BUSINESS GROWTH MANAGEMENTBPME 3013

VIDA BEAUTY SDN BHDNAME MATRIC NO

ABDUL KARIM BIN AZIZ 230301

FAZREEN BINTI MASHOR 229477

NOR ATIKAH BINTI KAMARUDDIN 229509

NUR ASYIQEEN BINTI MD DAWI 229521

INTRODUCTIONCOMPANY NAME: VIDA BEAUTY SDN BHDFOUNDER: DATO' DR. HASMIZA OTHMANESTABLISSHED ON 1ST DECEMBER 2006 ON A SMALL SCALE AND HAS BEGUN TO EXPAND ITS RETAIL WIDELY ON 1ST MAY 2008. VIDA BEAUTY IS A MANUFACTURER OF SHEALTH PRODUCTS AND BEAUTY.

BACKGROUND OF THE FOUNDER

Dato 'Dr.Vida already a familiar name around the silver because she was known for the production and quality of its products increasingly prominent in our homeland. she was born in Kelantan and has been in the business for almost 16 years.

she holds a Bachelor of Business majoring in Education and Universiti Sains Malaysia in Penang. Be pursued until the PHD Department of Biology at the University Charles Molnar, Hungary. Before she was fully involved with the flow of this business, she is one of the instructors at Sekolah Menengah Jenis Kebangsaan Poi Lam, Ipoh.

she took a brave decision to leave her career as a teacher and she has worked successfully. With brave efforts, she has managed to open a total of 38 branches around Perak, Kuala Lumpur, Terengganu, Kedah, Penang and Kelantan.

COMPANY BACKGROUND

DATO 'DR. HASMIZA OTHMAN, KNOWN AS DATO 'VIDA IS FAMILIAR AMONG MALAYSIANS AS A SUCCESSFUL ENTREPRENEUR.

DATUK VIDA IS A PROACTIVE PERSON. SHE ALWAYS THINKS ABOUT HOW TO LARGER HER COMPANY

SHE STARTS TO SELL HER OWN PRODUCTS WHICH CONSISTS OF SOAP AND DAY AND NIGHT CREAMS.

LATER ON, SHE STARTS TO PRODUCE HER OWN HEALTH DRINKS, PAMOGA IN 2010 WITH HOPES TO COMPETE WITH INTERNATIONAL BRANDS.

VISIONS AND GOALS IN LIFE: TO BE SUCCESSFUL IN LIFE AND BUSINESS, SHE STRIVES HARD TO ENSURE ALL SHER SACRIFICES WORTH WHILE A GOOD RESULTS. DUE TO HER PROACTIVE ATTITUDE IN MANAGING HER BUSINESS, SHE ALWAYS ENSURES THAT SHE CAN ACHIEVED HER OBJECTIVES REGARDLESS OF THE CHALLENGES THAT COMES. FOR VIDA BEAUTY, NOTHING IS IMPOSSIBLE AS LONG AS YOU HAVE WILL TO BE SUCCESSFUL.

ORGANIZATIONAL PLAN

BOARD OF DIRECTOR

FINANCIAL MANAGEMENT

SALES MANAGEMENT

OPERATION MANAGEMENT

MARKETING MANAGEMENT

GROWTH STRATEGYAN ORGANIZATION SUBSTANTIALLY BROADENS THE SCOPE OF ONE OR MORE OF ITS BUSINESS IN TERMS OF THEIR RESPECTIVE CUSTOMER GROUP, CUSTOMER FUNCTIONS AND ALTERNATIVE TECHNOLOGIES TO IMPROVE ITS OVERALL PERFORMANCE.

• Effort taken within the firm itself• New product, other product related

strategy, international expansionINTERNAL(Organic growth)

• Relay on establishing relationship with third parties

• Mergers, acquisition, strategic alliances, joint venture, licensing, franchising

EXTERNAL

THE CHALLENGES OF MANAGING GROWTH BUSINESS

1. Managerial Capability

skills and experiences necessary to take advantage of opportunity for new products

1. Capital Constraints

2. Quality Control

TO IMPLEMENT GROWTH STRATEGY:

Commitment

Ability and willingness to change

An organizational structure that supports the strategy

Ability to measure progress

A clear understanding of priorities

A breakdown of the company’s staffing needs and responsibilities

Compatibility worker in Vida Beauty help work in harmony also having a good teamwork. Competence aspects in worker can help the business going to growth steps. Capabilities Employees Skills Experience in Related Work Skills in the field of Information and Communication Technology Continuous Learning Skills Skilled workers using English language

MARKETING

First, the marketing strategy is advertisement in the television. Second, the marketing strategy that Vida Beauty can use is tagline. For

example, Datuk Vida herself appears on the advertisement with she finger on both she cheeks and the interesting product’s tagline, “Qu Puteh, Qu Puteh, Barulah Putih” makes people remembers her products thus increase her customers.

Third, as the marketing strategy Datuk Seri Vida grab the opportunity that she have seen. For example, Datuk Seri Vida willing to sponsor RM 3 million in the Anugerah Juara Lagu (AJL) 29 and RM 2 million in singing reality program.

Fourth, Vida Beauty needs to empowered she employees. For example Vida Beauty need to educate their employee about the product and service to serve the customer with the best services.

Fifth, the Vida Beauty can use the social media as the platform to make the marketing successful

FINANCIAL PLANNINGCF SUMMARY

year 1 2 3

Tunai masukJualan Tunai (Cash Sales) 192,240 343,440 421,956

192,240 343,440 421,956

Tunai keluarKos direk (Direct cost) Bahan Mentah (50% ) 96,120 171,720 210,978

Belanja PemasaranIklan & Promosi 3,000 2,700 2,700

Belanja PengurusanBelanja PersonelGaji (Salaries) 45,000 45,000 45,000 EPF & SOCSO 2,640 2,640 2,640 Perbelanjaan OperasiAccounting & Advisory FeeBelanja Am (Minyak/Tol) 5,160 5,160 5,160 InsuranceBelanja kesihatanProfessional Audit FeeRental-Premise/Booth/Kiosk 12,000 12,000 12,000 Selenggara & Baiki 5,000 1,800 1,800 Legal Fee-License RenewalTelephone 3,600 3,600 3,600 Utilities - Electricity & Water 5,400 5,400 5,400

Financial Expenses Bayar Balik Faedah Pinjaman 2,100 2,100 2,100

Bayaran Balik Prinsipal 7,400 7,400 7,400

Sub total 272,200 193,200 193,200

Net Balance 127,800 150,240 228,756 Balance (c/f)Balance (b/f) 127,800 154,600 162,604

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