Bien B '11 Final Presentation EN
44
Interactive Venice: An artistic campaign to bring awareness to Venetian social problems Michael Frankfort, Rinaldo Izzo, Roni Rostom, Jill Sauer
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Transcript of Bien B '11 Final Presentation EN
Interactive Venice:An artistic campaign to bring awareness to
Venetian social problems
Michael Frankfort, Rinaldo Izzo, Roni Rostom, Jill Sauer
Community Concerns
Graffiti in Venice
Commercialization
Increasing Tourist Population
Lack of Affordable Housing
Cost of Living
Illegal Garbage Dumping
Structural Concerns
Deteriorating Infrastructure Acqua Alta Sewage Problems
Deteriorating Art Moto Ondoso
Art Creating Awareness
Picasso’s 1937 painting “Guernica”
“InterANTARCTICA” exhibit 2009
Venice Biennale Creating Awareness
Addressing Social Concerns
VS.
Our Approach to Create Awareness
ContributingExploringInteracting
Interacting
Example – “Scents and Sensibilities”
• Issue of illegal trash dumping
• Effects of illegal trash dumping
• Refreshing the air to contrast with
problem
Example – “Spray it Forward”
Example issues:
Graffiti and Pigeons
Motion sensor and
sound device
Modular; easy to change for
varied installations
Example - “Brodo di Pesce”
Social concern:
Delicate relationship between Venice and water
Concept modified from original design to encourage interaction
Testing
Testing Factors:
Locals vs. Tourists
Installation Functionality Participant Response
Testing
Deployment Cycles:
3 iterations
Duration of Deployment:
4hrs / day
Location of Deployment:
Calle CarampaneSan Polo, Venezia
Results: “Spray it Forward” Day 1
No Reaction
11%Significant Reaction
13%
Minimal Reaction
76%
“Spray it Forward”
38 Participants:
Results: “Spray it Forward” Day 2
No Reaction
9%
Significant Reaction
42%
Minimal Reaction
49%
“Spray it Forward”
33 Participants:
Results: “Scents and Sensibility”
No Reaction
17%
Significant Reaction
44%
Minimal Reaction
39%
“Scents and Sensibility”
41 Participants:
Results: Locals Vs. Tourists
LocalsTourists
Smaller reactions,If any
Moderateresponses
andreactions
Interacting Conclusions
Stimulus Needed!
Need for a Venue
Lack of Response
Connecting the Pieces
Approaches to Create Awareness
ExploringInteracting
Exploring
Geocaching
Raising Awareness
Information
In front of many restaurants and houses, there are often piles of trash left out
during the day to be taken away the next morning. Seagulls, pigeons, and other
pests open the garbage bags and spread the trash through the streets. Illegal garbage dumping in Venice is found throughout
the city and at many different times of day.
Puzzles
Cross the most (06 01 13 15 21 19) bridge
over the (07 18 01 14 04) (03 01 14 01 12),
past the square with the old (03 08 21 18 03 08),
and take the (19 05 03 15 14 04) right at the five-way
intersection of roads.
Follow the (19 20 18 05 05 20) almost to the end.
Puzzles
Cross the most ( F 01 13 15 21 19) bridge
over the (07 18 01 14 04) (03 01 14 01 12),
past the square with the old (03 08 21 18 03 08),
and take the (19 05 03 15 14 04) right at the five-way
intersection of roads.
Follow the (19 20 18 05 05 20) almost to the end.
Puzzles
Cross the most ( F A 13 15 21 19) bridge
over the (07 18 01 14 04) (03 01 14 01 12),
past the square with the old (03 08 21 18 03 08),
and take the (19 05 03 15 14 04) right at the five-way
intersection of roads.
Follow the (19 20 18 05 05 20) almost to the end.
Puzzles
Cross the most ( F A M 15 21 19) bridge
over the (07 18 01 14 04) (03 01 14 01 12),
past the square with the old (03 08 21 18 03 08),
and take the (19 05 03 15 14 04) right at the five-way
intersection of roads.
Follow the (19 20 18 05 05 20) almost to the end.
Puzzles
Cross the most ( F A M O U S ) bridge
over the ( G R A N D C A N A L ),
past the square with the old ( C H U R C H ),
and take the ( S E C O N D ) right at the five-way intersection
of roads.
Follow the ( S T R E E T ) almost to the end.
Puzzles
Cross the most ( F A M O U S ) bridge
over the ( G R A N D C A N A L ),
past the square with the old ( C H U R C H ),
and take the ( S E C O N D ) right at the five-way intersection
of roads.
Follow the ( S T R E E T ) almost to the end.
Challenges
Count the number of tour groups you see on your way from the first container to
the second!
VeniCaching
Testing
Cache Deployment Duration:
6 caches for 4 Weeks
Longevity of Containers
Well hidden
Theft-proof, no vandalism
Play Testing
Volunteers play through the
Geocaching Route
3Cache Cycles:
2iterations
Test Groups:
Results
Average Completion Time:
1 hour
Comments: • Fun and Engaging
• Unique way of learning
MAINTENANCEREQUIRED!
Adding More Pieces
ContributingExploringInteracting
Approaches to Create Awareness
Contributing
Contributing
Data Collection
Creating an Interactive Campaign
ContributingExploringInteracting
A Complete Exhibition
The Exhibition Room, Today and Tomorrow
