Biennial 2012 Awards Information Booklet

2012 BiennialAwards

Table of Contents These awards celebrate individuals or institutions that have made contributions to the JCC Movement on a continental level.

THE MORTON L. MANDEL JEWISH EDUCATIONAL LEADERSHIP AWARD .......................................3

THE FRANK L. WEIL AWARDS ........................................................................................................................ 4–5

THE FLORENCE G. HELLER PROFESSIONAL AWARD .............................................................................. 6

Nominations for the above awards must be made via e-mail.

These awards celebrate outstanding programs and initiatives that have contributed to the success of individual JCCs and are replicable by other JCCs.

JCC ASSOCIATION BIENNIAL EXCELLENCE AWARDS ........................................................................ 7–11

Lay Leadership Excellence Awards ................................................................................................................... 9

JCC Excellence Awards ....................................................................................................................................... 10

Marketing and Communications Excellence Awards .................................................................................... 11

Nominations for the above awards must be made online at www.biennial.jcca.org/awards.

This booklet contains information about all of the 2012 Biennial Awards.

Please take a few minutes to read through, as some of the awards are new, with different criteria.

Share the information with the appropriate staff and/or lay people so they can determine which awards to apply for.

2 | JCC Association

?Questions? Contact Robin Ballin: (212) 786-5112 or [email protected].

JCCs of North America Biennial Awards | 3

The Morton L. Mandel Jewish Educational Leadership AwardJCC Association presents the Morton L. Mandel Jewish Educational Leadership Award biennially to an individual or an institution that has made a singular contribution to the enhancement of Jewish education in Jewish Community Centers and JCC camps.

Morton L. Mandel, JCC Association Honorary Chair, was the first to receive the award in 1998, in recognition of his efforts to strengthen Jewish education in JCCs throughout North America. In 1981, Mr. Mandel chaired the Commission on Maximizing Jewish Educational Effectiveness of JCCs (COMJEE). His leadership helped spur JCCs to strengthen their capacities to deliver effective Jewish educational services. Decades later, Mr. Mandel’s contribution to COMJEE continues to inspire the JCC Movement. The Award was re-named in his honor in 2000.

Winners of the Morton L. Mandel Jewish Educational Leadership Award

The nomination

A select committee chooses the Morton L. Mandel Jewish Educational Leadership Award recipient. We invite nominations for the award from the JCC field.

Should you wish to nominate an individual or institution, please e-mail the following information to David Ackerman at [email protected]:

• Name of institution or individual nominated

• Please indicate the specific continental, regional and local contribution to the innovation and advancement of Jewish education in JCCs in North America made by the nominee. Include the quality and scope of leadership in the JCC field, as well as descriptions of the programs, activities, and efforts.

• Submitted by (your name)

• Your e-mail address

• Agency affiliation

Deadline for nominations is October 28, 2011Questions about the Morton L. Mandel Jewish Educational Leadership Award should be addressed to:

Dr. David Ackerman e-mail: [email protected] | tel: (212) 786-5110

1998200020022004

Morton L. Mandel, Cleveland, OH92nd Street YM-YWHA, New York, NYJCCs of Chicago, Chicago, ILThe Melton School of the Hebrew University /

The Florence Melton Adult Mini School

200620082010

Professor Barry ChazanThe AVI CHAI FoundationThe Marcus Foundation

4 | JCC Association

The Frank L. Weil AwardsJCC Association established the Frank L. Weil Awards in 1950 in the name of our leader who served with brilliant distinction as president of JWB from 1940 to 1950. These biennial awards recognize distinguished contributions to the three areas of JCC Association’s work: the Jewish Community Center field, the armed services field, and the advancement of North American Jewish education and culture.

Award ProcedureWe seek recommendations for awards on the local, regional and continental levels. Criteria for the selection of nominees for the awards are presented below. A jury, headed by a JCC Association continental leader, considers all recommendations.

CriteriaDistinguished Contribution to the Jewish Community Center Field

1. The person’s record of outstanding service in the Jewish Community Center field.

2. The quality and character of the person’s leadership in the Jewish Community Center field.

Distinguished Contribution to the Armed Services Field

1. The person’s record of outstanding service in promoting the welfare of Jewish men and women in the Armed Forces and Veterans Hospitals of the United States.

2. The quality and character of the person’s leadership in the armed services field.

For Distinguished Contribution to the Armed Services Field

Winners of the Frank L. Weil Awards

For Distinguished Contribution to the Jewish Community Center Field

195119521953195419551956195719581959196019611962

Louis Kraft, New York, NYGertrude Glogower, Detroit, MIFlorence G. Heller, Chicago, ILJoseph Goldstein, Rochester, NYMichael A. Stavitsky, Newark, NJJack Nadel, New York, NYLouis Stern, Newark, NYCecile Sands, New York, NYIrving Edison, St. Louis, MOHelen Dalsheimer, Baltimore, MDCharles Aaron, Chicago, ILGraenum Berger, New York, NY

196419661968197019721974197619781980198219841986

Arthur S. Kling, Louisville, NY Alan J. Altheimer, Chicago, ILSolomon Litt, New York, NYJoseph Kruger, South Orange, NJLeon Kaplan, Miami, FLMorton L. Mandel, Cleveland, OHIsadore E. Millstone, St. Louis, MOEsther Leah Ritz, Milwaukee, WIJesse Feldman, San Francisco, CAMinnie Nathanson, New York, NYLeonard Kaplan, Boston, MADaniel Rose, New York, NY

198819901992199419961998200020022004200620082010

Gerald Ostrow, Pittsburgh, PAAmbassador Leonard Rochwarger, Buffalo, NY Leonard Rubin, Tenafly, NJHarriet Rosenthal, Metro-West, NJJohn M. Wolf, Sr., Pittsburgh, PALester Pollack, New York, NYAnn P. Kaufman, Houston, TXPhilip M. Shiekman, Philadelphia, PAJerome B. Makowsky, Memphis, TNRonald L. Leibow, Los Angeles, CAEdward H. Kaplan, Potomac, MDStephen Reiner, New York, NY

195l1952195319541955195619571958

1959

1960

Milton Weill, New York, NYAlice Bachrach, Louisville, KYCharles W. Morris, Louisville, KYCol. Jesse C. Colman, San Francisco, CADr. David de Sola Pool, New York, NYJoseph F. Barr, Washington, DCRabbi Joseph H. Lookstein, NY, NYChaplain Joshua L. Goldberg,

New York, NYCol. Harry D. Henshell, New York, NYRabbi Nathan Witkin, Balboa, Panama

Canal ZoneElinor Bernheim, New York, NY

1961 19621964196619681970197219741976197819801982

Rabbi Max D. Davidson, Perth Amboy, NJ Rabbi Morris Leiberman, Baltimore, MDWalter D. Heller, San Francisco, CAAdele Ginzberg, New York, NYEvelyn & Daniel L. Stone, New York, NYBenjamin Sternberg, Frankfurt, GermanyRabbi Israel Miller, New York, NYJane Evans, New York, NYJacob Goodstein, Metropolitan NJRabbi Emanuel Rackman, Ramat Gan, IsraelJean Bloustein, New York, NYN. Brewster Broder, Detroit, MI

19841986198819901992199419961998200020022008

Robert L. Adler, Chicago, ILRabbi Judah Nadich, New York, NYRabbi Herschel Schacter, New York, NYNorma Ackerman, Long Island, NYRabbi Barry H. Greene, Short Hills, NJRabbi Aaron Landes, Elkins Park, PAMarvin Pertzik, St. Paul, MNRabbi Abraham Avrech, Miami, FLJack Shaffer, Denver, CORonald L. Leibow, Los Angeles, CARabbi Phillip Silverstein, Columbia, SC


The nomination

A select committee chooses the Frank L. Weil Award recipients. We invite nominations for the award from the JCC field.

Should you wish to nominate an individual or institution, please e-mail the following information to Gary Lipman at [email protected]:

A. The 2012 Frank L. Weil Award for Distinguished Contribution to the Jewish Community Center Field

• Name of nominee

• Indicate the specific continental, regional and local achievements and contributions that substantiate your recommendation. A detailed statement for each nominee should be added to this ballot.




B. The 2012 Frank L. Weil Award for Distinguished Contribution to the Armed Services Field

• Name of nominee

• Indicate the specific continental, regional and local achievements and contributions that substantiate your recommendation. A detailed statement for each nominee should be added to this ballot.




Deadline for nominations is October 28, 2011Questions about the Frank L. Weil Awards should be addressed to:

Gary S. Lipman e-mail: [email protected] | tel: (212) 786-5138

6 | JCC Association

The Florence G. Heller Professional AwardThe Board of Directors of JCC Association established the Florence G. Heller Professional Award on January 21, 1968, to honor the memory of its president and beloved leader, Mrs. Florence G. Heller. This award is presented at each JCC Association Biennial Convention to a JCC professional.

Criteria1. The recipient’s contribution shall stem directly from a professional career in agencies or programs

directly related to JCC Association.

2. The award shall recognize contributions that enrich the totality and breadth of professional practice and knowledge.

3. Current members of the JCC Association staff shall not be eligible for the award.

4. Only one award shall be made in connection with each JCC Association Biennial Convention.

5. The award shall not be given posthumously.

Winners of the Florence G. Heller Professional Award

For distinguished professional service within JCC Association’s fields of work.

The nomination

A select committee chooses the Florence G. Heller Award recipient. We invite nominations for the award from the JCC field.

Should you wish to nominate an individual or institution, please e-mail the following information to Gary Lipman at [email protected]:

• Name of nominee

• Information regarding this person’s specific continental, regional and local achievements, and particular contributions to the enrichment of professional knowledge and practice.




Deadline for nominations is October 28, 2011Questions about the Florence G. Heller Award should be addressed to:

Gary S. Lipman e-mail: [email protected] | tel: (212) 786-5138

196819701972197419761978

Miriam R. EphraimIrving BrodskySanford SolenderEmanuel BerlatskyLouis SmithHerbert Millman

198019821984198619881990

William KahnAbe VinikWilliam GrossmanMurry ShapiroWilliam BuddBernard T. Rosen

199219941996199820002002

Samuel I. SorinBessie PineArt RotmanJack BoekoBurt GarrZev Hymowitz

20042006200820082010

Jerry WischeLewis StolzenbergAvrum CohenSolomon GreenfieldArlene Barron


JCC Association Biennial Excellence Awards

Outstanding achievements help JCCs of North America build meaningful Jewish community. JCC Association’s Biennial Excellence Awards honor exceptional efforts, and hold them up as examples so that all JCCs may learn from them.

The creativity and resourcefulness embodied in these achievements serve as an inspiration to all of us, and embody the vitality of the JCC Movement.

We will bestow two levels of awards to winning entries:

Zahav (Gold Standard)Truly outstanding, visionary initiatives with maximum impact or potential for change.

Kol Ha Kavod (Honor to You)Exemplary initiatives that can be replicated by other JCCs.

Guidelines for Submission1. Only affiliated JCCs in good standing can apply.

2. Each JCC can submit one entry per lettered award category. There are four lettered categories within each of the three award groups, so you can submit up to 12 entries total.

3. The initiative must have been started no earlier than November 1, 2009.

4. All entries should be submitted between October 1 and December 1, 2011, using the online application at www.biennial.jcca.org/awards.

You will be asked to answer the following questions for each entry on the submission form:

• Title/description of initiative for publication (limit 75 words)

• Target audience

• What was the purpose of your initiative?

• What was the timeframe of this initiative?

• Was this a discrete or ongoing event?

• What human and financial resources were needed?

• How was this initiative implemented?

• What did your initiative achieve in the short term?

• What is the expected long-term impact?

• Who are the beneficiaries of this initiative?

8 | JCC Association

• How effective was this initiative? Please include all appropriate metrics.

• How has your initiative contributed to the overall excellence of your JCC?

• What steps would another JCC need to take to replicate this initiative?

5. All fields are mandatory. Please mail any supporting materials that cannot be uploaded, along with a copy of your printed submission form to:

Kelly RaineyMarketing CoordinatorJCC Association520 Eighth Avenue, 4th FloorNew York, NY 10018

Must be postmarked by December 1, 2011.

6. All entries become property of JCC Association and may be used to promote JCCs of North America.

Criteria1. Strategic excellence

2. Clarity of objectives

3. Effectiveness – please include as many metrics as possible

4. Jewish presence (where appropriate)

5. Collateral materials (where appropriate). Where there are collateral materials, the extent to which the material reflects the JCC Movement brand. (If submission does not use the JCC Movement brand, demonstrate how materials reflect the JCC local brand.)

FAQsWho will be judging my entries?

JCC Association staff. Your entries will be held in strict confidence.

How many entries may I submit?

Each JCC, YM-YHWA, or camp may submit up to 12 entries. You may submit one entry for each of the lettered categories below.

How can I make sure you have received my entries?

Confirmation e-mails will go out by December 31, 2011. If you do not receive a confirmation by December 31, 2011, please e-mail [email protected].

When and how will the winners be announced?

Winners will be notified in February 2012 and honored in May at Biennial 2012 in New Orleans. Zahav award-winning entries will be displayed at the Biennial. Zahav award and Kol Ha Kavod award-winning entries will be listed on the 2012 Biennial website biennial.jcca.org and on JCC Resources. All award winners will receive certificates and your delegation can be photographed at the Biennial.


Lay Leadership Excellence AwardsSubmit entries online at www.biennial.jcca.org/awards/layleader

A. Philanthropic Leadership – How have your JCC’s board members taken responsibility for leading the fundraising efforts of the JCC in all or any of the following areas?

• Planned giving programs and bequests

• Major donors

• Fundraising events

B. Lay/Professional Partnerships – How has your board collaborated with the executive director and staff team to create an excellent JCC in all or any of the following areas?

• Hire, supervise, and support the executive director

• Develop strong collaborative relationships with the staff team

C. Strategic Oversight – How has your JCC ensured the financial well-being of the JCC and positioned it for success in all or any of the following areas?

• Strategic planning, business planning

• Financial oversight/fiduciary duty

• Advocacy beyond the JCC walls

D. Board Cultivation – How has the JCC recruited, trained, and developed a strong and effective board in all or any of the following areas?

• Orientation and training, ensuring that board members understand their roles and responsibilities

• Mentorships

• Representation from the full spectrum of stakeholders, including young leaders

• Nurturing a strong connection to the Jewish mission/values of the JCC, to Israel, and to the Jewish people

Biennial Excellence Awards

10 | JCC Association

JCC Excellence AwardsSubmit entries online at www.biennial.jcca.org/awards/jccexcellence

E. Jewish Impact – How has your JCC impacted your members, the Jewish community and the general community in all or any of the following areas?

• Programs, activities and experiences that foster Jewish identity

• Programs, activities and experiences that enhance Jewish knowledge and commitment to Jewish life

• Initiatives that foster intra- and inter-agency collaborations, support and development to strengthen Jewish life in your community

• Programs, activities and experiences that enhance the Jewish ambiance and environment of the JCC

• Programs, activities and experiences that build bridges with Israel

F. Programmatic Excellence and User Engagement – What programs has your JCC developed that are succeeding in a competitive marketplace in terms of quality and value? In what ways do these programs project a sense of connection to the community?

• Early childhood education, teens, adults, fitness, camp, Jewish learning, etc.

G. Attracting and Retaining the Best Staff – How has your JCC recruited, trained, and developed a strong and effective staff team in all or any of the following areas?

• Recruitment

• Orientation and training, ensuring that staff members understand their roles and responsibilities, building a sense of team

• Mentorships, staff development

• Compelling opportunities for professional growth

• Nurturing a strong connection to the Jewish mission/values of the JCC, to Israel, and to the Jewish people

H. Maintaining Financial Sustainability and Growth – How has your JCC developed and/ or implemented a plan for financial sustainability and growth, using strategies in all or any of the following areas?

• Development of strategic or business plan (including impact on operating results)

• Membership models/other revenue plans

• Investment plans and/or endowment plans

• Capital planning, funding depreciation



Marketing and Communications Excellence AwardsSubmit entries online at www.biennial.jcca.org/awards/marketing

I. Planning – What strategies have you used to plan the marketing of your JCC to ensure the success of your JCC and its programs? Describe.

• Developed marketing plan

• Used marketing lay committee

J. Brand Positioning and Messaging – How has your JCC developed and/or implemented a branding plan to ensure consistent and appropriate messaging to members, the Jewish community and the general community in all or any of the following areas?

• Staff/board buy-in and training

• Look and feel

• Brand voice

• Signage/facility

• Implementation at every touch-point

K. New Media – How has your JCC embraced and used new media to ensure success of your JCC and its programs in all or any of the following areas?

• Blog

• E-commerce/merchandising campaign

• E-newsletter

• Search engine optimization (SEO) strategy

• Social networking campaign (Facebook, Twitter, etc.)

• Video

• Web advertising

• Website

L. Traditional Media – How has your JCC used traditional media to ensure success of your JCC and its programs in all or any of the following areas?

• Broadcast (TV/radio)

• Cross-selling JCC programs & services campaign

• Direct marketing campaign

• PR campaign

• Print

• Word of mouth


Paula L. Sidman Chair

Allan Finkelstein President & CEO

Gary JacobsBiennial Chair

Robin Ballin Biennial DirectorSr. Vice President, CMO

520 Eighth Avenue | New York, NY 10018 (212) 532-4949 | biennial.jcca.org

Biennial 2012 Awards Information Booklet

Documents

Transcript of Biennial 2012 Awards Information Booklet