Bharat Bambawale & Associates Credentials

BB&A is an independent brand and marketing consultancy based in New Delhi.

We create immediate, mid-term and long-term brand value for companies

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A powerful brand is one that has strong non-substitutable relationships with its principal audiences.

Brand power comes from strong relationships - between brands and consumers- between brands and channel partners- between consumers and other consumers- for consumers with themselves

Understanding those relationships, nurturing, growing and deepening themis what we do at BB&A

Our goal is to design and communicate a differentiated brand experience at every touch-point in the consumer journey

MeetBharat Bambawale & Associates

Bharat Bambawale Founder & Principal

Bharat passionately believes in the power of brands to change the world. In 30 years in marketing and advertising, including 18 years based in London, Bangkok and Dubai, Bharat has been central to the success of many a national, regional and global brand.  He has been business leader on a variety of Unilever brands globally. Among several recent India-based achievements Bharat, as Global Brand Director, orchestrated the resurgence of the Airtel brand through industry-leading work such as the extension of the breakthrough Har Friend Zaroori campaign and the creation of the iconic Jo Mera Hai, Wo Tera Hai.  Through BB&A, Bharat now focuses on his long-held ambition of providing strategic brand consulting to business owners looking to transform their brand destinies in India and globally.

Shagorika HeryaniHead – Digital Practice

Shagorika’s passion is to create a narrative that strengthens the relationship between digital brands and consumers.

She is an early convert and evangelist for digital marketing and business in India.

The digitally empowered consumer, created by fundamental shifts in personal and enterprise technologies, allows brands to make more personalized, targeted and relevant connections. Shagorika works with brands to leverage these opportunities for maximum brand and business value.

Shagorika has over 12 years experience in marketing and communication with Bharti Airtel, Seagram, DraftFCBUlka and Cheil Communications

Customer Personas Communication Strategy & Architecture Digital Strategy

Brand Architecture Brand Equity Enhancement Social Business Strategy

Brand Financial Value Enhancement

Transformation of brand-business models

Future-prepared brand strategies

Adding value to your brand and business

Examples of some of the projects we undertake

BB&A Philosophy

1. Strategy needs courage and the ability to say “No”. 

There is a beguiling safety in being‘everything to everyone’ but often that reduces brands to being ‘commodities with names’ We help brands to say ‘no’ to everyone and mean ‘something to someone’

2. Consumers are first and foremost people

By understanding the emotional and life needs being fulfilled by a category, we attach the brand to those needs. Through this we orchestrate an experience that’s truly relevant to our consumers & create competitive advantage for the brand

3. Brands aren’t just about what they do. They are about how they make people feel about themselves.

A well-managed brand consistently delivers a feeling that consumers experience, expect and enjoy. We design the customer experience across every touch point to develop deeper, more committed relationships between brands and their consumers

4. As with any relationship, brands need to be continuously relevant, continuously rewarding

A brand-consumer relationship is unequal, with the brand required to make a disproportionate effort to continually woo ever-promiscuous consumers. The fundamental change we help brands make is to create a culture within the organization that drives strong relationships with consumers and not focus merely on their transactional value

5. Design makes the difference  

Design is a fundamental part of brand strategy - consumers respond rationally, but also emotionally and instinctively.

We help brands use and communicate through designto be even more meaningful and appealing

6. Consistency & commitment matters. Operational excellence is at least as, if not more, important than brilliant ideation 

Strategy fails when executed poorly without a genuine understanding of consumer realities. At BB&A we work on a brand assignment from the consumer end. We visit markets, speak to trade, consumers and stakeholders, review competition and create a brand equity picture as experienced by consumers.

7. Great brands are built by great people

Brands require the ability to take weak signals about the future and convert them into strategic intent.Brave, audacious, authentic, irreverent, creative people build brands. At BB&A we like to work with clients who don’t want to play defence but attack and score  

© bb&a 2014

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