

0 200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000

Prime high street rents in major European cities

Paris

London

Munich

Milan

Moscow

Frankfurt / M

Barcelona

Madrid

Amsterdam

Prague

Warsaw

Budapest

2(/ m / month)

Source: 2016 JLL High Street Survey.

Source: JLL 2016.


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Vacancy rate and number of empty unit shops

d

Warsaw

Katowice

Pozna

Wrocaw

Krakw

Tri-City

111 units

28 units

32 units

20 units

20 units

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

93 units

30 units

aver

age

vaca

ncy

rate

111

93

30

28

32

20

20

Gastronomy

Clothing, footwear and accessories

Services

Vacant units

Other

Groceries

Banks and financial services

Health & Beauty

Household goods and accessories

Jewellery & accessories

Multimedia

Entertainment & Leisure

32%

8%

7%

6%

5%

4%

3%4%

9%8%

1%

14%

Unit shops broken down by shop categories

Falling rents and high availability of units in some of cities have not been sufficient draws for fashion brands to return. As a result, once popular shopping streets have started to change their character and retail range, with increasingly more gastronomy and downmarket fashion, and the best units being secured by high paying financial services and mobile operators. That tenant mix was no longer appealing for either shoppers or retail chains, with only a few of the latter remaining in exceptionally good locations.

However, blaming only shopping centres for high street failure would be too simplistic, as there are numerous examples of successful co-existence and synergies between the two elsewhere in Europe. The remaining factors which hamper the growth of the Polish high street include:

limited supply of sufficient floor space this includes large units (multi-storey) with large shopping fronts;

the strict approach of heritage conservators, who are often reluctant to allow major renovations that would change the structure of a building;

difficult ownership structure comprising municipal units and those in the private hands;

often a lack of an overall vision and single management of high streets.

Since our last report in 2010, we have been observing a gradual evolution of what the high streets offer. The gastronomy sector has expanded and now accounts for some 32% of all city centre units (up from 21% in 2010). Meanwhile, banks and financial institutions have cut the number of premises they operate, with their share today standing at 6% (down from 8%). The share of units occupied by fashion, shoes and accessories stores, a category that is most desired at any merchandise mix, fell from 30% to 14%.

While most well-known fashion chains still remain somewhat sceptical towards the high streets, there are certain retail categories for which this market segment is the core location. These include predominantly retailers, who rely on spontaneous, impulsive purchases.

Our typical client is a pedestrian, who initially comes by chance after looking at our window, or while waiting for the bus. Later they return intentionally, as our assortment is high churn, so each time someone visits our store, he or she discovers completely new products and enjoys our fun shopping experience. The business is also more flexible on the high street, as the rent is far more reasonable as compared to shopping malls, and we are not required to adapt to the general aesthetics of the larger retail scheme, or bear the high costs of leaving the centre before the lease expiry. However, permitting process on the high street often becomes an issue.

Jolanta OlechRetail Manager, Flying Tiger Copenhagen

The considerable increase in the number of gastronomy units in Polands city centres can be explained as being a result of the increasing propensity of Poles to eat and drink out and to experience new dining concepts. Changing consumer patterns are also manifesting themselves by, for example, business meetings being held in town and no longer being confined to offices. Changing lifestyles happen to be in line with global trends, in which retail places (whether shopping centres or high streets) are no longer destinations for purely shopping but should instead provide a holistic consumer experience. Quite often bars and restaurants occupy units that do not meet the requirements of fashion chains, so they are hardly competing for the same floor space. On the other hand, as substantial footfall drivers, these should be considered an ally, and not rival, in the development of retail high streets.

Source: 2016 JLL High Street Survey. Source: 2016 JLL High Street Survey.

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People are naturally inclined to enjoy dense areas of cities, as those provide opportunity to watch other people. The changing consumer patterns are reflected by an increasing number of freelancers who lead nomadic lifestyles. Coffee businesses must, therefore, respond to this by providing appropriate space for meetings and places to work with laptops. The typical factors that we take into consideration when choosing locations for our coffee shops include high footfall and rent. We concentrate our business around the high street, as customer flow there is more evenly distributed throughout the day than it is in shopping centres. We also look at office hubs and newly built suburbs, where many young professionals live and work.

Adam RingerPresident, Green Caffe Nero

Over the last decade, the centres of Polands largest cities have been subject to ongoing overall quality improvements, which draw significantly from new urbanism trends. These include providing more pedestrian friendly spaces, imposing limitations on vehicular traffic in the densest areas and promoting better public transport solutions. At the same time, city authorities have been carrying out numerous regeneration and revitalisation projects, which aim to create new vibrant neighbourhoods in various potentially attractive yet often run-down parts of cities. This is coupled with a huge infrastructural leap that these largest cities have been experiencing: new ring roads have enabled transit traffic to no longer need to cross city centres and new public transport lines (metro, city train and tram) provide improved connectivity to the central areas. This metamorphosis is multidimensional. On one hand, cities prime areas are leveraging on their appeal, becoming more walkable and therefore retail friendly. On the other hand, new, less obvious retail locations are sprouting across city centres, as a result of the natural development of cities. Such urban transformations can be triggered by a wide range of factors, such as the delivery of an important public building, the opening of a popular new bar, the rearrangement of a given street, the opening of a new square or even the setting up of a new bus stop.

Are these changes fostering the growth of retail high streets in Polands Big Seven? How are they affecting and how will they affect the geographies of city centres? Which particular areas will benefit from the ongoing metamorphosis? On the following pages of this white paper, we address these changes in the centres of Polands largest cities.


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As the capital city and Polands largest urban area, Warsaw is typically considered to be a bridgehead for further expansion of retailers onto the Polish market. The key drivers of the Warsaw retail market are high purchasing power of its citizens, considerable and growing number of domestic and international tourists, customers that are well acquainted with brands and what they offer, and, last but not least, the prestige of being present in the nations capital.

The city centre of Warsaw is large and patchy, which renders irrelevant the selection of one single area that would be most attractive in terms of potential retail sales. Shopping centres, which have been constructed in the city centre, have successfully transformed the purchasing habits of the citys residents and are now definitely the first choice shopping

Warsaw

Shopping centre density

448(m/ 1,000 inhabitants)

Warsaw Chopin / Modlin

11 186 688 / 2 589 286(number of passengers)

Purchasing power

11 751(EUR/ capita/ year)

Students

243 264

Share of foreign touristsin all tourists in a city

38%

Unemployment rate

3.2%Population

1 744 351

CV

destinations. Against this backdrop, but also in line with global retail trends, high street retailing has responded with a gradual transformation towards food & beverage, with only a handful of areas retaining their pure fashion character. Traditionally, high street retailing has been concentrated along the Royal Route (Krakowskie Przedmiecie street, Nowy wiat street, Plac 3 Krzyy square) and along Chmielna street and Marszakowska street. These areas feature the highest footfalls and considerable numbers of tourists; they are also well-accessible by means of public transport. Over the last decade, the merchandise mix along these streets has been transforming to one that is more gastronomy driven, with gastronomy units now accounting for 43% of all units located along the Royal Route.

Source: Central Statistical Office - Population, Unemployment, Students, Tourists- most recent available data; GfK Polonia - Purchasing Power 2015; JLL - Shopping Centre Density 2016, ULC - Airport Passengers 2015.

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Mokotowska, which began its transformation into a street of designer boutiques less than a decade ago, has already established itself on the Warsaw retail map as a unique and alternative destination. Similar transformations, although yet to gain critical mass, are visible on other streets near to it (such as Hoa, Krucza and Wilcza).

In addition to traditional highstreets, new retail & leisure clusters have emerged across the centre of the capital. Premium brands, which have traditionally occupied the small area around Plac 3 Krzyy square, now appear in less obvious locations, such as Moliera street and Wybrzee Kociuszkowskie quay. However, the currently under-construction regeneration projects, such as the Hotel Europejski and Ethos, are expected to attract new upmarket brands to the core of the high street.

Over the course of just a few years new gastronomy clusters have spontaneously emerged in what had been previously undervalued locations. Poznaska street, Parkingowa street and Nowogrodzka street have now transformed into vibrant food & beverage clusters.

One of the main obstacles in creating an attractive fashion-anchored high street in Warsaw is the shortage of available units that meet the requirements of modern apparel brands. Despite sufficient footfall generated being there, chains which typically operate in units in other European cities are still somewhat reluctant to do so in Polands capital. An increase of supply can be fostered by both regeneration projects, which would include redevelopment of whole buildings rather than only single stores, and in-fill developments, which create brand new retail space on ground floors. This, paralleled with the

efforts of the city hall to create a more walkable city centre, should indeed leverage the strengths of this retailing segment. In addition, Warsaws Plac Defilad square, which, due to ownership issues, still awaits development, would have all the necessary features to attract retail brands. Even today, the existing pedestrian route between Marszakowska and Emilii Plater streets benefits from considerable footfall generated by people walking between Zote Tarasy and the Central Railway Station on one side and the Centrum metro station and Marszakowska street on the other. Once fully developed, this route would form a natural westward extension of Chmielna street that would connect existing prime shopping destination such as Zote Tarasy, Domy Towarowe Centrum, Chmielna street and the Royal Route. Equipped with superb public transport, this area has a chance of becoming the true retail thoroughfare that Warsaw still lacks.


The surveyed streets included: Al. Jerozolimskie, Bracka, Chmielna, Foksal, Krakowskie Przedmiecie, Marszakowska, Mokotowska, Moliera, Mysia, Nowogrodzka, Nowy wiat, Parkingowa, Pl. 3 Krzyy Square, Pl. Konstytucji Square, Poznaska, Szpitalna, witokrzyska, Zgoda and Zota.


Gastronomy


Services

Vacant units

Groceries

Health & Beauty


Other



Multimedia


34%

14%

7%

7%

5%

5%

4%3%

2%3%

9%

8%


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KR

UC

ZA

TWAR

DA

BIA

A

SO

LEC

ZOTA

BAGNO

ZOTA

SO

LE

C

SOLEC

RADN

A

GLINI

ANA

DO

BRA

KO

ZIA

SIENNA

YTNIA

PAWI

A

SIENN

A

DY

N

ASY

BARSKA

PIKNA

WOLSK

A

JA

ZD

W

URAWI

A

DZIEL

NA

KARO

WAOR

LA

KOPISKA

NOWO

LIPKI

WIDOK

DO

BRA

PASKA

SP

ISK

A

NOWO

LIPIE

KASPRZAKA O

KR

G

ES

PE

RA

NT

O

SOKOLA

AZIENKOWSKA

TO

WA

RO

WA

TAMKA

RO

ZB

RAT

CIE

P

A

SMOLN

A

GRZYBO

WSKA

BR

YL

OW

SK

A

WIL

ANOW

SKA

NOWO

GROD

ZKA

CHMIE

LNA

POLN

A

MY

L

IWIE

CK

A

LUDN

A

DZIEL

NA

YTNIA

GRZY

BOWSKA

WILCZA

OK

OP

OW

A

MOST

AZIENK

OWSKI

SO

LE

C

RA

SZ

Y

SK

A

KOLEJO

WA

PROSTA

PAWIA

AGRYKOLA

WA

M

IED

ZE

SZY

S

KI

CZ

ER

KSICA

LESZN

O

UCKA

DZIEL

NA

WILCZA

HOA

KOLEJ

OWA

HOA

WAWELSKA

AL

EJA

ZIE

LE

NIE

CK

A

0.9

Km

ALEJE J

EROZOL

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ALEJE J

EROZOL

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MA

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PLACTRZECHKRZYY

WYB

RZEE K

OC

IUSZK

OW

SKIE

WYB

RZEE SZC

ZECIN

SKIE

STADIONNARODOWY

WIS

A

KR

AK

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SK

IE P

RZ

ED

MIE

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ILII P

LA

TE

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A

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WS

KA

6

4

5

1

2

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CHMIELN

A

7

WarszawaOchota

WarszawaStadion

WarszawaPowile

WarszawaCentralna

WarszawaZachodnia

ZOTE

TARASY

K ey to symbols 1. The Royal Castle 2. The Presidential Palace 3. Palace of Culture and Science 4. The National Stadium 5. The Grand Theatre - National Opera 6. The National Museum 7. Copernicus Science Centre

Pedestrian Zone

Existing Offices

Under Construction

Prime Retail Area

Tram Stops Bus Stops

Shopping Centres

Existing

Office Component

Under construction

Warsaw

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KR

UC

ZA

TWAR

DA

BIA

A

SO

LEC

ZOTA

BAGNO

ZOTA

SO

LE

C

SOLEC

RADN

A

GLINI

ANA

DO

BRA

KO

ZIA

SIENNA

YTNIA

PAWI

A

SIENN

A

DY

N

ASY

BARSKA

PIKNA

WOLSK

A

JA

ZD

W

URAWI

A

DZIEL

NA

KARO

WAOR

LA

KOPISKA

NOWO

LIPKI

WIDOK

DO

BRA

PASKA

SP

ISK

A

NOWO

LIPIE

KASPRZAKA O

KR

G

ES

PE

RA

NT

O

SOKOLA

AZIENKOWSKA

TO

WA

RO

WA

TAMKA

RO

ZB

RAT

CIE

P

A

SMOLN

A

GRZYBO

WSKA

BR

YL

OW

SK

A

WIL

ANOW

SKA

NOWO

GROD

ZKA

CHMIE

LNA

POLN

A

MY

L

IWIE

CK

A

LUDN

A

DZIEL

NA

YTNIA

GRZY

BOWSKA

WILCZA

OK

OP

OW

A

MOST

AZIENK

OWSKI

SO

LE

C

RA

SZ

Y

SK

A

KOLEJO

WA

PROSTA

PAWIA

AGRYKOLA

WA

M

IED

ZE

SZY

S

KI

CZ

ER

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LESZN

O

UCKA

DZIEL

NA

WILCZA

HOA

KOLEJ

OWA

HOA

WAWELSKA

AL

EJA

ZIE

LE

NIE

CK

A

0.9

Km

ALEJE J

EROZOL

IMSKIE

ALEJE J

EROZOL

IMSKIE

MA

RS

ZA

K

OW

SK

A

MA

RS

ZA

K

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SK

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W

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GR

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ALE

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NA

PA

WA

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NO

WY

W

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AL

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OW

SK

IE

PLACTRZECHKRZYY

WYB

RZEE K

OC

IUSZK

OW

SKIE

WYB

RZEE SZC

ZECIN

SKIE

STADIONNARODOWY

WIS

A

KR

AK

OW

SK

IE P

RZ

ED

MIE

C

IE

EM

ILII P

LA

TE

R

PO

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A

SK

A

MO

KO

TO

WS

KA

6

4

5

1

2

3

CHMIELN

A

7

WarszawaOchota

WarszawaStadion

WarszawaPowile

WarszawaCentralna

WarszawaZachodnia

ZOTE

TARASY

K ey to symbols 1. The Royal Castle 2. The Presidential Palace 3. Palace of Culture and Science 4. The National Stadium 5. The Grand Theatre - National Opera 6. The National Museum 7. Copernicus Science Centre

Pedestrian Zone

Existing Offices

Under Construction

Prime Retail Area


Shopping Centres

Existing

Office Component

Under construction


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Krakw is Polands most famous tourist destination and the countrys second largest city population-wise. It is also a fast growing office hub and one of Polands main academic centres. In 2015, the city attracted more than 10 million tourists. The Main Market Square (Rynek Gwny) is the historic heart of the city and the favourite meeting place for the residents of Krakw. The entire Old Town area offers a variety of historical landmarks and museums. The old merchant traditions are well-kept and the city centres prime retail area offers multiple shopping opportunities. The consumer base is broad and diverse and includes residents, employees, and domestic and international visitors. Against this backdrop it is unsurprising that the high street offer in Krakw is amongst Polands finest.

Krakw

Krakw benefits from its international appeal, which is reflected by the large number of well-known brands that operate on its high street. Despite the nearby large (60,000 m2 GLA) Galeria Krakowska shopping centre, which is located adjacent to the main railway station and which features the highest footfall in Poland, fashion chains also typically locate along the Royal Road leading from the Barbican to Wawel Castle and comprising Floriaska street, the Market Square and Grodzka street. Brands which have a presence there include Zara, Svarowski, Sephora and Swatch, along with many others. However, the merchandise mix at these streets is largely diversified in terms of both available retail categories and market positioning. The blend of shops ranges from premium fashion and jewellery brands, bookstores, souvenir shops, and drugstores to local groceries and fastfood outlets.



Krakw - Balice

4 208 661(number of passengers)

Purchasing power


Students

160 808


49%

Unemployment rate

4.1%Population

761 069

CV


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The gastronomy sector sits firmly in the Old Town area and accounts for approximately 39% of ground floor units. The Main Market Square is where the most renowned restaurants operate, serving Polish and international cuisine. Nightlife venues are scattered around the area, mostly in streets running off the Market Square. Another cluster of this kind, although more alternative in character, is located in the former Jewish quarter of Kazimierz, to the south of the Old Town. As the city is an academic centre, Krakws gastronomy sector also offers a wide selection of affordable dining options.

Premium brands are not clustered in any particular area but operate mostly along the Royal Road. These include brands such as Max Mara, Red Rubin, Svarowski, Paul&Shark and Bagatt, among others. A small shopping arcade, Pasa 13, home to a few high-end brands, operates in the Main Market Square.

As one of Polands crown jewels, Krakw has invested in the visual quality of the city centre and its public spaces. The Old Town has now mainly been renovated and requires only minor improvements. However, the city centre area, which extends beyond the former city walls and comprises mostly 19th century tenement buildings is still somewhat underrated by tourists, although it has numerous points of interest, such as theatres, hotels, schools and higher education institutions, and museums.

Despite its good public transport accessibility and significant footfall, this area is yet to appear on retailers radar.

In the longer term, new retail clusters may emerge following the completion of the proposed metro line, which is, however, still at an early planning stage. One of the stations serving the Old Town area is planned for Plac Szczepaski square. The city authorities are also keen to revitalize the Vistula river embankments, which could stimulate areas to the south of the historical centre.

Gastronomy


Services

Other


Groceries


Vacant units

Health & Beauty

Multimedia



39%

9%

6%

5%

4%3%

3%2%2%

15%10%

1%



The surveyed streets included: Bracka, Floriaska, Grodzka, Pl. Mariacki Square, Pl. Szczepaski Square, Rynek Gwny Square, Sienna, Sawkowska, Szewska, w. Anny, w. Jana and Wilna.


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PLACKOCIUSZKI

RENOMA

STAREMIASTO

WIELOPOLE

PO

DW

ALE

LUBICZ

POWILE

ST

RZ

EL

EC

KA

PODZAMCZE

BASZTOWA

MA

RII K

ON

OP

NIC

KIE

J

ALEJA 3 MAJA

KA

RM

ELIC

KA

J

ZE

FA

KA

U

Y

STUDENCKA

WE

ST

ER

PL

AT

TE

BO

SA

CK

ABASZTOWA

BERN

ARDY

SKA

GARB

ARSK

A

CZYSTA

STA

RO

WI

LN

A

MIODO

WA

SIE

DL

EC

KIE

GO

HA

LICK

A

RAJSKA

KA

RM

ELIC

KA

BL

ICH

WEN

ECJA

STA

RO

WI

LN

A

GRZEGRZECKA

SMOLE

SK

MIKO

AJA

KOP

ERNI

KA

ALEJA

IGN

AC

EG

O D

ASZY

SK

IEG

O

JZE

FA D

IETLA

ST

RA

SZ

EW

SK

IEG

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TO

RY

KA

W

IT

EJ G

ER

TR

UD

Y

W

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EG

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AN

A

SZ

PIT

AL

NAFLO

RIA

S

KA

S

AW

KO

WS

KA

GR

OD

ZK

A

KrakwGwny

K ey to symbols

1. Main Market Square 2. Wawel Castle 3. Jagiellonian University 4. Sowackiego Theater 5. Szczepaski Square 6. Former Krakus department store

Pedestrian Zone

Existing Offices Prime Retail Area


GALERIA

KRAKOWSKA

SHOPPING

CENTRE

0.3

Km

Krakw

| 13 |

PLACKOCIUSZKI

RENOMA

STAREMIASTO

WIELOPOLE

PO

DW

ALE

LUBICZ

POWILE

ST

RZ

EL

EC

KA

PODZAMCZE

BASZTOWA

MA

RII K

ON

OP

NIC

KIE

J

ALEJA 3 MAJA

KA

RM

ELIC

KA

J

ZE

FA

KA

U

Y

STUDENCKA

WE

ST

ER

PL

AT

TE

BO

SA

CK

ABASZTOWA

BERN

ARDY

SKA

GARB

ARSK

A

CZYSTA

STA

RO

WI

LN

A

MIODO

WA

SIE

DL

EC

KIE

GO

HA

LICK

ARAJS

KA

KA

RM

ELIC

KA

BL

ICH

WEN

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STA

RO

WI

LN

A

GRZEGRZECKA

SMOLE

SK

MIKO

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KOP

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KA

ALEJA

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AC

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O D

ASZY

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IEG

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SK

IEG

O

RE

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KA

W

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ER

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UD

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AL

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KA

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KrakwGwny

K ey to symbols

1. Main Market Square 2. Wawel Castle 3. Jagiellonian University 4. Sowackiego Theater 5. Szczepaski Square 6. Former Krakus department store

Pedestrian Zone

Existing Offices Prime Retail Area


GALERIA

KRAKOWSKA

SHOPPING

CENTRE

0.3

Km


| 14 |

d is the third most populous city in Poland and benefits from a central location and good transport connections with the rest of the country. After a period of economic stagnation following the end of the communist era, this post-industrial city is now reinventing itself. Multiple urban regeneration and revitalization projects are currently underway in the city and are tangibly changing the landscape of its centre.

Retailing in the city centre has traditionally been focused on Piotrkowska street: the longest street of the city, with numerous Belle poque tenements and palaces dating back to the industrial age. This 4.2km-long thoroughfare is the citys main landmark and tourist destination. However, the delivery of two large shopping centres at each end of the street in the first decade of this century (Galeria dzka and Manufaktura) led to a gradual relocation of fashion chains from Piotrkowska, and a resultant increase in vacancies.

d

The subsequent renovation of the street, which involved the complete pedestrianization of its main stretch, has only led to vacancies being filled mostly by gastronomy ventures, with, apart from just a handful of exceptions, popular fashion brands being unwilling to return. Struggling to attract newcomers to Piotrkowska, the city authorities, who remain the sole owners of a large number of the units, implemented a policy that primarily aimed at filling vacant units. In order to harness citys old textile traditions, lease tenders promote local fashion designers and original concept stores and the units in municipal hands are available at fairly low rents. These efforts have led to the improvement of the high street offer, which is now somewhat complementary to that of the nearby shopping centres. However, the vacancy rate on the main high street is estimated at 10%.



d - Lublinek

287 620(number of passengers)

Purchasing power


Students

76 353


24%

Unemployment rate

8.9%Population

700 982

CV


| 15 |

Meanwhile, new dining and entertainment zones have emerged near to Piotrkowska (Off Piotrkowska, Piotrkowska 217, Pasa Schillera and Plac Komuny Paryskiej square). Initially as an experiment, 6 Sierpnia street was turned into a pedestrian-friendly Woonerf: a street with calmed vehicular traffic. The outcome exceeded all expectations and the new public space was cheerfully welcomed by locals and the idea will now be replicated in a number of additional streets intersecting Piotrkowska.

The ongoing regeneration projects in d will further transform many currently run-down areas of the city, thus expanding the functional borders of the city centre. The most advanced projects include the redevelopment of Fabryczny railway station, the opening of which is scheduled for early 2017. A new, 100 ha sized mixed-use residential, office and retail project, Nowe Centrum odzi (New city centre of d), is being developed close to that station. Also, the construction of an underground railway tunnel crossing the city centre and connecting the Fabryczny and Kaliski railway stations has already been announced, with two new underground stations planned on its route: d Centrum and Manufaktura. The former, located at

the intersection of Zielona and Zachodnia streets, is expected to substantially boost footfall in that area, which also includes the northern stretch of Piotrkowska street. In addition, the office sector is expanding in the city centre, with Pisudskiego avenue being the location of numerous new developments.

Gastronomy


Vacant units

Other

Services

Groceries


Health & Beauty

Multimedia




19%

16%

9%

9%

5%

5%4%

3%2%3%

16%10%



The surveyed streets included: Piotrkowska and parts of the following streets: 6 sierpnia, Jaracza, Moniuszki, Narutowicza, Nawrot, Pl. Wolnoci Square, Prchnika, Rewolucji 1905, Struga, Traugutta, Tuwima, Wickowskiego, Zamenhoffa and Zielona.

Photo by Ramish


| 16 |0.65

km

Kaliski Railway Station

Fabryczny Railway Station

DOBRA

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KO

WA

KO

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D

K ey to symbols 1. Poznaski Palace 2. d Philharmonic 3. 6 sierpnia Street 4. Off Piotrkowska 5. Plac Komuny Paryskiej Square & Schillera Street 6. City Hall 7. Medical University 8. Nowe Centrum odzi Project

Existing Offices

Under construction

Prime Retail Area

Tram stops Bus stops

Pedestrian ZoneOffice Component

Shopping centre

2

7

3

6

5

4

1

8

1

2

1. Planned d Centrum station2. Planned Manufaktura station

d

| 17 |0.65

km

Kaliski Railway Station

Fabryczny Railway Station

DOBRA

ZIELONA

KO

WA

KO

WA

ZOTA

RDOWA

ZA

CH

OD

NIA

ZA

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OD

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TA

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MA

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Existing Offices

Under construction

Prime Retail Area



Shopping centre

2

7

3

6

5

4

1

8

1

2

1. Planned d Centrum station2. Planned Manufaktura station


| 18 |

The Tri-City is the largest urban area in northern Poland and consists of the three cities of Gdask, Gdynia and Sopot, along with smaller satellite towns. Despite the fact that these cities form one agglomeration, they have quite diverse characteristics. Moreover, the polycentric character of the area translates into the lack of one single retail zone. In fact, the centres of Gdask, Gdynia and Sopot have developed their own high street retail areas which are distinct from one another.

Gdask, which is the largest city and the regions capital, has a historic Old Town area which attracts millions of tourists annually. Its Hanseatic character and numerous popular events (such as St Dominics fair) are the key magnets. However, the tourist traffic has significant seasonality, with the peaks seen between June and August. Unlike in other historical cities, where urbanization has progressed from the centre

Tri-City

outwards, the growth of Gdask has been directed mostly northwards. Therefore the historical centre has found itself located somewhat on the side of the city, some distance from the centre of the agglomeration. One of the results of that has been the fact that the Old Town has struggled to establish itself as a prime retailing area. Indeed, the retail offer of this zone is targeted predominantly at leisure visitors and tourists. This is reflected by the shortage of well-known fashion brands and the abundance of souvenir shops, jewellers selling amber products, and the broad gastronomic offer ranging from high-end restaurants to fast-food takeaway outlets. The main high streets are Duga street and Dugi Targ square. Interestingly, fashion is absent from the more than 80 ground floor retail units there, and more than a half of all units trading in the Old Town area are from either the gastronomy or jewellery sectors.



Gdask - Walesa


Purchasing power


Students

90 172


32%

Unemployment rate

4.0%Population

746 958

CV


| 19 |

Fashion and accessories brands typically operate in shopping centres across the agglomeration, with Madison in Gdask being to date the only one to open in Gdasks Old Town. The retail offer of the city centre will be largely enhanced with the completion of the Forum Gdask project in late 2017. The scheme will offer 62,000 m2 of GLA and will form a natural extension of the historic city centre. It also includes a multi-modal transport node combining trams, buses and a new suburban train station. Another area located immediately to the north is also awaiting development: the post-industrial land of the Gdask Shipyard, where new mixed-use residential, office and retail projects will be developed, including new waterfront buildings.

In Gdynia, retail has traditionally been concentrated on the main high street: witojaska street. Although its retail character has changed over time, with numerous fashion retailers relocating to the nearby shopping centres (Riviera, Klif and Batory), the street has maintained its shopping appeal. Among the brands present there are Empik, Douglas, Tiger and Starbucks Coffee. The offer is complemented by numerous local fashion retailers, restaurants and cafes.

Looking forwards, Gdynia city centre will be subject to a significant urban transformation, which will involve the post-industrial harbour areas (Gdynia Waterfront) and the Midzytorze district north of the current urban fabric. Both areas will provide new, dense city quarters with a mix of

functions and will both extend the current boundaries of the city centre.

Sopot, the smallest of the three, has already transformed most of its centre, with new retail and leisure projects located at the foot of the main high street: Bohaterw Monte Cassino street. As a top Baltic Sea resort, Sopot seasonally attracts numerous visitors from Poland, Germany and Scandinavia. The street offers mostly restaurants, bars and nightclubs, although it also houses a few well-known fashion brands, such as Guess and H&M, who benefit from the high footfall.


Gastronomy


Other

Services

Groceries


Health & Beauty


Vacant units


Multimedia


34%

13%

7%

7%

7%

6%

3%3% 1%2%

9%

8%


The surveyed streets included: Gdask Duga, Dugi Targ, Dugie Pobrzee, Koodziejska, Paska, Piwna, Rajska, Tkacka and Wglarska. Gdynia Pl. Kaszubski Square and witojaska. Sopot Bohaterw Monte Cassino.


| 20 |

3 M

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MORSKA

SZCZEC

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PO

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RS

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ALEJA JANA PAWA II

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KIELECKA

WOLNOCI

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WA

RS

ZA

WS

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PLAC KASZUBSKI

W

IT

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KA

W

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A

WA

IV

10 LUTEGO

ARMII KRAJOWEJ

ALEJA MARSZAKA PISUDSKIEGO

1

2

4

3

5

6

Gdynia

Stocznia

Gdynia

Gwna

GdyniaWzgrze

w. Maksymiliana

CH BATORY

K ey to symbols 1. Multikino 2. Marina Gdynia 3. Gdynia City Museum 4. City Hall

Office Building

Existing Prime Retail Area


Pedestian Zone

Shopping centre

K ey to symbols 1. Multikino 2. Marina Gdynia 3. Gdynia City Museum 4. City Hall 5. Dar Pomorza & Byskawica ships 6. Gdynia Aquarium

0.5

Km

1 MAJA

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ZKA

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K ey to symbols 1. Pier in Sopot 2. Crooked Little House 3. Haffnera SHoping Centre 4. Sofitel Grand Hotel 5. Sopot Centrum

Office Buildings

Existing

Tram stops

Prime Retail Area

Bus stops

Pedestian Zone

Shopping Centre

Office Zone

K ey to symbols 1. Pier in Sopot 2. Crooked Little House 3. Haffnera Shopping Centre 4. Sofitel Grand Hotel 5. Sopot Centrum mixed use development

Existing Offices

Tram Stops

Prime Retail Area

Bus Stops

Pedestrian Zone

Shopping Centre

Office Component

0.2

Km

Shopping CentreUnder Construction

SopotRailwayStation

SZPITALNA

PL

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GdaskGwny

K ey to symbols 1. Concathedral St. Mary's 2. Gdask Ferris Wheel 3. The uraw Crane 4. The Neptune's Fountain 5. The Polish Baltic Philharmonic 6. Museum of Wolrd War II

Office Building



Pedestian Zone

Shopping centre

1

MADISON

KREWETKA

CINEMA

CITY

FORUM

GDASK

(under construction)

2

3

4

5

6

K ey to symbols 1. Concathedral St. Mary's 2. Gdask Ferris Wheel 3. The uraw Crane 4. The Neptune's Fountain 5. The Polish Baltic Philharmonic 6. Museum of World War II 7. Granary Island

6

7

Gdask

| 21 |

3 M

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10 LUTEGO

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1

2

4

3

5

6

Gdynia

Stocznia

Gdynia

Gwna

GdyniaWzgrze

w. Maksymiliana

CH BATORY

K ey to symbols 1. Multikino 2. Marina Gdynia 3. Gdynia City Museum 4. City Hall

Office Building



Pedestian Zone

Shopping centre

K ey to symbols 1. Multikino 2. Marina Gdynia 3. Gdynia City Museum 4. City Hall 5. Dar Pomorza & Byskawica ships 6. Gdynia Aquarium

0.5

Km

1 MAJA

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K ey to symbols 1. Pier in Sopot 2. Crooked Little House 3. Haffnera SHoping Centre 4. Sofitel Grand Hotel 5. Sopot Centrum

Office Buildings

Existing

Tram stops

Prime Retail Area

Bus stops

Pedestian Zone

Shopping Centre

Office Zone

K ey to symbols 1. Pier in Sopot 2. Crooked Little House 3. Haffnera Shopping Centre 4. Sofitel Grand Hotel 5. Sopot Centrum mixed use development

Existing Offices

Tram Stops

Prime Retail Area

Bus Stops

Pedestrian Zone

Shopping Centre

Office Component

0.2

Km

Shopping CentreUnder Construction

SopotRailwayStation

SZPITALNA

PL

EB

AN

IA

PO

DM

UR

ZE

Y

TN

IA

ZB

YT

KI

KR

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IA

SZ

KL

AR

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KA

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KA

KO

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ZA MURAMI

SZEROKA

LATA

RNIA

NA

GA

RB

AR

Y

PO

DG

AR

BA

RY

WA

RT

KA

TA

ND

ETA

DZ

IAN

A

W

GLA

RS

KA

RA

JSK

A

KL

ES

ZA

KO

ZIA

A

WN

ICZA

TO

KA

RS

KA

PO

CZ

TO

WA

MIE

SZ

CZ

A

SK

A

STA

RE

DO

MK

IOGARNA

WITOJASKA

WAOWA

PA

NIE

S

KA

A

GIE

WN

IKI

LE

KT

YK

AR

SK

A

DYLINK

I

PO

WR

O

NIC

ZA

SIE

RO

CA

OGARNA

Z

OT

NIK

W

BASZTOWA

OSIEK

TOBIASZA

OGARNA

YTNIA

BIELA

SKA

GR

Z

SK

A

GA

RN

CA

RS

KA

CZOPOW

A

KO

RZE

NN

A

KO

WA

LS

KA

NA PIASK

ACH

KROSNA

PO

DB

IEL

A

SK

A

OL

EJA

RN

A

ZA MURAMI

TA

RTA

CZ

NA

RYBAKI D

OLN

E

PA

S

KA

OGARNA

AKSA

MITN

A

SPICHRZOWA

GRODZKA

WA

OWA

PODWALE PRZEDMIEJSKIE

KO

RZ

EN

NA

KATARZYNKI

PIWNA

WITOJASKA

CH

MIE

LN

A

STRAGANIARSKA

MN

ISZ

KI

GNILN

A

JANA

HEWE

LIUSZ

A

ST

OL

AR

SK

A

WAOWA

SZ

AFA

RN

IA

SUKIE

NNIC

ZA

RA

JSK

A

SZEROKA

DUGI TARG

PODWALE S

TAROMIEJS

KIE

D

UG

IE P

OB

RZ

E

E

DUGA

GdaskGwny

K ey to symbols 1. Concathedral St. Mary's 2. Gdask Ferris Wheel 3. The uraw Crane 4. The Neptune's Fountain 5. The Polish Baltic Philharmonic 6. Museum of Wolrd War II

Office Building



Pedestian Zone

Shopping centre

1

MADISON

KREWETKA

CINEMA

CITY

FORUM

GDASK

(under construction)

2

3

4

5

6

K ey to symbols 1. Concathedral St. Mary's 2. Gdask Ferris Wheel 3. The uraw Crane 4. The Neptune's Fountain 5. The Polish Baltic Philharmonic 6. Museum of World War II 7. Granary Island

6

7

Gdynia

Sopot


| 22 |

With its largely preserved historic city centre, Wrocaw is a top notch tourist destination offering a wide selection of points of interest. The city centre, with its Market Square, is the most popular meeting point for residents and offers a wide range of food and beverage amenities of different types.

International retailers typically choose to operate in one of the multiple shopping centres across the city centre, although a certain number of well-known brands are also present in units found on the high street. Historically established retail locations include the Market Square, Ruska, widnicka and Oawska streets. The latter two connect the Market Square with popular shopping centres: Renoma and Arkady in the case of widnicka street and Galeria Dominikaska in the case of Oawska street. These two streets are pedestrianized in their core parts and both feature high footfall.

Wrocaw

Premium and luxury brands are yet to gain confidence in Wrocaws high street, with only a handful of retailers operating in the Hotel Monopol (on widnicka street) and Plac Solny. Some premium home accessories retailers also occupy the Plac Kociuszki square at the intersection of widnicka street and Kociuszki street.

The food and beverage sector, although ubiquitous in the city centre, typically favours the Old Town area, with the Market Square, and the surrounding streets, home to restaurants, pubs and clubs. We see, however, an increased tendency for new food & beverage concepts to emerge to the north of the Old Town, along the recently refurbished Odra river embankments.



Wrocaw - Strachowice


Purchasing power


Students

120 007


28%

Unemployment rate

3.2%Population

635 759

CV


| 23 |

The city authorities are actively supporting the smart development of high street retailing. Tenders for leasing municipal units are promoting fashion concepts, with financial services and mobile telephony operators being limited to a minimum. The efforts to get rid of vacancies is reflected by the low asking rents for these units in the tender procedures, but it should be noted that the price offered is just one of the criteria used to decide which bid wins.

Over the next few years, the city centre will see some major upgrades and investments, which include unprecedented regeneration projects, such as the one involving wiebodzki railway station, Plac Spoeczny square, the Centrum Poudniowe and Kpa Mieszczaska projects, which will all feature new mixed-use residential and office developments. Another shopping centre (named Wroclavia) is currently being constructed near the main railway station. The centre of Wrocaw is likely to benefit from those, as they will all extend the current core of the city to the east, west and south and provide a considerable influx of office staff into the central area of the city, along with the current in-fill office developments.

The city will also become more walkable thanks to the partial pedestrianization of Kazimierza Wielkiego street, which currently serves as an internal ring-road. The great potential

of expanding retail high streets is also seen on Pisudskiego street, which benefits from the high footfall generated by the main railway station, multiple hotels and tram lines. High pedestrian traffic is also recorded on the already pedestrianized Old Town streets such as Kunicza and Szewska. A new area of prestige is expected to emerge around Plac Wolnoci square, where the new Narodowe Forum Muzyki building will be complemented by a new hotel and new developments along Zamkowa street.


Gastronomy

Services

Other



Vacant units

Groceries

Health & Beauty


Multimedia



40%

11%

6%

6%

6%

5%

4%4% 1%2%

9%

7%


The surveyed streets included: Igielna, Kiebanicza, Kotlarska, Kunicza, Malarska, Noownicza, Odrzaska, Oawska, Pl. Kociuszki Square, Pl. Solny Square, Ruska, Rynek Square, Szewska, widnicka, Wizienna and Wita Stwosza.


| 24 |

PLACKOCIUSZKI

STAREMIASTO

PIO

TR

A S

KA

RG

I

DUGA

PODWALE

OAWSKA

RUSKA

GRODZKA

CZ

YS

TA

KOTLARSKA

PODWALE

SUCHA

GW

AR

NA

LEGNICKA

L

NA

PIA

SK

OW

A

ZA

PO

RO

SK

A

INO

WR

OC

A

WS

KA

PO

DW

AL

E

SZCZYTNICKA

PO

WSTA

C

W

L

SK

ICH

GRABI

SZYSK

A

ELAZNA

NA GROBLITCZO

WA

ROBOTNICZA

WrocawGwny

GALERIADOMINIKASKA

KAZIMIERZA WIELKIEGO

W

IDN

ICK

A

OAWSKA

SZ

EW

SK

A

KU

N

ICZ

A

NOWY W

IAT

WY

SZ

Y

SK

IEG

O

SIENKIEWICZA

PISUDSKIEGO

ODRA

ODRA

O

AW

A

PASAGRUNWALDZKI

6

2

3

4

5

7

8

1

9

10

K ey to symbols 1. Market Square with the Town Hall 2. University of Wroclaw 3. Ostrw Tumski 4. Wrocaw Opera 5. National Music Forum 6. Market Hall 7. wiebodzki Railway Station 8. Plac Wolnoci Square 9. Plac Spoeczny Square 10. Centrum Poudniowe

Pedestrian Zone

Existing Offices

Under Construction

Prime Retail Area

Tram Stops Bus StopsWROCLAVIA

Shopping Centres

Existing

Under construction

Office Component

ARKADYWROCAWSKIE

RENOMA

0.4

KmSKY TOWER

Wrocaw

| 25 |

PLACKOCIUSZKI

STAREMIASTO

PIO

TR

A S

KA

RG

I

DUGA

PODWALE

OAWSKA

RUSKA

GRODZKA

CZ

YS

TA

KOTLARSKA

PODWALE

SUCHA

GW

AR

NA

LEGNICKA

L

NA

PIA

SK

OW

A

ZA

PO

RO

SK

A

INO

WR

OC

A

WS

KA

PO

DW

AL

E

SZCZYTNICKA

PO

WSTA

C

W

L

SK

ICH

GRABI

SZYSK

A

ELAZNA

NA GROBLITCZO

WA

ROBOTNICZA

WrocawGwny

GALERIADOMINIKASKA

KAZIMIERZA WIELKIEGO

W

IDN

ICK

A

OAWSKA

SZ

EW

SK

A

KU

N

ICZ

A

NOWY W

IAT

WY

SZ

Y

SK

IEG

O

SIENKIEWICZA

PISUDSKIEGO

ODRA

ODRA

O

AW

A

PASAGRUNWALDZKI

6

2

3

4

5

7

8

1

9

10

K ey to symbols 1. Market Square with the Town Hall 2. University of Wroclaw 3. Ostrw Tumski 4. Wrocaw Opera 5. National Music Forum 6. Market Hall 7. wiebodzki Railway Station 8. Plac Wolnoci Square 9. Plac Spoeczny Square 10. Centrum Poudniowe

Pedestrian Zone

Existing Offices

Under Construction

Prime Retail Area

Tram Stops Bus StopsWROCLAVIA

Shopping Centres

Existing

Under construction

Office Component

ARKADYWROCAWSKIE

RENOMA

0.4

KmSKY TOWER


| 26 |

Pozna is one of Polands oldest and largest cities and is the capital of Wielkopolska region. It is also home to the Pozna International Fair the most significant industrial fair in Poland, and an important economic and academic centre. The city centre has kept much of its historic urban fabric and offers a wide variety of tourist, shopping and leisure amenities.

In retail terms, Pozna features one of the highest shopping centre densities of Polands major agglomerations. Moreover, the competitive shopping centre environment is most noticeable in the city centre, with five schemes operating within a 2 km radius of the Old Town. This high saturation of retail schemes seems to have had a somewhat negative impact on the performance of the high street. That is reflected by the low number of well-known chains that operate in the city centre,

Pozna

and the domination of non-chain operations, which includes both units run by local entrepreneurs and down-market outlets. On the other hand, in line with the trend observed across the country, the city centre is increasing the width of its gastronomic offer, which ranges from traditional restaurants and high-end food and beverage concepts, bars, nightclubs and cafes to standard fastfood outlets.

Traditional retail high streets include Pwiejska street, wity Marcin street and the Old Market Square. Pwiejska street, which is a popular pedestrian route running from Stary Browar shopping centre towards the old town, is the prime retail area, with a number of well-known clothing and accessories brands, such as H&M, C&A and Reserved.



Pozna - awica


Purchasing power


Students

116 450


23%

Unemployment rate

2.2%Population

542 348

CV


| 27 |

Despite its significant transportation role and numerous points of interest, wity Marcin street lacks a typical high street offer. This street may well benefit from its announced renovation, which will improve its general walkability and aesthetics.

A small cluster of premium brands, such as Escada, Airfield, Rosenthal and Pinko, call the short Paderewskiego street home, including the ground floor of the historic Hotel Bazar.

Gastronomy units are omnipresent in the city centre; however, the largest concentration of them is found within the Old Town, mostly on the Old Market Square and surrounding streets. Numerous nightlife venues are concentrated on Wrocawska street, although popular nightclubs are found also on Pwiejska street and Paderewskiego street.

Improving the retail offer of the city centre of Pozna will be challenging, given the competition from existing and upcoming retail schemes. In-fill developments that offer modern ground floor retail units (such as Pwiejska 2) are a good way of attracting shoppers and leveraging on the strengths of the high street. However, a holistic approach by the municipal

authorities is advised in order to refresh the merchandise mix of Pozna city centre. This can be achieved by proper high street management, improved zoning, and regeneration projects (such as wity Marcin street or Plac Kolegiacki square) that aim at improving the quality of public realm. All of these elements can result in attracting more tourists, flaneurs, and shoppers to the core area of the city.


Gastronomy



Vacant units

Services


Health & Beauty

Groceries

Other

Multimedia



31%

18%

7%

6%

5%

5%

5%3% 1%3%

9%

7%


The surveyed streets included: Paderewskiego, Pl. Wolnoci Square, Pwiejska, Stary Rynek Square, Szkolna, w. Marcin, witosawska and Wrocawska.


| 28 |

Pozna Gwny

KOZIA

GOBIA

B

N

ICZ

A

MOKRA

GA

RB

AR

Y

SK

A

DO

WA

WODNA

WIE

RZ

BI

CIC

E

SZ

EW

SK

A

KRAKOWSKA

KWIATO

WA

STR

ZE

LE

CK

A

GW

AR

NA

ZIELONA

3 MA

JA

SOLNA

STRZELEC

KA

WONA

GO

GO

WSK

A

ZA

BR

AM

K

WYSOKA

GRO

BLA

PLAC WOLNOCI

GA

RB

AR

Y

GARN

CARS

KA

WOLNICA

TO

WA

RO

WA

MAE GARBARY

KRLOWEJ JADWIGI

ZWIERZYNIECKA

MA

SZ

TA

LA

RS

KA

STAWNA

WIELKA

SZ Y PER

S

KA

MO

STO

WA

DZIA

YS

KICH

WOLNICA

GA

RB

AR

Y

RYBA

KI

SKADO

WA

WITY MARCIN

DUGA

AL

EJA

NIE

PO

DL

EG

O

C

I

PODGRNA

DUGA

STANISAWA MATYI

STR

ZAO

WAOGRODOWA

PR

ZE

MY

S

OW

A

TAD

EU

SZ

A K

O

CIU

SZ

KI

ALE

JA N

IEP

OD

LE

GO

C

I

RY

BA

KI

STANISAWA TACZAKA PODGRNA

FR

AN

KL

INA

RO

OS

EV

ELTA

PIE

KA

RY

WIE

NIA

WS

KIE

GO

23 LUTEGO

MY

SKA

WITY MARCIN

KO

WA

DW

OR

CO

WA

GA

RB

AR

Y

5805P

RA

TA

JC

ZA

KA

FR

AN

KL

INA

RO

OS

EV

ELTA

TAD

EU

SZA

KO

C

IUS

ZK

I

TADEUSZA KOCIUSZKI

MIE

LY

SKIE

GO

MA

RC

INK

OW

SK

IEG

OP

WIE

JS

KA

PLAC

RATAJSKIEGO

PADEREWSKIEGO

SZ

KO

LN

A

WR

OC

A

WS

KA

W

IT

OS

A

WS

KA

1

3

5

2

4

6

7

POZNA

CITY

CENTER

STARY

BROWAR

PWIEJSKA 2

KUPIEC

POZNASKI

GALERIA

MM

K ey to symbols 1. Old Market Square 2. Plac Wolnoci Square 3. City Hall 4. Polski Theater 5. Pozna University of Economics and Business 6. Plac Wielkopolski Square 7. Imperial Castle

Existing Offices

Under Construction

Prime Retail Area



Shopping Centre

0.25

Km

Pozna

| 29 |

Pozna Gwny

KOZIA

GOBIAB

NIC

ZA

MOKRA

GA

RB

AR

Y

SK

A

DO

WA

WODNA

WIE

RZ

BI

CIC

E

SZ

EW

SK

A

KRAKOWSKA

KWIATO

WA

STR

ZE

LE

CK

A

GW

AR

NA

ZIELONA

3 MA

JA

SOLNA

STRZELEC

KA

WONA

GO

GO

WSK

A

ZA

BR

AM

K

WYSOKA

GRO

BLA

PLAC WOLNOCI

GA

RB

AR

Y

GARN

CARS

KA

WOLNICA

TO

WA

RO

WA

MAE GARBARY

KRLOWEJ JADWIGI

ZWIERZYNIECKA

MA

SZ

TA

LA

RS

KA

STAWNA

WIELKA

SZ Y PER

S

KA

MO

STO

WA

DZIA

YS

KICH

WOLNICA

GA

RB

AR

Y

RYBA

KI

SKADO

WA

WITY MARCIN

DUGA

AL

EJA

NIE

PO

DL

EG

O

C

I

PODGRNA

DUGA

STANISAWA MATYI

STR

ZAO

WAOGRODOWA

PR

ZE

MY

S

OW

A

TAD

EU

SZ

A K

O

CIU

SZ

KI

ALE

JA N

IEP

OD

LE

GO

C

I

RY

BA

KI

STANISAWA TACZAKA PODGRNA

FR

AN

KL

INA

RO

OS

EV

ELTA

PIE

KA

RY

WIE

NIA

WS

KIE

GO

23 LUTEGO

MY

SKA

WITY MARCIN

KO

WA

DW

OR

CO

WA

GA

RB

AR

Y

5805P

RA

TA

JC

ZA

KA

FR

AN

KL

INA

RO

OS

EV

ELTA

TAD

EU

SZA

KO

C

IUS

ZK

I

TADEUSZA KOCIUSZKI

MIE

LY

SKIE

GO

MA

RC

INK

OW

SK

IEG

OP

WIE

JS

KA

PLAC

RATAJSKIEGO

PADEREWSKIEGO

SZ

KO

LN

A

WR

OC

A

WS

KA

W

IT

OS

A

WS

KA

1

3

5

2

4

6

7

POZNA

CITY

CENTER

STARY

BROWAR

PWIEJSKA 2

KUPIEC

POZNASKI

GALERIA

MM

K ey to symbols 1. Old Market Square 2. Plac Wolnoci Square 3. City Hall 4. Polski Theater 5. Pozna University of Economics and Business 6. Plac Wielkopolski Square 7. Imperial Castle

Existing Offices

Under Construction

Prime Retail Area



Shopping Centre

0.25

Km


| 30 |

Katowice is the heart of the Silesian Conurbation, the second largest urban area in Poland and a region which features long industrial traditions. It is also the largest town forming that conurbation and serves as the conurbations administrative and economic centre. Katowice city centre is currently undergoing a major regeneration, which has already resulted in substantial improvements to the general aesthetics and functionality of this area. A number of streets have been closed to vehicular traffic and renovated so as to become more walkable.

While most of the well-known retail brands operating in the city are found in the popular shopping centres (Silesia City Center, Galeria Katowicka, 3 Stawy and the recently refurbished Supersam), some chains are also present on the high street.

Katowice

The urban fabric of the city centre comprises tenement buildings from the 19th and early 20th century together with a grid of narrow streets, some of which have recently been turned into pedestrian zones.

The prime retailing area is situated in the northern part of the city centre, between the main railway station in the south, Moniuszki street to the north, Plac Kociuszki to the west and Damrota street to the east. The largest concentration of both chain and non-chain retail units is found on 3 Maja street, which features high footfall and is an important corridor for trams servicing points such as the nearby railway station. This street also accounts for approximately 40% of the fashion units on Katowices high street. The busiest spot on 3 Maja is where the street meets Stawowa: a street which connects the



Katowice - Pyrzowice


Purchasing power


Students

59 714


25%

Unemployment rate

3.2%Population

299 910

CV


| 31 |

railway station and the adjacent Galeria Katowicka with the Supersam shopping centre. Despite its short length, Stawowa is an important pedestrian route with considerable footfall; it is also where brands such as H&M, CCC and McDonalds are located.

The largest concentration of gastronomy units, restaurants, bars and nightclubs is on Mariacka street. Fashion retailers operate throughout the area, although the highest concentrations are found on 3 Maja street, Dyrekcyjna street and Staromiejska street. Up-market brands are yet to establish a cluster within the city centre; however, some multi-brand fashion stores already operate on Dworcowa street. A small cluster featuring a number of local craftsmen is found on Pocztowa street.

The overall vacancy rate in the prime retailing area is estimated to stand at approximately 8%, although the areas where the share of vacant units is the highest include Myska street, Dyrekcyjna street and w. Jana street.

As well as the regeneration of the city centre, Katowice authorities are working to extend the area of prestige to the north. The Strefa Kultury (culture zone) has emerged on a former coal mine brownfield site adjacent to the iconic Spodek venue. The zone comprises a number of architecturally appealing buildings, including those of the International

Congress Centre, NOSPR (home to the Polish National Radio Symphony Orchestra) and the recently opened Silesian Museum. The area in between this zone and the Rynek area, often referred to as the Rondo-Rynek zone, is being gradually turned into a prestigous urban square. Moreover, as one of Polands key regional office markets, Katowice attracts numerous office developers. New office projects, including the KTW tower building, will emerge right in the heart of the city, further increasing the number of visitors to, and footfall in, the prime retail area.

Gastronomy


Services


Other

Vacant units

Groceries


Health & Beauty

Multimedia



24%

8%

9%

6%

5%

4%

2%4%

13%10%

2%

13%



The surveyed streets included: 3 maja, Dyrekcyjna, Mariacka, Mielckiego, Myska, Pocztowa, Stanisawa, Staromiejska, Stawowa, w. Jana, Warszawska and Wawelska.


| 32 |

GALERIAKATOWICKA

SUPERSAM

DWO

RCOW

A

ZA

CIS

ZE

MYLIWSKA

PO

CZTO

WA

UN

IWE

RS

YT

EC

KA

ANDRZEJA

PR

OS

TA

PO

DG

R

NA

SDOW

A

BANKOWA

KRZYWA

KOZIELSKA MIK

OO

WSK

A

KAMIENNA

MYSKA

TE

AT

RA

LN

A

PIASTOWSKA

ANDRZEJA

OLI

MPIJ

SK

A

SO

KO

LS

KA

WO

DN

ABA

NK

OW

A

OPOLSKA

GR

AN

ICZ

NA

FR

AN

CU

SK

A

G

RN

ICZ

A

UNIWERSYTECKA

GLIWICKA

WOJEWDZKA

DWORCOWA

W

. P

AW

A

OPOLSKA ZABRSKA

WARSZAWSKA

TYLNA MARIACKA

WALERIANA PAKI

WARSZAWSKA

NC

KL

ER

A

CHORZOWSKA

ALEJA WALENTEGO RODZIESKIEGO

3 MAJA

MARIACKA

STAROMIEJSKA

KatowiceMain Railway

Station

1 2

6

5

4

K ey to symbols

1. Spodek Arena 2. The International Conference Center 3. NOSPR Music Hall 4. City Hall 5. University of Silesia 6. Silesian Museum

Existing Offices

Under Construction

Prime Retail Area



Shopping Centre

3

0.2

Km

Katowice

| 33 |

GALERIAKATOWICKA

SUPERSAM

DWO

RCOW

A

ZA

CIS

ZE

MYLIWSKA

PO

CZTO

WA

UN

IWE

RS

YT

EC

KA

ANDRZEJA

PR

OS

TA

PO

DG

R

NA

SDOW

A

BANKOWA

KRZYWA

KOZIELSKA MIK

OO

WSK

A

KAMIENNA

MYSKA

TE

AT

RA

LN

A

PIASTOWSKA

ANDRZEJA

OLI

MPIJ

SK

A

SO

KO

LS

KA

WO

DN

ABA

NK

OW

A

OPOLSKA

GR

AN

ICZ

NA

FR

AN

CU

SK

A

G

RN

ICZ

A

UNIWERSYTECKA

GLIWICKA

WOJEWDZKA

DWORCOWA

W

. P

AW

A

OPOLSKA ZABRSKA

WARSZAWSKA

TYLNA MARIACKA

WALERIANA PAKI

WARSZAWSKA

NC

Big 7 City Centres

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Transcript of Big 7 City Centres