Bhu Pet 2011 m.f.a. Applied Arts

8/12/2019 Bhu Pet 2011 m.f.a. Applied Arts

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SetNo 1 Question Booklet No. 5

llPf256fl(To be filled up by the candidate by bluelblack boll-point pen)Roll No ....-- _- --- ---- _- ---1--- -_RaIl No. (Write tbe digits ip words) ................................................................................................SerIal No. of ADswer Sheet ......................... ................. .Da7 aDd Date ................................................................... ( Signature or Javicilator )

INSTRUCTIONS TO CANDIDATES(Use only bluelblack ball-pointpen in the space above and on both sides of the Answer Sheet)1. Within 10 minutes of he issue oftbe Question Booklet, check the Question Booklet to ensure that itcontains all the pages in correct sequence and that no page/question is missing. In case of faultyQuestion Booklet bring it to the notice of the SuperintendentiInvigiiators immediately to obtain afresh Question Booklet.2. Do not bring any loose paper, written or blank, inside the Examination Hall except the Admit Cardwithout its envelope.3. A separote Answer Sheet is given. It should not be folded or mutilated A second Answer Sheet,htJII not be pnw;det/ Only the Answer Sheet wlU be lutJled.4. Write your Roll Number and Serial Number o fthe Answer Sheet by pen in the space prvided above.S. On the front page of he Answer Sheet. write bypen your Roll Number in Ihe tpaCt provided at

the top andby darkening tile circles at Ihe bollom. Also, wherever applicable, wrile the QueslionBooklet Nuntber and the Set Number in appropriate p'aces.6. No o"e,.,.,r;/ing v allowed in the entries ofRoll No., QuestIon Booklet no. and Set roo (if any)on OMR sheet and Roll No. and OMR sheet no. on the Queston Booklet.7 Any change In the nj'oresaJd entries is to be verifiedby the invigilator, otherwise it will be takell

fI8 IIn/aneallS.8. Each question in Ihis Booklet is fOllowed by four alternalive answers. For each question, you

tII't to record the correct option on the Answer Sheet by darkening the apprapria/f circle in thecorresponding row 0/ he Answer Sheel, by pen as mentioned in the guidelines gMn on thefirst page o/Ihe Answer Sheel.9.. For each question, darken only one circle on the Answer Sheet. Ifyou darken more than one circleor darken a circle partially, the answer will be treated as incorrect.to. Note thai Ihe answer once filled in ink cannot be changed. Ifyou do nol wish 10 a/lempl aquestion. leave all Ihe circles in the corresponding row blank (such question will be awardedzero marks).tL For rough work, use the inner back page of the title cover and the blank page at the end of thisBooklet.12. Deposit only OMRAnswer Sheet at the end of the Test.13. You are not pennitted tQ leave the Examination Hall until the end of he Test.14. Ifaqandidate attempts t use any fonn ofunfair means, he/she shall be liable to such pur ishment asthe University may detennine and impose on himlher.Total No. of Printed Page. :10 ~ ~ ~ il31f.trzr /fIWIT 'f8' rp:'ffI '< tq

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TI ... : Hour(Il1fT:

l lP/256/1No. of Questions: 50

1rRf'ClI'h:i C1 : SOFull Maries: 150

A:15Note: (1) Attempt as many questions as you can. Each question carries 3(Three marks. One mark will be deducted/or each fneorrect

answer Zero mark will be awarded for each unattemptedquestion.31flr


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06. When the off-set printing is done with paper fed through Paper Role:I) Dry-Offset (2) Auto-Offset

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07 Equal distant vertical and horizontal guide lines for making page layouts:(1) Grid(3) Galley

(2) Graph(4) Format

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13 Screen completely etched from the highlight area of an illustration:(1) Drop out (2) Drop Down(3) Tone Down

(1) 3 Iffi(3) i ~

(4) Lighter tone

(2)(4) ~ i

14 Who made Common an in cartoons:(1) Pran(3) Vijayan

(2) R.K. Laxman(4) Ravi Shankar

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15 Size of a layout of news paper is measured in :(1) Inches (2) Column Cms(3) Pica (4) QuadstWill( '13 i < I 3 Iffi ~ 3W6R nT f. l' i 'If'IT OW t ?(1) ~ (2) 'Im'fI'I ij'i llili H(3) ftIq;f (4) ifOII(\i

16 Higher the numher of DPI, clearer the detail:(1) True (2) Depends on printer(3) Not on Coarse paper (4) Not True

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20 Levigator is used in :(I) Lithography(3) Digital Photography

2) Gravure(4) Plate Making

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(2) "M(4) ~ " i i 1 W i

25 Magazines which are bought and read chiefly by those who buy prod-ucts for their own use are called(1) Professional Magazines (2) House Magazines(3) Consumer Magazines (4) Trade Magazines

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26 Coupons used as a sales promotion device are:(1) Price Reduction (2) Added to Price of Product(3) Ineffective (4) Price Increases

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33 Generally Planning of an Ad. Campaign depends upon(1) Consumer Research (2) Setting Objective(3) Demographics (4) Life Style

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36 An input device moves the cursor on the screen:(I) Joy Stick (2) Stick(3) Mouse (4) disk

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40 Amitabh Bachan did modeling for:(1) Rymonds (2) Park Avenue(3) John Miller (4) Reid and TayloraWrnT'l 'it fq;'l ffi1l: lisf


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45 Extra page that folds out and gives an ad big space:(1) Spread out (2) Folder ad(3) Bleed page (4) Gate fold3lfdRm 1ll oit 1i't5T lRIT ~ am: f'1'l1IQ'1 q;].oo ~ l > ~ ( I I ~ 1 ~ ..... 1(1) m 3l1OG (2)


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48 Advertising effectiveness can be measured through the us of(1) Demographics (2) Marketing Mix(3) Technical Evaluation (4) Feed Backfq'rlIQ1 "l 'MIR,n fM< ; wil ' l ~ llT 'fl'l ~ 'IJtfi "IT ~ ?(1) ~ < i I ~ l f I l ; ' R l (2) 'l1fl'l(3) ~ f < H < I > < i I $ ~ " ' i Q l H (4)

49 Which one of the following generally occurs first in the planning ofan Advertising Campaign :(1) Consumer Research(3) Setting Objectives

(2) Creating Visuals(4) Concept Development

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50 Depth of Field is used in :1) Painting Landscape3) Photography

qft ifiT wiI l m :2) Metal asting4) reating ontrast

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BHU PET Previous Year Question Papers

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Bhu Pet 2011 m.f.a. Applied Arts

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