Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013
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Transcript of Bhavin Turakhia Keynote Presentation - ResellerClub Hosting Summit 2013
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So, what do we need to create great
products?
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Building a successful Product
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Ingredients
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An Idea
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Engineering
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Design
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An Idea
Great Engineering
Awesome Designers
+ +
A typical product development process...
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Is this all it takes?
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How many of you know Path?
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Great ideaThe “Anti-social” Network
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Great foundersfounded by ex-Facebook / ex-apple Dave Morin and
Napster co-founder Shawn Fanning.
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Great design
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Only 6 million users after 3 years
Pivoted thrice
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How many of you
remember Wave?
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Great ideaEmail + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
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Great founders
Lars and Jens Rasmussen. (same guys who also built Google maps)
Funded by Google
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Great engineering
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Announced Aug 2010Shut down April 2012
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So, does an Idea + Engineering + Design => Successful Product
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Maybe not
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Learn and understand people and their goals.
Talk to them
early and often
Lesson 1
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People don’t care about your great idea
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People don’t care about your awesome design
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People don’t care about your engineering prowess
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Oh I use that app because it has
animated buttons- said no one, ever.
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People don’t care about an app
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People care about what an app solves
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People have jobs to be done
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People don’t want to visit amazon
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People want to buy a book
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People don’t want to use facebook
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People want to keep in touch with friends
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People don’t care about your
app or website.
if there was an easier way to get their job done
without an app. they’d prefer that.
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Did Path ask people if they want an “anti-
social” network?
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Did Google Ask people if they want an Email + IM + Blogging + Comments + Social + Groups + Forums + Document Sharing + Voice + Video + Collaboration + Platform
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Talk to people
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Solve their problems
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Fail early. Fail often.
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People will buy it
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Because we are Microsoft
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Microsoft Takes $900 Million Writeoff on
Surface RT inventory.
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Not a great phone.Not a great gaming
device
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Spend millions on research and design
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Ship fast and fail early.
Don’t fall in love with your ideas.
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“Release early, release often.
We think that's the best way to develop software that delights people.”
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Maps vs Wave
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Fail early. Fail often.
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Access to great talent
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Access to tons of capital
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Failure is never final
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"I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not
work. When I have eliminated the ways that will not work, I will find
the way that will work."- Thomas Edison
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Don’t give up
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Lesson 1: Talk to people
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Lesson 2: Fail early. Fail often
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Lesson 3: Don’t give up