Bh13 case study_avery_v7
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CASE STUDY “Love Martha Stewart office organizers. Function and style!” –@Carol
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Transcript of Bh13 case study_avery_v7
CASE STUDY
“Love Martha Stewart office organizers. Function and style!”–@Carol
OBJECTIVE Raise awareness and increase purchase intent
for the Martha Stewart Home Office with Avery
collection at Staples
BLOGHER STRATEGYSTORYTELLING20 Influencers did home-office makeovers using the
Martha Stewart Home Office with Avery line, and
shared the beautiful results with their readers
SOCIAL ENDORSEMENTAcross blogs, Pinterest, Twitter and Facebook, women
shared positive opinions and beautiful photographs of
the Martha Stewart Home Office with Avery product
line with readers, followers, friends
WINAll readers and commenters offered a chance to win
a $100 Staples gift card
HIGH-IMPACT MEDIAPrecision targeting of select demographic via
roadblock ads and custom creative
CAMPAIGN RESULTS
325,000 PAGEVIEWS2x average reach
3X INDUSTRY AVERAGE EXPANSION RATE + CLICK-THRUBlogHer’s custom creative earned 7.9%
average expansion rates (industry average
of 2.8%). Click-Thru rates of .09%.
137.2% LIFT IN PURCHASE INTENT**VIZU study results
SALES INQUIRIES CONTACT: KAREISHA QUESTEL, 212.404.3274 OR [email protected]
Photo Credit: thegirlinspired.com
“What isn’t there to love about Martha Stewart products! I love the clean, streamlined look of her office line, and the functionality is great!” –@Liz
