Bhojpuri world beats introduction

Nothing is stronger

than an idea whose time has

come

Victor Hugo

Bhojpuri World Beats

A Bhojpuri Youtube Music Channel

Bhojpuri World Beats

A Bhojpuri Youtube Music Channel

The proposal is to create a Youtube Channel for World Class Bhojpuri Music for audiences around the globe

Bhojpuri World BeatsA Bhojpuri Youtube Music Channel

Success in business today requires real time, mobile access to business opportunities - Bob Mcdonell

AREA AND POPULATION COVERED BY THE PROJECT – PRIMARY & SECONDARYBhojpuri, a language associated with around 20 crore people all over the world


Native Language

Bihar – Uttar Pradesh – Jharkhand – West Bengal – Madhya Pradesh

Language DiasporaRajasthan – Gujarat – Haryana – Delhi - Punjab – Maharashtra – Assam –

other North Eastern states

Countries with considerable Bhojpuri population

Mauritius – Surinam – Trinidad – Tobago – Fiji – Holland – Singapore – UK - USA

ABOUT 20 CRORE PEOPLE ARE ASSOCIATED WITH BHOJPURI – DIRECTLY AND INDIRECTLY

AREA & POPULATION COVERED – PRIMARY & SECONDARY


BHOJPURI ENTERTAINMENT CONTENT - PRESENT SCENARIO

•Bhojpuri people from all economic brackets – Entertainment content generated only for Lower Income Group •A sprawling film industry and dedicated audience base ready •Great number of Upper class and HIG (High Income Group) – folks who can pay, high end consumers - will warmly welcome quality music in their native language •With awareness and education people seeking good entertainment in their language. Some content is generated – but it’s too little and too small


BHOJPURI ENTERTAINMENT CONTENT - PRESENT SCENARIO

Bhojpuri Audio-Visual Market has a Vacuum for:

A Strategic Music Project ...

That Generates Quality Entertainment Content ...

Is Deftly Packaged ...

& Supported with Smart n’ Small Media Promotional Exercise

Inherent qualities of a content vacuum will kick start the project into educated HIG MIG people. The idea has enough elements to generate specific news media interest in sectors where the targeted segment converge. Bhojpuri World Beats shall create Visibility – Attention – Eyeballs and Eardrums.


Planning is what you do before you do something, so that when you do it, it is not all mixed up – A. A. Milne

THE PLAN

BHOJPURI WORLD BEATS:

Package quality peppy classy Bhojpuri music in Audio-Visual

Promote & Market it

Create a team of fresh Artists with potential to be STARS of national and international fame


Launch a Youtube channel for achieving the goals of the Plan

Highlights of BHOJPURI WORLD BEATS Youtube channel

FAMILY ORIENTED – PEPPY – MASSY - CATCHY CONTENT – developed & monitored by top Indian film Industry professionals and experts

TALENTED ARTISTS PRESENCE – Singers, Performers, Actors, Directors

MEDIA COVERAGE – The Project has smart Media plan for effective visibility

EACH SONG – A STORY – Backdrop story for each song to Media Partners for regular media interest


Launch a Youtube channel for achieving the goals of the Plan

Highlights of BHOJPURI WORLD BEATS Youtube channel

CATERS TO SPECIFIC AUDIENCE – Target audience is very well defined - Can be reached effectively

FIRST OF ITS KIND – BIGGEST OF ITS KIND – Innovative and Elaborate

PACKAGING AND SHOWCASING LOST HERITAGE – Amazing talents and traditions are lost due to neglect. We shall package, promote and preserve them for coming generations

DIGITAL DOWNLOADS – Content also available for downloads for Computer and Mobile

BHOJPURI WORLD BEATS: An idea whose time is arrived


BRAND SPACE SHARING ASSOCIATION

Salient Points - Opportunity

Salient Points:

Bhojpuri World Beats – shall release one song every two / three weeks.

The Song shall be with an accompanying video – attractive and cost effective

Combining the non-monetary resources of all involved, all thrust shall be given on smart promotion – through Internet campaigns targeted to specific groups – social / cultural organizations all over the world

The time before and after release shall be used in promotion

In 6 – 8 months, the target is to make the Channel one of the Top ones in its genre


BRAND SPACE SHARING ASSOCIATIONSalient Points - Opportunity

Associated Brand receives:

BRAND LOGO – In the entire video, a prominent logo for the associated Brand PROMOTIONAL SCREENER – Before the song starts on Youtube, there shall be a 10 second Promotional Screener of the Brand (The Logo and Promotional Screener on the Video uploaded shall be a permanent fixture – till the video remains uploaded, the LOGO and the SCREENER shall stay)

PROMINENT MENTION ON ALL PROMOTIONAL MATERIAL – The Brand shall receive prominent mention on all promotional material SMART USE OF NEW MEDIA PROMOTION – A dedicated and smart campaign shall be launched on Social Media

PRESENCE OF CELEBS – On later stages, Bhojpuri World Beats shall involve Celebs who have an association with Bhojpuri or are from the Poorvanchal region to promote the Venture as a Social exercise.


BRAND SPACE SHARING ASSOCIATIONSalient Points - Opportunity

BHOJPURI WORLD gives your Visibility Effectiveness and Longevity – Your Advertisement Money, a Better Return:

COMPARITIVE LOW COST CAMPAIGN TARGETING A HUGE POPULATION SEGMENT A YEAR LONG REGULAR EVENT TOP PROFESSIONALS OF ENTERTAINMENT INDUSTRY ASSOCIATED STARS AND CELEBRITIES – In the later stages, the Event shall seek association of STARS and CELEBRITIES. NEWS AND MEDIA VALUE – Several dynamics make this project eminently newsworthy

Bhojpuri World Beats gives you the best returns for your Advertisement Money


Some People Behind the Project

Ashutosh Singh – Music for DESWA gained iconic respect, ushering in never heard new sounds and instrumentation in Bhojpuri

Nitin Chandra – film maker, director of DESWA . Only Bhojpuri film to be selected in Indian Panorama Section – IFFI - Goa

Sharda Sinha – living legend of Bihar music, a constant inspiration

As the project takes shape, we have several people targeted for association. Their joining shall give huge media strength to the project

Bhojpuri world beats introduction

Art & Photos

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