BGV Marketing Course Digital
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Transcript of BGV Marketing Course Digital
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Bad Girls VenturesMarketing Course - Online
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Why Digital Marketing?
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Why Digital Marketing• Relatively “inexpensive”
• Localized, targeting reach
• First place your customers look
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“Google”
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Digital Channels
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Digital Channels• Website
• Social Media
• SEO
• Local
• Blog
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Website
• A must
• Make sure it is a system that can be updated quickly
• Avoid Flash
• Your “real estate”
• Watch your load time
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• Consistent communication
• Email sign ups on• Website• Print material• Social Media
• “Fishbowl” Contest
• Valuable Content
• Mobile Optimized
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Social Media
• Find which social media networks will work best for your business
• Understand the social media sites and how the “community” interacts
• How will you talk to your customers
• Consistent communication
• Think photos, videos as well as text
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SEO
• Create a keyword list
• Write keyword-rich title tags, description
• Use relationships to build links
• Write copy on your website
• Use social media to promote website
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Local
• Claim location in Google+, Bing
• Add product/service to local directories
• Optimize listing in local directories
• Encourage ratings and reviews
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Blog
• Write about your business
• Consistent communication
• Preferably, host on your website
• Treat like website with keyword-rich copy, title tag, and description
• Use the social media to distribute the content
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Other Digital Channels
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Other Digital Channels• PR
• PPC
• Digital Media
• E-Commerce
• SMS
• Mobile
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Considerations
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Considerations• Hours resource
• Consistent communication
• Takes time to see results
• Quality vs. Quantity
• You are the expert
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Thanks!