Bibliography.docx

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Bibliography Chapter 1 The LJC Restaurant Group, Malate, A Matter of Taste, Bookmark Inc. with the Department of Tourism, Nestle Philippines, Manila 2001. Mollie Woods & Suzanne Thornsbury, The Philippine Baking Sector, http://ageconsearch.umn.edu/bitstream/52381/2/Philippine %20Market%20Research%20Report_MDA.pdf Chapter 2 Agence France-Presse, Philippines Looking To Revive Coffee Industry, http://www.abs-cbnnews.com/business/02/14/10/philippines- looking-revive-coffee-industry Atlantic Canada Opportunities Agency, Planning for Success : Your Guide to Preparing a Business and Marketing Plan, http://www.acoa- apeca.gc.ca/eng/publications/FactSheetsAndBrochures/Pages/ How_to_prepare_a_marketing_Plan.aspx Rick Suttle, Demand Media, The Importance of Customer Feedback, http://smallbusiness.chron.com/importance-customer-feedback-2089.html Sophie Alice Burge , The Motivational Reasons behind Consumer Choice in Branded Coffee Shops, Plymouth Business School, Plymouth University , http://www2.warwick.ac.uk/fac/cross_fac/iatl/reinvention/iss ues/bcur2013specialissue/burge/ Angela Paula Santos, Putting up a Business Is Not as Hard as It Seems, http://www.articlebiz.com/article/1051363678-1-putting-up-a- business-is-not-as-hard-as-it-seems/ Richards, Maximum Leadership: Hire the Right People, http://www.success.com/article/maximum-leadership-hire-the- right-people

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Bibliography

Chapter 1 The LJC Restaurant Group, Malate, A Matter of Taste, Bookmark Inc. with the Department of Tourism, Nestle Philippines, Manila 2001. Mollie Woods & Suzanne Thornsbury, The Philippine Baking Sector, http://ageconsearch.umn.edu/bitstream/52381/2/Philippine%20Market%20Research%20Report_MDA.pdfChapter 2 Agence France-Presse, Philippines Looking To Revive Coffee Industry, http://www.abs-cbnnews.com/business/02/14/10/philippines-looking-revive-coffee-industry Atlantic Canada Opportunities Agency, Planning for Success: Your Guide to Preparing a Business and Marketing Plan, http://www.acoa-apeca.gc.ca/eng/publications/FactSheetsAndBrochures/Pages/How_to_prepare_a_marketing_Plan.aspx Rick Suttle, Demand Media, The Importance of Customer Feedback, http://smallbusiness.chron.com/importance-customer-feedback-2089.html Sophie Alice Burge, The Motivational Reasons behind Consumer Choice in Branded Coffee Shops, Plymouth Business School, Plymouth University, http://www2.warwick.ac.uk/fac/cross_fac/iatl/reinvention/issues/bcur2013specialissue/burge/ Angela Paula Santos, Putting up a Business Is Not as Hard as It Seems, http://www.articlebiz.com/article/1051363678-1-putting-up-a-business-is-not-as-hard-as-it-seems/ Richards, Maximum Leadership: Hire the Right People, http://www.success.com/article/maximum-leadership-hire-the-right-people Loom, Filipino Traits and Characteristics, http://jujanester.hubpages.com/hub/Filipino-Traits-and-Characteristics National Industry Cluster Capacity Enhancement Project, The Philippine Coffee Industry Cluster, http://www.niccep.dti.gov.ph/cluster.php?code=7 Ordinario, Figaro Foundation Corporation."The Philippine Coffee Industry: A Primer". Nosh n Coffee, An Opportunity Not To Be Missed!, http://webcache.googleusercontent.com/search?q=cache:http://www.topfranchise.net/wpsites-directory/nosh-n-coffee/

Chapter 3 Donald R. Cooper & Pamela S. Schindler, Business Research Methods, 11th Edition, McGraw-Hill Irwin, 2006 Alan Bryman, Social Research Methods, 4th Edition, Oxford University Press, 2012 Moorman & Podskapoff, Methods of data collection in qualitative research: interviews and focus groups, http://www.academia.edu/746649/Methods_of_data_collection_in_qualitative_research_interviews_and_focus_groups