BH Media Kit 2014
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BOSTON HERALD 2014 Media Kit
Transcript of BH Media Kit 2014
BOSTON HERALD2014 Media Kit
Powered by a multi-media newsroom and with a variety of platforms that provide folks with up-to-the-minute news and commentary, consumers trust the Boston Herald brand to give them smart, straightforward content, when and however they want it.
ALWAYS RELEVANT
3BOSTON HERALD
The recent addition of Boston Herald Radio rounds out nicely our media group -- print, web, mobile, tablets and now live streamed, completely interactive internet talk radio. Cost–effective marketing programs, creative targeting capabilities and an engaged, compelling and responsive audience all further enhance our advertising partners’
investment with the Boston Herald.
ALWAYS RELEVANT
Readers have high expectations in the fast-paced, multi-media world we inhabit. The Boston Herald meets and exceeds that challenge every day.
We continue to catch the eye of the Newseum, a Washington, D.C. based think tank and museum who frequently singles out our clever, compelling covers in its Today’s Front Page web feature.
The Herald’s team of photographers always impress at the Boston Press Photographers Association’s annual contest – most recently walking away with a dozen awards, including two prestigious first place prizes for Spot News and General News.
Our video journalism is also excellent and has won national and regional recognition. We’ve earned another Telly Award, from a pool of 14,000 entries across the United States, for a “high standard of merit in film and video” and the Herald was nominated for a New England Emmy award, which singles out the best in broadcast journalism in the region.
Kudos for Boston Herald Radio are found regularly in industry bible Talker magazine, which recently selected it as an outstanding talk media webcaster and awarded us the distinguished 2013 Frontier Fifty.
AcKnowledgeMenTs
5BOSTON HERALD
Boston . . . . . . . . . 65%New York . . . . . . . . . . . 62%Philadelphia . . . . . . . . .60%Washington, D.C. . . . . .60%Chicago . . . . . . . . . . . . 56%San Francisco . . . . . . . 55%Los Angeles . . . . . . . . . 44%Dallas/Ft. Worth . . . . . 41%Atlanta . . . . . . . . . . . . . 40%Houston . . . . . . . . . . . . 36%
boston ranks #1 in combined newspaper print & online audience among the country's largest markets
herald media comprises 62% of the sources boston adults rely on for advertising information
MulTi PlATForM AdverTising geTs resulTs
HerAld MediA62%
NewspapersWeb
TVRadio
Other
34% 23% 31%5% 7%
Scarborough Research Multi-Market Study Feb. 2013 and Custom Study Aug. 2012; Boston DMA Plus.
BosTon HerAld MArKeT
Scarborough Research Boston MA, Aug. 2013; Boston DMA Plus; ABC Audit Mar. 2013.
Stratton
Barnstable, MABarnstable, MABarnstable, MABarnstable, MABarnstable, MABarnstable, MABarnstable, MABarnstable, MABarnstable, MABristol, MABristol, MABristol, MABristol, MABristol, MABristol, MABristol, MABristol, MABristol, MA
Dukes, MADukes, MADukes, MADukes, MADukes, MADukes, MADukes, MADukes, MADukes, MA
Essex, MAEssex, MAEssex, MAEssex, MAEssex, MAEssex, MAEssex, MAEssex, MAEssex, MA
Middlesex, MAMiddlesex, MAMiddlesex, MAMiddlesex, MAMiddlesex, MAMiddlesex, MAMiddlesex, MAMiddlesex, MAMiddlesex, MA
Nantucket, MANantucket, MANantucket, MANantucket, MANantucket, MANantucket, MANantucket, MANantucket, MANantucket, MA
Norfolk, MANorfolk, MANorfolk, MANorfolk, MANorfolk, MANorfolk, MANorfolk, MANorfolk, MANorfolk, MA
Plymouth, MAPlymouth, MAPlymouth, MAPlymouth, MAPlymouth, MAPlymouth, MAPlymouth, MAPlymouth, MAPlymouth, MA
Su�olk, MASu�olk, MASu�olk, MASu�olk, MASu�olk, MASu�olk, MASu�olk, MASu�olk, MASu�olk, MAWorcester, MAWorcester, MAWorcester, MAWorcester, MAWorcester, MAWorcester, MAWorcester, MAWorcester, MAWorcester, MA
Androscoggin, MEAndroscoggin, MEAndroscoggin, MEAndroscoggin, MEAndroscoggin, MEAndroscoggin, MEAndroscoggin, MEAndroscoggin, MEAndroscoggin, ME
KennKennKennKenKenKenKenKenKen
Oxford, MEOxford, MEOxford, MEOxford, MEOxford, MEOxford, MEOxford, MEOxford, MEOxford, ME
SagadahoSagadahoSagadahoSagadahoSagadahoSagadahSagadahSagadahSagadaho
Belknap, NHBelknap, NHBelknap, NHBelknap, NHBelknap, NHBelknap, NHBelknap, NHBelknap, NHBelknap, NH
Cheshire, NHCheshire, NHCheshire, NHCheshire, NHCheshire, NHCheshire, NHCheshire, NHCheshire, NHCheshire, NH
Coos, NHCoos, NHCoos, NHCoos, NHCoos, NHCoos, NHCoos, NHCoos, NHCoos, NH
Hillsborough, NHHillsborough, NHHillsborough, NHHillsborough, NHHillsborough, NHHillsborough, NHHillsborough, NHHillsborough, NHHillsborough, NH
Merrimack, NHMerrimack, NHMerrimack, NHMerrimack, NHMerrimack, NHMerrimack, NHMerrimack, NHMerrimack, NHMerrimack, NH
Rockingham, NHRockingham, NHRockingham, NHRockingham, NHRockingham, NHRockingham, NHRockingham, NHRockingham, NHRockingham, NH
Stra�ord, NHStra�ord, NHStra�ord, NHStra�ord, NHStra�ord, NHStra�ord, NHStra�ord, NHStra�ord, NHStra�ord, NH
Addison, VTAddison, VTAddison, VTAddison, VTAddison, VTAddison, VTAddison, VTAddison, VTAddison, VT
Caledonia, VTCaledonia, VTCaledonia, VTCaledonia, VTCaledonia, VTCaledonia, VTCaledonia, VTCaledonia, VTCaledonia, VTChittenden, VTChittenden, VTChittenden, VTChittenden, VTChittenden, VTChittenden, VTChittenden, VTChittenden, VTChittenden, VT
Essex, VTEssex, VTEssex, VTEssex, VTEssex, VTEssex, VTEssex, VTEssex, VTEssex, VT
Lamoille, VTLamoille, VTLamoille, VTLamoille, VTLamoille, VTLamoille, VTLamoille, VTLamoille, VTLamoille, VT
Orange, VTOrange, VTOrange, VTOrange, VTOrange, VTOrange, VTOrange, VTOrange, VTOrange, VT
Washington, VTWashington, VTWashington, VTWashington, VTWashington, VTWashington, VTWashington, VTWashington, VTWashington, VT
Windham, VTWindham, VTWindham, VTWindham, VTWindham, VTWindham, VTWindham, VTWindham, VTWindham, VT
Barnstable Town
BourneChatham
Eastham
Falmouth
Harwich
Mashpee
Orleans
ProvincetownTruro
Wellfleet
Yarmouth
Atkinson
Auburn
Candia
Chester Danville
Deerfield
Derry
Epping
ExeterHampton
KingstonLondonderry
NewingtonNewmarket
Newton
North Hampton
Northwood
Nottingham
Portsmouth
Rye
Salem
Seabrook
Windham
Dover
Farmington
Madbury
Middleton
MiltonNew Durham
Rochester
Rollinsford
Stra�ord
Avon
Bellingham
Braintree
Brookline
CohassetDedham
Foxborough
Franklin Holbrook
Medfield
Medway
Needham
Plainville
Quincy
Sharon
Wellesley
Weymouth
Bridgewater
Carver
DuxburyEast Bridgewater
Lakeville
Marion
Marshfield
Mattapoisett
Middleborough
Norwell
Plymouth
Wareham
AntrimBennington
Brookline
Deering
Go�stown
Hancock
Hillsborough
Hudson
Lyndeborough
Milford
New Ipswich
Sharon
Weare
Andover
Bow
BradfordChichester
DanburyHill
Hopkinton
Newbury
New London Northfield
Pembroke
Pittsfield
Salisbury
Andover
Beverly
Georgetown
Haverhill
Ipswich
Lynn
Lynnfield
Methuen
Newbury
Rockport
Aquinnah
GosnoldOak Blu�s
Alstead
Chesterfield Dublin
Fitzwilliam
Gilsum
HinsdaleJa�rey
Stoddard
Troy
Attleboro
Dartmouth
Dighton
Fall River
Alton
Barnstead
Belmont
Center Harbor
Gilford
Gilmanton
MeredithNew Hampton
Tilton
Athens
Brattleboro
Dummerston
Grafton
GuilfordHalifax
Jamaica
Marlboro
Newfane
Rockingham
Somerset
Wilmington
Ashburnham
Athol
BarreBerlin
Blackstone
Brookfield
Charlton
DouglasDudley
FitchburgGardner
Hardwick
HarvardHubbardston
Leicester
Leominster
Lunenburg
Millbury
Northborough
Northbridge
North Brookfield
Paxton
Petersham
PhillipstonPrinceton
Royalston
Rutland
Shrewsbury
Southbridge
Sterling
Sutton
Upton
WarrenWestborough
Winchendon
Worcester
Chelsea
Revere
Acton
Ayer
Bedford
Billerica
Burlington
CarlisleChelmsford
DracutDunstable
Lowell
North Reading
Pepperell
Sudbury
Townsend
Waltham
CT
ME
NH
NJ
NY
RI
VT
MA
HerAld reAdersHiPdaily387,800
sunday375,900
HerAld circulATiondaily96,403
sunday75,405
7BOSTON HERALD
BosTon HerAld reAders HAve Buying Power
higher household incomes Daily Herald readers have a higher average household income when compared to the market and Daily Globe readers.
more likely to have high individual incomesDaily Herald readers are more likely than the market average to have high individual employment incomes.
$75,000+
$100,000+
+43%
+23%
Market Average
$91,500Market
$113,100Daily Herald
$108,600Daily Globe
Scarborough Research Boston MA, Aug. 2012-2013; Boston DMA Plus.
more likely to have high household incomes Daily Herald readers are more likely than the market average to have high household incomes.
$100,000+
$150,000+
$250,000+
+38%
+58%
+56%
Market Average
increase in household and individual incomes The Daily Herald has shown an increase in readers with household incomes and individual employment incomes of $100,000 or more when compared to 2012.
Household IncomesIndividual Employment Incomes
+34%+33%
BosTon HerAld delivers your Audience
more likely to be employed full-timeDaily Herald readers are more likely to be employed full-time thanthe market average and Daily Globe readers.
54%Of Daily Herald readers are employed full-time, compared to only 46% of the market and 45% of Daily Globe readers.
higher value of owned home The average home value of Daily Herald readers is +22% higher than that of the market. The Daily Herald has also shown a +20% increase in its readers’ average home value, while the market remained unchanged.
Market Average
Daily Herald
Daily Globe
+17%
-2%
2012 20122013 2013
$396,700
$474,800
$390,600
$390,600
Daily Herald Market
spend more than the market averageDaily Herald readers spend more than the market average on the following:
• Fine and costume jewelry
• Men’s and women’s casual clothing
• Men’s and women’s business clothing
• Men’s and women’s shoes
• Vacations
more highlights• The Daily and Sunday Herald have a higher composition of
readers — age 18-34 than the Daily and Sunday Globe.
• The number of Daily and Sunday Herald readers with
post graduate degrees has doubled since 2012.
• Daily Herald readers are +17% more likely
than the market to own their home.
• The Daily and Sunday Herald have shown growth in readers
with children in their household from 2012 to 2013.
• Daily Herald readers are +24% more likely than
Daily Globe readers to be age 25-54.
Scarborough Research Boston MA, Aug 2012-2013; Boston DMA Plus.
+20% increase same
9BOSTON HERALD
BosTon HerAld’s exclusive Audience
387,800 Readers
104,500 Readers 283,300 Readers
Exclusive Daily Herald
Duplication with Daily Globe
the daily herald’s exclusive audienceOf the Daily Herald’s 387,800 readers, three out of four — or 283,300 — read the Daily Herald and not the Daily Globe.
delivering a desirable exclusive audienceThe Daily Herald’s exclusive audience is more likely than the market have the following attributes.
Market Average
Own primary residence
Employed full-time
Individual employment income $75k+
Household income $250k+
+41%
+37%
+18%
+15%
more highlights• 3 out of 4 exclusive Daily Herald readers own their primary
residence. That’s significantly higher than the market,
where only 2 out of 3 adults are homeowners.
• The average market value of the homes owned by
exclusive Daily Herald readers is $436,600 — that’s $46,000
or +12% more than that of the market average.
• The Daily Herald has shown growth from 2012 to 2013 in
exclusive readers with household incomes of $250k or more
as well as individual employment incomes of $100k or more.
• 24,900 exclusive Daily Herald readers have a post graduate
degree, representing +63% growth from 2012 to 2013.
Scarborough Research Boston MA, Aug. 2012-2013; Boston DMA Plus.
new & returning visitorscomscoreMArcH 20142 .7 MillionUnique visitors
10 .4 MillionTotal visits
4 MinutesAvg. minutes per visit
27 MillionPages viewed
google analyticsMArcH 20143 .9 MillionUnique visitors
7 .9 MillionTotal visits
8 MinutesAvg. minutes per visit
28 MillionPages viewed
40%New Visitors
BosTonHerAld .coM TrAFFic
Google Analytics Mar. 2014; comScore Mar. 2014; Quantcast Mar. 2014.
newsMArcH 201449,000Unique users
643,000Visits
sportsMArcH 201423,000Unique users
273,000Visits
desktop & mobile/tablet consumption mobile apps
60%Returning Visitors
desKToPMoBile/TABleT
39% 61%
attract & maintain audience
11BOSTON HERALD
BosTonHerAld .coM delivers your Audience
more likely to be high income earnersBostonHerald.com visitors are more likely than the online average and Boston.com visitors to have household incomes of $100,000 or more.
age breakdownReach your target audience age with BostonHerald.com.
comScore Mar. 2014.
demographic bostonherald.com
HHI $75K+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,554,000
HHI $100K+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,244,000
College degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,457,000
Some college . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 614,000
Own home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,244,000
Rent/other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1,449,000
One or more children . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .980,000
BostonHerald.com
Boston.com
+44%
+28%
reach a variety of age groups
38%
20%
42%
Age 18-34536,000
Age 35-541,120,000
Age 55+1,037,000
Online Average
average minutes per visitorBostonHerald.com visitors spend more time engaged online when compared to Boston.com visitors.
BostonHerald.com
Boston.com
16 minutes
9 minutes
news & oPinionOur audience trusts the Herald for straightforward reporting on issues that impact their lives. Our thoughtful editorials and commentary from local and nationally known opinion makers keep the conversation lively throughout the day. We constantly break news on our website and, unlike any other media company in the region, have the unique ability to dissect news on Boston Herald Radio as it is happening.
PrinTLocal News National And International News PoliticsNews and Political Columnists Editorials, Opinion, CartoonsInside TrackPhotos
weBExpanded, updated coverage of print content Press PartyVideosPublic Records database Special ReportsTop Photos
Blogs including:Page OneHerald Bulldog EditionHigh NoonTruth SquadThe Lone Republican
BosTon HerAld rAdioMorning MeetingTrending NowJeff Katz commentaryWeather WatchThe Lone RepublicanHigh Noon with Howie Carr
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WEDNESDAY, JANUARY 22, 2014 • $1.00 ($1.50 oUtSiDE oF MEtRo BoStoN)
• DCf’s foster care blame game • Battenfeld: Deval owns it
MARtY’S FiRSt StoRM tESt
Tell us how your sTreeT looks This morningo’MAllEY oN ABoRtioN cliNic BUFFER zoNES
Case after Case after Case ...
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REVAMPED COUNCIL MAY GIVE HIM FITS
MAYOR MARTY!
TUESDAY, JANUARY 7, 2014 • $1.00 ($1.50 oUTSiDE oF METRo BoSToN)
CARR: EXPECTRAY FLYNN REDUX
POLITICAL PROSURGE WALSH TOTAKE HIS TIME
COUNCIL MAYCOUNCIL MAYCOUNCIL MAYCOUNCIL MAY
RAY FLYNN REDUX RAY FLYNN REDUX RAY FLYNN REDUX RAY FLYNN REDUX
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SMART CLICKStoxSmart student Flormarina Arias was able to pick a winner last quarter when she selected Netflix. What stock do you think will rise the most during the upcoming quarter and why? Email us at [email protected].
Netflix was such a good pick — the S&P 500’s top performer for the quarter — that Flormarina Arias made more profit than everyone else combined, and the Cliff Divers came out on top.
Netflix was such a good pick — the S&P 500’s top performer for the quarter — that Flormarina Arias made more profit than
SCHOOL
HIGH
MISSION UP .......................... 3rd PLACE
John FishCEO, SuffolkConstruction
$1,039,753
MADISON PARK HIGH SCHOOL
Janete Andrade$998,263
Olga Menjivar$1,063,250
TEAM TOTAL: $3,101,266THE CLIFF HANGERS ............. 4th PLACE
Ralph de la TorreCEO, StewardHealth Care System
$1,050,340
TECH BOSTON ACADEMY
Edson Brito$953,313
Ephraim Norman$953,313
TEAM TOTAL: $2,956,966
DOMINANT TITANS ...............2nd PLACE
Rob LuttsCEO, Cabot MoneyManagement
$1,062,083
NEW MISSION HIGH SCHOOL
Elvis Alvarado$1,088,434
Jose Maria$964,506
TEAM TOTAL: $3,115,023
THE CLIFF DIVERS .................. 1st PLACE
Frank QuaratielloBusiness Editor,Boston Herald
$1,042,766
QUINCY UPPER HIGH SCHOOL
Norman Britt$991,589
Flormarina Arias$1,309,872
TEAM TOTAL: $3,344,227
STUDENTS POP ASPICKERS
This year’s StoxSmart high school challenge finished with The Cliff Divers on top — marking the second year in a row that students from Josiah Quincy Upper School captured the crown.
Students worked with mentors, including Suffolk Construction CEO John Fish, Cabot Money Management CEO Rob Lutts and new-comer Steward Health Care System CEO Dr. Ralph De La Torre, and learned about how the financial markets work.
De La Torre showed his Tech Boston Academy students Edson Brito and Ephraim Norman the risks and potential benefits of trading options: He never truly tapped into his $1 mil-lion and still turned a $50,000 profit for the quarter.
“I very much enjoyed the i n t e r a c -tion and m o r e i m -por-
tantly I finally feel comfort-able that someone will be able to manage my assets for me during my soon-ap-proaching old age!” said De La Torre.
“It was great to see my stu-dents (Elvis and Jose from New Mission) embrace the ideas of how businesses suc-ceed and how Wall Street allows access to capital to those who grow and develop innovative businesses,” said Lutts. “My students were full of great ideas and learned a great deal about markets in a short period of time.”
For Wall Street traders, it was a historic quarter as both the Dow Jones industrial av-erage and the Standard & Poor’s 500 set new records despite political gridlock in Washington, D.C., and bank-ing troubles in Cyprus.
In January, Putnam Invest-ments hosted the students and gave them a chance to see what traders and analysts do every day. Last month, state Treasurer Steve Gross-man hosted the StoxSmart students — the first time that some had ever visited the State House.
Last week, I went out to lunch with my Quincy Upper students, Norman Britt and Flormarina Arias, and their school adviser William Chan. Flormarina did her home-work back in December and provided a thoughtful analy-sis for her stock picks, which included Netflix, the top-
performing stock on the S&P during the quarter.
As a result of her smart pick, The Cliff Divers wound up on top.
Our lunchtime conversa-tion wasn’t about stocks, in-stead focusing on the upcom-ing prom and college plans. Norman is going to Gordon College in Wenham. Flor-marina is headed to Brigham Young University. He wants to study linguistics and be-come a United Nations trans-lator. She wants to study business and maybe start a nonprofit to help people in Third World countries.
Learn the markets in stocks contest
STAFF FILE PHOTOS, ABOVE AND LEFT, BY TED FITZGERALD
EXCEL: StoxSmart student Janete Andrade, above left, shakes hands with Treasurer Steve Grossman, during a visit also attended by Olga Menji-var of Madison Park High and StoxSmart adviser Rob Lutts last month.
The picks of Flormarina Arias, left, propelled the winning team.
STAFF FILE PHOTO BY PATRICK WHITTEMORE
SAGE ADVICE: StoxSmart participants Ephraim Nor-man, center, and Edson Brito, right, listen to Paul Scan-lon, co-head of fixed income at Putnam Investments, at the company’s Hub office in January.
“I very much enjoyed the i n t e r a c -tion and m o r e i m -por-
EXCEL: StoxSmart student Janete Andrade, above left, shakes hands with Treasurer Steve Grossman, during a visit also attended by Olga Menjivar of Madison Park High and StoxSmart adviser Rob Lutts last month.
The picks of Flormarina Arias, left, propelled the winning team.
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Local Internet retailer soaks up April Fools’ fun
Wayfair.com, an on-line retailer of home products and furnishings, announced today it has launched HydroRoom, a collection of furniture featuring sofas, armchairs and ottomans that each ship in a small pill-sized capsule and expand in the home when water is added, to coincide with April Fools’ Day.
The HydroRoom collection will be available to the public this summer. Customers must soak the capsules in a bucket for 15 minutes before placing the piece of furniture in the desired location. The piece then will gradually expand to its full size within 24 to 36 hours as the water activates a polymer and trig-gers foam expansion. Happy April Fools’ Day.
TODAYL The Institute for Supply Management releases its manufacturing index for March.L The Commerce Department releases construction spending for February.L Harvard Law School hosts Justices Sandra Day O’Connor, David Souter and Kenneth Starr for a panel discussion on civics education.L A South Station expansion public meeting is held at One South Station.
TOMORROWL Automakers releases vehicle sales for March.L Lantheus Medical Imaging Inc. hosts a conference call to discuss its financial and operating results for the fourth quarter and full year of 2012.
L Brainshark Inc. of Waltham has promoted Greg Flynn, left, to company presi-dent and Mike McEachern to executive vice president and chief financial officer. Flynn was previously the company’s se-nior vice president of products and services, while McEachern previously served as senior vice president and CFO.
L Iron Mountain Inc. has named Alfred J. Verrecchia chairman of its board of directors. Verrecchia
has been chairman-elect since late 2012, when the company announced the retirement of longtime CEO and chairman Richard Reese and welcomed new CEO William Meaney.
L Waltham-based business information provider ZoomInfo has hired Santosh Sharan as vice presi-dent of product management. Sharan was previously the founder and CEO of LocationFabric, and mobile technology firm Keisense, which was later acquired by Nuance. — STAFF AND WIRE REPORTS
THE TICKER PRESENTED BY
EASTERN BANK BIZSMART SPONSORSHIP: MONDAY BOSTON HERALD 4/1/13
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SMART CLICKStoxSmart student Flormarina Arias was able to pick a winner last quarter when she selected Netflix. What stock do you think will rise the most during the upcoming quarter and why? Email us at [email protected].
Netflix was such a good pick — the S&P 500’s top performer for the quarter — that Flormarina Arias made more profit than everyone else combined, and the Cliff Divers came out on top.
Netflix was such a good pick — the S&P 500’s top performer for the quarter — that Flormarina Arias made more profit than
SCHOOL
HIGH
MISSION UP .......................... 3rd PLACE
John FishCEO, SuffolkConstruction
$1,039,753
MADISON PARK HIGH SCHOOL
Janete Andrade$998,263
Olga Menjivar$1,063,250
TEAM TOTAL: $3,101,266THE CLIFF HANGERS ............. 4th PLACE
Ralph de la TorreCEO, StewardHealth Care System
$1,050,340
TECH BOSTON ACADEMY
Edson Brito$953,313
Ephraim Norman$953,313
TEAM TOTAL: $2,956,966
DOMINANT TITANS ...............2nd PLACE
Rob LuttsCEO, Cabot MoneyManagement
$1,062,083
NEW MISSION HIGH SCHOOL
Elvis Alvarado$1,088,434
Jose Maria$964,506
TEAM TOTAL: $3,115,023
THE CLIFF DIVERS .................. 1st PLACE
Frank QuaratielloBusiness Editor,Boston Herald
$1,042,766
QUINCY UPPER HIGH SCHOOL
Norman Britt$991,589
Flormarina Arias$1,309,872
TEAM TOTAL: $3,344,227
STUDENTS POP ASPICKERS
This year’s StoxSmart high school challenge finished with The Cliff Divers on top — marking the second year in a row that students from Josiah Quincy Upper School captured the crown.
Students worked with mentors, including Suffolk Construction CEO John Fish, Cabot Money Management CEO Rob Lutts and new-comer Steward Health Care System CEO Dr. Ralph De La Torre, and learned about how the financial markets work.
De La Torre showed his Tech Boston Academy students Edson Brito and Ephraim Norman the risks and potential benefits of trading options: He never truly tapped into his $1 mil-lion and still turned a $50,000 profit for the quarter.
“I very much enjoyed the i n t e r a c -tion and m o r e i m -por-
tantly I finally feel comfort-able that someone will be able to manage my assets for me during my soon-ap-proaching old age!” said De La Torre.
“It was great to see my stu-dents (Elvis and Jose from New Mission) embrace the ideas of how businesses suc-ceed and how Wall Street allows access to capital to those who grow and develop innovative businesses,” said Lutts. “My students were full of great ideas and learned a great deal about markets in a short period of time.”
For Wall Street traders, it was a historic quarter as both the Dow Jones industrial av-erage and the Standard & Poor’s 500 set new records despite political gridlock in Washington, D.C., and bank-ing troubles in Cyprus.
In January, Putnam Invest-ments hosted the students and gave them a chance to see what traders and analysts do every day. Last month, state Treasurer Steve Gross-man hosted the StoxSmart students — the first time that some had ever visited the State House.
Last week, I went out to lunch with my Quincy Upper students, Norman Britt and Flormarina Arias, and their school adviser William Chan. Flormarina did her home-work back in December and provided a thoughtful analy-sis for her stock picks, which included Netflix, the top-
performing stock on the S&P during the quarter.
As a result of her smart pick, The Cliff Divers wound up on top.
Our lunchtime conversa-tion wasn’t about stocks, in-stead focusing on the upcom-ing prom and college plans. Norman is going to Gordon College in Wenham. Flor-marina is headed to Brigham Young University. He wants to study linguistics and be-come a United Nations trans-lator. She wants to study business and maybe start a nonprofit to help people in Third World countries.
Learn the markets in stocks contest
STAFF FILE PHOTOS, ABOVE AND LEFT, BY TED FITZGERALD
EXCEL: StoxSmart student Janete Andrade, above left, shakes hands with Treasurer Steve Grossman, during a visit also attended by Olga Menji-var of Madison Park High and StoxSmart adviser Rob Lutts last month.
The picks of Flormarina Arias, left, propelled the winning team.
STAFF FILE PHOTO BY PATRICK WHITTEMORE
SAGE ADVICE: StoxSmart participants Ephraim Nor-man, center, and Edson Brito, right, listen to Paul Scan-lon, co-head of fixed income at Putnam Investments, at the company’s Hub office in January.
“I very much enjoyed the i n t e r a c -tion and m o r e i m -por-
EXCEL: StoxSmart student Janete Andrade, above left, shakes hands with Treasurer Steve Grossman, during a visit also attended by Olga Menjivar of Madison Park High and StoxSmart adviser Rob Lutts last month.
The picks of Flormarina Arias, left, propelled the winning team.
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Local Internet retailer soaks up April Fools’ fun
Wayfair.com, an on-line retailer of home products and furnishings, announced today it has launched HydroRoom, a collection of furniture featuring sofas, armchairs and ottomans that each ship in a small pill-sized capsule and expand in the home when water is added, to coincide with April Fools’ Day.
The HydroRoom collection will be available to the public this summer. Customers must soak the capsules in a bucket for 15 minutes before placing the piece of furniture in the desired location. The piece then will gradually expand to its full size within 24 to 36 hours as the water activates a polymer and trig-gers foam expansion. Happy April Fools’ Day.
TODAYL The Institute for Supply Management releases its manufacturing index for March.L The Commerce Department releases construction spending for February.L Harvard Law School hosts Justices Sandra Day O’Connor, David Souter and Kenneth Starr for a panel discussion on civics education.L A South Station expansion public meeting is held at One South Station.
TOMORROWL Automakers releases vehicle sales for March.L Lantheus Medical Imaging Inc. hosts a conference call to discuss its financial and operating results for the fourth quarter and full year of 2012.
L Brainshark Inc. of Waltham has promoted Greg Flynn, left, to company presi-dent and Mike McEachern to executive vice president and chief financial officer. Flynn was previously the company’s se-nior vice president of products and services, while McEachern previously served as senior vice president and CFO.
L Iron Mountain Inc. has named Alfred J. Verrecchia chairman of its board of directors. Verrecchia
has been chairman-elect since late 2012, when the company announced the retirement of longtime CEO and chairman Richard Reese and welcomed new CEO William Meaney.
L Waltham-based business information provider ZoomInfo has hired Santosh Sharan as vice presi-dent of product management. Sharan was previously the founder and CEO of LocationFabric, and mobile technology firm Keisense, which was later acquired by Nuance. — STAFF AND WIRE REPORTS
THE TICKER PRESENTED BY
EASTERN BANK BIZSMART SPONSORSHIP: MONDAY BOSTON HERALD 4/1/13
The energy in Boston is palpable with emerging start-ups and high tech companies making their home in the Hub. Boston’s health care facilities are world-renowned, as are our schools of higher education and ad agencies. Bizsmart covers all of this – plus the robust real estate, automotive, retail, finance and marketing and media businesses that enrich the city.
PrinTThe EconomyRetailMediaHealth CareReal Estate and DevelopmentNext Big ThingThe DistrictDigitalAutomotiveBooting UpInspector GadgetGamingThe TickerThe OutlookThe ShuffleSmart Click
weBExpanded, updated coverage of print contentPress PartyVideosBusiness and MarketsMedia and MarketingTechnologyHealth CareAutomotive
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Not only did this group fail to sack Peyton Manning, it barely was introduced to him. The only time Manning’s uniform got dirty was when he took a knee at the end of the game. In 43 pass attempts, the line pressured him only three times, DE Chandler Jones getting a hand on his jersey once early to force an incompletion. After that Jones never got close enough to holler at Manning and neither did anyone else. Jones did make several good plays vs. the run, including driving TE Virgil Green straight back into Knowshon Moreno, allowing LB Dont’a Hightower to tackle Moreno for a 5-yard loss. DE Rob Ninko-vitch was not a factor all day. The interior linemen struggled vs. Denver’s superior offensive line all day.
The opposing quarterback threw for 400 yards and had a passer rating of 118.4, so the secondary didn’t do its job unless its job was to improve Peyton Manning’s self-esteem. You allow seven completions over 20 yards and a 70 percent conversion rate on third down in the first three quar-ters and you need to be hosed down with flame retardant. The loss of Aqib Talib in the second quarter hurt, but if you think that was the difference you’re dreaming. He’d already been toasted by Demaryius Thomas for a 29-yard completion on an inside route. After he left, the pressure was on CBs Alfonzo Dennard and rookie Logan Ryan, and both buckled. Eric Decker turned Dennard inside out on third-and-2 on the opening drive for a 7-yard catch and things didn’t improve. Saddled with Thomas after Talib was sidelined, Dennard was badly beaten on an inside release for a 27-yard catch and was chasing him from behind as Thomas split him and McCourty for 26 more of his 134. As for Ryan, the rookie learned what Manning is all about when he went after him the first play after he replaced Talib. Ryan gave Decker a free release on a crossing route and lost him for a 21-yard gain. He was later called for holding on a third-and-1, having good position but seemed to panic and grab. Decker beat him on an out for 18 more when New England blitzed CB Kyle Arrington and he missed an open-field tackle on Julius Thomas that allowed him 10 extra yards after the catch. McCourty got away with an early mugging in the end zone of Julius Thomas that should have been flagged and stayed too far behind him on a third-down hook for an easy first-down catch. Arrington ended a tough season typically. On a 14-yard third-down comple-tion to Wes Welker with Manning under pressure, he had no idea where the ball was and let it drift over his head despite it being thrown in what should have been a dangerous spot. Later he was too slow getting to the flat and ended up covering no one as Welker went into his area for a 16-yard reception to the Patriots 2.
CHANDLER JONESDemaryius Thomas
of the Broncos makes a TD catch in front of
Dennard.
DEFENSIVE BACKS D
New England went almost exclusively with two LBs: Jamie Collins and Dont’a Hightower. Dane Fletcher thankfully played spar-ingly and did little. The primary defense was the nickel (4-2-5) to try to cope with Peyton Manning’s four-headed receiving corps. It didn’t work. Collins was mostly sound though, running down a screen with good pursuit from behind on one hustle play that showed his range. He made a number of stout plays vs. the run and put good pressure on Manning up the middle on one rush, but was late getting to the flat when he got caught in a rub by Wes Welker on a 14-yard completion to TE Julius Thomas that was his responsibility. Hightower made several good plays early but seemed to fade. He failed to hit Eric Decker on a crossing route right in front of him, instead knocking Welker flat as Decker ran by and hauled in a 21-yard reception. He also vacated the middle after Welker ran another crossing route, allowing room for Demaryius Thomas to run a second cross for a 15-yard reception. These two weren’t the main culprits, but were part of a defense that gave up a remarkable 507 yards and six consecutive scores.
Collins tackles Julius Thomas.
LINEBACKERS C+
Punter Ryan Allen was superb, putting all three punts inside the 20 without a return and netting 49 yards per kick. The coverage teams gave up nothing and the return teams had no chance to try a return because Matt Prater kept kicking off to Wyoming, and Denver only punted once. Stephen Gostkowski had only one of three kickoffs returned and it was for only 4 yards, negating the dangerous Trindon Holliday. The only demerit came on a failed onside kick Gostkowski hit too far downfield.
Denver fields a kick.
SPECIAL TEAMS A-
Bill Belichick had no answers for stopping Peyton Manning and had none of his famous but long-absent “halftime adjustments’’ to counter him. To allow 507 yards, six straight scores and two scoring drives over seven minutes each says much about lack of preparation. Belichick’s team was outplayed and he was out-schemed. Forget the “bend but don’t break’’ argument. You let a team score on every drive but the first one and when they’re taking a knee, you broke in half. Offensively, the situation was much the same. The offense did little until the fourth quarter. To be fair it didn’t often have the ball because the defense kept giving up third-down conversions, but the offense couldn’t convert on third down or run the ball to stay on the field either. The decision to forego a much-needed field goal was a mistake, leading to a failed fourth-down attempt that later prevented making it a one-score game and forced the need for a two-point conversion with 3:07 left. Then Belichick soiled himself yesterday by claiming Welker tried to “take Talib out” with a legal pick in which Welker a) didn’t leave his feet, b) hit him at elbow level not low, and c) slowed up as the collision approached, unlike Julian Edelman, who came out of his shoes to blast Dominique Rodgers-Cromartie on a similar rub route. Guess the tape broke before Belichick got to that play.
DEFENSIVE LINE C-
BACk oF the PACk
STAFF PHOTOS BY MATTHEW WEST, MATT STONE AND NANCY LANE
1. TOM BRADYBad day to have a bad day.
2. DANNY AMENDOLAThey paid you $8.5 million for that?
3. ALFONZO DENNARDWho’s got Demaryius Thomas? Who, me?
BILL BELICHICK
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There’s a lot of things you could say about what happened Sunday in Denver but the simplest is this: The better team won.
The Patriots were a gritty group that overcame a legion of in-juries, a murder arrest and some incompetent managerial de-cisions (Paid $8.5 million to Danny Amendola? Had no use for Danny Woodhead? Thought Michael Jenkins could get open? Any-body seen Adrian Wilson?), but they couldn’t overcome Peyton Manning or an offense that moved as if it blew a rod.
Manning has now dissected them five of the last six times they’ve played. Maybe he’s in Belichick’s head.
Maybe whatever kept Tom Brady out of practice last Wednesday
lingered? On a day when he needed to be pristine
to compete with Manning, he was imprecise and often ineffec-tive. He launched several critical overthrows in the first half when it was still a game, missing a wide-open Julian Edelman running free behind the secondary on what should have been a first-quarter touchdown, and missing Austin Collie on a go route behind the defense up the sideline. On a perfect day for throwing, Brady needed a radar adjustment. When Brady went to the screen game, the Broncos smelled it out and play-action fakes didn’t work be-cause the running game didn’t. He
did a good job avoiding potential sacks several times in the fourth quarter while trying to make it a game, and his scramble for a TD included a nifty avoidance of massive Mitch Unrein. He also threw a laser past CB Dominique Rodgers-Cromartie when he tried to jump a short route to Shane Vereen in the first quarter, rocketing the ball by him for a 24-yard completion, but this was an after-noon in which Brady too often looked like he had the yips.
Brady runs for a TD.
QUARTERBACK D A Quaker meeting house has more
weaponry than Tom Brady found
here. On the second series of the day he launched a bomb in the direction of Matthew Slater on third-and-3 despite the fact Slater had no separation from CB Tony Carter. The ball bounced incomplete off his hands. Slater has one career reception, so going to him was illustra-tive of what the receiving
corps has become. Rook-ies Josh Boyce, Kenbrell Thompkins and Aaron Dobson were all hurt, with only Dobson fit enough to limp around in uniform on a bad foot. He had two catches, including a 27-yarder, but no impact. Danny Amendola was more difficult to find in the open than Whitey Bulger used to be, dropping the only ball thrown his way. Edelman had 10 catches but averaged less than 9 yards a catch and never seemed a threat except when Brady was overthrowing him. Austin Collie had four catches but never made the secondary’s blood pressure rise.
JULIAN EDELMAN
WIDE RECEIVERS C-After
three big games against three bad run defens-es, this unit crashed to earth with a thud. When the
Patriots tried to run early, they got stuffed. When they needed to run late on Shane Vereen’s two-point conversion try, he got stuffed. In be-tween they didn’t run much but when they did, they got stuffed. At least they were consistent. LeGarrette Blount carried only five times for 6 yards a week after rushing for 166 and four TDs vs. Indianapolis, the latter saying more about the Colts’ run defense than him. Take away Brady’s 7 scrambling yards and this unit produced 57 yards on the ground, which was where they usually could be found.
Blount is tackled.
RUNNING BACKS ABSENT
Rob Gronkowski is ahead of schedule. He’s also on crutch-
es. That’s the good news here. Michael Hoomanawanui made one nifty diving catch but didn’t block very effec-tively. Matthew Mulligan did, but not often. Nothing to see here.
After three strong games, this group had a meltdown in the Rockies. The unit got little or no push in the running game, eventually convincing offensive coordinator Josh McDaniels to aban-don all hope, and allowed two sacks, seven hurries and five knockdowns of Tom Brady. The first run of the day set the tone, a stretch to the right Denver snuffed for no gain when RT Marcus Cannon pulled but was defeated by DT Terrance Knighton, leaving no one to block DE Shaun Phillips. LT Nate Solder was beaten badly for a sack on a third-and-8 at Denver’s 18, whiffing on an inside move by Robert Ayers for an 11-yard loss that forced them to settle for a field goal. No one could block Knighton all game. He overwhelmed LG Logan Mankins for a critical sack on fourth-and-3 at the Broncos 29. On the failed two-point conversion, Knighton beat a double-team block by Cannon and RG Dan Connolly to stuff the hole, forcing Vereen to veer to his right into the arms of the untouched Phillips. That’s the way it seemed the Broncos front was much of the game: untouched.
Mulligan makes a catch. Center Ryan Wendell listens to Brady.
TIGHT ENDS D OFFENSIVE LINE D-
HeaD of tHe Class1. RYAN ALLENAll three punts inside the 20, and 49-yard net with an aching shoulder.
2. AUSTIN COLLIEThis collie was no dog.
3. JAMIE COLLINSSolid day against the run, came closest to pressuring Manning.
There’s a lot of things you could say about what happened
CoMING tHURsDaY:End-of-season report card
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sPorTs In a word, Boston sports fans are obsessed. Which is why they delight in the observations, insights and no-agenda reporting from the Herald’s team of writers and commenters. High school, collegiate, pro – the Boston Herald has the best sports coverage in Boston.
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Even Maria Menounos herself couldn’t believe it: She topped style icon Gisele Bundchen on a list of “Boston’s 50 Most Fashion-able.”
“No way?!!” Maria tweeted the Track. “To be voted the best in anything is amazing, but to be voted the best in Boston, by Bos-tonians, tops everything! Boston Strong baby!”
The Medford native and “Ex-tra” host was the city’s queen of couture, according to UsTrendy, the Boston-based independent fashion website that aims to change the Hub’s image as a fash-ion disaster.
“We gave a lot of thought to who we wanted to be No. 1,” said UsTrendy czar Sam Sisakhti. “Given the fact that Maria’s a Boston girl, she went to Emerson, she’s so proud to be from Boston, we felt it only right to give her the spot.”
Sisakhti said Maria is also a
great fashion ambassador for the city — which has always had a rep for dowdy dressing.
“It’s awesome to see how she represents Boston,” he said. “We couldn’t say the same for Gisele.”
But Mrs. Tom Brady is still “a world-renowned fashion icon,” Sisakhti said, who deserved the No. 2 spot.
“Just the fact of her being in Boston, living here and being able to function in our fashion society, gives us props,” he said.
Other fashion plates who made the cut include New England Pa-triots go-to guy Julian Edelman, who at No. 4 came in six places ahead of the always stylish QB/QT Brady; the TV Jennys, John-son at No. 5 and Dell at 13; Bruin Patrice Bergeron (18) and Celtic Kris Humphries (19); and, inexpli-cably, since the dude usually looks like a lady, Steven Tyler at 26.
File Under: Dressed for Suc-cess.
Gi no match for Hub’s best-dressed: Maria!
L Former heavyweight champ Mike Tyson, at Foxwoods for his “Undisputed Truth” show, playing The Hangover slot machine at the casino ... Former Red Sox hurler Curt Schilling and his wife, Shonda, “The Fighter” Micky Ward and Dorchester boxer Kevin McBride, (who beat Tyson in the ex-champ’s last professional fight), taking in Iron Mike’s show at Foxwoods ... “Jersey Shore” party girl Snooki Polizzi hanging with a pal in the VIP area at Shrine nightclub after hosting a skating party at Fox-woods ... Recuperating Pats playah Rob Gronkowski chatting with fans at the bar at Venda Ristorante on Federal Hill, Providence ... Penn Jillette, in town for gigs at Laugh Boston, hitting the Chinatown Cafe and Abby Lane with the fam ...
T racked down
InsIde TrackBy GAYLE FEE “Excited to get back to the Bean ...” — Paul Pierce,
@paulpierce34, before last night’s emotional Pierce/KG return to TD Garden.T weet of the day
AP FILE PHOTOS
Red carpet regulars Maria Menounos and Gisele Budchen are the two best-dressed Bostonians — but even Maria couldn’t believe she ranked higher than Mrs. Tom Brady.
‘The Hangover’ star Mike Tyson hits The Hangover slots at Foxwoods.
FOXWOODS COURTESY PHOTO
Boston is a fun city, and the Boston Herald captures every bit of it in the edge, our arts and entertainment section. TV, movies, books, restaurants, video games, travel, food, style and lots of other fun stuff to do in the Hub, all in the Edge.
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0 SHARE YOUR SNAPSSee some amazing sight on your last vacation? Eat an unforgettable dish? Still laughing at that oddly translated road sign? Share your vacation photos with Boston Herald readers — just email your photos and/or short videos to [email protected].
Quebec is bloom-ing.
Perhaps best known for its
winter sports and attrac-tions, our neighbor up north is currently alive with mid-summer beauty. Touring the province is just a road trip away, and a string of luxury hotels throughout Quebec
makes getting from one end to the other easy.
The Fairmont resorts of Quebec are offering sum-mer specials, letting visitors
check out the personalities of each of these properties.
Fairmont The Queen Eliza-beth (900 Rene Levesque Blvd., Montreal, Quebec) may be best known to ca-sual travelers — or Beatles fans — for a counterculture event that took place there more than 40 years ago. When John Lennon and Yoko
Ono were refused entry into the United States in 1969, it was at Fairmont The Queen Elizabeth where the rock royalty took up residence and conducted their famed “bed-in,” in suite 1742. Last-ing from May 26 through June 2, Lennon recorded “Give Peace a Chance” in the room. The best part? You can re-create it.
The “Bed-In for Peace Package” will put you in the John and Yoko Suite for one night, breakfast in bed (naturally) for two or a buffet breakfast in Le Mon-trealais, a souvenir white pajama nightgown and a John Lennon CD featuring “Give Peace a Chance.”
Guests love to take photos in front of the suite, but to reduce wanderers to the 17th floor there is a photo-op spot in the lobby. (To book this particular package, call 514-861-3511. This package can not be booked online.)
John Lennon and Yoko Ono not famous enough? Fair-mont The Queen Elizabeth has a long list of notable guests: Fidel Castro, Indira Gandhi, Nelson Mandela, the Dalai Lama, Charles de Gaulle and former presidents Jimmy Carter and George W. Bush among them.
Staying at the hotel and getting around Montreal couldn’t be easier. Located above an Amtrak rail station and with simple connec-tions to the Metro, it is in the heart of this busy city. The hotel has three restau-rants: Les Voyageurs Bar, Le Montrealais Bistrot-Bar and the Beaver Club.
Rooms start around $195
GIVE IT A CHANCE: Guests at the Fairmont The Queen Elizabeth in Montreal can stay in the suite where John Lennon and Yoko Ono held their famous ‘bed-in.’
BILL BURKE THETravel
Guy
BILL BURKE
Travel
Quebec in summertime
Each Fairmont property lets you explore a different side of the province
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i'm drwn to the second on�lm is outdated, so i'm noand i like that teh "o" in thsymbol but a play sumboi like the orange green annot the borwni like the �rst one toobut having the play symbit look like an i1:18 the third one is nice ai'd like to see it in colorit might be a bit fussy tho
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HILLARY CHABOTThe Boston Herald’s chief political reporter and producer of the weekly “Truth Squad” video and col-umn, this Bay State native has covered state and national politics for more than a decade.
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