Bicycle Tourism of Germans in 2010
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CycleSummit 2011
CycleSummit 2011
Trendscope – Market Research & Consulting
Oliver Brimmers | [email protected] | T +49 (0) 221 9851083-14
Gottfried-Hagen-Str. 60 | 51105 Köln | www.trendscope.com
CycleSummit 2011
� Pre study:
CATI Main survey
Main study:
Methodology and Methodology and sample
2
� Main study:
Paper-pencil
CycleSummit 2011
Methodology and Methodology and sample
� Survey period:
May - September 2010
� Sample:
2187 cyclists from Germany
3
� A quota sample:
Representative by
age, sex, Nielsen areas and type
of bicycle tourism (cycling holidays
vs. cycling trips)
CycleSummit 2011
2010
Cycling trips
Cycling excursionist
SamplesMethodology and Methodology and
sample
4
Cycling holidays
Cycling tourist
Regional cyclist
Holiday cyclist (Cycling as secondary motive)
CycleSummit 2011
Survey sitesMethodology and Methodology and
sample
5
CycleSummit 2011
Type of cycling holiday Sex
63 37Cycling tourist
male female
6
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
54
56
46
44
0% 50% 100%
Holiday cyclist
Regional cyclist
CycleSummit 2011
Age
17 35 44 13Cycling tourist
Younger than 18 18 to 25 years
26 to 45 years 46 to 65 years
Older than 65 years
Type of cycling holiday
7
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
1
2
3
2
33
25
44
47
18
23
0% 50% 100%
Holiday cyclist
Regional cyclist
Ø Age of Holiday cyclists: 51,44 years
Ø Age of Cycling tourists: 48,19 years
Ø Age of Regional cyclists: 53,45 years
CycleSummit 2011
Daily cycling time (in hours)
3 16 35 20 25Cycling tourist
1 to 2 hours 3 to 4 hours 5 to 6 hours
7 to 8 hours more than 8 hours
Type of cycling holiday
8
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
11
2
42
33
16
36
6
8
25
22
0% 50% 100%
Holiday cyclist
Regional cyclist
„How long have you been travelling by bik today?“
Ø cycling hours – Regional cyclist: 5,00
Ø cycling hours – Cycling tourist: 5,84
Ø cycling hours – Holiday cyclist: 4,11
CycleSummit 2011
Media usage for planning
24 22 20 7 27Cycling tourist
Internet in general Maps Bicycle tour guide
Brochures Other
Type of cycling holiday
9
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
26
20
25
26
15
23
15
8
18
23
0% 50% 100%
Holiday cyclist
Regional cyclist
"Which media do you use for planning a cycling holiday / trip?"
CycleSummit 2011
Usage of bike rental
93 7Cycling tourist
own bike bike rental
Type of cycling holiday
10
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
75
86
25
14
0% 50% 100%
Holiday cyclist
Regional cyclist
„Do you use your own bike or a rental bike?
CycleSummit 2011
E-bike usage
3 97Cycling tourist
Yes No
Type of cycling holiday
11
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
4
5
96
95
0% 50% 100%
Holiday cyclist
Regional cyclist
„Is your used bike an e-bike or pedelec?
CycleSummit 2011
Accommodation
23 18 11 12 11 9 339Cyclingtourist
Pension Hotel Youth hostel
Campsite Inn Private rooms
Bed & breakfast Holiday flat Other
Type of cycling holiday
12
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
13
10
17
20
5
5
30
6
3
2
4
10
1
0
11
21
15
26
0% 50% 100%
Holidaycyclist
Regionalcyclist
„Where did you stay?“
CycleSummit 2011
Meals
35 35 25 41Cyclingtourist
Bed & breakfast Self-catering Restaurants etc.
Halfboard Other
Type of cycling holiday
13
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
12
20
46
36
28
28
11
7
3
9
0% 50% 100%
Holidaycyclist
Regionalcyclist
„How did you cater yourself?“
CycleSummit 2011
Location of booking -Accommodation
64 19 637Cycling tourist
Accommodation Online travel agency
Tourist information Travel agency
Other
Type of cycling holiday
14
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
71
75
10
5
3
5
5
5
12
10
0% 50% 100%
Holiday cyclist
Regional cyclist
"Where did you book your accommodation?"
CycleSummit 2011
Usage of cycling-tour operators
32 68Cycling tourist
Ja Nein
Type of cycling holiday
15
Angaben in Prozent
Basis UR (n)= 540
Basis RR (n)= 216
Basis RW (n)= 285
4
24
96
76
0% 50% 100%
Holiday cyclist
Regional cyclist
„How did you organise your last cycling holiday?“
CycleSummit 2011
Added value and Added value and economic relevance
Average daily expenses per person
7,22 €
17,05 €
22,15 €
Shop for groceries
Dining in restaurants
Accommodation
Cycling tourist & Regional cyclist
16
0,22 €
0,37 €
0,14 €
3,48 €
2,60 €
0 5 10 15 20 25
Other
Entertainment - and
sports facilities
Other services
Means of transport
Other purchases
„ How many Euros did you spend for…?“
Angaben in Prozent
Basis RU (n)= 224
CycleSummit 2011
Certification
10
34
33
Yes
Cycling tourists Regional cyclists Holiday cyclists
Awareness
17
90
10
66
67
0% 20% 40% 60% 80% 100%
No
Angaben in Prozent
Basis UR (n)= 543
Basis RR (n)= 216
Basis RW (n)= 285
“Do you know certificates for bike paths or bike friendly hosts?”
CycleSummit 2011
Which certificates knows the German cyclotourist?
18
CycleSummit 2011
Recognition of Recognition of certificates
Cycling tourists(n)=285
Regional cyclists(n)=216
19
14% 19%
18% 13%
„Which certificates do you know?“ (unaided awareness)
(Multiple answers possible)
CycleSummit 2011
How important are certificates for the choice of a cycling destination?
20
destination?
CycleSummit 2011
11 48 31 10Cycling
tourist
very important important
less important unimportant
Relevance of Relevance of certificates
Certified bike paths
12
1
33
55
43
40
12
4
0% 50% 100%
Holiday
cyclist
Regional
cyclist
21
Angaben in Prozent
Basis UR (n)= 55
Basis RR(n)= 77
„How important are certificates for the choice of your destination?“
Basis RW (n)= 96
CycleSummit 2011
16 43 33 8Cycling
tourist
very important important
less important unimportant
Certified hostsRelevance of Relevance of certificates
12
7
40
64
33
25
16
4
0% 50% 100%
Holiday
cyclist
Regional
cyclist
22
Angaben in Prozent
Basis UR (n)= 55
Basis RR(n)= 73
Basis RW (n)= 96
„How important are certificates for the choice of your destination?“
CycleSummit 2011
What are the relevant quality criteria?
23
CycleSummit 2011
49 43 71
0% 20% 40% 60% 80% 100%
very important important
less important unimportant
Quality criteria Cyclotourists - Bike paths
Route with light traffic
Condition of roads, bike paths & trails 45
46
38
33
46
43
54
47
8
9
8
17
1
2
1
4
24
"How important are the mentioned aspects for your cycling holiday?"
Condition of roads, bike paths & trails
Signs for cyclists
Varied route
Surface characteristics of the cycle path
Basis (n)=1.049
CycleSummit 2011
28
20
48
52
19
24
4
4
0% 20% 40% 60% 80% 100%
very important important
less important unimportant
Lockable room for the wheels
Drying facilities for clothes etc.
Quality criteriaCyclotourists -Accommodation
20
29
15
14
13
52
37
57
52
52
24
28
24
27
28
4
6
5
6
7
25
Drying facilities for clothes etc.
Accommodation for one night
Access to information
Access to hiking maps
Information to the nearest bike shop
Basis (n)=1.049
"How important are the mentioned aspects for your accommodation?"
CycleSummit 2011
InhaltThank you very much Thank you very much
for your attention!Any questions?
26
Trendscope
Market Research & Consulting
Oliver Brimmers
T +49 (0) 221 9851083-14