Beyond the Bottles Team. We believe luxury is flawless hospitality. You can train most anywhere, but...

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Beyond the Bottles Team Tracy C lifford is a highly successful entrepreneurw ith over25 years ofexperience building w orld-class sales team s.H is results driven approach to sales,process re- engineering,custom erretention,channel developm ent,and m arketing program strategies have driven profitable grow th,and increased m arketshare forseveral early stage com panies. MattW alrath joined a boutique N apa Valley w inery in 2008 having spentthe previous five years w orking in the financial field. W hile there,M attdeveloped one ofthe firstsuccessful w inery concierge program s in N apa. Through building partnerships w ith localhotels, restaurants,w ineries and transportation com panies M atthas increased sales and lowered member attrition by over 50%.

Transcript of Beyond the Bottles Team. We believe luxury is flawless hospitality. You can train most anywhere, but...

Beyond the Bottles Team Tracy Clifford is a highly successful entrepreneur with over 25 years of experience building world-class sales teams. His results driven approach to sales, process re- engineering, customer retention, channel development, and marketing program strategies have driven profitable growth, and increased market share for several early stage companies.

Matt Walrath joined a boutique Napa Valley winery in 2008 having spent the previous five years working in the financial field. While there, Matt developed one of the first successful winery concierge programs in Napa. Through building partnerships with local hotels, restaurants, wineries and transportation companies Matt has increased sales and lowered member attrition by over 50%.

We believe luxury is flawless hospitality.You can train most anywhere, but it takes a certain caliber of club to understand that getting

out is as important as working out.

From your home club to our exclusive resorts, our staff is your lifestyle concierge service. We strive to bring luxury to every detail of your daily day-cation and your next family vacation.

Your home away from home, Bay Club Marin is dedicated to hosting fabulous parties, organizing great outings, and giving you a comfortable place to meet new people and learn new skills. Visit our Monthly Calendar of events for full details on upcoming programs such

as lectures, seminars, social events, and more.

Changing The Game!

A Perfect Fit!

Vintage 77 Philosophy

The Vintage 77 Wine Club provides it’s members with unprecedented access to a rewarding lifestyle of luxury in which wine is associated

The sociability of wine is a great centerpiece for hosting fabulous parties, organizing great outings, giving members a safe and comfortable way to learn new skills while meeting new people.

. We will act as the member’s personal wine concierge delivering value through discounts on wine, insight and access into highly desirable wineries, tastings, education, as well as, organizing

group and personal trips to wine country.

Synergistic with LocationsWide Variety of Wine Trips and Tastings

Bay Clubs Closest AVA’s Distance

Marin Sonoma, NapaMendocino

 30 – 40 miles140 miles

Ross Valley Sonoma, NapaMendocino

 30 – 40 miles140 miles

San FranciscoSan Francisco Financial Dist.San Francisco Tennis

Sonoma, NapaMendocinoPaso RoblesSanta Cruz Mountains

45 - 50 miles155 miles205 miles74 miles

Silicon Valley Sonoma, NapaPaso RoblesSanta Cruz Mountains

85 – 90 miles167 miles32 miles

The Gateway Sonoma, NapaPaso RoblesSanta Cruz Mountains

45 - 50 miles205 miles74 miles

Courtside Club Sonoma, NapaPaso RoblesSanta Cruz Mountains

95 – 100 miles160 miles24 miles

Pacific Sports ResortsDecathlon Club Sonoma, Napa

Paso RoblesSanta Cruz Mountains

90 – 95 miles165 miles35 miles

Redwood Shores Sonoma, NapaSanta Cruz Mountains

65 - 70 miles54 miles

San Diego Central Coast – Simi Valley, SLO, Paso

145 – 250 miles

Adding to your Arsenal

• Not just another thing to sell, not just another fitness club

• Wine Club, tastings, education and concierge service combined = Unique

• Ability to connect with members and new prospects

• Something no other club can provide – a sense of belonging to something special

• Bring wine country to your members

• The what’s next factor

• More value and a sense of belonging = lower attrition

• Competitive positioning – is JCC or SCLA continuing to add value to your lifestyle

• Something to get excited about

Vintage 77 Wine Club – How much would you pay?

• 15% discount of Wine Club Shipments of 3, 6 or 12 bottles ($108, $216 or $432

savings/yr)

• 15% discount of wine purchased from Beyond the Bottles retail site ($$$)

• Twice monthly tastings hosted by world class winemakers @ Bay Clubs ($35 – 50 ea.)

• Visiting Sommelier program hosted by local restaurant stars (priceless)

• Access to frequent group trips to wine country specially designed for BC members

• Discount on wine storage, includes delivery ($150+)

• Discounted shipping

$150 per year

Bringing Wine Country To You

Visiting Som Program and Educational Opportunities

Wine & Cheese Pairing – John Lancaster of BoulevardJoin one of our wine educators as they guide you through a tasting of four wines and cheese pairings for each wine. This is a fun exploration of the interplay between wine and food and how each can affect the way your taste buds experience flavors. After this class, you will surely be able to create "perfect pairs" every time. 

Aromatherapy with a Corkscrew – Chris Gather of Restaurant Gary DankoExplore wine aromas suggestive of fruit character, barrel aging and terroir while tasting four wines. Exercise your sense of smell through a series of aroma identifications designed to allow you to discover how your personal sensory memory impacts how you recognize aromas. Turn wine drinkers into wine tasters in one hour

Brown Bagging It … An Enlightening Blind Tasting – Scott Tracey of La ToqueThis fun and thought provoking class offers a blind tasting of eight delicious wines. These wines are paired off and tasted blind for all to compare. Each pair, crafted from identical grapes but grown in different parts of the world, will battle to see which is preferred by all in attendance. Have a great time contrasting Chardonnay, Cabernet Sauvignon, Zinfandel and one mystery grape which will only be revealed on the evening of the class. Hope to see you there … don’t miss the fun!

Vintage 77 Concierge Amenities

• VIP Tastings at Winery for up to six guests ($50 - $360)

• Discounted Transportation ($140)

• Discounted Hotel Rates and upgraded amenities (Varies by hotel)

• Discounts at participating Concierge Partners ($100 – 200)

$360 per year