Beyond the familiarANJALI RAMACHANDRAN, PHD MEDIA

@anjali28, @phd_uk

#dotsconf

What % of ABC1C2’s in the UK make a packed lunch every day?

● 12%● 31%● 52%● 64%● 73%

What % of ABC1C2’s in the UK make a packed lunch every day?

● 12%● 31%● 52%● 64%● 73%

Consider, then, the narrative daisy chain that makes up the literature of creativity. It is the story of brilliant people, often in the arts or humanities, who are studied by other brilliant people, often in the sciences, finance or marketing. The readership is made up of us - members of the professional-managerial class - each of whom harbors a powerful suspicion that he or she is pretty brilliant as well.

Thomas Frank, writer, Salon & editor, The Baffler

Source: The New York Times, April 26, 2009

Internet market growth (vs. 2013)

Smartphone market growth (vs. 2013)

‘Established’ markets (China / USA / Japan / Brazil / Russia)

+7%

+17%

‘Big’ markets (India / Indonesia / Nigeria / Mexico / Philippines)

+20% +32%

Source: KPCB, Mary Meeker’s Internet Trends, May 2014

TOTAL MOBILE REVENUE AND GROWTH BY REGION, 2012

Source: GSMA Intelligence

When I dream of ‘digital India’, it is not for the elite, it is for the poor. You can imagine the quality of education children in villages will get if all the villages in India are connected with broadband…

… if we create a network of telemedicine in places where there is a shortage of doctors...

The citizens of India have mobile phones in their hands, they have mobile connectivity, but can we walk in the direction of mobile governance?

...if we move ahead with all this, then I believe that a digital India will have the potential to stand with the world on an equal footing.

Narendra Modi, Prime Minister of India, in his Independence Day speech on August 15th 2014

We are not selling missed calls. We are selling consumer engagement through a simple interface.

Valerie Wagoner, CEO, Zipdial

The main problem with this great obsession with saving time is very simple: you can’t save time. You can only spend it. But you can spend it wisely or foolishly.

Benjamin Hoff, the Tao of Pooh

Physiological

Health, wellbeing, connectivity

Esteem & belonging

Entertainment, education

Self-actualisation / problem-solving

Resource provision

MASLOW’S HIERARCHY OF NEEDS

Beyond the familiar

Into understanding new markets, new technologyand developing

new business models

by thinking about giving back

and learning from places we never thought to look

Thanks!ANJALI RAMACHANDRAN, PHD MEDIA@anjali28, @phd_uk#dotsconftinyletter.com/anjali28, http://anjalir.wordpress.com