Beyond Monetization: Build Lasting Value with Social Media
46
Beyond Monetization: Build Lasting Value through Social Media Laura Fitton Pistachio Consulting Inc. www.PistachioConsulting.com [email protected] 800-747-1941 @Pistachio
-
Upload
laura-pistachio-fitton -
Category
Business
-
view
11.670 -
download
1
Transcript of Beyond Monetization: Build Lasting Value with Social Media
Beyond Monetization:Build Lasting Valuethrough Social Media
Laura Fitton Pistachio Consulting Inc.www.PistachioConsulting.com
[email protected] 800-747-1941
@Pistachio
Ads are Ailing
Make Money Helping People Sell
Long Live Social Media
Make Money Helping People Buy^More
Are You Listening?
Markets are conversations.Conversations suck if you don’t listen.
Photo Credit: (cc) matrianklw on flickr.com
Social Media…
Social Media Drives Traffic?
Photo Credit: (cc) Hamed Saber on flickr.com
Social Media Makes Money?
Social Media Builds Value.
Social Media Builds Business
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated
Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Socially Mediated
Tricks? Tips? Shortcuts?
[animal doing a trick]
Photo Credit: (cc) redjar on flickr.com
No.
Tricks Won’t Work
Tricks Won’t Last
Tricks Won’t Pay
Gaming Won’t Pay
Win the Battle?
Lose the War.
Facebook Beacon
Facebook Beacon
Warning: Here be rocks.[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com
Facebook Beacon
Warning: Here be rocks.[image: lighthouse]
Photo Credit: (cc) shoothead on flickr.com
DANGER.
What Matters?
What Lasts?
Listen.
Listen.
Photo Credit: (cc) gari.baldi on flickr.com
Be Useful.
Help Others.
Connect.
Love Matters. Love Lasts.
Love Matters. Love Lasts.
Photo Credit: (cc) prakhar on flickr.com
VALUE.LASTING impact on searchrelevant audiencesrelationshipscommunitytrust
SurrenderDorothy
SurrenderDorothy
Resources
• Cluetrain Manifesto (now more than ever!)• Naked Conversations• Tipping Point & Made to Stick• Marketing to the Social Web• Groundswell• Now is Gone
http://www.twitter.com/pistachio
…follow me
