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Partners: Photoindustrie-Verband e.V. · GfK Retail and Technology

Information: www.bfi-photokina.com · E-Mail: bfi@photokina.de · Fax: +49 221 821-3995

“Memories and markets in motion”

world of imagingpresented by

January 28 – 29, 2015 · Congress Centre North, Koelnmesse

Trends · Innovations · Networking

BUSINESSF O R U MIMAGING

COLOGNE

January 28 – 29, 2015 in Cologne

Trends · Innovations · Networking world of imagingpresented by

The photokina trend congress

What’s next?

Another disruptive change?photokina 2014 has clearly shown how dramatic change is putting the imaging industry in motion.

At the Business Forum Imaging Cologne 2015 “Memories and markets in motion”, which will take

place January 28 to 29, 2015, at the Congress Centre North of the Koelnmesse Exhibition Center,

Cologne, Germany, high-caliber experts will discuss the consequences of this change for photo

retailers, imaging service providers and the whole industry. It’s not only disruptive technologies, but

also significant changes in the retailing landscape that put the industry in motion.

International conference: On the first day, it is all about how to turn innovations into sales.

Consumers have practically unlimited options to capture, share and enjoy their still and moving

images. 4K UHD Video is becoming a new camera feature allowing consumers not only to enjoy

their videos in unprecedented quality on compatible TV sets, but also to extract printable pictures

from their video films and turn them into premium photo keepsakes. The top-caliber international

speakers will share innovative business models how the abundance of photos and videos and the

new breed of capturing devices can be leveraged to shape the future of the imaging industry.

On the second day, the focus of the conference will be on today’s challenges and opportunities for

retailers. The competition of mobile and e-commerce is not necessarily a thread, if specialty

retailers move fast to redefine their role in the marketplace by intelligently combining digital

distribution and communication channels with new features in the store.

Sponsor Presentation: Meet the Gold and Silver sponsors of the event in the networking zone in

the lobby of the Congress Centre North where they will be presenting their latest innovations and

services.

Networking: On January 28, photokina will host an evening event with ample opportunities for

informal meetings and discussions between visitors and speakers.

register now!

“Memories and markets inmotion”

Gold sponsors

Silber-Sponsoren

Speakersand To

James Soames, Chief Marketing Officer, Kodak Alaris

Future Image: The changing face of images in the 21st centuryKodak Alaris helps people around the planet to connect with their images in new and exciting ways. In this talk, the company‘s Chief

Marketing Officer, James Soames, shares his ideas and insights into the changing role of images in the 21st century. From the new

technology that is transforming what people can do, to the future trends that are set to redefine the industry once again.

Marcel Gonska, Founder/CEO of WLC

4K Video: The power of pictures in motionWith its profound expertise on the perfect reproduction of videos and motion pictures on all kinds of screens, WLC has made a name for

itself as a leading consultation company for the AV industry. In addition to supporting international manufacturers and retailing companies

to create great products, generate good test results and improve sales, the company has now expanded its activities into the creation of

native 4K content. Learn the do’s and don’ts when shooting 4K content, understand best practices to process and transmit huge 4K video

files, and get first-hand advice on how imaging service providers and retailers can take advantage of the new technology to develop and sell

innovative virtual and physical picture products.

Heribert Tippenhauer, Global Director Photo, Office and Stationery, Consumer Choices, GfK Retail and Technology

Imaging bestsellers in a market in motionThe Golden Age in the camera market is over. While consumers take more pictures than ever, sales of compacts and DSLRs are significantly

declining. Increasing demand for mirrorless system cameras and high-end compacts cannot compensate for the shrinking sales. But there

are opportunities in every crisis: new capturing devices, often launched by newcomers to the imaging industry, can lure new customers into

the photo shop. Heribert Tippenhauer will present not only GfK’s latest figures which picture taking products are selling best and which

features are liked most by the consumers, but also reveal the findings of GfK consumer research. Discover opportunities for further growth in

a market in motion.

Day one – Wednesday, January 28, 2015

All speakers/speeches subject to alteration. Please check www.bfi-photokina.com for program updates.Conference languages are English and German; simultaneous translation is provided.

Opening Keynote: Charles and Jennifer Maring, Maring Visuals, Manhattan, Connecticut, Palm Beach, Worldwide

Reinventing storytelling: Who‘s afraid of disruptive motion?In 2001, Charles and Jennifer Maring won the Grand Award at the International Photography Awards for the first time. Under their brand

“Maring Visuals”, they joined the ranks of the world‘s pre-eminent wedding photographers, shooting celebrity weddings that grace the

covers of magazines and other worldwide media. Rather than being afraid of disruptive technologies, Charles and Jennifer embrace new

ways of image capture, processing and sharing to reinvent storytelling by blending together photography, film-making and the interactive

world to create unique collections and picture products with a Vintage Hollywood flair. In a stunning presentation, the creative couple

will demonstrate how pros and amateur enthusiasts can leverage innovations such as time lapse, 4K video, light field imaging and the

ubiquitous connectivity to create a new breed of virtual and physical picture products today and even more exciting memories in motion

tomorrow.

and TopicsMichael Shamiyeh, Professor and Head of Design Organization Media (DOM) Research Lab, University of Arts and Design, Linz, Austria

Move or lose: the impact of disruptive innovationsThe Design Organization Media (DOM) Research Lab is an internationally recognized research and consulting center that helps organizations

to define the framework for compelling innovation strategies, to sense, create, and implement desired futures, and to build their own

capabilities, systems, and structures that are right for change. In his presentation, Professor Shamiyeh will define disruptive innovations and

explain their impact on established companies and business models. He will also investigate why companies fail to cope with disruptive

change and will outline strategies to respond to disruptive innovations.

Anthony Pieters, Business Manager Photo Imaging Products, Fujifilm Europe B.V.

From the flood of images to premium picture productsWith its Image Organizer technology, Fujifilm enables easy and comfortable ways for consumers to manage, organize and share their

pictures and have them printed. In fact, the company’s proprietary solution automatically selects the best pictures out of thousands of

images and turns them into innovative picture products such as the new My Photo Diary. For real premium products, Fujifilm focuses on

further improving its silver halide Chrystal Archive color paper technology with new developments such as album, textured and velvet

papers. By combining minilabs with new post-processing solutions, small and mid-size service businesses including photo retailers can offer

customized silver halide photo books to distinguish themselves from other providers.

Hans Hartman, President, Suite 48 Analytics

The photo app show and tell sessionOne of the world’s leading experts in mobile photo applications, Hans Hartman, President of Suite 48 Analytics, chair of the Mobile Photo

Connect conference in San Francisco and GigaOm PR analyst, has been named “Power Player in Mobile” by AlwaysOn. In a premiere at the

Business Forum Imaging Cologne, Hartman will have qualified developers to demo their photo or video apps in a fast-paced show and tell

session. In exactly four minutes each, the presenters will have the opportunity to explain the features of their apps and their business model;

for another minute or two, they will face Hans’ tough questions. Look forward to an entertaining and enlightening session on what‘s cool

with the latest photo apps.

Day two – Thursday, January 29, 2015

All speakers/speeches subject to alteration. Please check www.bfi-photokina.com for program updates. Conference languages are English and German; simultaneous translation is provided.

Ulrich Eggert, Ulrich Eggert Consulting, Cologne

Is the Internet taking over? How do we get the photo retailers in motion?Digitization is now regarded as the fourth industrial revolution. E-commerce has heavily impacted the retail trade, with significant shifts

in market share. In many respects, the customers are well ahead of the trade and other players. Ulrich Eggert uses his experience from

32 years at the retail consulting company, BBE Unternehmensberatung GmbH in Cologne, Germany – 13 of them as CEO – to develop

strategies that enable retailers to safeguard their future. It‘s essential to strengthen the shop’s own brand and to leverage the power of the

buying groups to speak to the customers on all platforms.

Day two – Thursday, January 29, 2015

Speakersand Topics

All speakers/speeches subject to alteration. Please check www.bfi-photokina.com for program updates.Conference languages are English and German; simultaneous translation is provided.

Panel discussion:

Is omni-channel retailing an option for specialty shops?In this session, the speakers Ulrich Eggert and Christian Rössler will discuss their theses with high-profile specialty retailers. Is omni-channel

retailing really a model to safeguard the future of specialty shops? How can buying groups help their members to cope with competing online

vendors? What are the features of the future specialty store, and how can retailers not only survive but also shape the market and play a

critical role as the crucial link between suppliers and consumers?

Christian Rössler, Head of Connected Retail, Serviceplan, Munich

Shopping 2020: combining virtual and real shopping worldsUnder the name Connected Retail, Serviceplan Sales – the sales-promoting production and implementation agency of the Serviceplan

Group – has established a business unit that is focused on linking together the digital and stationary retailing channels and merging the

virtual world with the physical reality of the shop. Christian Rössler defines new roles that brick-and-mortar retailers can play, and shows

examples of how E- and mobile commerce can be intelligently combined with offerings in the store. Omni-channel means strategically

connecting digital technologies with a personalized customer approach in order to create an exciting shopping experience.

Stephan Stein, Managing Director, Japan Photo Holding Norway AS

Photo retailing in motionIn the view of Japan Photo, the leading specialty photo retailing chain in Norway and Sweden, the smartphone is no longer a bogeyman, but

has become a good friend. Stephan Stein will present new ways to leverage online and mobile platforms, apps and new services to generate

additional sales and attract new target groups. He will also outline how to inspire the sales staff for the new business models and which

innovative store concepts can help to convey the message to the customers.

Rainer Bauer, CEO Imaging Solutions

Beautiful products open new marketsWhile marketing experts and strategists are scratching their heads to invent sophisticated concepts that motivate people to print their

photos, Rainer Bauer favors a more practical approach. In his view, premium quality rather than low pricing is essential to stimulate the

market. With today‘s technology, it‘s easier than ever to produce real premium products even if the print run is just one copy. It is up to the

retailers and service providers to take advantage of this opportunity and get the consumers excited for beautiful picture products.

Zoltàn Diószeghy, CEO, HPIX KFD., Budaoers, Hungary

Imaging services unlimited: the Cloud for retailersCapitalizing on its rich experience in retail printing services, HPIX has developed the Creative Photo Cloud that enables retailers to offer their

customers a practically unlimited range of picture products online, through mobile devices and in the store. The comprehensive solution,

which won the Eurocloud Award 2014 in Hungary, puts the retailer‘s brand in the forefront. Since all products, features and rules are defined

in the Cloud, users can add new products, run promotions and add content such as professional photos, public or private images or stock

photos quickly and easily.

Fax +49 221 821-3995

Please submit this form to Fax: +49 221 821-3995, Attn. Barbara Klomps e-mail: bfi @photokina.de

Registration form

Registration includes: Attendance to all conferences and sponsoring presentations, coffee breaks and lunches, evening event on January 28, 2015 (except one-day registration January 29, 2015) and the fi les of the presentations. Hotel reservations and charges are the responsibility of each conference registrant.

Discount policy: The discounted prices apply for photokina 2014 main exhibitors, members of Photoindustrie-Verband, GfK customers (requires a member/customer code), multiple registrants from the same company.

Media registration: A limited number of registrations are available for authorized media representatives at no charge. For details, please contact bfi @photokina.de.

Booking policy: Cancellations will be accepted with a 100 percent refund if made on or before December 30, 2014. Substitutions may be made at any time.

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1. Full registration · Two days, January 28 and 29, 2015 Regular fee 850.00 EUR Discounted fee 650.00 EUR

2. One-day registration · January 28, 2015 (including evening event)

Regular fee 500.00 EUR Discounted fee 375.00 EUR

3. One-day registration · January 29, 2015 (including evening event on January 28, 2015)

Regular fee 500.00 EUR Discounted fee 375.00 EUR

4. One-day registration · January 29, 2015 Regular fee 400.00 EUR Discounted fee 275.00 EUR

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Hotel booking form Please book immediately – limited availability! The organizers have reserved a limited number of rooms in three hotels within walking distance of the Koelnmesse Congress Centre North, Cologne. Reservations will be dealt with in the order of their arrival. There can be no legal claim to a reservation once allocations have been exhausted.

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Radisson Blu Hotel ★★★★ Superior Messe Kreisel 3, 50679 Cologne

Single room incl. breakfast: 155.00 EUR/night Double room incl. breakfast: 185.00 EUR/night (incl. currently applicable VAT)

Ibis Köln City Messe Arena ★★ Brügelmannstr. 1, 50679 Cologne

Single room incl. breakfast: 85.00 EUR/night (incl. currently applicable VAT)

Dorint Hotel an der Messe ★★★★ SuperiorDeutz-Mülheimer-Str. 22-24, 50679 Cologne

Single room incl. breakfast: 134.00 EUR/night Double room incl. breakfast: 154.00 EUR/night (incl. currently applicable VAT)

For a confi rmed hotel reservation, credit card payment and a valid e-mail address is required.

January 28 – 29, 2015 in Cologne

Trends · Innovations · Networking world of imagingpresented by

“Memories and markets inmotion”

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