Beyond the WebWhat’s your digital business 2015?

2012

Marketingkeeps evolving

Saleskeeps evolving

ExperienceNew digital experiences push boundaries...

Inspiration: Nike has evolved from selling shoes by promising a lifestyle, to delivering a lifestyle changing experience.

3D printers and sensors are about to make major impact. Examples: Makerbot, sensordrone, ninjablocks.

ProductionNow an entirely new ball-game

The world now has a new digital dimension, which impacts every aspect of business as well as how we relate to the world around us

“You’d do better to ask which industries are not being disrupted.

Rita Gunther McGrathAssociate professor, Columbia Business School

Improvements, not innovations

Customers ready to accept new alternatives

Consequences in growth and profitability

Signs that a business model is about to be disrupted:

2015time to start transforming

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