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POST SHOW REPORT 2012

10 – 13 MARCH 2012 JEDDAH CENTRE FOR FORUM & EVENTS,

JEDDAH, SAUDI ARABIAwww.thebig5saudi.com

Under The Patronage Of His Royal Highness Prince Mansour Bin Mutaib Bin Abdulaziz

Saudi Arabia has one of the world’s fastest growing economies with a strong focus on construction and infrastructure projects, offering unprecedented business opportunities.

The Big 5 Saudi provides the ideal opportunity to seize these opportunities

and capitalize on the buoyant Saudi construction market. After a hugely successful launch in 2011, The Big 5 Saudi 2012 doubled in size attracting 9,922 visitors from 52 countries, an increase of 9.2% on the 2011 event.

To cater for demand, an additional temporary structure was built to accommodate over 200 exhibitors and to host the new concrete zone, dedicated to the latest concrete products and technologies.

The show also featured the Concrete Repair and LEED 201 workshops presented by world class experts providing valuable insights about the latest techniques and standards in the concrete repair and sustainable building concepts.

The success of The Big 5 Saudi reflects the robust state of the Saudi construction industry, which is likely to grow by a Compound Annual Growth Rate (CAGR) of nearly 20% to US$ 43,779 million in 2013.

9,922 visitors from 52 countries, an increase of 9.2% on the 2011 event

TOP LINE FIGURES

518 exhibitors

36 exhibiting countries

18 national pavilions

9015 net sqm of floorspace

9,922 visitors

52 visiting countries

All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.

www.thebigsaudi.com 1

VISITORS

All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.

www.thebigsaudi.com 2

Visitors by Geographical Breakdown

COUNTRY TOTAL

Saudi Arabia 9,106

GCC countries (excl. Saudi Arabia) 294

MENA (excl. GCC) 165

TOTAL MIDDLE EAST 9,565

Asia 107

Europe 92

Other 158

TOTAL VISITORS 9,922

Sales / Marketing / Business Development

8.07%

Director 8.03%

Engineer 7.75%

CEO / President / Chairman 3.87%

Agent / Distributor 3.72%

Architect 3.18%

Project / Construction / Site Manager

3.01%

Managing Director 2.52%

Purchasing Manager / Buyer 2.48%

Building Consultant 2.02%

Contracts Manager 1.87%

Plant Manager 1.60%

Interior Designer 1.20%

Facilities Manager 1.09%

Finance Manager 1.05%

Building/Quantity Surveyor 0.64%

Property Consultant 0.64%

Investment Manager 0.46%

Health & Safety Officer 0.43%

Sustainability Manager 0.20%

Other 3.63%

Visitors by Job Function Visitors by Nature of Business

Engineering 7.54%

Manufacturing 6.87%

Trade Association 6.52%

Distributor / Supplier / Agent 5.55%

Architect / Design Practice 4.89%

Main / Commercial Contractor

4.30%

Consultancy/Project Management

4.07%

Property Developer 2.57%

MEP Contractor 2.37%

Government / Public Sector 1.90%

Investment Company 1.52%

Surveying 0.64%

FM Service Provision 0.61%

Other 2.89%

What the visitors had to say about The Big 5 Saudi

Fast Facts

95.3% of visitors said they are likely to attend the show again next year

83.1% of visitors have direct influence on the purchasing of construction products in their company

“The Big 5 Saudi is the perfect place to see the products that are currently available in the market globally and locally under one roof.” Mr Saleh Al-Tabei, Owner

“There was an impressive variety of construction products and concrete companies at The Big 5 Saudi.” Mr Abdullah Fadaq, CEO, Abdullah Fadaq Co.

“After attending The Big 5 Saudi I am confident I can reach any construction material supplier.” Shujat Ali, Mechanical Engineer, Baghlaf Al Zafer Co. Ltd.

All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.

www.thebigsaudi.com 3

48.9%Meet with international suppliers

13.9%Visit the Concrete Zone

8.9%Attend the workshops

42.6%Keep up to date with new products and innovations

43.9%Meet existing product suppliers

62.0%Meet potential / new business product suppliers

43.9%Meet with Saudi based suppliers

10.5%Assess the possibility

of exhibiting

20.3%Compare products with a view to

placing orders at a later date

4.3%Other

Reasons for Visiting

What exhibitors had to say about The Big 5 Saudi

EXHIBITORSExhibitors by countryProducts Showcased at The Big 5 Saudi

Bathrooms & KitchensConcrete & Related ProductsConveying SystemsElectrical SystemsFacilities Management ServicesFinishes (Coating, Painting, Gypsum, Tiling etc)Fire Suppression & ProtectionGlass & GlazingHeating, Ventilation & Air-ConditioningMarble / Ceramic / StoneMetal / Steel / AluminiumOfficial Bodies & AssociationsWindows & DoorsPipelinesPlumbing / Water TechnologySafety & Security EquipmentScaffoldingSpecial Construction (Swimming Pools, Fountains etc)Thermal Moisture Protection / InsulationToolsWood, Plastic & Composite Eu

rope

4%

14%

38%

44%

Amer

icas

Asia

& S

.E. A

sia

Mid

dle

East

/ In

dia

“At The Big 5 Saudi we met many contractors and professionals from the precast concrete industry and we are very satisfied with the quality of the visitors.” Xavier Delacour, Export Sales Manager, Quadra

“The Big 5 Saudi is an ideal opportunity to network with the right clientele. We want to meet contractors from the construction industry and this is the ideal place to achieve that.”Gary Van Der Merwe, Business Director, AkzoNobel

“We had some serious discussions with customers at the show and now they know we are available in the market and are asking us to provide them with solutions.”Dominic Lobo, Sales & Product Manager, Blastrac

All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.

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SPECIAL EVENTS

New to the show this year was a designated zone for concrete products and technologies. The Concrete Zone featured over 60 international and GCC exhibitors displaying a broad range of products from construction chemicals to formwork to block making machinery, and much more. In addition, the Concrete Zone also included a dedicated USA Pavilion, with eight of the leading concrete companies from the US displaying their products to the Saudi market, many for the first time.

Concrete Zone

After the success of the LEED 201 Workshop, the follow up LEED 301 Workshop has been organised 2 month after the exhibition, enabling those construction specialists who seek continued professional development to gain an in-depth knowledge of the latest LEED techniques.

LEED 301 Workshop

A sell-out event with 70 participants, the Concrete Repair Workshop saw world class experts speak on concrete repair – all in line with the most recent European Standards and Concrete Society Technical Reports.

Concrete Repair Workshop

35 delegates took part in the LEED 201 Workshop, providing them with essential knowledge of sustainable building concepts that are fundamental to LEED rating systems.

LEED 201 Workshop

All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.

www.thebigsaudi.com 5

MARKETING & PROMOTION

EmailA prime medium in reaching and registering The Big 5 Saudi audience, 12 emails were sent to a database comprising of 70,000 global industry contacts. The database is regularly updated, verified and cleaned by a dedicated team of in-house data-builders.

Direct MailThe Big 5 mailed the visitor brochure to 13,000 professionals in the GCC region.

TelemarketingA team of nine trained telemarketers were involved in the promotion of the event, targeting construction professionals in Saudi Arabia and registering them to attend the event.

Trade Press AdvertisingThe Big 5 Saudi partnered with 30 trade publications that published 53 adverts and four daily newspapers that published 11 high visibility adverts.

Online AdvertisingWeb banners were posted on 38 trade websites and 11 daily news websites, delivering a total of 1,200,000 impressions.

FaxA popular means of communication in the GCC, a targeted fax to professionals whose email address we did not have was sent out to 6,000 individuals.

SMSA total of four SMS’s were sent out to 19,000 recipients prior to and during the show.

WebsiteThe website was an essential tool in providing information about the exhibitors and showcasing product images. The website was available in English and Arabic and registered 75,000 visits with an average browsing time of over three minutes.

PartnershipsA key component of the marketing & promotions plan is the relationships The Big 5 Saudi has developed with trade associations and government bodies. The event was officially endorsed and promoted by two trade associations, three government bodies and held under the Patronage of His Royal Highness Prince Mansour Bin Mutaib Bin Abdulaziz.

PRThe total coverage achieved during the campaign produced 63 editorial pieces published in English and Arabic, including show previews, Q&As as well as television news broadcasts. 44 members of the press attended the show, representing dailies, trade publications, TV stations, radios, online publications and newswires.

RadioThe Big 5 Saudi invested in 16 commercial spots on the KSA’s most popular business station, MBC FM.

TVAl Arabiya came on board as the official broadcasting partner for The Big 5 Saudi. Al Arabiya and CNBC attended the event, conducting interviews with exhibitors and industry experts.

OutdoorA means to build brand and event awareness, the unipol outside the exhibition venue was branded three weeks prior to the show. 13 branded boards were positioned on the fence surrounding the exhibition grounds facing the busy Al Madina Road and Sultan Bin Salman Road.

Social MediaThe Big 5 Saudi regularly engages with its 11,600 fans providing advance notice on special events, product showcases, exhibitor news and industry reports.

The Big 5 Saudi marketing campaign, valued at USD 700,000, leveraged one of the Middle East’s largest construction database and utilized a wide range of mediums to reach an audience of 2,653,000 people.

All statistics compiled from completed surveys: Visitor Questionnaires and Visitor Registration Forms.

www.thebigsaudi.com 6

WHAT’S NEXT

Organised by:

Construction Portfolio:

5 – 8 November 2012Dubai World Trade CentreUAE

The Middle East’s largest building & construction event show is an essential means of reaching buyers from right across the Middle East. Now in its 33rd year, The Big 5 will continue to evolve and provide a relevant and organised platform for the industry to source products, learn practical applications and meet industry leaders.

HOW TO EXHIBIT

To enquire about exhibiting please contact:Patrick GedeonE: info@thebig5.aeT: +971(0)4 438 0355 ext 239

For sponsorship enquiries please contact:Sam PatelE: sponsorship@thebig5.aeT: +971(0)4 438 0355 ext 265

9 – 12 March 2013Jeddah Centre for Forums and EventsSAUDI ARABIA

The Big 5 Saudi 2012 was the biggest event ever to be staged in Jeddah and presents opportunities for global suppliers, distributors and manufacturers to showcase their products and services to the industry’s key buyers in Saudi Arabia. The growth of The Big 5 Saudi reflects the huge growth of infrastructure and construction projects currently taking place in Saudi’s western province.

HOW TO EXHIBIT

To enquire about exhibiting please contact:Patrick GedeonE: info@thebig5saudi.comT: +971(0)4 438 0355 ext 239

For sponsorship enquiries please contact:Sam PatelE: sponsorship@thebig5.aeT: +971(0)4 438 0355 ext 265

www.thebig5saudi.comwww.thebig5.ae