Beyond the Rack: The Mobile Story
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BEYOND THE RACK: THE MOBILE STORY CMA/MARKETING MOBILE DAY PRESENTS:
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Transcript of Beyond the Rack: The Mobile Story
BEYOND THE RACK: THE MOBILE STORY
CMA/MARKETING MOBILE DAY PRESENTS:
INTRODUCTION
Offices in Montreal, New York, Las Vegas and Toronto
Launched in 2009
#3 fastest growing company in Canada for 2012 (Profit Magazine)
#1 fastest growing online retailer for 2011 (Internet Retailer)
Offices in New York and Toronto !
Launched in 2007 !
Most awarded mobile agency in Canada !
Extensive portfolio of top-tier brands including OLG, Shoppers Drug Mart and
THE MOBILE IMPACT
THE MOBILE OPPORTUNITY
42% of smartphone shoppers left the site after trying to view just one page on their mobile devices.
“I have not failed, I’ve just found 10,000 ways that just
don’t work.” !
-Thomas Edison
MOBILE WEB
60%15% 15%
What about an app?
MOBILE APP: OBSTACLES
!
1. Marketing taking the lead
!
Technically handcuffed2.
!
Mobile app expectations3.
ENTER: PLASTIC MOBILE
Obstacle 1: Marketing taking the lead !
Solution: Translate business needs
into mobile solutions
!
!
!
Solution: Build systems from
the ground up
Obstacle 2: Technically handcuffed
!
!
!
!
Solution: UX defines success
in apps
Obstacle 3: Mobile expectations
MOBILE APP STRATEGY
ALL IDEAS, CONCEPTS, VISUALIZATIONS, AND CONTENT ARE COPYRIGHT © AND INTELLECTUAL PROPERTY OF PLASTIC MOBILE INC.
UX comes down to science
ALL IDEAS, CONCEPTS, VISUALIZATIONS, AND CONTENT ARE COPYRIGHT © AND INTELLECTUAL PROPERTY OF PLASTIC MOBILE INC.
Data needs to support UX strategies
28
MOB I L E UX : SCROL L I NG
28
MOB I L E UX : SCROL L I NG
Maximize available real estate
2929
Encourage discoverability
30
MOB I L E UX : SCROL L I NG
30
MOB I L E UX : SCROL L I NG
Easy check out, means easy conversions
Checkout in just three taps
Using urgency to push impulse purchases
Leverage personalized push notifications to drive engagement !
THE RESULTS
Just getting Started
117K downloads
without any promotions.
Existing members who downloaded
the app spend 10% more
1% of our mobile app users members are generating 6% of our TOTAL revenues
Acquiring mobile app users is half the cost, compared to other channels, and are worth drive engagement as much
Leverage existing assets to promote the app
5% 5%
KEY LEARNINGS
Client-vendor relationship1.
!
Data analytics is key2.
!
Mobile strategy3.
!
Staying one step ahead4.
THANK YOU
!plasticmobile.com
