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Business PlanVariety Delight ice cream

Parlour

Submitted To: Khushbu Pandya

BHOUMIK R BHOI

Roll No: oo2

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TABLE OF CONTENTS

Sr. No. PARTICULARS Page No.1. Executive Summary 3

2. Business Summary 4

3. Product & Service 5

4. Plan in Market 6

5. Strategy Summary 8

6. Operational Plan 11

7. Critical Risk 128. Appendix 12

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EXECUTIVE SUMMARY

Ice cream is joy food to have. Taking this into consideration

the business plan which is constructed is of Variety andunique of parlour consisting of the same.

As the name suggests Variety Delight, it provides the

flavor of heavens. We are providing the ice cream with the

finest flavor.

We are presently given the services in Baroda, Gujarat only,

but we are planning for other state to get services toward

our new business.

The main motive of starting the business of providing ice

cream is for taste for the best.

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THE BUSINESS

Objectives

- To provide best quality & varietyoficecream in Gujarat.Form of ownership

- Soleentrepreneurship

FIRMs DETAILS

Name of the firm:

VARIETY ICE CREAM

Name of the Owner:

Mr. Bhoumik Bhoi

Qualification:

- B

achelorin Commerce- MasterinBusiness Administration

Proposed Shop at:

Fategunj,

Baroda, Gujarat

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PRODUCT SERVICES

A.Description: Different kindsofflavorofIce creams andothersubsidiaries.

B.Licensing agreementobtainfrom theBaroda development and authority.C.Substitute Product MilkShake Fruit Juices ThickShakes

D.Competitive Comparison Thecompetitive advantage would bethenewestflavorsintown. Differentvarietiesofthickshakeflavors. Alsothefruit juices.

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MARKETING PLAN

Icecream parlourenteredin markethighlycompetitive.There are manycompetitivein marketMarket Demography

o Schoolo Collegeo Crowded Areas

Market Researcho The market researchon 100 customersevenlydistributed amongstthe

demography.

Some respondentvisitinour parlourin at leastonce a week.\ So manycustomercorrespondentvisitsthrice a week. Much respondentorderforicecream aftertheyhaveorderfor

food.

Funding Requirementso Thefunds would begenerated by:-

Self Investment

Loans Funding Agencies

SWOT Analysiso STRENGTHS

Right products, quality and reliability. Superior product performance V/S Competitors. Better product life anddurability. Spare manufacturingcapacity. Havecustomer list.

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o WEAKNESSES Customer listsnottaste We would be a small player Nodirect marketingexperience. Need moresales people Customerservicestaffneed Training. Processes andsystems,etc

o OPPORTUNITY Coulddevelop new products. Local competitorshave poor Products. Profit margins will begood. Cansurprisecompetitors.

o THREATS Legislationcouldimpact. Environmental effects would Favor largercompetitors. Existingcore business Marketdemandveryseasonal. Retentionofkeystaffcritical. Possiblenegative publicity. Marketsegmentation Potential customercan besegmentedintostudent, professional,

andseniorcitizen.

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STRATEGY SUMMARY

Target marketo All thesegment would betargeted

Market Positiono The parlour would be positioned as anicecream thatspecializesin

corn andshakesfor all agegroupscustomer.o Highly quality products andcustomercentricservices would beour

priority.

Product mix prizingo

50flavouroficecreamo Milkshakeo Fruits juiceo Cadburyo Chocolates

Pricing mixstrategy:-o SOF T SERVE

We offermany different ways to serve ourSoft Serve ice creamincluding 31 belows and sundaes!o 31 Below

Delicious Soft Serve blended with yourchoice of a topping such asOreos, Heath Barpieces, orM&Ms! Small Medium Large

o Sundaes Soft Serve with a hot fudge, caramel, orstrawberry topping including

whipped cream, chopped almonds and a cherry on top. Regular Large

o Magic Sprinkles

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Add some Magic Sprinkles to the top of yourSoft Serve cone. Wehave Berry, Watermelon, and Grape. 59extra

o Cone orCup Soft Serve swirled onto a cone or in a cup

Kids Regular Large

o BEVERAGES We offermilkshakes, malts, floats and more!

o Milkshakes Get a milkshake ormalt made in any of the 40 flavors in ourstore!

Small Medium Large

o Cappuccino Blasts We have them avaliable in Original, Mocha, Caramel, and Turtle! They

are a yummy coffee drink blended with ice cream and topped withwhipped cream, a perfect pick-me-up to brighten yourday.

Small Medium Large

o Ice cream Sodas orFloats Get a Root BeerFloat oran old fashioned IceCream Soda.

Small Medium Large

o SUNDAES We offersundaes with ourhard scoop ice cream orvanilla soft serve. Get

it with any of our toppings: Hot Fudge, Hot Caramel, Hot Peanut Butter

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sauce, Raspberry sauce, Marshmellow, Chocolate syrup, Strawberry orPineapple.

Premium Sundaes A three scoop sundae layed with ice cream, candy toppings, syrups and

whipped cream

y 1,2 or3 scoop sundaeo One Scoop Sundaeo Two Scoop Sundaeo Three Scoop Sundae

WEEKDAYSPECIALS

We have specials on Tuesdays, Wednesdays and Thursdays. Check 'em out!

OPERATION PLAN

Plant location

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o The locationofthe parlour would be located atFategunj area inBaroda.

o This locationisideal becauseit provide accessto all the potentialcustomersdiscussedinthe market.

o This area isvery popularinBaroda and VVIP area.o There areso many people are passinthis area.o Inthesurrounding area there are almost morethan 20000 people

situated.

EQUIPMENTS REQUIRED

Equipments

o Scooping Cabinet with

SSbowls

o Waffle ConeMachineo Mixer/Grindero ConeHolder/ToppingsTrayfor placingSauces,Nutsetc.o Visi-Coolerso Deep-Freezers- 2 Nos.o POSMachine

ORGANIZATION PLANo It would besole proprietorship businessestablishment.o General administrationo Everyday andcompensationo Monitorsellso Maintain accounto Billing and payment

CRITICAL RISK

Thefollowing riskisinvolved:

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o There are morecompetitors.o Non-acceptabilityofthe product & services

APPENDIX

o Curriculum vitaeoftheownero Certificatefrom pollution boardo Memorandumsofunderstanding